chicago food desert solution

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ROBERT MARIDUEÑA INDUSTRIAL DESIGNER [email protected]

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2010 Project by Robert Mariduena. Visual presentation of research, analysis, and solutions of the food desert problem in Chicago.

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Page 1: Chicago Food Desert Solution

ROBERT MARIDUEÑA INDUSTRIAL DESIGNER

[email protected]

Page 2: Chicago Food Desert Solution
Page 3: Chicago Food Desert Solution
Page 4: Chicago Food Desert Solution

UNDERSTANDING

RESEARCH

MOBILE MARKET

The StoryFinding a healthy option for food within the Columbia college campus, located in the heart of South Loop, is nearly impossible! We are surrounded by mostly nonresidential offices with plenty of fast food joints and 7 Elevens. Gro-cery stores don’t make a big enough profit to ex-ist in our neighborhood. The worst part is that many Chicago neighborhoods made up mostly of families suffer from the same problem. They have no local supermarket to get quality and nu-tritious food. This is known as a “Food Desert“. A “food desert” is a neighborhood without any

local supermarkets that offer healthy foods. However, this doesn’t mean there isn’t any food in the whole neighborhood, usually many fast food restaurants and convenience stores flourish in these neighborhoods. These are store that serve food with almost no nutritional value, called “fringe” stores.

View of South Loop, Chicago; from Lake Michigan

Page 5: Chicago Food Desert Solution

INDIVIDUAL OBSTACLES

[email protected]

Supermarkets bail out of low in-come neighborhoods because they are not earning enough profit. It is easier for corporate markets to just move to a more profitable neighborhood.

Markets that just bail out of neigh-borhoods has left half the popula-tion of Chicago with out a grocer to buy healthy foods.

• The elderly find it physically difficult to get to the market

• Poor public transportation make it difficult for residents to get the nearest market

• Customers lack the funds to buy groceries

• They lack the education needed to make the right choices in food and preparing healthy foods

DESEASE IN CHICAGO

Page 6: Chicago Food Desert Solution

ANALYSISMOBILE MARKET

4700 W. Madison

11500 S. Michigan

4700 S. State

1 S. Western

7900 S. Perry

6300 S. Halsted

0 Years

100 Years

Diabetest

Cancer

Cardiovascular

Source: Mari Gallagher research & Consulting Group

Prioritized Sites IN CHICAGO

This graph analyzes 6 locations in Chicago’s, notorious food deserts. It looks at the potential years of life people loose from diseases caused by unhealthy eating.

Page 7: Chicago Food Desert Solution

20

10

30

40

50

60

[email protected]

Source: Mari Gallagher research & Consulting Group

Cardiovascular YPLL

Cancer YPLL

Diabetes YPLL

Liver Disease YPLL

Food Balance vs. Years of Life Lost

This chart illustrates the distance from a supermarket to the resident’s home.This has a dramatic effect on ones health in an urban environment. The further someone is from a healthy food option the greater the health risk. Food Balance

= Distance in miles from Grocer / Distance form Fringe Store

Years of Possib

le Life Lost

Page 8: Chicago Food Desert Solution

IDEATION

SOLUTIONS

MOBILE MARKET

easy selectionnutritionalinformation

fruit option

food’s origin

hot healthy food 24 hours

Page 9: Chicago Food Desert Solution

[email protected]

easy access produce

stellate standmobile / temporary

stationweb/security

cameras

temporary or pop-up healthy food options with

nutritious information

Page 10: Chicago Food Desert Solution

SKETCHINGunoccupied space freezer/

cooler

video

canopy supermarket bus

[email protected]

Page 11: Chicago Food Desert Solution

REFINEMENTMOBILE MARKET

cash register

grocer’s counter

fridge / freezer

The Mobile Market is a truck that can serve residents of Chicago who have difficulties acquiring healthy foods. The automobile drives healthy foods directly to these neighborhoods to create a source for groceries. People ap-proach the vehicle and shop just as they would in a supermarket.

Page 12: Chicago Food Desert Solution

ON LOCATION

fruitcrate

checkout large sign

The mobile market can pull up to any lot or city sidewalk, and bring produce to the people.

[email protected]

Page 13: Chicago Food Desert Solution

REFINEMENTMOBILE MARKET

inside or outside

checkout

panel opens for customer interactionmounted

cameras for streaming

video

solar panels power fridge/

freezer

This food truck’s goal is to make getting healthy foods as easy as possible; suiting the needs of all the different peo-ple living in Chicago.

Page 14: Chicago Food Desert Solution

MOBILE MARKET

main space opens up to reveal a grocer’s

counter

a video monitor educates consumers on diet, nutrition, and

cooking tips

customers can access built in freezer / fridge for prepackaged cold storage food

graphic identity helps people spot

the truck

[email protected]

Page 15: Chicago Food Desert Solution

CONCEPTMOBILE MARKET

Mobile MarketThe mobile market vehicle brings a fresh grocery store to people in food deserts.