chizel - 3d printing design & customization studio
TRANSCRIPT
Business plan
chizel is a design cum manufacturing studio with an aim to bring true
mass-customization to the luxury consumer-grade products.
Incorporated as PVT LTD in Pune by IIT alumnus Launched non-core B2B services to fund company
Became Self Sustainable
Received incubation from NID Ahmedabad Seed Loan of INR 5 Lacs
Won IIT Heritage Fund 2015 Best B-plan competition
October 2014
January 2015
March 2015
June 2015
April 2016 Successful in developing first ever 3D designer product
Team of 8 members successfully completed 65 odd industrial projects Turnover: USD 100,000
Proposition - Featuring unseen range of 3D designer products
CAGR 4.7% CAGR 8.8% CAGR 7.4%
CASES USD 20 billion
FASHION ACCESSORY USD 165 billion
HOME DÉCOR USD 86 billion
Proposition - Customizable as per your interest (DEMO) #OurVision
CASES – ‘IT’ FASHION ACCESSORY Most Artful designs in the world
Mobile Accessory market is USD 80 billion out of which20% is for cases i.e. USD 16 billion
$ 15 as the average price, 1 billion people are
looking for cases
Our focus is 500 million iPhone users, because
87% of them use cases #theguardian
That makes, Global Market – USD 6 billion USA Market – USD 1.3 billion
Indian Market- USD 30 million
Market Size
CASES – ‘IT’ FASHION ACCESSORY Most Artful designs in the world
Gro
wth
& M
arketing Strategy
I. Launch with ‘iPhone” | Exclusively
II. Gain traction in India
III. Launch a new brand for expansion for other mobiles with “contract selling” and “license distributed manufacturing”
IV. Expansion in China and USA
Millenial ‘FASHION’ Accessory that makes you feel different
Designed for 200 million millennial
WOMEN who “think different” & “be different”.
Status for our target market is not about
money – its about “attention”
Rings
Pendants
Earrings
Our average resell price is $15 giving us total
market of USD 3 billion M
arket Size
Millenial ‘FASHION’ Accessory that makes you feel different
I. Launching first millennial focused fashion accessory, creating a competition to online brands like kraftsvilla, fabindia and many more.
II. Revamped proposition – MADE OF FABRIC.
III. Designer Community driven supply chain.
Gro
wth
& M
arketing Strategy
Home Décor for HNI’s
3D Wall Art
Cabinet Hardware
Lighting
Dining Ware
Because luxury exists in details
An HNI earning USD 1 million at average
spends 2.4% of income on Home decor, 30% of which is on wall art & interior articles.
USD 7200 as the average price, 12 million High Net
worth Individuals spend USD 28.8 billion
Market Size
Home Décor for HNI’s Because luxury exists in details
Gro
wth
& M
arketing Strategy
• Business Development Strategy: Market opportunities in high end dining and hotels.
• Our designs are combination of art-sculpt-lighting
What is the opportunity?
Mass Customization is the Future of retail
Some who are doing customization: - MOTOROLA - NIKE - Velvet Case (any other
jewelry shop) Customization is everywhere. From cars to Subways.
Having it their way gave NIKE market share from 46% to 61% with $1bn in 2010 alone
AMAZON & EBAY has started entering into mass customization with PRINT ON DEMAND
Those who are not doing it are trying to figure out how to do it.
WE ARE THE SOLUTION
Competitor Competitor Strength How we are different
Dailyobjects
(mobile cases)
Designer mobile cases with maximum online capture. Selling 15000 cases a month. Revenue of INR 2 Cr per month
Our designer cases are way different in look, feel and design.
Chumbak (unique accessories)
Most successful “Graphic Design” lifestyle brand of india. Annual Turnover of 50 Crore.
“Product Design” lifestyle brand
Icustommadeit (ICMI)
Wanna-be design studio offering mass customization using 3D printing.
We are the sole vendor selling mass customization using 3D printing on ICMI platform.
Objectify (MAJOR THREAT to Chizel)
3D printing service bureau | Revenue of INR 8 Crore in eight months Just the manufacturers | We are outsourcing our manufacturing expertise to them. BEWARE!!
Who is your real competitor?
There are more than 100 design based e-commerce platforms offering unique design in India. Some big ones are: CHUMBAK, HAPPILY UNMARRIED, DAILY OBJECTS, ENGRAVE.
WE differentiate on our unique offering “PRODUCT DESIGN CUSTOMIZATION”
International Competitor : Materialise (UK) and Sculpteo (UK)
What is your BUSINESS MODEL?
Available on request
What is your Digital Marketing Strategy?
Available on request
How are you generating money now?
We offer B2B Design & rapid prototyping consultancy for
Automotive & Packaging RAPID PROTOTYPING
Architects & Builders HYPER MINIATURES
MICE Industry SOUVENIER
How are you generating money now?
We are essentially UBER of 3D printing (currently working in offline mode)
17 Architects
52 Design Organization
8 vendors 16 materials Semi-automated processes
In-house design expertise Unique finishing processes
Standardized quality and processes
60% retention rate
How are you generating money now?
Available on request
What are your expansion plans?
Available on request
How much MONEY you will make next 4 quarters of 1st year?
Available on request
How much MONEY you will make in 3 YEARS?
Available on request
How much MONEY is needed to achieve that and what are your plans to spend that?
Available on request
What are your targets using the investment?
• TO BE THE PROFITABLE COMPANY.
• Successful launch of Mobile accessory and fashion accessory. (NO HOME DÉCOR)
• Business expansion into Pune, Mumbai, Delhi, Bangalore and Chennai
• Revenue of INR 7 Crore with gross profit of INR 3.82 Crore
• Consumer community of 10,000 members using Chizel’s lifestyle products
• File Patent for Finishing process and standards
• Company Valuation growth by 10x to INR 240 Crore
Why should we invest in this industry?
• Designer products does not have any market standard of gross profit.
• 3D Printing is the most promising industry to venture in. Growth rate of consistent 26% in past 27 years Growth rate of 34% in 2014 when it was 24% for e-commerce
• This industry is exactly at same place where e-commerce was 20 years back.
• WE are target acquisition with Autodesk in next three years
Market size of 3D printing in 2015: USD 5 billion Project size now by 2020: USD 25 billion
Market size of e-commerce in 1996: USD 700 million (that is when amazon started) Projected size then in 1999: USD 20 billion
Why should we invest in CHIZEL?
• Out of 500 globally recognized 3D printing firms, only 25 of them in India have revenue of USD 100,000. WE ARE ONE OF THEM.
• Our vision is to disrupt design industry by becoming the market leader of MASS – CUSTOMIZATION and not 3D printing.
• Company founded by Mechanical graduates from IIT and nurtured by mentors from National Institute of Design.
• Mass-customization is growing industry without market standards. Our strategy is form contractual tie-ups with transforming organization. This will ensure repeat business and strong foundation of company. Hence setting the market standard before we establish our own brand.
• Market growth is consistent but not rapidly growing. Being in this industry from past two years, we observed that slow growth is because of lack of competition. No one wants to get into developing market and leverage only developed ones. With current India market of USD 25 million, there are only 4 major players with no significant value proposition.
• Developing Competitors Lot of Chinese / Indian competitors will launch similar design range with injection molding selling at Cheaper rates. Our approach is to license our designs rather than fighting with them. That will create competition among subsequent manufacturers without impacting our margins.
What are the risks involved? How will you mitigate them?
VISION
WE aim to bring true mass-customization to the luxury consumer-grade products.
We make it possible for anyone to use 3D printers, so you do not need to physically own one.
