choco leibniz range€¦ · merchandising layouts • food to go • scottish products –including...

Scotland’s Leading magazine for the convenience retailing sector

Trusted by retailers & advertisers for 85 years

CIRCULATION • THE SCOTTISH MARKET • FEATURES • RATECARD • CONTACTS

scottishgrocer& convenience retailer

media pack2014

CHOCO LEIBNIZ

NEW

Winning recipe on taste and appearance tests

vs. UK top caramel biscuits*

Available now wrapped in 6’s at £1.99 PMP

TV support: Sponsorship of the New TV series

‘Under the Dome’ based on a Stephen King

novel in association with Steven Spielberg

NOW£1.99PMP

*Research carried out independently by JRA, total sample of 385 adults

CHOCO LEIBNIZ RANGE

The secret to increased sales...

‘Under the Dome’ based on a Stephen King



For more information, please contact us:

[email protected] or visit our website: www.bahlsen.co.uk

NOWNOW£1.99£1.99PMPPMP

and ready to make an incremental

impact on your sales










NOW bursting with

Stock up now!

Stock up now!

Stock up now!

10% growth in value and 7% growth

in volume in a decreasing Scottish market! **IRI – SIG integrated Snack outlets Scotland – YTD2013 – w/e 20 Jul.13






































September 2013

Bahlsen - SG - Ashley.indd 1

07/10/2013 15:04

July 2004

Outside SG0704 - ian 5/7/04 11:02 AM

2 Individual Requests - 4817

3 Non-Requested - 1510

4 Non-Controlled Free - 819

5 Single Copy Subscription Sales - 51

1 Company Requests - 963

• Convenience (Independent & Symbol Groups) - 91%

• Multiple Grocery

• Wholesalers

• Forecourts

• Off Licences

• Discounters

Scottish Grocer gives blanket coverage of the convenience and grocer retailing sector reaching:

Total Net Circulation

Scottish Grocer

8,132(July 12 - June 13)

Average NET Circulation 1

2

3

4

79% requested readership within controlled free

5


circulationthe real stats

79% requested

Scottish Grocer is Scotland’s premier grocery retailing magazine. Published for over 85 years, Scottish Grocer has kept Scottish convenience retailers up to date with market trends and product innovation for nearly a century.

Renowned within the industry as a quality title, consistency of independent editorial translates into a magazine which retailers can trust and rely on regardless of market conditions.

The heart of Scottish Grocer is understanding what matters to retailers, the quality of our magazine always being our focus. It is about getting the basics right, no gimmicks, helping retailers to create a successful and profitable store, which is the heart of the community in which they operate.

The Scottish market is so far differentiated from that south of the border, that to target it effectively, it must be targeted separately.

Scotland is subject to different external and internal factors, such as legislative powers, which strongly affect the demographic and consumer buying behaviour. Scotland has different brand preferences and different category penetration.

Scottish Grocer must be part of your marketing plan to achieve and guarantee Scotland wide coverage of the readers that matter to your brand. Our terms of ABC control stipulate that we only distribute to buyers & decision makers, providing a true representation of the market.

Scottish Grocer is a quality title with a quality guaranteed audience.


the Scottish market& Scottish Grocer

NB – more detailed synopses for the features in each edition will be sent out to our mailout list approximately four weeks before the feature editorial submissions deadline. We aim to publish these features but the final list for each issue is subject to change to reflect market and news developments. Further info from Patrick Duffy ([email protected] 0141 567 6074)

• Easter• Bread & bakery• Healthier choices• Electronic cigarettes• Hot beverages• Jams and sweet spreads• Scotland’s Speciality Food Show• New Year, New Fascia – the January guide to symbol groups and symbol retailing

• New Year New Shop – part of SG RETAIL SPACE - the special SG section covering design and shopfitting, space and consumer-journey planning, and merchandising layouts

• Food to go • Scottish products – including look ahead to Burns Night, 25 January

• Off-trade - All the drinks market newsSpecial off-trade featuresWhisky• Business, property and legal - news and expert advice

• Scottish Grocer Awards 2014 review• Biscuits and cakes• Tea• Functional and energy drinks• Bottled water• Better-for-you products• Preparing for summer – barbecue food and drink• Children’s confectionery• Ice cream and frozen desserts• Oils• Commonweath Games – Get Set!

• Off-trade - All the drinks market newsSpecial off-trade featuresSpirits focusYoung adult brands – vodka, shots, RTDs and more• Business, property and legal - news and expert advice

• Breakfast• Milk and milk drinks• Tobacco and accessories• Scottish products• Fairtrade Fortnight• Forecourt• Desserts• Oral care• Spring occasions – Valentine’s Day, Mothers Day and more on Easter. Confectionery, gifts and greeting cards

• Off-trade - All the drinks marketnewsSpecial off-trade featuresBeers and ciders – including a special look at the booming craft beer scene • Business, property and legal - news and expert advice- Skills development courses

• Chocolate confectionery• Sugar confectionery• Commonweath Games – On Your Marks!• Snacks• Annual Dairy Review – News and analysis of milk, cheese, butter, yogurt and more

• Chilled ready meals• Frozen foods• Juices and juice drinks• Female grooming and femcare• Pet care and accessories• Wholesale/cash & carry• Spring clean• Security

• Off-trade - All the drinks market newsSpecial off-trade featuresScotland’s off-trade top 50• Business, property and legal - news and expert advice

• Big night in – World Cup Preview

• Bagged confectionery• Chocolate review• Soft drinks• C-store essentials• Sales and marketing agencies• Scottish products• Jams, preserves and spreads• Price-marked packs (PMPs)• Refrigeration• Electronic cigarettes• Commonwealth Games – Go!• Wimbledon – Andy Murray defends his title

• Off-trade - All the drinks market newsSpecial off-trade featuresWine focus• Business, property and legal - news and expert adviceSpecial featureTraining and recruitment – Personal Licence Holder Refresher training deadline approaching

March 2014 April 2014 May 2014Deadline for feature editorial submissions26 February 2014

Deadline for feature editorial submissions26 March 2014

Deadline for feature editorial submissions25 November 2013

Deadline for feature editorial submissions3 January 2014

Deadline for feature editorial submissions27 January 2014

• Forecourts• Bread and bakery• Butters and spreads – including margarines

and sweet spreads

• Cheese• Functional and energy drinks• Pet care and accessories • Crisps, nuts and snacks• World foods• Design, refurb and shopfitting• In-store technology• Greeting cards

• Off-trade - All the drinks market newsSpecial off-trade featuresCider focus• Business, property and legal - news and expert adviceSpecial featureLicensing focus

• Functional and energy drinks• Batteries• Christmas confectionery • Forecourts• RYO• Oils and fats• Healthier choices• Technology• Price-marked products (PMP)• Christmas gifting

• Off-trade - All the drinks market newsSpecial off-trade featuresBeers and cidersYoung adult brands• Business, property and legal - news and expert advice

• Lunchbox• Juices & juice drinks• Home baking• Crackers crispbreads and savoury biscuits• Pasta, rice and sauces• Organic, eco and ethical• Male grooming• Household and laundry• Scottish Food and Drink Fortnight• Security• Project Profit 2014 – Category management

and fascia supplement

• Ryder Cup – Retail opportunities as Scotland

hosts the world’s biggest event in team golf

• Frozen food• Off-trade - All the drinks market newsSpecial off-trade featuresVodka focus• Business, property and legal - news and expert advice

• Big night in• Water• Breakfast• Hot beverages• Milk and milk drinks• Food to go and snacking• Chocolate• Tobacco and accessories• Halloween• Wholesale/cash and carry• Go green

• Off-trade - All the drinks market newsSpecial off-trade featuresWhisky focus• Business, property and legal - news and expert adviceSpecial featureTraining and recruitment

• Christmas drinks 1• Stocking up for Christmas• Cigars• Cheese• Butters and spreads – including

margarines and sweet spreads

• Confectionery• Biscuits and cakes• Bread and bakery• Sauces, pickles and condiments• Wholesale/cash & carry• Winter remedies and medicated confectionery

• Off-trade - All the drinks market newsSpecial off-trade featuresWine• Business, property and legal - news and expert advice

• Scottish Grocer review of 2014• Christmas drinks 2• Scottish brand leaders and Scottish products review – We list the leaders among Scottish brands in the Scottish market and we round up the Scottish products scene

• A profitable 2015• Mints and gums• Crisps, nuts and snacks• Frozen food• Retail resolutions

• WALL PLANNER 2015

• Off-trade - All the drinks market newsSpecial off-trade featuresPremium spirits and liqueurs• Business, property and legal - news and expert advice

July 2014 August 2014 September 2014 October 2014 November 2014 December 2014Deadline for feature editorial submissions26 August 2014

Deadline for feature editorial submissions23 September 2014

Deadline for feature editorial submissions21 October 2014

Deadline for feature editorial submissions27 May 2014

Deadline for feature editorial submissions30 June 2014

Deadline for feature editorial submissions28 July 2014

• Fascia guide• Summer food• Summer drinks• Free-from products• Kids drinks• Yogurt and pot desserts• Scottish Food and Drink Awards• Tobacco and accessories• Personal care• Tissues and towels• Royal Highland Show• Scottish festivals

• Off-trade - All the drinks market newsSpecial off-trade featuresWorld beers• Business, property and legal - news and expert adviceSpecial featureTraining and recruitment – Personal Licence

Holder Refresher training deadline approaching

June 2014Deadline for feature editorial submissions30 April 2014


features2014

January 2014 February 2014

FULL COLOUR PAGE£1800Type area:270mm deep x 188mm wideBleed:303mm deep x 216mm wideTrim:297mm deep x 210mm wide

Full page

Half page

Quarterpage

FULL COLOUR QUARTER PAGE £795Upright:133mm deep x 92mm wideLandscape:65mm deep x 188mm wide

FULL COLOUR HALF PAGE£1195Upright:Type area:270mm deep x 92mm wideBleed:303mm deep x 105mm wideTrim:297mm deep x 102mm wide

Landscape:Type area: 133mm deep x 188mm wideBleed: 151mm deep x 216mm wideTrim: 148mm deep x 210mm wide

FRONT COVER£2500Type area:230mm deepx 188mm wideBleed:303mm deepx 216mm wideTrim:297mm deepx 210mm wide


Type area

Double page spread

INSIDE FRONT COVER SPREAD OR FULL COLOUR SPREAD£3800Type area:270mm deep x 400mm wideBleed:303mm deep x 426mm wideTrim:297mm deep x 420mm wide

Covers

COVERS: OUTSIDE, INSIDE FRONT & BACK£1900Type area:270mm deepx 188mm wideBleed:303mm deepx 216mm wideTrim:297mm deepx 210mm wide

FULL COLOUR EIGHTH PAGE £450Landscape: 55mm deep x 92mm wide

ADDITIONAL CHARGESSpecial Positions 15% Agency Discount 10%

COPY DATESTwo weeks prior to publication

CANCELLATIONTwelve weeks prior to publication

Eighthpage


ratecardthe nitty gritty

Banner advert: 630 px wide x 80 px height2 x months = £1500 1 x month = £1000

Sidebar skyscraper advert: 195 px wide x 400 px height2 x months = £1150 1 x month = £775


clicks awaywww.scottishgrocer.co.uk

Peebles Media Group11-12 Claremont Terrace

Glasgow G3 7XR.Tel: 0141 567 6000Fax: 0141 332 2153

Email: [email protected]

Lucie Cooney | 0141 567 6021

[email protected]

Catherine Melaney | 0141 567 6026

[email protected]

Advertising Editorial

Production Copy Contact

Patrick Duffy | 0141 567 6074

[email protected]

Caroline McGeachie | 0141 567 6063

[email protected]

Russell Pharo | 0141 567 6025

[email protected]

Circulation & Subscriptions

Follow us on twitter

@scottishgrocer


contactswho’s who

choco leibniz range€¦ · merchandising layouts • food to go • scottish products –including...

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