chinese property investment focus: canada · guangxi 1.0% hainan 0.2% xinjiang 0.4% ningxia 0.1%...

CHINESE PROPERTY INVESTMENT FOCUS: CANADA

MARCH 2017

Source: Juwai IQ Data, 2016 Juwai.com consumer enquiry and searchSource: Juwai IQ Data, 2016 Juwai.com consumer enquiry and search

2

1

8

10

4

7

6

12

11

19 UNITED STATES0.96%

CANADA7.22%

AUSTRALIA0.13%

NEW ZEALAND0.07%

CHINA

OTHERS: 138 countries0.52%

UNITEDKINGDOM

0.07%

14FRANCE0.04%

15INDIA0.03%

THAILAND0.06%

TAIWAN0.55%

SOUTH KOREA0.19%

JAPAN0.14%ITALY

0.03%

17 GERMANY0.03%

20VIETNAM0.02%

18BANGLADESH0.03%

16MALAYSIA0.03%

9SINGAPORE0.09%

13 MACAU0.04%

5 PHILIPPINES0.32%

3 HONG KONG0.91%

2

3

7

13

4

5

6

8

1

12

9

11

18

15

29

26

22

27

20

25

30

3119

21

10

24

14

23 17

16

28

FUJIAN1.9%

SICHUAN2.6%

JIANGSU8.4%

SHANDONG5.1%

TIANJIN4.5%

LIAONING4.0%

BEIJING18.0%

GUANGDONG10.1%

SHANGHAI12.2%

ZHEJIANG4.1%

SHĂNXĪ1.8%

HUNAN1.0%

HEBEI3.0%

HENAN3.8%

INNER MONGOLIA0.8%

SHĀNXĪ0.8%

HUBEI2.7%

CHONGQING1.0%

HEILONGJIANG1.5%

JIANGXI1.2%

ANHUI1.6%

JILIN1.5%

YUNNAN0.8%

GUIZHOU0.4%

GUANGXI1.0%

HAINAN0.2%

XINJIANG0.4%

NINGXIA0.1%

GANSU0.4%

QINGHAI0.1%

TIBET0.0%

SEARCHORIGIN

11% from over 155 countries AROUND THE WORLD

89% from 175 cities in CHINA


Where are Chinese looking from for Canada property?

89% from 175 cities in CHINA

Juwai.com

2

1

8

10

4

7

6

12

11

19 UNITED STATES0.96%

CANADA7.22%

AUSTRALIA0.13%

NEW ZEALAND0.07%

CHINA

OTHERS: 138 countries0.52%

UNITEDKINGDOM

0.07%

14FRANCE0.04%

15INDIA0.03%

THAILAND0.06%

TAIWAN0.55%

SOUTH KOREA0.19%

JAPAN0.14%ITALY

0.03%

17 GERMANY0.03%

20VIETNAM0.02%

18BANGLADESH0.03%

16MALAYSIA0.03%

9SINGAPORE0.09%

13 MACAU0.04%

5 PHILIPPINES0.32%

3 HONG KONG0.91%

$2.88B Canada property consumer enquiry value (USD)1

Sources: 1. Juwai IQ Data 2016; 2. 2016 Juwai.com consumer enquiry and search results*

*Note: Consumers enquiring may be driven by more than one motivation.;

Education

Emigration

Investment

25.6%

60.8%

25.6%

60.8%

33.8%

Sources: 1. Juwai IQ Data 2016; 2. 2016 Juwai.com consumer enquiry and search results*

*Note: Consumers enquiring may be driven by more than one motivation.;

Education

Emigration

Investment

25.6%

33.8% 33.8%

3.6%

Own Use

Top viewed cities by Chinese buyers1

1. Toronto

2. Vancouver

3. Montreal

4. Calgary

5. Ottawa

6. Victoria

7. Winnipeg

8. Saskatoon

9. Halifax

10. Kelowna

MISSISSAUGA

11 HAMILTON

8 HALIFAX7 WINNIPEG

10 SASKATOON

14LONDON9WATERLOO

4CALGARY

2VANCOUVER

12RICHMOND 15 COQUITLAM

6VICTORIA

1510TH LINE SHORE

5OTTAWA

1

13

TORONTO

3 MONTREAL

Top enquired cities by Chinese buyers1

Canada: Investment motivation2


Chinese top destination for Canada property

Juwai.com

+43.1%

Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.

Chinese enquiries into Ontario property

2014 2015 2016

2015 2016

US$1.54B Consumer enquiry value

+141%

+49%

INVESTMENT MOTIVATION*

# OF ENQUIRIES

AVG. MONTHLY VIEWS

Emigration 1.9%

Own Use 61.9%

Investment 28.4%

Education 25.5%

WINDSOR12

OTTAWA2

10TH LINE SHORE7

BARRIE14

MARKHAM10

TORONTO1

MISSISSAUGA5

OAKVILLE8

HAMILTON4

10COLLINGWOOD

6LONDON

15GUELPH

3WATERLOO

12KITCHENER

9VAUGHAN

CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com

US$783.1M Consumer enquiry value


Chinese enquiries into British Columbia property

2014 2015 2016

2015 2016

+37.5%

+246%-3%


# OF ENQUIRIES

AVG. MONTHLY VIEWS

8NANAIMO

2VICTORIA

5KELOWNA

5WEST VANCOUVER

1VANCOUVER

3RICHMOND

WHISTLER12

POWELL RIVER12

BURNABY9

PORT MOODY11

COQUITLAM4

SURREY7

CHILLIWACK9

ABBOTSFORD 12

SOUTH SURREY 12

5.4%

21.4%

Emigration

Own Use 55.3%

Investment 29.2%

Education


+41.7%


Chinese enquiries into Quebec property

2014 2015 2016

2015 2016

+328%

+27%


# OF ENQUIRIES

AVG. MONTHLY VIEWS

Emigration 3.5%

Own Use 64.6%

Investment 25.7%

Education 24.8%

2GATINEAU

7MONT-TREMBLANT ADSTOCK4

PIOPOLIS14 SHERBROOKE4

WATERVILLE6

TERREBONNE11

BUCKINGHAM-JONCTION11 WESTMOUNT3

MONTREAL1

LA PRAIRIE7

LASALLE7

BROSSARD11

14BLAINVILLE

14À-MA-BAIE

14HEMMINGFORD

14VAUDREUIL-DORION

7LACHINE



5COLD LAKE

4PEACE RIVER

2EDMONTON

5ROUND HILL

3CANMORE

1CALGARY


Chinese enquiries into Alberta property

2014 2015 2016

2015 2016

+201.9%

+69%

+186%


# OF ENQUIRIES

AVG. MONTHLY VIEWS


2.6%

2.6%

Emigration

Own Use 76.3%

Investment 23.7%

Education



Chinese enquiries into Saskatchewan property

2014 2015 2016

2015 2016

+93.9%

+111%

+112%


# OF ENQUIRIES

AVG. MONTHLY VIEWS

MARTENSVILLE5

SASKATOON1

OUTLOOK3

REGINA2

SHAUNAVON4


Emigration 0.0%

Own Use 62.5%

Investment 29.2%

Education 16.7%



Chinese enquiries into Greater Toronto property

2014 2015 2016

2015 2016

+56.2%

+170%

+63%


# OF ENQUIRIES

AVG. MONTHLY VIEWS

US$1.20B Consumer enquiry value

Emigration 2.1%

Own Use 61.4%

Investment 31.8%

Education 23.4%

RICHMOND HILL5

MARKHAM6

YONGE & FINCH9

NORTH YORK3

NORTH ST JAMES TOWN4 THE BEACHES9

2VAUGHAN

8YORK

6ETOBICOKE

1DOWNTOWN

9WATERFRONT



Chinese enquiries into Greater Vancouver property

2014 2015 2016

2015 2016

+22.5%

+244% -18%


# OF ENQUIRIES

AVG. MONTHLY VIEWS


24.0%

Emigration

Own Use 49.1%

Investment 34.5%

Education

SURREY9

VANCOUVER EAST9

NORTH VANCOUVER6

DOWNTOWN4

YALETOWN2

MARPOLE8

SOUTH SURREY5

1UBC

KITSILANO 2

FAIRVIEW 7

7.6%



Chinese enquiries into Greater Montreal property

2014 2015 2016

2015 2016

+20.6%

+365%

+15%


# OF ENQUIRIES

AVG. MONTHLY VIEWS


23.7%

Emigration

Own Use 62.9%

Investment 29.9%

Education

4ÎLE BIZARD

5PIERREFONDS-ROXBORO

10SAINT-LAURENT

3CÔTE-DES-NEIGES-NOTRE-DAME-DE-GRÂCE

5LE PLATEAU-MONT-ROYAL

9NDG

1 LASALLE

WESTMOUNT10

DOWNTOWN7

VILLE-MARIE2

OLD MONTREAL8

POINTE-SAINT-CHARLES10

2.1%


Source: Juwai IQ Data, 2016 Juwai.com consumer enquiry and searchCHINESE PROPERTY INVESTMENT FOCUS: CANADA

CHINA

90%OTHERS

10%

Vancouver

CHINA

88%OTHERS

12%

Toronto

CHINA

89%OTHERS

11%

Montreal

Search Origindisplays the locations where Chinese consumers are viewing properties from

Juwai top 3 sources of leads in Canada

Juwai.com

1 2 4

6 8

3 5

7 9 10

C$14.9M

Toronto, Ontario

Residential

2,638 sq m

5 years old

C$14.8M

Toronto, Ontario

Residential

1,673 sq m

13 years old

C$487,990

Toronto, Ontario

Residential

77 sq m

Completion in 2019

C$359,800

Toronto, Ontario

Residential

85 sq m

2 years old

C$549,900

Toronto, Ontario

Residential

88 sq m

1 year old

C$428,000

Vancouver, British Columbia

Residential

71 sq m

4 years old

C$250,000

Toronto, Ontario

Residential

50 sq m

Under construction

C$530,000

Calgary, Alberta

Residential

274 sq m

32 years old

C$6.9M

Calgary, Alberta

Residential

992 sq m

31 years old

C$858,000

Vaughan, Ontario

Residential

206 sq m

1 year old

Sources: Juwai IQ Data 2016, based on consumer views.CHINESE PROPERTY INVESTMENT FOCUS: CANADA

Top 10 most viewed property listings in Canada

Juwai.com

49% are men

51% are women

88% have children

READINESS TO INVEST CHINESE BUYER DEMOGRAPHICS

EDUCATION

30%

2%

Senior high school or

below

Bachelor's Degree

Master's Degree

Doctorate

13%

55%

EDUCATION

30%

Senior high school or

below

Bachelor's Degree

Master's Degree

13%

55%

2%

DoctorateDoctorate


AGEMONTHS

33%46+ yrs. old

<30 yrs. old9%

31-45 yrs. old58%

Savvy Investors | Prolifi c Shoppers | Mobile Savvy | Intrepid Travellers | Lifestyle-focused

2 millionChinese consumer

visit monthly

$700,000Average budget

Source: Juwai Consumer Enquiry Data 2016, Note: Consumers enquiring may be driven by more than one motivation.

41.3%7-12

3.6%>12

17.4%4-6

37.7%1-3

46.6%

Education

44.7%

Emigration 10.3%

Investment


4-6 1-3

46.6%

44.7%

Education

Emigration 10.3%

Investment

17.8%

Own Use


Juwai Chinese consumers

Juwai.com

Mainland Chinese Buyers• Living in mainland China

• Looking at properties overseas

Example: Chinese buyer in Harbin city looking at property in Canada

International Chinese Buyers• Living outside mainland China

• Looking at international properties located

outside the country they’re living in

Example: Chinese buyer in Australia looking at property in Canada

Domestic Chinese Buyers• Living outside mainland China

• Looking at domestic properties located in

the country they’re living in

Example: Chinese buyer in Canada looking at property in Canada


2

1

Key Chinese consumer segments

3

Juwai.com

4 key motivations for investing overseas

Whilst the world thinks of China as an

emerging market, Chinese view the

world as an emerging opportunity.

Whilst the world thinks of China as an

emerging market, Chinese view the

world as an emerging opportunity.

Sources: 1. The Canadian Magazine of Immigration: Chinese students Canada; 2. Hurun Report "Immigration

and the Chinese HNWI 2016"; 3. Hurun Report “Chinese Luxury Consumer Survey 2017"; 4. OECD 2016 Better

Life Index; 5. The Economist Intelligence Unit: Global Liveability Ranking 2016

Chinese parents often buy property for

children studying overseas, and Canada

is a top education destination – Chinese

students in Canada hit 119,335 in 2015, a

200% increase from the 39,850 Chinese

students recorded in 2004.1

60% of China's HNWIs intend to buy

overseas property over the next three

years.2 Ability to own freehold property

is attractive to Chinese buyers, and

international property is the most popular

form of overseas investment for Chinese.2

Education

Investment

55.5% of wealthy Chinese have either

migrated or are planning to move

overseas3, and Canada is the #3 most

popular emigration destination

for China's HNWIs – especially

Vancouver and Toronto.2

Emigration

Own Use

43% of rich Chinese buy property

abroad to live in.2 Property purchase

grows as Chinese become more

sophisticated and increasingly desire an

improved quality of life – something

Canada is famed for.4


Different budgets, locations, and motivations

*Average budget based on where the Juwai consumer is from.

Mrs. HaoUS$2.17 million

My child is doing his Master's degree in Wellington. He already has Australian permanent residency, but wants to settle in New Zealand instead. He wants a property in a good neighbourhood with a convenient location, and with a garden for flowers & vegetables. A resale property is also ok.

Location: Dalian, Liaoning Province

Interested Location: Wellington, New Zealand

Property Type: Convenient location and good neighbourhood

Budget: US$2.17 million*

Purpose: Education & Lifestyle

Mr. ZhangUS$900,584

I’m seeking a house or an apartment in Vancouver for investment. It must have at least two bedrooms and be easy to rent out. My budget is C$1 million (US$900,584).

Location: Shanghai, Shanghai Municipality

Interested Location: Vancouver, Canada

Property Type: House or apartment to let

Budget: US$900,584

Purpose: Investment

Mr. FangUS$6.03 million

I’m a permanent resident of Australia and ready to purchase a property in Melbourne for self-occupancy.

Location: Tianjin, Tianjin Municipality

Interested Location: Melbourne, Australia

Property Type: Property for residence


Purpose: Lifestyle

Ms. HeUS$300 million

I’d like to buy a Beverly Hills mansion with an internal size of 4500sqm and a budget of US$10-50 million. Additionally, I also want to purchase a five-acre land near the seaside in Greenwich, Connecticut. My total budget is US$300 million.

Location: Shenzhen, Guangdong Province

Interested Location: Beverly Hills, CA, USA

Property Type: Bevery Hills mansion + 5 acre land by sea

Budget: US$300 million

Purpose: Lifestyle

Ms. XiangUS$1.91 million

I’d like to buy three apartments worth €250,000 each (US$318,909) or a three- or four-bedroom villa with a budget of €750,000 (US$956,850) in Glyfada, Greece under the investment immigration programme. The property must be conveniently located with great amenities.

Location: Changzhou, Jiangsu Province

Interested Location: Glyfada, Greece

Property Type: Villa or 3 apartments, convenient location and great amenities

Budget: US$956,850/ US$318,909 x3

Purpose: Investment , Lifestyle & Immigration

Mr. ZhaoUS$1.89 million

I want to retire in Japan and am looking for a property there.

Location: Guangzhouo, Guangdong Province

Interested Location: Japan

Property Type: Property for retirement


Purpose: Lifestyle


Not all Chinese are the same

Juwai.com

If you are not on Juwai.com, Chinese buyers cannot see you.

Browse Juwai.com: Chinese buyer browses for property on Juwai.com, and may also spend time researching how to buy property.

Juwai Chinese Consumer Support Centre:Through online enquiry, email, phone or WeChat, they then contact the Juwai Chinese Consumer Support Centre – our team in Shanghai – which speaks with the buyer and translates the enquiry to English.

Contact Broker:Chinese buyer and their translated enquiry are sent to you.

THROUGH JUWAI CONSUMER SUPPORT CENTRE IN CHINA

1

2

3

Browse Juwai.com: Chinese buyer browses for property on Juwai.com.

View Online Listing Information: They inspect the Property Details pages and Chinese Company Pages to assess properties of interest and the sellers' credentials.

Collect Research: They compile research and contact information from the Chinese Company Pages and Property Details Pages in preparation for a trip to that country.

Contact Broker: The Chinese buyer contacts the broker upon arrival to the country, or just before they fly over. Or, they may just show up at the office location!

IN PERSON IN COUNTRY

1

2

3

4

Browse Juwai.com: Chinese buyer browses for property on Juwai.com.

View Online Listing Information: They inspect the Property Details pages and Chinese Company Pages to assess properties of interest and the sellers' credentials.

Send Local Family & Friends: They pass the information to someone they trust – like family or friends living there – to investigate further on their behalf.

Contact Broker: Chinese buyer's family or friend makes contact to ask about or inspect a property on the buyer's behalf.

THROUGH FAMILY & FRIENDS IN COUNTRY

1

2

3

4

How Chinese make contact

36%

34%30%


Respond quicklyCall or email right away. If you’re not in China’s time zone, shift your hours a bit or have someone on the ground respond for you.

Focus on their needsProvide useful information relevant to key motivations: 1) Education oª erings, 2) Local Chinese community, 3) Investment yields, 4) Emigration/visa updates


10 tips to better success with Chinese buyers

Use their Chinese nameCopy/paste their name in Chinese in email, or address them by surname over the phone (e.g. Mr. Chen). Even better, hire a Mandarin speaking intern.

Personalise your serviceInvite them to visit you – builds trust & guanxi, and familiarizes them with your city. Eat at a local Chinese restaurant or local cuisine, show them your o§ ce.

Make your intentions clearClearly state where you got their information from (their enquiry on Juwai.com) to remove confusion and add credibility.

Connect them with localsIntroduce them to local Chinese you know – breeds a sense of familiarity – and connect them with contacts oª ering services they need.

Use WeChat social media appCreate an account and ask them to add you on WeChat – fi rst way Chinese connect, and your most eª ective communication route.

Visit ChinaSee China fi rsthand to understand Chinese better. It’s also a chance to invite buyers for personal meet-up in their city.

Persistence is keyFollow-up regularly – stamina and tenacity is needed to push your message across. Some small talk helps build guanxi.

Think long-termSuccess with Chinese buyers can’t be rushed – work your leads, provide useful updates, and you’ll reap the fruits of your diligence.

Juwai.com

Please contact [email protected]

for more details.

mailto:contact-ca%40juwai.com?subject=Enquiry%20on%20Canada%20sales%20%E2%80%94%20Juwai.com%20

chinese property investment focus: canada · guangxi 1.0% hainan 0.2% xinjiang 0.4% ningxia 0.1%...

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