Chiquita Brands International

 

Introduction

Chiquita was US based vertically integratedbanana company.

It has along record of profitable growth.

Company’s profitable journey was stopped in1992 due to European Union’s restrictive anddiscriminatory trade policy.

 

SWOT Analysis

Strengths:

Vast transport network

High capital invested in land

Proper cultivation technique to control disease

Good infrastructure and communicationnetwork

 

Weaknesses:

High dependency on European market

Inherent characteristic of product

High operating cost

 

Opportunities:

Explore the market in Japan , Germany,America

Identify and contract with the EuropeanDistributors by making them in trust with thecompany

Do contract farming in philipines so as toexplore near by market

 

Threats:

 Disease outbreak.

Surplus production and destroy of cropdue to cyclones.

Other five competitor.

 

PEST analysis

Political :

high political influence in US govt.

Political relation of US govt with othercountries.

Economical:

Major consumption in developed countries

Price volatility highly affect profit margin

 

Social :

They have given employment to very largework force

Social contribution in terms of healthcare andmedical facility

Technological:

Effectively technological advance system forcontrolling decease.

 

Campus Overview

907/A Uvarshad,GandhinagarHighway,Ahmedabad – 382422.

Ahmedabad Kolkata

Infinity Benchmark,10th Floor, Plot G1,Block EP & GP,Sector V, Salt-Lake,Kolkata – 700091.

Mumbai

Goldline Business CentreLinkway Estate,Next to Chincholi FireBrigade, Malad (West),Mumbai – 400 064.

 

 

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