Organization Study At Priyom Condiments Pvt. Ltd.

Presented by, Chithra M S

Introduction

This study is done at Priyom Condiments Pvt. Ltd, Kumarapuram P.O, Pallikara, Cochin.

Priyom Started in 1987 is a trustworthy name in the field of packed food and condiment manufacturing.

This study undertakes to get an exposure to the functioning of different departments of the company.

It also helps to interact with the managers of different departments and to observe the workers at their work place.

Objectives of the Study• The overall objective is to conduct a study on

organizational structure of the organization. • To understand about the functional areas of

the company.• To understand the organization structure.• To study various functions of different

departments in the company.• To analyze the scope for the improvement for

the existing system.• To analyze the strength, weakness,

opportunities and threats of the company.

Research Methodology Research is the systematic investigative process

employed to increase or revise current knowledge by discovering new facts.

Research is done with the help of study, experiment, observation, analysis, comparison and reasoning.

Methodology: The success of a research depends largely on the methodology used. The appropriate methodology will improve the validity of findings.

• Primary Data Primary data is directly collected from the employees,

departmental heads and the organization study guide in the organization.

• Secondary Data The secondary data is collected from company profiles

and annual reports, department manuals, brochures, various other internal documents and the website of the company. In addition to this related articles from journals, books, magazines and internet were referred.

Limitations of the Study

• As the study was conducted during a short period, a detailed study of all the functions in the organization could not be completed within this period.

• The company’s authorities could not disclose matters relating to some functional areas. Hence some areas could not be studied extensively.

• Authorities of all the departments had a busy schedule and hence there was no scope for detailed interviews or interactions with them.

About the Company• Priyom, started in 1987, is a trustworthy name in the

field of packed food and condiment manufacturing industry, has a remarkable place in the hearts of taste lovers worldwide.

• Its plant situated at Cochin gives the finest quality Curry powder, Tea, Pickle, Chutney, Rice powder, Rice etc.

• Selections from the best fields or garden, Hi-tech processing, no – human touch line manufacturing, High Quality vacuum packing, speedy delivery are some specialties.

Priyom was bought by the KRC International Group in 2014, March and along with the Kaula.

Now the company has about 250 workers. The company directly distributes the product to

retailers. Now the company exports its products to various parts of the world like Middle East, USA, European countries etc and expanded the product line to rice products.

Priyom is an ISO 22000:2005 Certified company. The company also has HACCP (Hazard Analysis and

Critical Control Points) Certification.

Company VisionBelieve in time and are committed to give the best

products to customers every time.To felicitate that a number of products are on research

phase which are expected to hit the market very soon.

Stand for Quality: To rise up to market’s expectation, to give people the best products evolve after a chain of quality evaluation methods.

Stands for relationships: To make a long standing relationship with people and business partners.

Company Mission

• To give the customers delight that is giving more than what is expected by the customers.

• To provide good quality goods to the present and prospective customer.

• To have continuous availability of product.

Product Details• Priyom Condiments Pvt. Ltd has about 100

products in various categories like Curry Powder and Masala, Rice Products, Pickles to name a few.

The product lines are:Rice productsCurry masalas and curry powdersPickles powders and pickles

Business Head

ASM

Sales Asst.

Sales Executive

Sales Officer

MMTM QA/

QC PM

GM

CCED

MD

Purchasing &Sourcing

Officer

Media Asst. Manager

Display Staff

MM

Store Keeper

PS(Rice Plant)

Plant Supervisor

Warehouse In Charge

Logistics Manager

Accountant

IT Admin

Admin& HRBDM

Sales Manager

BDM

Departments

• Production and Operation Department• Finance Department• Personnel/General Administration Department• Marketing Department• Purchase Department• Quality Control and Quality Assurance Department• Logistic Department • IT Department

SWOT Analysis• StrengthsGood working conditions A good relation between management and

employees Efficient Management Considering the experience first.Ensures high Quality in all products through

modern lab facility.

• Direct supply help both retailers and customers to get product at lower cost.

• Company has HACCP, ISO 22000 certifications. • The company makes more concentration on women

empowerment.• Company provides customer benefit schemes

&employee welfare schemes • Company’s presence in the Industry for 28 years.

• Weakness• High transportation cost.• High Labor turn over. • High cost of employment.• Lower production during power failure.• The company is not active in CSR activities.

• Opportunities• Extend product line. • Growing market demand. • Increase the market share.• Extend the market area and product

diversification. • Participation in international exhibition and food

test. • Dehydrated vegetables.

• Use more Eco-friendly packing systems. • The north Indian market can expect more growth in

future.• Add more promoters in foreign markets.• Starting a spices garden-it gives two opportunity• 1. can be used for research activities.• 2. it can be promoted as a tourist spot.

• Threats• High Level of competition. • High Labor turnover.• Changes in consumer attitude and preference.• Upcoming Retailers and their Products.• Unavailability of raw materials.• Power failures decrease the productivity of the

company.

• Findings• All the departments are well organized and

managed by experienced managers.• All the departments are functioning very well and

active.• The company was bought by KRC International

Group in March, 2014.• High competition is faced by the company due to

the growing demand.• High labor turnover.• Good working conditions and good facilities are

provide to the employees.• Provide consumers highly quality products.

• Majority of workers are women.• The company is decided to start a unit for dates,

called Galba. • The company also decided to increase their

distribution channels to outside Kerala.• The company is not active in CSR activities.• The company is following participative leadership

style.• The company has ISO 22000 and HACCP

certifications.

• Suggestions• The company should try to extend the product

line like other rivals.• The company should give advertisement to

various products other than curry powders.• The company should try to extend the market to

other foreign countries.• The company should always take up new

measures to face competition to become the market leader.

• Since there is high competition in the local, national and export market the company should try to maintain Quality, and better customer relations in future also.

• Company should appoint more qualified employees so that new methods can be implemented easily.

• Provide more employee empowerment.• The company should more active in CSR

activities.• The company should try to avoid high labor

turn over.

• The company has an opportunity to start other production units both inside and outside Kerala.

• The company should try to make more eco-friendly packaging.

• The company should give more promotional activities.

• The company is just started the outsourcing and can give more importance to that.

• The company can purchase more vehicles for logistics.

THANK YOU