1. Proposal to Find Creative Ways to Bring in Customers By Sam Engelman February 9, 2014 Business Communication 2. Overview EntrepreneursElihu and Carolyn Brayboy announced that they would be implementing a culinary arts program once the Chiefs Creole Caf opens in December of 2014 (Brayboy & Brayboy, 2014). To clarify, the culinary students would have the opportunity to actually work at the St. Petersburg restaurant (Brayboy & Brayboy, 2014).http://downtownstpete.ilovetheburg.com/article/B urg-Bits-Chiefs-Creole-Cafe-and-Sylvias-Cometo-Midtown/4245http://www.tampabay.com/news/business/realest ate/new-retailers-opening-on-22nd-street-s-in-stpetersburg/2142406 3. The Opportunity Inorder to really convince the target markets into eating at Chiefs Creole Caf, I highly suggest that Mr. and Mrs. Brayboy should focus on the following items: live entertainment, happy hour, theme nights, daily food specials at a lower price.http://creolenycblog.wordpress.com/http://www.oregon.gov/olcc/pages/ha ppy_hour_advertising_guidelines.asp xhttp://www.moviepostersetc.com/MoviePostersEtc/1980s-posters-forsale-ff80818123929f420123c323326b289b-c.html 4. Audience Analysis: Why someones dining experience is better at Chiefs Creole Caf than any other local restaurant? Audience Benefit #1: Customers can learn about the history and culture of 22nd Street South.Audience Benefit #4: Customers can save money by coming to the restaurant for happy hour, weekly sales, food specials, and togo menu.Target Markets: Anyone who lives within a five-mile radius of the Chiefs Creole Caf restaurant location (Brayboy & Brayboy, 2014).Audience Benefit #3: Customers can enjoy live music and theme nights while eating their meals.Audience Benefit #2: Customers can try homemade and fresh Cajun cuisine. 5. Key Stakeholders (Husband-and-Wife Entrepreneurship) Elihu Brayboyhttp://downtownstpete.ilovetheburg.com/article/BurgBits-Chiefs-Creole-Cafe-and-Sylvias-Come-toMidtown/4245Carolyn Brayboyhttp://www.youtube.com/watch?v=Gs7epD WGcEU 6. References Brayboy, E., & Brayboy, C. (2014). Interview by S.Engelman. Chiefs Creole Caf Marketing Plans.