chicago rebels of recruiting roadshow | jodie kubiak demo

Confidential and Proprietary © Glassdoor, Inc. 2008-2015


What We Know About Today’s Candidates

Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey

Almost two-thirds of job applicants (61%) said they are more skeptical of claims made by employers now than

they were in 2011.

That figure rises to 65% for millennials.


Why? Candidates Decision Making Process Has Changed

+

HiringManager

Recruiter

CareerPage

HiringManager

Recruiter

CareerPage

TodayYesterday

EmployersPerspective

EmployersPerspective

Candidates rely on bothPeers & Employer Insight

Candidates rely onEmployer Insight Only


Everyday We Make Decisions Based on Reviews

4

Since 1995 decisions have been made on reviews…

Launched: 2000

TravelProducts

Launched: 1995

Glassdoor helps people everywherefind the jobs and companies they LOVE.

Launched: 2008

Employment

Launched: 2004

Dining


1 or less 2 to 5 6 to 10 11+0%

10%

20%

30%

40%

Our Audience is Diverse and Informed

5

30,000,000+

Years Experience

No College

Members

48%52%

MaleFemaleCollege

Grad School

51%

22% 27%

Source: Quantcast 2015

Source: Quantcast 2015

Source: comScore July 2015 MediaMetrix®


-10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

YOY Traffic Growth

*Glassdoor.com compared to Linkedin.com, Indeed.com, Monster.com and CareerBuilder.com (comScore July 2015 MediaMetrix®)

The fastest-growing job site in the US*

94%

61%

16%10%

-7%

comScore August 2014 – July 2015 Media Metrix®


Source: Glassdoor U.S. Site survey, October 2014

4 in 5 usersare either actively looking for jobs or

open to better opportunities

86%


How Glassdoor Delivers Applicant Quality

8

CandidatesSelf-Select

Before Applying

YourEmployerBrand

Quantity Quality


Proven Results across 2,500+ ClientsCompany Size

Tech Finance Retail Consulting Manufacturing

+

-

Top 5 Source of Hire

22 Engineering Hires @$700 CPH

Reduced Time-To-Hire by 50%


Our SolutionsHIRE

Job AdvertisingINFLUENCE

Enhanced ProfileBRAND

Display Advertising

• Increase Brand Awareness• Target Candidates Researching

Competitor Profiles• Diversity & Inclusion

Campaigns

• Increase Brand Awareness• Influence Candidates• Unique Candidate Insight &

Analytics

• Source Quality Applicants• Demographic Targeting• Desktop, Mobile & Email


Glassdoor Product: Targeted Display Ads

11

• Drive targeted awareness around diversity, veterans and other custom initiatives

• Segment ads by location, industry, and competitor profiles

• Target candidates as they research key talent competitors

BRAND

Available CampaignsØ Diversity & InclusionØ VeteransØ Graduates & MillennialsØ Competitor RetargetingØ Awards AnnouncementsØ Seasonal HiringØ Event Promotion


Increase Brand Awareness with Homepage Highlight

12

Let Your Brand Make The First Impression on Glassdoor!


Glassdoor Product: Enhanced Profile

13

• Influence candidates with your employer brand, content, videos, and social media integration

• Eliminate competitor jobs and advertising

• Target candidates researching competitor profiles

• Access powerful analytics provide insight into candidate demographics and job seeker activity

3x Candidate Traffic vs. LinkedInmeasured by profile pageviews

• RailInc: 6x more traffic • VMware: 10X more traffic• Groupon: 11x more traffic

INFLUENCE


Influence Candidates with Glassdoor Enhanced Profiles

14

Glassdoor EnhancedProfile

43% 74%

+

Candidates want to work for the employer

Candidates want to work for the employer

CareersPage

CareersPage

Source: Glassdoor Labs, Feb 2015


Glassdoor Product: Job Ads

15

• Advertise your open positions

• Promote across multiple channels: mobile, email alerts, on competitor pages, throughout Glassdoor as ‘Featured Jobs’

• Uniquely target ideal candidates based on demographic data, interests, and behavior

• Leverage Client Success Manager to maximize budget and deliver optimal results

Hire

30% Lower Cost Per Hirecompared to other recruitment channels

• Intuit: 39 hires at a 98% lower CPH than their avg• AppDynamics: 82% lower CPH vs LinkedIn• loanDepot: Eliminates big job boards, saves $250K

2x Better Applicant Quality compared to traditional job boards

• Enterprise Rent-A-Car: 22% higher app conversion• 1800Contacts: Improved app-to-hire ratio by 5x • ServiceMaster: 2x qualified apps for seasonal roles


The Power of Glassdoor Enhanced Profile + Job Advertising

2X 5X Increase inJob Clicks

Increase inBrand Awareness

40%

192%

EPOnly

EP + Job Slots

9%

21%

EPOnly

EP +Job Slots

% Increasein Page Viewswithin first 30 days

% Increasein Job Clickswithin first 30 days

Source: Glassdoor Labs, Feb 2015


Recruiting Challenges• Recruit university grads for Entry-Level Management

Training Program• Increase number of qualified candidates• Improve awareness across all channels• Improve app to hire ratio

Client Success Story: Enterprise Rent-A-Car

“

100%improvement in

all reputation categories

- Carolyn Eiseman, Director, Employer Brand at Enterprise Holdings

661 Hires Including 471 Management Trainee hires

$192.31 cost-per-hire80% less than average, Enterprise CPH

21:1 Management Trainee app to hire ratioCompared to 53:1 & 77:1 from other top sources

Enterprise makes 471 critical MT hires at a cost-per-hire of $192 in under 8 months!

”How Glassdoor Helped Enterprise Rent-A-Car

Enterprise Rent-A-Car provides affordable, quality vehicles to help get millions of motorists on their way. Each year, the company hires more than 8,500 college graduates making Enterprise the largest college recruiter in the United States.

About the Enterprise Rent-A-Car Results in Under 8 Months

Glassdoor Solutions• Job Ads: Increase visibility to qualified job seekers• Enhanced Profile: Integrate social channels to

improve exposure & showcase Enterprise’s culture, benefits and awards.

• Targeted Display Ads: Target university grads in key metropolitan areas

When determining our success with partners, we take a look at the cost-per-hire, ratio of applications and percentage of management training applications (as it’s our top priority). Glassdoor outperforms in each of these areas.


Employer Center: Your Data, Your Analytics

18

• Measure brand awareness over time• Optimize performance of open jobs• Benchmark against competitors • Analyze candidate experience reviews• Track employee sentiment by

department and location

MEASURE AND IMPROVE


New and Exciting in 2015!

19

Localized Profiles

Newly Designed Employer Center

Branded Jobs

Localize your employer brand for international audiences and attract top talent

Extend employer branding into job descriptions and increase influence on candidates

Measure and improve your organization’s recruiting strategy using your company’s data

Retargeted Display Ad CampaignsReach desirable candidates beyond the Glassdoor site to further increase awareness


New and Exciting in 2015!Competitor Targeting

Review & Interview Analytics

Featured Review

Actively promote your jobs on the Glassdoor profiles of talent competitors

Highlight a current Glassdoor review on your profile.

Filter your employee sentiment and candidate interview reviews by office location, job title and department

Homepage HighlightPut your company front and center on the Glassdoor Homepage


Free Employer Account

Claim Your Glassdoor Profile

21

1 Manage your company information

2 Respond to reviews

3Measure your brand awareness and demographics of your candidates today

4Benchmark your brand awareness against competitors


Employer Resources


2015 Employer Branding Summit

23

chicago rebels of recruiting roadshow | jodie kubiak demo

Recruiting & HR