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AgendaAgenda

• Introduce Acosta to Chicken of the Sea Frozen FoodsIntroduce Acosta to Chicken of the Sea Frozen Foods

• Learn about: Learn about:

• Chicken of the Sea Frozen Foods as a company.Chicken of the Sea Frozen Foods as a company.

• Get a general introduction to the categories of Get a general introduction to the categories of Pasteurized Crabmeat and Frozen Tuna.Pasteurized Crabmeat and Frozen Tuna.

• Review and try different grades/sizes of Crab meat Review and try different grades/sizes of Crab meat & Tuna products - review by brand by grade.& Tuna products - review by brand by grade.

• #1 Seafood Processor in Thailand. Largest exporter of tuna in the world. Top #1 Seafood Processor in Thailand. Largest exporter of tuna in the world. Top 5 exporter of shrimp. 5 exporter of shrimp.

• Diverse manufacturing base. Diverse manufacturing base. Pasteurized Crab Meat, TunaPasteurized Crab Meat, Tuna, , ShrimpShrimp, , SurimiSurimi. . Shelf stable, refrigerated and frozen seafood expertise. Shelf stable, refrigerated and frozen seafood expertise.

• Just over $3 billion in annual sales. Global sourcing, processing facilities, Just over $3 billion in annual sales. Global sourcing, processing facilities, distribution, and customer base. distribution, and customer base.

• 1 of only 2 shrimp suppliers in Thailand that owns and controls a completely 1 of only 2 shrimp suppliers in Thailand that owns and controls a completely vertically integrated shrimp supply chain.vertically integrated shrimp supply chain.

• Key supplier to Costco, Ahold, Darden, Houlihan’s, Joe’s Crab Shack, Publix, Key supplier to Costco, Ahold, Darden, Houlihan’s, Joe’s Crab Shack, Publix, Safeway, Trader Joe’s, Whole Foods and others. Safeway, Trader Joe’s, Whole Foods and others.

• Stringent quality control, specifications and production standardization – Stringent quality control, specifications and production standardization – ISO, HACCP, GMP, BRC and ACC certified.ISO, HACCP, GMP, BRC and ACC certified.

• Strong financial, technical and human resources.Strong financial, technical and human resources.

• Transparent business practices.Transparent business practices.

Thai Union Group In A SnapshotThai Union Group In A Snapshot

Resource DrivenResource Driven

• BreadingBreading

• SoupsSoups

• Authentic Asian EntreesAuthentic Asian Entrees

• Crab CakesCrab Cakes

• Sushi/ Sushi EbiSushi/ Sushi Ebi

• Custom PacksCustom Packs

CapabilitiesCapabilities

Chicken of the Sea Crab Meat Chicken of the Sea Crab Meat OperationsOperations

• Largest importer of Pasteurized Crab into the U.S. at 7 million pounds.

• 11 strategically located production facilities throughout Southeast Asia.

• Philippines, Thailand, Vietnam, India, Indonesia, Sri Lanka & China.

• HACCP, ISO 9000, BRC Certified, GMP’s

• Cans & Cup packaging (8 oz and 16 oz)

Vertical Vertical IntegrationIntegration

Red Arrows note crab production facility locations/Blue Arrows note tuna production facility

Supply ChainSupply Chain

COS Item # Item DescriptionChicken of the Sea Brand - Blue crab meat items

411859238CS Colossal

411812238CS Jumbo Lump

411803238CS Super Lump

411814238CS Lump

411814238CS Backfin 411810238CS Special 411807238CS Claw

Van Camp’s Brand - Red crab meat items

409859238VC Colossal

409812238VC Jumbo Lump

409878238VC Petite Jumbo

409811238VC Lump

409810238VC Special

Blue Swimming Crab & Red Crab Meat Types

•

Crab Meat LocationsColossal, Jumbo Lump & Lump, Super Lump, Petite Jumbo.

Special meat

Claw meat

Chicken of the Sea • Vertical Integrated

company owned facilities• Control of the raw material

throughout the supply chain• Internal QA staff and 3rd

party audit of product overseas

• Strong brand equity in the consistency of the COS brand

Competitors• Purchases from co-packers• Very little or no controls of

product within the supply chain.

• Product checks done in the US after product is produced.

• Brand is a packer label that changes from week to week.

The COS-The COS-DifferenceDifference

Quality AssuranceEach piece of Jumbo is checked by hand for any cartilage Claw and Special is checked under a black

light for cartilage or shell fragments.

Complete Line of Blue & Red Swimming Crab Meat

Expertise & Sales Tools to Execute Sales Growth

• Establish Key items into distribution within individual markets.

• Prepare, Plan and Promote Line.• Sales Support-Sales Meetings/Key Customer Targets• Competitive Pricing to effectively grow business

profitably.• 120 Day Guarantee from initial shipment• Ability to ship with other frozen items to multiple

distribution centers.

Sales PlanningSales Planning

Seafood News Environment & SustainabilityChicken of the Sea frees 10,000th crab World Headlines

25 November, 2011 - Chicken of the Sea Frozen Foods on Wednesday announced a milestone in the company’s sustainability program. In collaboration with its processing partner, Phil Union Frozen Foods, the companies celebrated the return of their 10,000th egg-bearing crab back into the wild.

Under the initiative, Phil Union buys live berried crabs at full price from fishermen and then returns them to the mangroves so they can release their eggs.

“We continually strive to identify and implement initiatives that embrace our commitment to offer seafood products that are produced in an environmentally and socially responsible manner,” said Paul McCarthy, executive VP for Chicken of the Sea Frozen Foods. 

A founding member of the National Fisheries Institute’s Crab Council, Chicken of the Sea Frozen Foods also works with the National Fisheries Institute to help educate the local fishermen to understand the importance of allowing berried female crabs to release their eggs. 

“These types of efforts by dedicated companies like Chicken of the Sea Frozen Foods will have a real impact on the future of this fishery. The company’s commitment to their own sustainability projects, the council’s work and the resource itself is impressive,” said Gavin Gibbons, NFI Crab Council secretary. Source: Seafood Source staff

CommitmentCommitment

Yellowfin Tuna (Ahi)

• Characteristics– Firm mild flavor– Ivory/Beige color– Meaty texture– Year-round availability

• Nutritional Facts– 140 calories– 25 gm protein– 1.5 gm fat– 4 oz serving size

10

• 4 production facilities

• Philippines, Indonesia

• Production partner largest supplier of frozen Saku to Japanese market

• Original patent-holder for filtered smoke technology

• Growing fleet of vessels with targeted runs at 24 hours or less

• Japanese standard raw material grading system

• Grading PRIOR TO smoking

Thai Union Frozen Products Public Co., Ltd.

Vertical Integration

Frozen Tuna Operations

• Product Forms– Steaks 4, 6, 8 oz.– Center cut loins 3-5 lb– Saku blocks– Cubes– Grind/Scrape

• Applications/Cooking Methods– Broil, grill, sauté – Sandwich, kabobs, wraps, salads– Sushi. Pacific Rim applications

• Selling– Low Carb; High Protein– Sashimi grade– Versatile meat – many applications– 100 % yield,

Steak

Center cut Loin3-5 lb

Saku block

• Key Terms• CO Tuna-Refers to tuna that has been injected or treated to retain color.

• Grade-Quality of tuna by assessing freshness, size, shape, fat and color.

• Sashimi-Slice of Raw Fish

• Loin-Boneless Quarter Cut From Whole Fish.

• Sashibo-Japanese term used by tuna graders to extract core sample from fish to determine grade and quality.

• Sinew-Tendon like cord that is stringy that can be found in different grades of tuna.

Thank You For Your Interest in Thank You For Your Interest in Chicken of the Sea Chicken of the Sea

Frozen FoodsFrozen Foods