What does “real-time serendipty”mean for brands?

@nigelcarlos

@neoco

Facebook has evolved

• Ticker and Timeline

• “Frictionless sharing”

• Quality content will be more prominent

• Apps will be able to broadcast on your behalf

• “Like button is getting more friends (Listened, Watched and Read)

What does this all mean?

What does this mean?

• “Liking” brands becomes less important

• Getting people to take social actions enabled by a brand e.g. “I swam in Speedos”

• Apps will drive more sharing so will have to be good enough to start using

• Greater Advertisier opportunities

Chelsea FC

Case Study

Chelsea FC

• Over 7 million fans

• Get more insight into their behaviour

• Get them interacting more with page

• Sharing and spreading Chelsea love

• Hit fans passion points

• Reward “super fans”

Chelsea FC

Chelsea FC

Chelsea FC

• Money can’t buy prizes

• Sponsor exposure (Samsung, Singha beer)

• Pre-match ritual into gaming

• Stimulate off line conversation

• Prediction every second!

Thank you

Any questions? @nigelcarlos