children’s book markets around the world · 2018-09-25 · children’s book markets around the...
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Children’s Book Markets Around the WorldJaclyn Swope, Nielsen Book Research
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Australia New Zealand Spain Ireland South Africa UK Italy Brazil India
56% 57% 61% 62% 63% 67% 73% 76% 81%
44% 43% 39% 38% 37% 33% 27% 24% 19%
90m measured in Children’s book sales in 2018 so far
14.3m
1.4m
14.2m
2.1m2.2m
33.2m
12.6m
6.7m
2.4m
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Children’s bestsellers by country for 2018
UK83%
IE5%
NZ3%
AU96%
IN10%
SA3%
IT45% ES
21%
MX9%
BR 100%
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Of the top 20 children’s titles in each country…
AustraliaNew
Zealand SpainSouth Africa Ireland UK Italy Brazil India Mexico
149
15 1520
16 16
9
16
3
4
5
11
5
3
23 3 2 2 3 5 4
Children's Fiction Licensed Brand/Official Tie-in YA Fiction Activity Non-Fiction Picture Book
Excludes WBD, textbooks, dictionaries
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Broad mix in bestselling books for younger children
Anna Llenas Serra100k in Spain
50k in Italy
7 of top 10 are Disney
In top 10:3 Disney
2 Paw Patrol3 My Little Pony
In top 10:ABC Kids , Paw Patrol, Marvel, My Little Pony,
PJ Masks
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Children’s Fiction beyond the global bestsellers
Roberto Santiago255kà260kà281k
Martina D’Antiochia111k
Anh Do105kà182kà243k
Aaron Blabey108k
The Crazy Haacks73k
Harriet Muncaster
124k Spain27k UK18k Italy
Wigetta53k Spain
14k Mexico
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Zack Zombie Cube Kid Marco Tulio Max Brooks Pixel Kid Greyson Mann
Frigiel & Fluffy
Thou
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Minecraft shifting to Fiction series internationally
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Inspiring and local titles lead Non-Fiction growth
Ireland
Australia
New Zealand
India
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Global YA bestsellers influenced by film and TV
0
20
40
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120
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160
Thou
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156k 110k 84k
But country-specific charts show more variation
hardback thriller released May, 10k in sales
#1 YA in Mexico, and 20k copies sold in Brazil
poetry, 3kin Mexico
hardback fantasy released April, 22k in sales
follow-up to previous title, 17k in sales
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Thank you! Any questions?Contact: [email protected]
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Copyright © 2017 The Nielsen Company. Confidential and proprietary.