About iClickiClick is the leading digital buy-side platform in Asia that integrates search, display, social media and mobile marketing capabilities to allow marketers to plan and manage their cross-channel campaign in one single destination.

Harnessing the power of programmatic buy and ad technology, the proprietary platform XMO (“Cross-marketplace Optimization Platform) is designed to deliver maximum ROI and greatest efficiency to marketers.

Visit www.i-click.asia and follow us at weibo.com/iclickasiaSales enquiry: sales@i-click.asia

Sources:*CNNIC, “2012 Online Shopping Market in China Research Report”, March 2013#McKinsey Global Institute, China’s e-tail revolution: Online shopping as a catalyst for growth, March 2013+CNNIC, “China Online Retail Market Data Analysis Report 2012”, February 2013†The People’s Bank of China, General Overview of the Payment System in 2012, February 2013**BCG, “The World’s Next E-Commerce Superpower: Navigating China’s Unique Online-Shopping Ecosystem”, November 2011*iResearch,“China Online Shopping Research Report 2012”$U.S. Census Bureau: State and County Quick Facts

To download the full report, please click here: http://www.i-click.asia/insights/china-ecommerce-report-2013-chapter-1/

3357

2006.12 2007.12 2008.12 2009.12 2010.12 2011.12 2012.12

24.5% 22.1%24.8%

28.1%

35.1%

37.8%

42.9%

4641

7400

10800

16051

19395

24202

GROWTH TREND OF ONLINE SHOPPERS IN CHINA

NEW TREND OF THE ECOMMERCE MARKET IN CHINA

The Rise of Credit Card Usage The bank card penetration rate reached 43.5% in 2012, demonstrating a huge grow potential which further facilitates online shopping†.

By 2020, the affluent class in China will reach 280M, i.e. 20% of China’s total population**

The Growth of Affluent Class

Comparison of eCommerce Platform and Independent Merchants between

China and US in 2011

Internet Users (00,000) % of online shoppers

Independent Merchant

eCommerce Platforms Mobile Shopping percentage (%)

PC-based Online Shopping percentage (%)

322M

43.5%

Despite the fact that the growth rate of internet users has slowed down, the online shopping population is

rapidly growing**.

By 2013, the number of online shoppers in China will surpass the total population

of U.S$, which will be

The coverage of real retail shops is limited in China. For the consumers from 3rd and 4th tier cities or rural areas who

cannot access real retail shops, they will choose online shopping**

As smartphone is getting popular, mobile shopping in China is

expected to reach 17.8%∞ by 2016

Independent merchants in China numbered 10% in 2011, while there was 76% in US at the same period, indicating

that there is a huge potential for independent merchants in China#

CHINA US

Sharing on social media drives users’ passion in online shopping

10%

90%

76%

82.2%

17.8%

24%

No. of purchases influenced by social media on users over the past 6 months#

1-3 Times 55%

More than 10 times

6-10 Times15%

4-5 Times 23%