CHINA CELL PHONE MARKET PROFILE

Beijing Zeefer Consulting Ltd.

March 2011

I N T R O D U C T I O N

This report discusses the cell phone market in China mainly from the following sections.

- Size of Cell Phone Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China cell phone market size, industry sales revenue and domestic cell phone output in 2008 - 2010, this report presents a picture of the real development of cell phone market in China and changes in the overall market size.

- Hot Areas of China Cell Phone Market

Based on the comparison and analysis on China's cell phone production and import in different provinces or cities, this report points out those hot areas in China for cell phone market deserve most attention.

- Top 10 Enterprises in China Cell Phone Industry

Based on the comparison and analysis on top 10 leading enterprises in China cell phone industry in terms of sales revenue, market share and number of employees, the report shows their positions in the cell phone market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure of China Cell Phone Market

This report analyzes the cell phone market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises) and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and

concentration ratio of the current cell phone market in China by means of Bain's Market Structure Classification and Index of CR4.

- Import and Export of Cell Phone Products

In this section, the report includes the main source countries / regions of imported cell phone products for China and their market shares, the domestic destinations of imported cell phone products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced cell phone products and shares of these destinations, major origins of the exported cell phone products and their shares.

- Cell Phone Industry Standards in China

The report lists relevant national standards and/or industrial standards concerning cell phone products generally accepted in the cell phone industry in China, including standard names both in Chinese and English as well as their unified code numbers.

- Major Cell Phone Importers in China

The report lists 10 major importers for cell phone products in China and provides their contact information such as company name, address, website, telephone number and fax number.

- Summary on Key Statistics of the Cell Phone Industry in China

Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Cell Phone Market Profile presents the current situation, the growth rate and profitability of the cell phone industry in China.

D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report.

The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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C O N T E N T CHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................3

2.1 ANALYSIS ON THE MOBILE COMMUNICATIONS & TERMINAL EQUIPMENT MFG. MARKET SIZE ....................................................................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6

CHAPTER 3 HOT SPOTS FOR MOBILE COMMUNICATIONS & TERMINAL EQUIPMENT MFG. PRODUCTS ACROSS CHINA................10

CHAPTER 4 INDUSTRY OVERVIEW................................................................12

4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17

5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF MOBILE COMMUNICATIONS & TERMINAL EQUIPMENT MFG. PRODUCTS....19

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED MOBILE COMMUNICATIONS & TERMINAL EQUIPMENT PRODUCTS........................................................................................................19 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................21 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................24

CHAPTER 6 THE MARKET SHARE...................................................................26

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................26

6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................26 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................28

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................30 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................32

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................34 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS..................................38

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40

7.1 NOKIA TELECOMMUNICATIONS LTD. .................................................40 7.2 TIANJIN SAMSUNG TELECOM TECHNOLOGY CO., LTD. ................40 7.3 MOTOROLA (CHINA) ELECTRONICS LTD. ...........................................41 7.4 SHENZHEN FUTAIHONG PRECISION INDUSTRIAL CO., LTD........42 7.5 BEIJIN SE PUTIAN MOBILE COMMUNICATION CO., LTD................42 7.6 HUIZHOU SAMSUNG ELECTONICS CO., LTD......................................43 7.7 FLEXTRONICS MANUFACTURE (ZHUHAI) CO., LTD. .......................44 7.8 FOXCONN ELECTRONICS (BEIJING) INC. .............................................44 7.9 LANGCHAO LG DIGITAL MOBILE COMMUNICATIONS CO., LTD...................................................................................................................................45 7.10 INVENTEC APPLIANCES (SHANGHAI) CO., LTD..............................46

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48

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C H A P T E R 3 H O T S P O T S F O R M O B I L E

C O M M U N I C A T I O N S & T E R M I N A L E Q U I P M E N T M F G .

P R O D U C T S A C R O S S C H I N A

Figure 5 Nationwide distribution map of mobile communications & terminal equipment mfg. enterprises above designated size across China

1-3 14 45-6 57-9 710-49 1050+ 50

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

FujianJiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

15

136

< 4

< 410

< 4

25

27

45

4

205

26

5

6

8

1325

< 4

56

< 4

< 4

Shanghai

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6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 17 Changes in the percentage of numbers of foreign mobile communications & terminal equipment mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2008 2009 2010全国 301 348 372

oreign-funded 192 207 216e of ownership 156

oreign-funded 192 207 216ndedPrivate 58 79 94rivate

Joint-equity 12 14 14Others 39 48 48

oreign-funded 64% 59% 58%Private 19% 23% 25%

Joint-equity 4% 4% 4%Others 13% 14% 13%

Percentage of foreign enterprisesin terms of the number of

enterprises in 2010

58.06%41.94%

Foreign-funded Others type of ow nership

Changes in the percentage ofnumbers of foreign-funded

enterprises

64% 59% 58%

19% 23% 25%

4% 4% 4%13% 14% 13%

2008 2009 2010

Foreign-funded Private

Joint-equity Others

In 2010, among the 372 mobile communications & terminal equipment mfg. enterprises above designated size across China, 216 are foreign enterprises, accounting for about a share of 58.06% of all. In terms of the number of

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