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CHINA FLAKEBOARD MARKET PROFILE

Beijing Zeefer Consulting Ltd.

February 2011

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I N T R O D U C T I O N

This report discusses the flakeboard market in China mainly from the following sections.

- Size of Flakeboard Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China flakeboard market size, industry sales revenue and domestic flakeboard output in 2007 - 2009, this report presents a picture of the real development of flakeboard market in China and changes in the overall market size.

- Hot Areas of China Flakeboard Market

Based on the comparison and analysis on China's flakeboard production and import in different provinces or cities, this report points out those hot areas in China for flakeboard market deserve most attention.

- Top 10 Enterprises in China Flakeboard Industry

Based on the comparison and analysis on top 10 leading enterprises in China flakeboard industry in terms of sales revenue, market share and number of employees, the report shows their positions in the flakeboard market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure of China Flakeboard Market

This report analyzes the flakeboard market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of flakeboard product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported flakeboard products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and


concentration ratio of the current flakeboard market in China by means of Bain's Market Structure Classification and Index of CR4.

- Import and Export of Flakeboard Products

In this section, the report includes the main source countries / regions of imported flakeboard products for China and their market shares, the domestic destinations of imported flakeboard products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced flakeboard products and shares of these destinations, major origins of the exported flakeboard products and their shares.

- Flakeboard Industry Standards in China

The report lists relevant national standards and/or industrial standards concerning flakeboard products generally accepted in the flakeboard industry in China, including standard names both in Chinese and English as well as their unified code numbers.

- Major Flakeboard Importers in China

The report lists 10 major importers for flakeboard products in China and provides their contact information such as company name, address, website, telephone number and fax number.

- Summary on Key Statistics of the Flakeboard Industry in China

Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Flakeboard Market Profile presents the current situation, the growth rate and profitability of the flakeboard industry in China.


D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report.

The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.


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C O N T E N T

CHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................3

2.1 ANALYSIS ON THE FLAKEBOARD MARKET SIZE ...................................................3 2.2 ANALYSIS ON THE CHANGES IN FLAKEBOARD PRODUCTION VOLUME IN RECENT YEARS........................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY ..................................................................6

CHAPTER 3 HOT SPOTS FOR FLAKEBOARD PRODUCTS ACROSS CHINA .......................................................................................................................10

CHAPTER 4 INDUSTRY OVERVIEW................................................................12

4.1 A SUMMARY ON THE INDUSTRY...............................................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY..............................13

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16

5.1 AN OVERVIEW ON THE IMPORT & EXPORT...........................................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF FLAKEBOARD PRODUCTS ..............................................................................................................................17

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED FLAKEBOARD PRODUCTS ..............................................................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA.............19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS..............................................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA ........................................................21

CHAPTER 6 THE MARKET SHARE...................................................................23

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE...23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ..................................................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE................................................................25

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE ......................................................................................................................................27

6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ...........27 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME..............................................................................................................................28

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS......................................................................................................................30

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP .......................................................................30

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP.........................................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .......................................................................34

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ...............................................................36

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38

7.1 JILIN FOREST INDUSTRY CO., LTD.............................................................................38 7.2 SHENYANG LIAOFENG MAN-MADE BOARD CO., LTD.......................................39 7.3 DARE WOOD INDUSTRY (FUJIAN) CO., LTD...........................................................39 7.4 HANDAN CITY JINSAIBO BOARD INDUSTRY CO., LTD.......................................40 7.5 SICHUAN SHUNDA PLANTATIONS PRODUCTS CO., LTD. ................................41 7.6 QINGDAO ZHONG AO SPORTS FLOOR CO., LTD. .................................................41 7.7 ASIA CHUANGJIAN (HUIZHOU) CO., LTD. .............................................................42 7.8 HENAN JIAMEI WOODEN PRODUCT CO., LTD......................................................43 7.9 INNER MONGOLIA FUMENG TIMBER CO., LTD. ...................................................43 7.10 JILIN FUDUN TIMBER CO., LTD.................................................................................44

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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C H A P T E R 3 H O T S P O T S F O R F L A K E B O A R D

P R O D U C T S A C R O S S C H I N A

Figure 5 Nationwide distribution map of flakeboard mfg. enterprises above designated size across China

1-3 14-7 48-9 810-19 1020+ 20

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

FujianJiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

< 4

< 410

713

10

15

< 4

42

11

19

208

29

21

9

19

32< 4

< 4

7

< 4

< 4

< 4

< 4Shanghai

< 4

Jiangsu, Guangdong, and Shandong are the major production bases for flakeboard in China. From Jan. to Nov. 2009, enterprises engaged in flakeboard production above designated size in the above three areas added up to 103 firms, accounting for about 35.76% of all flakeboard producers above designated size all over China for the same period. Among them, 42 firms were in Jiangsu, accounting for 14.58% of all producers above

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6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 18 Changes in the percentage of numbers of foreign flakeboard mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2007 2008 2009全国 217 245 288Foreign-funde 17 18 18Others type of ownership 270

Private 137 161 207rivateForeign-funde 17 18 18ndedJoint-equity 13 12 11Others 50 54 52Private 63% 66% 72%Foreign-funde 8% 7% 6%Joint-equity 6% 5% 4%Others 23% 22% 18%

Percentage of foreign enterprisesin terms of the number of

enterprises in 2009

6.25%

93.75%

Foreign-funded Others type of ow nership

Changes in the percentage ofnumbers of foreign-funded

enterprises

63% 66% 72%

8% 7%6%6% 5% 4%

23% 22% 18%

2007 2008 2009

Private Foreign-funded

Joint-equity Others

In 2009, among the 288 flakeboard mfg. enterprise above designated size across China, 18 are foreign enterprises, accounting for about a share of 6.25% of all. In terms of the number of enterprises, the foreign enterprises in 2009

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