chinese social media landscape beyond the superlative statistics
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The China Social Media Landscape
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Blogs
Diary: “About Me”
BBS
Community: “About Topics”
SNS
Network: “About Relationships”
221 Million
117 Million
176 Million
Social Media In China
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Why is it so significant in China?
The need for fellowship
The need to be entertained
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Why is it so significant in China?
The need to be heard
The need for a trusted source
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Why is it so significant in China?
The need to keep informed
The need be me
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What are they talking about?
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A place of fellowship..
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Fubai (FB): offline car club meetings
Focus FB Football Game
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闪玩 ‘Flash Play’
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Where the most unlikely people become famous..
People never tire of looking at my face, and my physique gives men nose-bleeds.”-Fu Rong Jie Jie
“I’d rather cry in my BMW”
-Ma Nuo
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韩寒
博客访问:379,893,095
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A place to make a statement
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Where RMB 13 billion exists in virtual currency..
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Where companies can engage with their fans…
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And sometimes they say it better than we can
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Where the company doesn’t have to be the bad guy..
Li QingMicrosoft MVP
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But things can also go wrong….
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Where a whole new language exists…
• 1414 —— 意思意思。3166 —— 撒由那拉,再见。(日语) 3q —— Thank you,谢谢你。4242 —— 是啊是啊。555 —— wuwu,呜呜呜(哭) 。7456 —— 气死我咯。8147 —— 不要生气。84 —— 不是。类似的还有:848 (不是吧)。
• 848 —— 不是吧。886 —— 拜拜喽!88 —— bye bye,白白,拜拜,再见。9494 —— 就是就是。
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Where companies can engage in profitable relationships…
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How can we do better?
• Quality not quantity
• Take the “Media” out of Social
• Be a part of it, don’t control it
• Build a super fan base
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Your brand as a rock band
1. Own your own database
2. Talk to them via an e Newsletter
3. Communicate Regularly
4. Include links to places you want your fans to go
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Thank you