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CHINA STAR FOOD GROUP LIMITEDCORPORATION PRESENTATION
2CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
MPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star FoodGroup Limited ("CSFG" or the “Company”) solely for confidential use. This Presentation is not to be reproduced, distributed or provided to any other personor used for any other purposes in whole or in part. Neither this Presentation nor any of its contents may be disclosed or used for any other purpose withoutthe prior written consent of CSFG. No representation or warranty, express or implied, of any nature is given as to, and no reliance should be placed on, thefairness, correctness, accuracy or completeness of the information or opinions contained in this Presentation.
This Presentation is for information and discussion purposes only and does not constitute or form any part of and should not be construed as an offer orinvitation or recommendation to purchase or subscribe for the Company’s securities. Nothing in this Presentation should be considered as a solicitation, offeror invitation in any place where, or to any person to whom, it would not be lawful to make such an offer or invitation. Nor anything contained herein shall formthe basis of, nor can it be relied on in connection with, or act as an inducement to enter into any contract or commitment whatsoever. The information,opinions and estimates in this Presentation are not directed at, or intended for distribution to or use by, any person or entity in any jurisdiction where doing sowould be contrary to law or regulation or which would subject CSFG to any additional registration or licensing requirement within such jurisdiction.
This Presentation is supplemental to and should be viewed in conjunction with, and is incomplete without reference to, the oral briefing provided by CSFGand the circular to shareholders of the Company dated 26 June 2015 (the “Circular”).
The contents of this Presentation are not to be construed as financial, legal, business, investment or tax advice. CSFG, its officers and directors of theCompany shall not have any liability or responsibility whatsoever (in negligence, for misrepresentation, in tort, under contract, or otherwise) for any losshowsoever arising from use or reliance on this Presentation.
The information contained in this Presentation is being delivered for informational purposes only. Although the information contained in this Presentation, oron which this Presentation is based, has been obtained from sources which CSFG believe to be reliable, it has not been independently verified, may notcontain all material information concerning CSFG and its subsidiaries, is subject to change and/or updates without notice, and may be incomplete orcondensed. CSFG does not make any representation or warranty, express or implied, as to the accuracy or completeness of such information.
Nothing contained in this Presentation is a promise or a representation of the future of CSFG and its subsidiaries as to the achievement or reasonableness ofany future projections, estimates, management targets or prospects, if any. This Presentation contains certain forward-looking statements with respect to thefinancial condition, results of operations and business of CSFG and its subsidiaries and certain of the plans and objectives of the management of CSFG andits subsidiaries. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results orperformance of CSFG and its subsidiaries to be materially different from any future results or performance expressed or implied by such forward-lookingstatements. Such forward-looking statements were made based on assumptions regarding the present and future business strategies of CSFG and itssubsidiaries and the political and economic environment in which CSFG and its subsidiaries will operate in the future. There can be no assurance that futureresults or events will be consistent with any such forward-looking statement, opinion, estimate or projection. Reliance should not be placed on these forward-looking statements, which reflect the view of the management of CSFG and its subsidiaries as of the date of this Presentation.
In providing this Presentation, CSFG does not undertake to update the information contained in this Presentation or to correct any inaccuracies therein whichmay become apparent.
By attending this Presentation or by accepting a copy of the slides presented, you agree to be bound by the above disclaimer.
2DISCLAIMERMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star FoodGroup Limited ("CSFG" or the “Company”) solely for confidential use. This Presentation is not to be reproduced, distributed or provided to any other personor used for any other purposes in whole or in part. Neither this Presentation nor any of its contents may be disclosed or used for any other purpose withoutthe prior written consent of CSFG. No representation or warranty, express or implied, of any nature is given as to, and no reliance should be placed on, thefairness, correctness, accuracy or completeness of the information or opinions contained in this Presentation.
This Presentation is for information and discussion purposes only and does not constitute or form any part of and should not be construed as an offer orinvitation or recommendation to purchase or subscribe for the Company’s securities. Nothing in this Presentation should be considered as a solicitation, offeror invitation in any place where, or to any person to whom, it would not be lawful to make such an offer or invitation. Nor anything contained herein shall formthe basis of, nor can it be relied on in connection with, or act as an inducement to enter into any contract or commitment whatsoever. The information,opinions and estimates in this Presentation are not directed at, or intended for distribution to or use by, any person or entity in any jurisdiction where doing sowould be contrary to law or regulation or which would subject CSFG to any additional registration or licensing requirement within such jurisdiction.
This Presentation is supplemental to and should be viewed in conjunction with, and is incomplete without reference to, the oral briefing provided by CSFGand the circular to shareholders of the Company dated 26 June 2015 (the “Circular”).
The contents of this Presentation are not to be construed as financial, legal, business, investment or tax advice. CSFG, its officers and directors of theCompany shall not have any liability or responsibility whatsoever (in negligence, for misrepresentation, in tort, under contract, or otherwise) for any losshowsoever arising from use or reliance on this Presentation.
The information contained in this Presentation is being delivered for informational purposes only. Although the information contained in this Presentation, oron which this Presentation is based, has been obtained from sources which CSFG believe to be reliable, it has not been independently verified, may notcontain all material information concerning CSFG and its subsidiaries, is subject to change and/or updates without notice, and may be incomplete orcondensed. CSFG does not make any representation or warranty, express or implied, as to the accuracy or completeness of such information.
Nothing contained in this Presentation is a promise or a representation of the future of CSFG and its subsidiaries as to the achievement or reasonableness ofany future projections, estimates, management targets or prospects, if any. This Presentation contains certain forward-looking statements with respect to thefinancial condition, results of operations and business of CSFG and its subsidiaries and certain of the plans and objectives of the management of CSFG andits subsidiaries. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results orperformance of CSFG and its subsidiaries to be materially different from any future results or performance expressed or implied by such forward-lookingstatements. Such forward-looking statements were made based on assumptions regarding the present and future business strategies of CSFG and itssubsidiaries and the political and economic environment in which CSFG and its subsidiaries will operate in the future. There can be no assurance that futureresults or events will be consistent with any such forward-looking statement, opinion, estimate or projection. Reliance should not be placed on these forward-looking statements, which reflect the view of the management of CSFG and its subsidiaries as of the date of this Presentation.
In providing this Presentation, CSFG does not undertake to update the information contained in this Presentation or to correct any inaccuracies therein whichmay become apparent.
By attending this Presentation or by accepting a copy of the slides presented, you agree to be bound by the above disclaimer.
3CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
3
Business OverviewBusiness Overview
Financial HighlightsFinancial Highlights
Competitive Strengths
AGENDA
Competitive StrengthsCompetitive Strengths
Industry OutlookIndustry Outlook
Future PlansFuture Plans
4
BUSINESSREVIEW
5CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
• The Group is engaged in theproduction and sale of sweetpotato snack food productsprocessed from purple and orange-fleshed sweet potatoes across thePeople’s Republic of China ( “PRC”).
• The Group is based in Lianchengcounty of Fujian province.
• The Group sells its sweet potatosnack food products to more than 300distributors and wholesalers, who inturn distribute the sweet potato snackfood products, through e-commerceportals, supermarkets, petrol kiosks,convenience stores and specialtystores throughout the PRC.
CORPORATE PROFILE
Xinjiang
Heilongjiang
Liaoning
Jilin
Gansu Tianjin
Beijing
Inner Mongolia
Inner Mongolia
• The Group is engaged in theproduction and sale of sweetpotato snack food productsprocessed from purple and orange-fleshed sweet potatoes across thePeople’s Republic of China ( “PRC”).
• The Group is based in Lianchengcounty of Fujian province.
• The Group sells its sweet potatosnack food products to more than 300distributors and wholesalers, who inturn distribute the sweet potato snackfood products, through e-commerceportals, supermarkets, petrol kiosks,convenience stores and specialtystores throughout the PRC.
Hubei
Qinghai
Gansu
Shaanxi
Sichuan
Hebei
Hunan
Henan
Hainan
Guangxi
Fujian
Guangdong
Jiangxi
Zhejiang
Shandong
Tianjin
Anhui
Jiangsu
Shanghai
Chongqing
6CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
2011
Introduced sweet potato milk candy
20132009
Acquired Fujian Zixin,establishing Fujian Zixinas foreign investmententerprise
2014 2015
MILESTONES
2012
Introduced sweet potatomochi
2010
Introduced sweet potatosoft candies
Incorporation ofFujian ZixinBiologicalPotato Co., Ltd
2011 2013
Introducedmooncake
2009
Incorporation ofChina Star FoodHoldings Pte. Ltd.
Second factory, theHengkeng Factorycommenced production
Listed in CatalistBoard of SGX via areverse takeoverexercise of BrookeAsia Limited.
2014 20152012
Introduced cookies andbiscuits
2010
7CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
China Star Food Group Limited(Incorporated in Singapore)
Zixin International Pte. Ltd.(Incorporated in Singapore)
100%
GROUP STRUCTURE
Fujian Zixin(Incorporated in the PRC)
Fujian Zilaohu(Incorporated in the PRC)
Fujian Xingpai(Incorporated in the PRC)
Liancheng Dizhongbao(Incorporated in the PRC)
100%
100%100% 100%
8CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
BOARD OF DIRECTORS
Mr Liang Chengwang, Executive Chairman and Chief Executive Director- Responsible for formulating and implementing the development strategy and annual business plans of the Group- He was the founder of Fujian Zixin Biological Potato Co., Ltd. and had previously been engaged in the sweet
potato food products business as a general manager of Liancheng Tianhe Food Factory- Graduated from Open University of Fujian with a Bachelor of Accounting and Finance
Ms Huang Lu, Non-Executive Director- Assists the Group primarily with investor relations and financing matters- She is also a Director of Sino Renewal Energy Investment Pte. Ltd., a company engaged in investing in shares
listed in Singapore and Hong Kong- Graduated from North China Electric Power University with a Bachelor of Management (Accounting)
Ms Huang Lu, Non-Executive Director- Assists the Group primarily with investor relations and financing matters- She is also a Director of Sino Renewal Energy Investment Pte. Ltd., a company engaged in investing in shares
listed in Singapore and Hong Kong- Graduated from North China Electric Power University with a Bachelor of Management (Accounting)
Mr Koh Eng Kheng Victor, Lead Independent Director, Chairman Audit Committee- Has over 25 years of experience with Asia ex-Japan equity markets- Has been with AIG Global Investment corporation (Singapore) Ltd. for 18 years- He is a Chartered Financial Analyst and a member of CFA Society Singapore
Mr Lim Teck Chai, Danny, Independent Director- Has wide range of experience in acquisitions, investment, takeovers, IPO and restructurings- Currently, he is an equity partner at Rajah & Tann Singapore LLP- Graduated with a Master in Science (Applied Finance) from Nanyang Technological University in 2006- He is a member of the Law Society of Singapore and the Singapore Academy of Law
9CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
Mr Chan Siew Kit, Chief Financial Officer- Supervises the Group’s financial reporting , management of the finance team, compliance with listing and regulatory requirements, and review
of internal controls- Possesses more than 10 years of accounting experience- Graduated with an Advanced Diploma in Commerce (Financial Accounting) from Tunku Abdul Rahman College, Malaysia- He is a member of the Association of Chartered Certified Accountants
KEY MANAGEMENTMr Yeo Choon Tat, Deputy Chief Executive Officer- Responsible for smooth running of Singapore office and execute relevant tasks including but not limited to overseas business development,
fund raising activities, M&A and maintain good corporate governance practice etc- Has more than 30 years of regional experience in senior management roles for multi-national corporations across diverse industries. His past
principle appointment includes, inter alia, Vice President (Finance & Asia Pacific Operations),Creative Technology Ltd.; Senior vice President(Head of Greater China Investment), Vertex Management Pte. Ltd.; Chief Operating Officer, Jolimark Holdings Ltd. Hong Kong and, ExecutiveDirector of ASA Holding Ltd. Singapore.
- Graduated from University of Singapore with a Bachelor of Accountancy- He is also a fellow member of the Institute of Singapore Chartered Accountants (FCA), CPA Australia (FCPA Australia) and ACCA U.K.
(FCCA)
Mr Chan Siew Kit, Chief Financial Officer- Supervises the Group’s financial reporting , management of the finance team, compliance with listing and regulatory requirements, and review
of internal controls- Possesses more than 10 years of accounting experience- Graduated with an Advanced Diploma in Commerce (Financial Accounting) from Tunku Abdul Rahman College, Malaysia- He is a member of the Association of Chartered Certified Accountants
Mr Xu Jianping, Vice General Manager (Sales)- Planning of sales policies and strategy, managing and allocating department targets for the sales department, and training of the sales
department- Prior joining the Group, he was the General Manager of Jinjiang Quanwang Paper Company- Graduated with a Bachelor of Business Administration from Fujian Radio and Television University
10CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
2013
Leading Agriculture IndustrializationEnterprise (农业产业化龙头企业)
2011
HACCP System Certificate
2014 2015
AWARDS AND ACCREDITATIONSLeading AgricultureIndustrializationEnterprise in Fujian(省级重点龙头企业)
‘Ledi’ was awarded“Popular New Product” inFood and Drinks Fair2016 (2016全国春季糖酒会明星新品)
2016
Award given in recognition ofenterprise’s creative andcompetitive use of technology
20132011
Quality ManagementSystem Certificate
Famous Trademark of FujianProvince(福建省著名商标)given in recognition of thebrand “Zilaohu” (紫老虎).
Famous Product ofFujian Province forthe year 2014 (2014年度福建名牌产品).
2014 2015
Winner of High Growth Enterprise Awardat 9th China Food Industry GrowthEnterprises Awards 2015(2015年第九届中国食品产业 –年度最具成长性企业)
Awarded the certificate ofScience and TechnologyEnterprise in Fujian
Won third prize inChina Innovation andEntrepreneurshipCompetition (Fujian)(福建龙岩赛区)第三届创新创业大赛三等奖)
2016
福建省科技型企业证书
11CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
SWEET POTATO CANDIES(甘薯糖果食品)
QUALITY PRODUCT RANGE
SWEET POTATO PASTRIES(甘薯糕点食品)
SWEET POTATO PRESERVED FOODS(甘薯蜜饯食品)
ROASTED SWEET POTATO NUTS
(甘薯果仁食品)
RANGE OF PRODUCTS
6 maincategories
SWEET POTATO BAKED GOODS(甘薯烘焙食品)
Own brands, including:• “Starpie” (星派),• “Ledi”(乐地 /乐第),• “Delijia”(德丽佳)and• “Zilaohu”(紫老虎)
SWEET POTATO PRESERVED FOODS(甘薯蜜饯食品)
SWEET POTATO CRISPS(甘薯果酥食品)
6 maincategories
12CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
PRODUCTION CAPACITY AND UTILISATION RATES
The Group’s production facilities comprise the Hengming factory and the Hengkeng factory located in Liancheng county of Fujian province.
28,800 28,800 28,800 28,800
20,52121,650
25,53271.30%
75.20%
88.70%
70.00%
80.00%
90.00%
100.00%
22,500
30,000
37,500
PRODUCTION AND UTILISATION RATES
12
Notes:(1) Based on the assumption that (i) each factory operates for 24 hours each day, for 300 operational days per year; and (ii) factory equipment is utilised at 80% efficiency.(2) Calculated based on the actual production divided by the production capacity.(3) Comprising of (i) the full-year production capacity of 9,090 tonnes from the Hengming Factory; and (ii) production capacity of 4,944 tonnes from operation of the Hengkeng Factory from December 2011 to 31 March 2012.
14,034
4,899
12,582
20,521
34.90% 43.70%
20.00%
30.00%
40.00%
50.00%
60.00%
-
7,500
15,000
FY2012 FY2013 FY2014 FY2015 FY2016
Production Capacity (tonnes) Actual Production (tonnes) Utilisation Rate (%)(1) (2)
(3)
13CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
No. of distributors
FY2012 FY2013 FY2014 FY2015 FY2016Fujian 70 90 87 86 80
Shandong 35 44 40 44 44Guangdong 30 35 28 30 39
NUMBER OF DISTRIBUTORS IN EACH PROVINCE
Guangdong 30 35 28 30 39Zhejiang 15 25 26 27 31Jiangsu 11 26 32 31 27Liaoning 10 16 18 16 13Hunan 16 14 16 14 11
Jilin 10 13 11 11 14Guangxi 17 21 20 20 21
Other provinces 68 97 95 99 111Total 282 381 373 378 391
14CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
FINANCIALHIGHLIGHTSFINANCIALHIGHLIGHTS
15CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
PERFORMANCE SUMMARY
3 months ended Increase/(Decrease)
9 months ended Increase/(Decrease)
RMB (’000) 3QFY2017 3QFY2016 % 9MFY2017 9MFY2016 %
Revenue 122,575 131,438 (6.7) 359,817 352,537 2.1
Gross profit 53,975 58,161 (7.2) 160,203 156,562 2.3
Marketing anddistribution costs
Marketing anddistribution costs (32,924) (17,401) 89.2 (69,695) (38,707) 80.1
Administrativeexpenses (6,966) (19,436) (64.2) (22,468) (30,981) (27.5)
Finance costs (150) (230) (34.8) (583) (808) (27.8)
Net profit 12,124 16,915 (28.3) 50,999 (5,955) n.m
EPS(RMB
cents/share)4.72 8.02 (41.2) 19.98 (2.82) n.m
16CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
64,520
107,904124,745
116,708
17,381
68,527
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
FY2013 FY2014 FY2015 FY2016 9M2016 9M2017
AWARDS AND ACCREDITATIONSRevenue (RMB’000)Revenue (RMB’000) Gross Profit (RMB’000)Gross Profit (RMB’000)
85,961
145,231173,317
208,818
156,552160,203
38
39
40
41
42
43
44
45
0
50,000
100,000
150,000
200,000
250,000
FY2013 FY2014 FY2015 FY2016 9M2016 9M2017
(1)
210,846
357,145
418,865470,907
352,537359,817
0
100,000
200,000
300,000
400,000
500,000
FY2013 FY2014 FY2015 FY2016 9M2016 9M2017
Profit Before Tax (RMB’000)Profit Before Tax (RMB’000)
FINANCIAL PERFORMANCE
FY2013 FY2014 FY2015 FY2016 9M2016 9M2017FY2013 FY2014 FY2015 FY2016 9M2016 9M2017FY2013 FY2014 FY2015 FY2016 9M2016 9M2017
Profit After Tax (RMB’000)Profit After Tax (RMB’000)
48,390
80,56693,429
86,857
-5,955
50,999
-5
0
5
10
15
20
25
-20,000
0
20,000
40,000
60,000
80,000
100,000
FY2013 FY2014 FY2015 FY2016 9M2016 9M2017
Earnings Per Share (RMB cents)Earnings Per Share (RMB cents)
20.92
34.84
44.4939.29
-2.82
19.98
-10.00
0.00
10.00
20.00
30.00
40.00
50.00
FY2013 FY2014 FY2015 FY2016 9M2016 9M2017
(1)(1)
(1) For comparable purposes, the calculation of net asset value per share and net tangible asset per share for FY2016 is excluding one-off RTO expenses and goodwill written off of RMB70,554,000
17CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
212,427
317,083
395,937
0
100,000
200,000
300,000
400,000
500,000
Total Liabilities (RMB’000)Total Liabilities (RMB’000) Total Assets (RMB’000)Total Assets (RMB’000) Total Equity (RMB’000)Total Equity (RMB’000)
302,811
388,194
469,395
0
100,000
200,000
300,000
400,000
500,00090,384
71,111 73,458
0
20,000
40,000
60,000
80,000
100,000
FINANCIAL PERFORMANCE
0FY2015 FY2016 9M2017
0FY2015 FY2016 9M2017
0FY2015 FY2016 9M2017
Cash and Cash Equivalents(RMB’000)
Cash and Cash Equivalents(RMB’000)
121,209
184,122
123,810
020,00040,00060,00080,000
100,000120,000140,000160,000180,000200,000
FY2015 FY2016 9M2017
Net Asset Value Per Share(RMB cents)
Net Asset Value Per Share(RMB cents)
91.90
137.17154.11
0.0020.0040.0060.0080.00
100.00120.00140.00160.00180.00
FY2015 FY2016 9M2017
Net Tangible Asset Per Share(RMB cents)
Net Tangible Asset Per Share(RMB cents)
87.96
117.19137.00
0.0020.0040.0060.0080.00
100.00120.00140.00160.00
FY2015 FY2016 9M2017
(1)(1)
(1) For comparable purposes, the calculation of net asset value per share and net tangible asset per share for FY2016 is excluding one-off RTO expenses and goodwill written off of RMB70,554,000
18CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
REVENUE BY PRODUCTS
63,184.044,005.0
40,765.0
40,000.3
42,150.0
48,670.0
34,936.5
39,286.0
32,252.0
37,320.0
29,922.9
300,000.0
350,000.0
400,000.0
450,000.0
500,000.0
RMB (’000)
18,554.5
83,929.2123,201.0 132,062.0
91,490.484,971.0
90,357.8
100,095.0
148,906.0
137,756.7
16,235.1
66,071.9
77,162.039,407.7
10,120.6
37,500.326,303.0
36,898.1
40,000.3
44,066.8
-
50,000.0
100,000.0
150,000.0
200,000.0
250,000.0
300,000.0
FY2013 FY2014 FY2015 FY2016 9M2017baked goods candies pastries roasted sweet potato nuts preserved foods crisps
19CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
REVENUE BY BRANDS
266,748.4
330,190.9300,000.0
350,000.0
400,000.0
450,000.0
500,000.0
RMB (’000)
20,091.754,558.4
82,944.262,697.5 57,386.4
35,959.327,645.5
55,943.5
84,226.689,410.2 87,940.0
59,984.431,770.1
100,344.1
189,974.6266,748.4
263,873.5
0.0
50,000.0
100,000.0
150,000.0
200,000.0
250,000.0
300,000.0
FY2012 FY2013 FY2014 FY2015 FY2016 9M2017Delijia Ledi Starpie
20CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
REVENUE BY REGIONS
143,783.7
24,960.5
27,686.6
39,441.4
38,057.7
44,556.9
32,817.6
13,882.8
15,472.7
22,161.9
21,695.513,066.6
15,253.2
19,292.1
15,494.4
300,000.0
350,000.0
400,000.0
450,000.0
500,000.0
RMB (’000)
14,011.2 29,058.949,040.2 52,707.3 58,242.9 47,133.627,057.7
63,825.7
101,094.4
140,834.2159,793.8
122,703.3
19,820.8
55,696.4
105,671.8
131,570.0
143,783.7
104,794.2
6,318.5
20,828.7
34,948.2 15,178.6
7,266.2
23,854.6
1,488.5
7,618.2
3,544.5
9,963.5
-
50,000.0
100,000.0
150,000.0
200,000.0
250,000.0
300,000.0
FY2012 FY2013 FY2014 FY2015 FY2016 9M2017North South East Central Northeast Northwest Southwest
21CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
S$'000 FY2015 FY2016 9M2017
Net cash flows from in operating activities(RMB’000)
151,679 82,793 (188)
Net cash flows used in investing activities(RMB’000)
(101,066) (28,914) (87,140)
CASH FLOW
Net cash flows used in investing activities(RMB’000)
(101,066) (28,914) (87,140)
Net cash flows from financing activities(RMB’000)
6,417 9,034 27,016
Cash and cash equivalent at end of period(RMB’000)
121,209 184,122 123,810
22CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
AWARDS AND ACCREDITATIONS
36.9
28.4 29.828.5 35.3
40.342.9
51.2
40
50
60
Days
TURNOVER DAYS
22
20.7
28.4
8.4
13.5
26.7 23.0
13.810.6
29.828.5 35.3
0
10
20
30
FY2013 FY2014 FY2015 FY2016 9M2017
Inventory Turnover Trade Receivables Trade Payables
23CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
23,247.7
2.6% 2.6%
4.9%
3
4
5
6
15,000.0
20,000.0
25,000.0
A&P and A&P as a percentage of sales
A&P EXPENSES
%RMB (’000)
539.7
5,425.9
9,142.4
5,642.3
0.7%
2.6% 2.6%
1.3%
0
1
2
3
0.0
5,000.0
10,000.0
FY2012 FY2013 FY2014 FY2015 FY2016
PromotionsLiancheng Boxing Competition 2016 Food and Drinks Fairs
24CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
R&D and R&D as a percentage of sales
R&D EXPENSES
17,790.33.7%
2
3
4
9,000.010,500.012,000.013,500.015,000.016,500.018,000.019,500.0
%RMB (’000)
723.3 300.0 0.0
3,605.90.9%
0.1%0
0.9%
0
1
2
0.01,500.03,000.04,500.06,000.07,500.09,000.0
FY2012 FY2013 FY2014 FY2015 FY2016
25CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
Market Capitalization(SGD Million)
Last Price(in terms of
local currency)Current Ratio EPS P/E P/B
SGX (SGD)
CHINA STAR FOOD CSFG SP EQUITY 43.55 0.19 3.28 0.07 2.34 0.61
CHINA MINZHONG MINZ SP EQUITY N.A N.A 3.27 0.20 N.A N.AYAMADA GREEN
RESOURCES YGR SP EQUITY 89.28 0.51 11.21 0.24 9.40 0.43
PEER COMPARISON
25
YAMADA GREENRESOURCES YGR SP EQUITY 89.28 0.51 11.21 0.24 9.40 0.43
SINO GRANDNESS SFGI SP EQUITY 218.84 0.33 1.13 0.31 1.84 0.42
HONG KONG (HKD)
LABIXIAOXIN SNACKS 1262 HK EQUITY 145.27 0.60 1.23 -0.30 N.A 0.45
JIASHILI GROUP 1285 HK EQUITY 201.11 2.66 3.24 0.25 8.83 1.72
FOUR SEAS MERCHANTILE 374 HK EQUITY 279.32 3.99 1.40 0.12 38.42 1.14
CHINA (RMB)
QIAQIA FOOD 002557 CH EQUITY 1650.73 15.83 1.93 0.72 21.59 2.80
HAOXIANGNI JUJEBE 002582 CH EQUITY 1674.76 31.58 2.30 -0.02 N.A 2.58
Source: Bloomberg as at 3 February 2017
26CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
COMPETITIVESTRENGTHS
26
COMPETITIVESTRENGTHS
27CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
One of the industry leaders in implementing a multi-channel marketing and distribution model
Well-established product brand portfolio
Strong R&D capabilities with innovative product roadmapand production process
COMPETITVE STRENGTHS
27
Strong R&D capabilities with innovative product roadmapand production process
Experienced management team
Better quality control on the production process inaccordance with the requirements of HACCP certificate
28CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
INDUSTRYOUTLOOK
28
INDUSTRYOUTLOOK
29CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
• Increasing health consciousness among Chinese consumers
– Estimated annual sales growth of sweet potato snacks has averaged at approximately 20-40%, with a minimumgrowth of 20% in the next three years till 2019.
– More than 50% of people prefer organic and nutritious foods to ice cream and fast food
• Sweet potato offers a healthy and rich source of nutrients
– Sweet potato, of which the orange-coloured flesh varieties are the most common, is rich in (CSPI) in the UnitedStates highly recommended sweet potato as the most nutritious food.
– Sweet potatoes are rich in dietary fibre, sugars, vitamins, minerals and other essential nutrients, as compared tocommon vegetables.
INCREASING DEMAND FOR HEALTHY FOOD• Increasing health consciousness among Chinese consumers
– Estimated annual sales growth of sweet potato snacks has averaged at approximately 20-40%, with a minimumgrowth of 20% in the next three years till 2019.
– More than 50% of people prefer organic and nutritious foods to ice cream and fast food
• Sweet potato offers a healthy and rich source of nutrients
– Sweet potato, of which the orange-coloured flesh varieties are the most common, is rich in (CSPI) in the UnitedStates highly recommended sweet potato as the most nutritious food.
– Sweet potatoes are rich in dietary fibre, sugars, vitamins, minerals and other essential nutrients, as compared tocommon vegetables.
Lowestglycemic
index
Rich invitamin A,B6 and C
Rich incomplex
carbohydrates
Rich in dietaryfibre
Possess anti-oxidant
properties
30CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
1,367.8
1,374.60.48% 0.48%
0.5% 0.49%0.52%
0.50%0.5
0.55
1,370.0
1,380.0
INCREASING DEMAND FOR HEALTHY FOOD
• 1.4 billion potential market size in China
Growth (%)
Population and population growth rate in the PRC (2010-2015)
Population (Million)
1,340.9
1,347.4
1,354.0
1,360.7
1,367.8 0.50%
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
1,320.0
1,330.0
1,340.0
1,350.0
1,360.0
1,370.0
2010 2011 2012 2013 2014 2015
• 1.4 billion potential market size in China
Source: National Bureau of Statistics of China
31CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
INCREASING DEMAND FOR HEALTHY FOOD
• Rising Disposable Income and Standard of Living
- Disposable incomes and net incomes of both urban and rural households experienced double-digitCAGRs of 10.3% and 14.1% respectively from 2010 to 2015.
Rising disposable income for rural and urban households (2010-2015)
31,195.0
49,500.0
Average Disposable/Net Income (RMB)
• Rising Disposable Income and Standard of Living
- Disposable incomes and net incomes of both urban and rural households experienced double-digitCAGRs of 10.3% and 14.1% respectively from 2010 to 2015.
5,919.0 6,977.3 7,916.6 8,895.9 9,892.011,422.0
19,109.421,309.8
24,564.726,955.1
28,844.031,195.0
0.0
5,500.0
11,000.0
16,500.0
22,000.0
27,500.0
33,000.0
38,500.0
44,000.0
2010 2011 2012 2013 2014 2015Rural Household Disposable Income Urban Household Disposable Income
32CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
CASE STUDY• According to Euromonitor, the market size of snack food industry in China is RMB62.49 billion in 2010, while
the market size has grown significantly 10.51% to RMB102.97 billion in 2015.• With the rising disposable income in China, the snack food industry in China is propelled to grow very rapidly.
10,81212,827
14,89416,864
2,0004,0006,0008,000
10,00012,00014,00016,00018,000
RMB (mil)
300
1,000
2,000
500
1,000
1,500
2,000
2,500
RMB (mil)
200
500
800
1,200
200
400
600
800
1,000
1,200
1,400
RMB (mil)
02,000
2012 2013 2014 20150
500
2013 2014 2015
Fujian Dali 3 Songshu
0
200
2012 2013 2014 2015
Liuliu Mei
896 908 9721,113
0
200
400
600
800
1,000
1,200
2012 2013 2014 2015
Haoxiangni Jujube
RMB (mil)
649748
8401,006
0
200
400
600
800
1,000
1,200
2012 2013 2014 2015
Jiashili
RMB (mil)
2,7492,988 3,113 3,311
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2012 2013 2014 2015
RMB (mil)
Chacha Food
33CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
FUNDS THAT INVESTED IN CHINA SNACK FOOD INDUSTRY
FUTUREPLANS
34
35CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
• Increase production capacity to support larger sales volume
- The Group has constructed a new factory on a 13,910 sq m plot of land in the LianchengIndustrial Park, Food Processing Area.
- Construction of another new production facility on a 55,733.36 sq m plot of land atLiancheng Industrial Park, Food Processing Area is being planned.
- These new factories will be equipped to produce the frozen sweet potato fries.
FUTURE PLANS
Completed factory of Fujian Zilaohu in LianchengIndustrial Park, Food Processing Area will be operationalby end of March 2017.
Note: These artist’s impression are intended to illustrate the appearance of the factory once completed. No warranty is given that the completed factory will comply to any degreeof this artist’s impression.
New production facility in Liancheng Industrial Park, FoodProcessing Area
36CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
• Sell products directly to the consumer by establishing its own retail stores- Establish through a franchise model- Rental and labours costs are borne by franchisee- Has opened distribution stores including:- Yiwu, Hefei, Shenyang, Jinan, Shenzhen, Xi’an
- Target to open 20-30 retail stores in 2017 1st franchise retail store opened at Fujian Changting
FUTURE PLANS
Yiwu Hefei Shenyang Jinan
Shenzhen Xi’an
37CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
• Expand customer base and geographical coverage by exporting into overseas markets
• Develop new products to meet a wider variety of consumer needs
• Increase existing marketing efforts and e-commerce channels
• Secure greater supply of sweet potato raw materials through cooperation with provincelevel agriculture cooperatives
FUTURE PLANS• Expand customer base and geographical coverage by exporting into overseas markets
• Develop new products to meet a wider variety of consumer needs
• Increase existing marketing efforts and e-commerce channels
• Secure greater supply of sweet potato raw materials through cooperation with provincelevel agriculture cooperatives
38CHINA STAR FOOD GROUP LIMITED CORPORATE PRESENTATION
NEW PRODUCTS IN THE PIPELINE
Japanese-styled mochiJellyBaked sweet potatowith cheese
Rice cake Fried dough twist
Sweet potato stick Nougat Frozen sweet potato
Baked sweet potatowith cheese
Honey baked sweetpotato
Batter biscuit
THE END