chicago 2019-2020 travel professionals official ......craft beer boom foodie weekends 48 hours in...
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CHICAGO 2019-2020 TRAVEL PROFESSIONALS OFFICIAL ADVERTISING OPPORTUNITIES: Print Guides • Digital Guides Website • eNewsletters
The most effective partner for your visitor
marketing efforts, geared toward leisure visitors, meetings/convention planners, destination wedding planners and
group travelers.
REACH QUALIFIED AUDIENCE SEGMENTS ACROSS ALL OF OUR CHANNELS
TRAVEL PROFESSIONALS GUIDE CHOOSECHICAGO.COM
72 HOURS I N C H I C A G OCULTURAL HITS & URBAN ADVENTURES
SUGGESTED SEASONAL ITINERARIESCHICAGO FOR SENIOR & STUDENT GROUPS | CHICAGO MUST-SEES
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Travel Professionals Guide
350K Total Reach
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2019 MEETING PROFESSIONALS GUIDE MEETINCHICAGO.COM
WHAT’S NEW IN CHICAGO | PRIVATE DINING SPOTSMEET GREEN | UNIQUELY CHICAGO EVENT VENUES
CHICAGOB E S T B I G C I T Y I N T H E U . S .
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Meeting Professionals Guide
680K Total Reach
Official Visitor Guide
3.1M Total Reach
Web
8.3M Site Visitors
eNews
118K+ Subscribers
2018 OFFICIAL VISITORS GUIDE CHOOSECHICAGO.COM
FEEL RIGHT AT HOME IN A CITY THAT INSPIRES
I N S I D E
PLAN A FUN-FILLED FAMILY
GETAWAY
SAMPLE THE CITY’S TOP CRAFT
COCKTAILS AND BEERS
MEET SOME OF CHICAGO’S STAR CHEFS
EXPERIENCE ALL FOUR SEASONS OF
“THE BEAN”
Chicago’s MobileVisitor InformationCenter distributed
39K+ OfficialVisitor Guidesand Brochures
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TRAVEL PROFESSIONALS GUIDE CHOOSECHICAGO.COM
72 HOURS I N C H I C A G OCULTURAL HITS & URBAN ADVENTURES
SUGGESTED SEASONAL ITINERARIESCHICAGO FOR SENIOR & STUDENT GROUPS | CHICAGO MUST-SEES
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REACH 9.2+ MILLION QUALIFIED TRAVEL PROFESSIONALS ACROSS THREE CHANNELS
Facebook: 287,346 likes
Twitter: 94,237 followers
Instagram: 227,158 followers
Social Reach608K+
Reach350K
Web Reach8.3M
Email Reach28K
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TRAVEL INDUSTRY INSIGHTSTOURISM IS BIG BUSINESS TO CHICAGO
27 FAMILIARIZATION (FAM) TRIPSHOSTED IN CHICAGO
FOR 268 TRAVEL TRADE PROFESSIONALS
81 INTERNATIONAL DESTINATION TRAININGS HELD, REACHING AN AUDIENCE OF OVER 5,114
76 INITIATIVESTO PROMOTE INTERNATIONAL AND DOMESTIC
TOURISM TO CHICAGO
34COUNTRIES REACHED
108% ABOVE GOALIN FAMILIARIZATION
(FAM) TRIPS
12 KEY CLIENT EVENTS HOSTED
100% OF GOAL REACHEDIN INTERNATIONAL
TRADE SHOWS ATTENDED
3,451 TRAVEL TRADE PROFESSIONALS
REACHED THROUGH 31 SALES MISSIONS
AND CALLS
1,999 APPOINTMENTSAT 13 INTERNATIONAL
AND 3 DOMESTIC TRADE SHOWS
INCREASED SOCIAL MEDIA ENGAGEMENT
1. Brazil
2. France
3. Japan
4. Mexico
5. Germany
6. Canada
7. China
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Choose Chicago executes a robust paid and earned media strategy on a national and international scale to drive brand awareness and consideration of Chicago as a four-season destination, thus increasing positive economic impact for the city. This strategy paired with a multi-million-dollar marketing campaign targets an incredibly qualified, active, travel-planning audience, better known as the High-Value Traveler, leading them directly to CHOOSECHICAGO.com, the Official Visitors Guide and all other related channels.
MARKETING THE DESTINATIONPAID CHANNEL
WELCOME HOME CAMPAIGN RESULTS
$11 MILLION2018 MARKETING BUDGET
DRIVES VISITORS
53.3MTOTAL MEDIA INVESTMENT
$238RETURN ON MEDIA INVESTMENT
$1.2 BILLIONECONOMIC IMPACT
(+44% from 2017)
$6.49HOTEL TAX RETURN
ON INVESTMENT
929,269INCREMENTAL TRIPS GENERATED
(+22% from 2017)
58.4 MILLIONAVERAGE IMPRESSIONS DELIVERED PER MONTH
(+37% from 2017)
NATIONAL PRINT
NATIONAL CABLE/
SATELLITE
DIGITAL CONNECTED TV/DEVICES
& STREAMING SERVICES
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DEDICATED EBLAST• Reach 7,000+ subscribers with 100% SOV.
• The custom email yields an incredible 22% open rate.
• CPC is $1.80 on average.
• Option to submit your own HTML, or use our Choose Chicago branded template.
• Limited availability; first come, first served.
RATESCustom Email ......................................... $1,250 per email
Reach our highly engaged database with 100% share of voice, driving all clicks to your site.
DEDICATED EBLAST
100%SOV
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QUARTERLY ENEWSLETTERReach an engaged and active travel-planning audience. Every other month, subscribers are inspired with rich stories showcasing what to see and do in Chicago.
DRIVE THIS QUALIFIED AUDIENCE TO YOUR SITE• Partners are showcased in a native-format,
integrated into the content.
• Clicks are driven directly to your site with a campaign tracking code, allowing you to measure results.
• Responsive design allows for seamless access across digital platforms: mobile, tablet and desktop.
CREATIVE BEST PRACTICESUse your most compelling image; create a tag-line that attracts attention and bring the user into the experience through your copy.
RATESDisplay Ad ......................................................................$650Limited Availability
Reach engaged and active travel-planners!
ENEWSLETTER
7K+OPT-INS
29.5%OPEN RATE
Responsive Email Format:Optimized for multi-device viewing!
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PROGRAM AT-A-GLANCEREACH OVER 12 MILLION QUALIFIED VISITORS
THROUGH PRINT, WEB, AND EMAIL PROGRAMMING.
800.683.0010 • milespartnership.comfacebook.com/meetmiles • twitter.com/meetmilesOfficial Brand USA Marketing Partner
MEETINGPROFESSIONALS GUIDE
OFFICIAL VISITOR GUIDE
TRAVEL PROFESSIONALS GUIDE
CHOOSECHICAGO.COMstarting at $540
BI-MONTHLY ENEWSLETTERstarting at $650/month
starting at $4,500
2019 OFFICIAL CHICAGO VISITORS GUIDE CHOOSECHICAGO.COM
2019 YEAR OF
CHICAGO THEATRE
CRAFT BEER BOOM
FOODIE WEEKENDS
48 HOURS IN CHICAGO
CULTURE LOVER’S GUIDE
Total Reach 3.1M
Delivered through a combination of print and digital distribution.
Delivered through a combination of print and digital distribution.
Delivered through a combination of print and digital distribution.
starting at $5002
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2019 MEETING PROFESSIONALS GUIDE MEETINCHICAGO.COM
WHAT’S NEW IN CHICAGO | PRIVATE DINING SPOTSMEET GREEN | UNIQUELY CHICAGO EVENT VENUES
CHICAGOB E S T B I G C I T Y I N T H E U . S .
M E E T I N
20
19 M
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Total Reach 680K+
starting at $6,000
TRAVEL PROFESSIONALS GUIDE CHOOSECHICAGO.COM
72 HOURS I N C H I C A G OCULTURAL HITS & URBAN ADVENTURES
SUGGESTED SEASONAL ITINERARIESCHICAGO FOR SENIOR & STUDENT GROUPS | CHICAGO MUST-SEES
B
Total Reach 350K+
SEBRINA WILLIAMSTravel Media Sales & Marketing Executive
Cell: 773-616-8176 Email: [email protected]
Sebrina works directly with advertisers to create customized marketing plans and share the many benefits of advertising in Choose Chicago products—print and digital.
TO PARTICIPATE IN THE 2019-2020 PROGRAM CONTACT:
2019 OFFICIAL CHICAGO VISITORS GUIDE CHOOSECHICAGO.COM
2019 YEAR OF
CHICAGO THEATRE
CRAFT BEER BOOM
FOODIE WEEKENDS
48 HOURS IN CHICAGO
CULTURE LOVER’S GUIDE
20
19 M
EE
TIN
G P
RO
FE
SS
ION
AL
S G
UID
E
CH
OO
SE
CH
ICA
GO
.CO
M
2019 MEETING PROFESSIONALS GUIDE MEETINCHICAGO.COM
WHAT’S NEW IN CHICAGO | PRIVATE DINING SPOTSMEET GREEN | UNIQUELY CHICAGO EVENT VENUES
CHICAGOB E S T B I G C I T Y I N T H E U . S .
M E E T I N
20
19 M
EE
TIN
G P
RO
FE
SS
ION
AL
S G
UID
E
ME
ET
INC
HIC
AG
O.C
OM
TRAVEL PROFESSIONALS GUIDE CHOOSECHICAGO.COM
72 HOURS I N C H I C A G OCULTURAL HITS & URBAN ADVENTURES
SUGGESTED SEASONAL ITINERARIESCHICAGO FOR SENIOR & STUDENT GROUPS | CHICAGO MUST-SEES
B