china's online market: 11 opportunity insights from forrester
TRANSCRIPT
© 2013 Forrester Research, Inc. Reproduction Prohibited
By 2015 more than 700 million Chinese will have regular access to the internet#2
© 2014 Forrester Research, Inc. Reproduction Prohibited 4
The numbers in China far exceed those of other mature eCom markets #3
© 2013 Forrester Research, Inc. Reproduction Prohibited
Similar to other markets with high internet penetration, the online population in China is very social on the internet
#5
• Beijing
• Chengdu
• Dalian
• Guangzhou
• Nanjing
• Ningbo
• Shanghai
• Shenyang
• Suzhou
• Wuhan
• Wuxi
• Xian
Metro China cities surveyed:
The majority of the population have access to the internet - and use it#6
© 2013 Forrester Research, Inc. Reproduction Prohibited
Online shopping behavior in China is unprecedented for an emerging market#7
© 2013 Forrester Research, Inc. Reproduction Prohibited
eCommerce Readiness Index Ranks China as #2#10