2012 Campaign

Michael DeFalco

Niko Vergis

Daisy Castillo

Danny Marmaduke

Sky Campaign

Goals

To have a clean, urban, aggressive feel to our campaign.

Promote ticket sales and brand recognition.

Have our target audience recognize and further investigate the Chicago Sky.

Demographic

Chicago’s urban life

North and northwest suburbs

Families

Businesses

High school athletes

Sports fans

Strategies

Use Chicago cares foundation.

Increase usage of partners. (McDonalds, Jewel Osco, Robert Morris, Comcast, Chicago Tribune,

Daily Herald)

Have players at events to interact with fans.

Use subway advertising space.

Radio spots.

Concepts

Usage of action shots and Chicago urban life.

Fathers/ Mother’s day promotions.

September 11th promotions.

TAGLINES

Daisy: Hoops Sky High Live the Passion Watch the Incredible

Danny: Beauties and Basketball await at the end of the Blue Line

The Sky is no longer the limit

Niko: Hidden Gems of Chicago Chicago has Rivers, have you seen the Sky?

Michael: One Team…One Family…One Sky Big Sky, Big Dreams

Inherit Words

HOOPS COURT ACTION ENTERTAINMENT ENERGY MEMORIES DRIBBLE JUMPSHOT DUNK FOUL PAIN PERFORMANCE SKILL COMMENTATING FANS OFFICIATE COACHING WILL TEAM WORK HALFTIME PARTICIPATION AMBITIOUS DRIVE STADIUM ARENA DETERMINATION OPPONENTS RIVAL ADVERTISEMENT PROMOTIONS SWEAT CONCESSION CHEERING COLOR BLUE YELLOW EVENTS RELAYS GIVE-A-WAYS PRIZES PROGRAMS DIVERSITY FAMILIES SPORTS KIDS SUBURBS

ads

ads

ads

ads

Event- Chicago Sky Tailgate BBQ Party

• The Chicago sky would hold a BBQ tailgate party on July 6th at All State arena and all money made will go to, Chicago sky cares foundation along with the fitness festival held every year for girls 8-18..

• The BBQ will be an event for all the family to come at all ages, this BBQ is made to provide surrounding Chicago communities in need of help, whether it be with sports equipment or just a donation of money to benefit the youth.

• It will be from 11 a.m. to 6p.m. There will also be games and face painting at his BBQ along with a performance from the Robert Morris dance team.

• The opportunity to play one on one with Sylvia Fowles and Tamera Young will also be given as long as a donation is made to the Sky Cares foundation.

Mommy and Me Promotion

• May 25 against Indiana.

• Raffling tickets to win a day at a spa.

• First 200 children will receive free tickets to Brookfield Zoo.

• During the half time show, mothers will have a dancing competition. Winner will get receive a gift card for Bucco De Beppo.

Father’s Day Promotion

• On June 13th against Seattle the first 500 people will receive a shirt that says, “Dad and me cheer sky high”.

• Before the start of the game fathers and their kids will get the opportunity to play on the court.

• A free hot dog and small beverage voucher will also be given to all those who attend the game.

• During the half time show there will be a relay race between fathers and the winner will receive an autographed Chicago sky basketball as well as free club seat tickets for the next game.

September 11 promotion

• September 11th game versus Minnesota. • In honor of September 11 victims, military troops will

be presenting family members of those who passed in the attacks with a gift.

• A soldier will sing the national anthem. • there will be a moment of silence for those in the

military. • A local soldier spotlight, where one brave local marine

or army soldier will be recognized. • Anyone who wears a patriotic shirt or any other attire

will receive $5 off any purchase from the food court.

Radio Spot Client: Chicago Sky Media: :30 Radio Spot Script (Background sound of a bus in motion) Voice #1: (voice of a woman) What a great idea Phil! Voice#2: (voice of “Phil”) Well, you can’t beat going to see great entertainment at such a low cost! Voice #1: Who would of thought getting to the All State Arena to see the Chicago Sky would be so affordable. Voice #2: (cuts in) Not only affordable, but we don’t have to be stuck in any more traffic! Ahh...no more traffic Voice #1: Oh Phil, yes...we know you hate the traffic. But, look at our two girls...look at the smiles. That says it all… (Background music kicks on) Voice #3: (Sylvia Fowles) It’s me Sylvia Fowles, your Center for the Sky, Take the Pace to the Sky, just steps off the Blue Line using the All State Arena Express for only $1.75. It’s fast, it’s affordable, it’s safe. It can’t be easier than that Voice #4 (faster voice): Pace is a proud sponsor for the Chicago Sky. For more information about the Allstate Arena Express visit wnba.com/sky. First Home Game is on May 25th.

• Michael DeFalco – Radio Spot, Inherit Words, Tag Lines, Book.

• Danny Marmaduke - Print ads.

• Daisy Castillo – Events and Promotions.

• Niko Vergis – Story Board and Goals.

Group Duties