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CHINA MOBILE INTERNET

Shanghai, China | January 2012

2011 China Mobile Internet - www.them.pro 22012-01-31

TABLE OF CONTENT |

CHINA MOBILE INTERNET MARKET

CHINA MOBILE INTERNET USERS

CHINA MOBILE INTERNET 3G

2011 China Mobile Internet - www.them.pro 32012-01-31

China Mobile Internet Mobile Internet Users: 356 million Instant Messaging is the top mobile Internet activity 90% of mobile Internet users are between 10 and 39

years old 3G Users: 110 million 3G users

CHINA MOBILE INTERNET | 2011 SUMMARY

2011 China Mobile Internet - www.them.pro 42012-01-31

CHINA MOBILE INTERNET | USERS

2008 H1 2008 H2 2009 H1 2009 H2 2010 H1 2010 H2 2011 H1 2011 H20

50100150200250300350400

73118

155

233277

303 318356

Total China Mobile Internet Users (2008-2011)In Million

Source: iResearch, January 2012

2011 China Mobile Internet - www.them.pro 52012-01-31

CHINA MOBILE INTERNET | MARKET

2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q20123456789

4.5 4.0 4.35.2

6.4

7.8

Total China Mobile Internet Market (2010-2011)In Billion Yuan

Source: iResearch, July 2011

2011 China Mobile Internet - www.them.pro 62012-01-31

CHINA MOBILE INTERNET | BREAKDOWN

Mobile VAS37.6%

M-commerce31.4%

Mobile Gaming11.6%

Mobile Advertising10.7%

Mobile Search8.7%

China Mobile Internet Market Breakdown (2011 Q2)

Source: iResearch, July 2011

2011 China Mobile Internet - www.them.pro 72012-01-31

CHINA MOBILE INTERNET | APPLICATIONS

IM

Search Engines

NewsMusic

Litterature SNS

Micro Blogging

Games

Forums &

BBSEmail

Video

Payment

Banking

Shopping

Travel Booking

Daily Deal

83%

62% 61%

46% 44% 42%39%

30% 30%24% 23%

9% 8% 7% 4% 3%

China Mobile Internet Applications (2011)

Source: CNNIC, January 2012

2011 China Mobile Internet - www.them.pro 82012-01-31

CHINA MOBILE INTERNET | AGE

Below 10 10-19 20-29 30-39 40-49 50-59 Above 60

0.9%

29.8%

36.0%

23.7%

7.9%

1.5%0.2%

China Mobile Internet Users by Age (2011)Age in Years Old

Source: CNNIC, January 2012

2011 China Mobile Internet - www.them.pro 92012-01-31

CHINA MOBILE INTERNET | EDUCATION

Junior High & Below Senior High Diploma Degree Master Degree & Above

7%

35% 34%

11%13%

China Mobile Internet Users by Education Level (2011)

Source: CNNIC, January 2012

2011 China Mobile Internet - www.them.pro 102012-01-31

Total China Mobile Internet Users by Gender (2011)

CHINA MOBILE INTERNET | GENDER

2011 Internet Users

58.1%

41.9%

MaleFemale

Source: CNNIC, January 2012

2011 China Mobile Internet - www.them.pro 112012-01-31

CHINA MOBILE INTERNET | INCOME

No In-

come

Below 0,5K

0,5K-1K 1K-1.5K 1.5K-2K 2K-3K 3K-5K 5K-8K 8K+

7.2%

17.3%

12.9%

9.8%11.6%

17.6%

14.3%

5.4%3.9%

Total China Mobile Internet Users by Income (2011)Monthly Income in RMB

Source: CNNIC, January 2012

2011 China Mobile Internet - www.them.pro 122012-01-31

CHINA MOBILE INTERNET | APPLICATIONS

IMSe

arch

News

Music

Litera

ture SNS

Micro-blogg

ing

Gaming

Forums/B

BSE-m

ailVideo

Online P

aymen

t

e-Ban

king

Online S

hopping

Online T

ravel

Group Buying

83%

62% 61%

46% 44% 42% 39%30% 30%

24% 23%

9% 8% 7% 4% 3%

Total China Mobile Internet Users by Applications (2011)In Million

Source: CNNIC, January 2012

2011 China Mobile Internet - www.them.pro 132012-01-31

CHINA MOBILE INTERNET | 3G USERS

Mobile Phone Users Mobile Internet Users 3G Mobile Internet Users

910

318

74

China 3G Mobile Internet Users (2011 H1)In Million

Source: Sina Tech, July 2011

2011 China Mobile Internet - www.them.pro 142012-01-31

CHINA MOBILE INTERNET | 3G MARKET

China Mobile35.0

China Unicom23.9

China Telecom21.5

China 3G Mobile Internet Subscribers (2011 H1)In Million

Source: CNNIC, July 2011

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