F-CommerceSean SingletonGroup Managing PartnerSkive

What is it?

Selling to fans not consumers through Facebook

Usually in the form of a “fan store”

It can be selling ON Facebook or selling WITH Facebook

Trends

1. Fan-first exclusives

2. Sharing & Streaming

Currently f-commerce is generally a one shot thing

So how can brands get fans to return again

and again?

Subscriptions are currently an

emerging trend in e-commerce

These schemes fit perfectly with f-commerce and we’ll start to see them

soon on Facebook

Insights

1.Replicating what you already sell

elsewhere

1.Replicating what you already sell

elsewhere

Rather, use f-commerce for retail events

2.“Treat f-commerce as

fan-commerce”

- Paul Marsden – Editor, Social Commerce Today

And finally

3.Experiment and

explore opportunities to learn from your fans

sean@skive.co.uk

@paulpingles