chinese social media and internet facts (july, 2012)
DESCRIPTION
A good presentation outlining Chinese Social Media and Internet facts.TRANSCRIPT
![Page 1: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/1.jpg)
Chinese Social Media Fast Facts
July 2012
![Page 2: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/2.jpg)
Fast Facts 1
Fast Facts
[
[
[
From 2004 to 2011, the number of Chinese Internet users has increased by 462%. China now has over 513 million Internet users, which is 22.5% of the world’s total Internet population.
![Page 3: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/3.jpg)
Fast Facts 2
Fast Facts
[
[
[
The amount of time Chinese spend on the internet has been steadily increasing and is now almost as much time as they spend watching TV.
![Page 4: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/4.jpg)
Fast Facts 3
Fast Facts
[
[
[
Internet penetration in China is only at 38.3%. Compared to the USA, there is a lot more room for growth.
![Page 5: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/5.jpg)
Fast Facts 4
Fast Facts
[
[
[
The most popular online activity for Chinese netizens is instant messaging followed closely by search
0 50 100 150 200 250 300 350 400 450
IM
Search
Music
News
Video
Gaming
SNS
Shopping
Group Buying
Travel Booking
Number of users in millions
![Page 6: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/6.jpg)
Social Media Facts
![Page 7: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/7.jpg)
Social Media Facts 5
Social Media Facts
[
[
[
Qzone is the largest social network with over 500 million active users. Over 80% of social media users in China have more than one social media account.
![Page 8: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/8.jpg)
6
Social Media Facts
[
[
Chinese netizens spend an average of19.8 hours online in a week, of which, the largest amount of time is spent on portals (24.4%).
Social Media Facts [
![Page 9: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/9.jpg)
Social Media Facts
[
[
We can see that very quickly after a western social platform is created a Chinese version is created.
7 Social Media Facts [
![Page 10: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/10.jpg)
8
Social Media Facts
[
[
It is expected that by 2014 43% of the total digital spending in China will be for display ads. In 2011, 61% of Chinese social media users have admitted that they have made a purchase decision because of a digital
marketing campaign.
Social Media Facts [
2010 2011 2012E 2013E 2014E
![Page 11: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/11.jpg)
9
Social Media Facts
[
[
In 2011 many platforms (Sina, Jiepang, Shanda, Tencent, Dianping) upgraded their Location Based Services to include; coupon downloads, QR code scanning and location based social networking.
The reason most Chinese people use LBS is due to convenience followed by social needs.
Social Media Facts [
![Page 12: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/12.jpg)
E-commerce Facts
![Page 13: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/13.jpg)
E-commerce Facts 10
E-commerce Facts
[
[
[
There are over 195 million online shoppers in China that spent over 6 trillion RMB in 2011 & make 11 million online transactions made per day. 44% of online shoppers in China make a purchase once a week
¥ ¥
¥ ¥ ¥ ¥
¥
¥
¥ ¥ ¥
¥ ¥
![Page 14: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/14.jpg)
11
E-commerce Facts
[
[
Male and female online shoppers are almost half and half (male 51.7% vs. female 48.3%). The youth are the main force of online shopping, 60.8% of online shoppers are aged between 18-30.
E-commerce Facts [
51.7%
48.3%
![Page 15: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/15.jpg)
12
E-commerce Facts
[
[
There are over 3000 group buying sites in China. The top 4 group buying sites have over 45% of the market share.
E-commerce Facts [
![Page 16: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/16.jpg)
13
E-commerce Facts
[
[
Payment for online purchases are typically made through 3rd party services, Alipay is the largest with over 600 million registered accounts.
E-commerce Facts [
![Page 17: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/17.jpg)
Mobile Facts
![Page 18: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/18.jpg)
Mobile Facts 14
Mobile Facts
[
[
[
In 2011, mobile e-commerce in China reached 11.5 billion RMB and is expected to continue growing.
11.5 billion RMB
Taobao mobile 86%
360buy 9%
Vancl 3%
Amazon China
1% Dangdang
1%
Percentage of Mobile e-Commerce Market Share (2012 Q1)
![Page 19: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/19.jpg)
Mobile Facts 15
Mobile Facts
[
[
[
In 2011, China’s mobile internet users topped 360 million and the number of 3G subscribers hit 120 million. Smart phone users check their phones, on average, every 6 minutes with 92% of youths admitting to using their mobile
phones on the toilet
Mobile expected to overtake PC
by 2015
2008 2009 2010 2011 2012E 2013E 2014E
![Page 20: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/20.jpg)
Mobile Facts 16
Mobile Facts
[
[
[
China’s smartphone users reached 190 million.
![Page 21: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/21.jpg)
Mobile Facts 17
Mobile Facts
[
[
[
In 2011, China became the 2nd largest app downloading county, only behind US. In 2011, 613 445 apps were available in China, 74% of which were available for free, versus 25% globally.
![Page 22: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/22.jpg)
Search Facts
![Page 23: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/23.jpg)
18
Search Facts
[
[
There are over 35 million web searches made every hour in China
35 million web searches per
hour
[ Search Facts
![Page 24: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/24.jpg)
Search Facts 3
Search Facts
[
[
[
The size of China's search engine market hit 5.53 billion yuan ($877 million) in the first quarter of 2012 with 95% of search market share owned by Baidu and Google.
Baidu 78%
Google 18%
Sogou 3%
Soso 1%
Others 0%
![Page 25: Chinese Social Media and Internet facts (July, 2012)](https://reader031.vdocuments.net/reader031/viewer/2022020306/540684008d7f7288088b45cf/html5/thumbnails/25.jpg)
Contact Us [
Follow on Twitter @digitaljunglecn [email protected]
Connect on LinkedIn www.linkedin.com/company/digital-jungle
Presentations on SlideShare www.slideshare.net/digitaljungle
www.digitaljungle.com.cn Follow on Weibo: www.weibo.com/digitaljungle
Like us on Facebook www.facebook.com/digitaljungle
Sources China Internet Network Information Center, 2012 Statistical Report on the Internet Development in China. Flurry App Circle, October 2011. iResearch. China Internet Watch. Synthesio. China Daily