china mobile - way finding graphics, beijing china
DESCRIPTION
Way-finding graphics for China Mobile's new International Headquarters Campus in Beijing. The concept comes from the fusion of technology and nature while still drawing association to China Mobile's logo. Emphasis is put on symbology for this culturally diverse work setting.TRANSCRIPT
Symbology is key in a potentially multilingual environment, so all signs possible of being just a symbol, are only a symbol. Signs also come in both Chinese and English.
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NATURE TECHNOLOGY
Using Nature and Technology as inspiration we take the strong geometry of technology and adapt it into a more natural looking form by softening its harsh edges, smilar to the way water softens stones in a creek.
Other inspiration being the China Mobile logo, we want a shape that draws association to the company’s identification.
This adapted shape closely resembles China Mobile's new logo, but also supports the concept of Nature fusing with Technology.
Section:
Information for each floor.
Elevation:
Detail:
Scale 1/200
200
10
1000
2200
Scale 1/200
Section:
Elevation:
Detail:
200
10
1600
600
Scale 1/200
Section:
Elevation:Detail:
200
520
10
1600
700
Scale 1/100
Section:
Elevation:Detail:
200
10
1400
200
Scale 1/200
Section:
Elevation:Detail:
200
200
20
200
10
1400
Text:
Symbols:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Futura Extended - numbers and le t ters
�GTJ�+TMROYN�ZK^Zކண௲���И֢ڳ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789