chomp charts october
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App Search Analytics | October 2011 1
APP SEA RCH A NALYTI CSOctober 2011
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App Search Analytics | October 2011
A B OUT C HOMP S A P P SEA R CH A NA LY TICS
Welcome to the13th edition
of
Chomps App Search Analytics Report!
Chomps technology powers the most advanced search engine for native and web apps across the
worldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomps on-device search functionality within the US during the
month of October.
Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of
App Search Analytics refers to data collected October 1 - 31, but references previous months for
trending and comparison purposes.
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts
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App Search Analytics | October 2011
A NA LY TICS HIGHL IGHT SUMMA RY
App Search Analytics
App Monetization
Paid app downloads increase by 4% on Android from 3% to 7% and 2% on iPhone from
18% to 20%. This month users appear to be opting for the paid versions of many apps or
opting for premium priced games such as Cut the Rope, Zenonia, Need for Speed,
Asphalt 6, and several paid launcher apps.
Best in Category
On Android, larger categories such as games, utilities, and entertainment, saw slight
downticks, while books, travel, and sports saw increases in their category share. For iOS,
games increased their share from 31.5% to 32.6% (up from 27.7% two months ago). Utility
apps increased their share from 6.0% to 7.1% as wallpaper and other customization apps
increase in popularity on iOS. Reference apps nearly halved their share from 8.8% last
month to 4.9% this month.
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App Search Analytics | October 2011
A NA LY TICS HIGHL IGHT SUMMA RY
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August Spotlight
Current Event Related QueriesSearch traffic for the query HALLOWEEN boomed during the month of October, as users
downloaded the seasonally themed versions of top apps such as Angry Birds Seasons and Bubble
Blast Halloween in addition to spooky wallpapers and soundboards.
International Search Trends & Top AppsDrag Racing is the newest game to hit the International charts on Android, while Adobe Flash
Player 10.3 remains a popular choice. On iPhone, Dermander Panarama, makes it debut and
Assassins Creed Altairs Chronicles remains a top app in 4 of the 6 featured countries.
The Chomp 55Month over month, the top apps have stayed constant across both Android and iPhone. Dropbox,
Google Sky Map and Ebay remain the top 3 on Android, while, TuneIn Radio, Instagram, and
Zombie Highway recaptured the top 3 spots on iPhone.
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App Search Analytics | October 2011 5
A PP U SA G E ME T R I C S
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App Search Analytics | October 2011 6
C U R R E N T E V E N T A P P S E A R C H E S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
App queries correlate with real time events.
The query of the month is HALLOWEEN. From an all new Angry Birds Seasons to Bubble Blast
Halloween edition to spooky wallpapers and soundboards, hundreds of Halloween apps have crepttheir way into app stores this year. Our users have been searching for them all month, especially
over Halloween weekend.
October
October
September
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7/24App Search Analytics | October 2011
H A L L O W E E N A P P S
7
Our users love seasonal apps, especially those for Halloween. Below are some of our users favorite
creepy, crawly apps for the season.
Pumpkins vs. Monster Free An addictive game like Plants v Zombies
Pumpkins vs. Monster Free An addictive game like Plants v Zombies
Angry Birds Seasons Free Spooky Angry Birds
Angry Birds Seasons $0.99 Spooky Angry Birds
Halloween Live Wallpaper Free A spooky live wallpaper.
Halloween! Free Halloween soundboard, countdown clock, andwallpapers.
Coin Dozer Halloween Free The classic game with a Halloween twist.
Coin Dozer Halloween Free The classic game with a Halloween twist.
Bubble Blast Halloween Free Scary Matching game
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8/24App Search Analytics | October 2011
F O O D A N D S H O P P I N G A P P S
8
After youve gotten over your Halloween candy induced food coma and sugar high, its time to start
thinking about your Thanksgiving meal and of course Black Friday and Cyber Monday shopping
deals. Here are some apps to help you prep your feast and enjoy holiday shopping just a bit more!
Epicurious Recipes FreeMore than 30,000 recipes from the award winningfood site epicurious.com
Epicurious Recipes FreeMore than 30,000 recipes from the award winningfood site epicurious.com
Appetites $2.99 The first step by step video recipe app!
How to Cook Everything $4.99Recipe app from NYTimes columnist Mark Bittmansbestselling cookbook.
170,000+ RecipesBigOven
Free Over 170,000 recipes and an integrated grocery list!
170,000+ RecipesBigOven Free Over 170,000 recipes and an integrated grocery list!
Shopkick FreeRewards (kicks) for shopping! Turn kicks into credit atstores or donate them to charity!
Shopkick FreeRewards (kicks) for shopping! Turn kicks into credit atstores or donate them to charity!
Key Ring Reward Cards Free Keep all of your loyalty rewards cards in one placealong with great coupons and discounts.
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I N T E R N AT I O N A L S E A R C H T R E N D S
United Kingdom
free
games
3d games
free games
adventure games
live wallpaper
entertainment
Canada
free
sms
live wallpaper
keyboard
go launcher theme
entertainment
fun games
Saudi Arabia
free
games
chat
adventure games
magazines
launcher
action games
Germany
free
go launcher
3d
go launcher theme
fun games
utility tools
wallpaper
India
free
games
3d games
browser
movies
entertainment
utilities
Australia
free
games
fun games
utilities
adventure games
utility tools
physics games
United Kingdom
Adobe Flash Player 10.3
Bunny Shooter
Canada
Adobe Flash Player 10.3
Bunny Shooter
Saudi Arabia
Bunny Shooter
Drag Racing
Germany
Adobe Flash Player 10.3
Bunny Shooter
India
Adobe Flash Player 10.3
Movies
Australia
Adobe Flash Player 10.3
Bunny Shooter
Free was again the #1 search term across all countries sampled on Android.
The snapshot below represents the top queries and subsequent app downloads on select
countries around the globe through the Chomp app on Android. Drag Racing debuts in TopInternational Apps, while Adobe Flash Player 10.3 remains incredibly popular on Android devices.
Top App Downloads by CountryTop App Queries by Country
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I N T E R N AT I O N A L S E A R C H T R E N D S
United Kingdom
Assassins Creed Altairs Chronicles
Dermander Panarama
Canada
Pandora
Adobe Photoshop Express
Saudi Arabia
Smurfs Village
Assassins Creed Altairs Chronicles
Germany
Facebook
Assassins Creed Altairs Chronicles
India
Assassins Creed Altairs Chronicles
Facebook
Australia
Pandora
Dermander Panarama
App search abroad shows more diversity on iOS.
The snapshot below represents the top queries and subsequent app downloads on select countries
around the globe through the Chomp app on iOS. Assassins Creed Altairs Chronicles remains popularwhile Dermander Panarama debuts in Top International Apps.
Top App Downloads by Country
United Kingdom
free games
free
to do
free apps
puzzle games
utility tools
free photography
Canada
free games
adventure games
free
social chat
free apps
utility tools
ios utilities
Saudi Arabia
free
system utilities
web browser
clock
simulation
chat
social networking
Germany
system utilities
ios utilities
calendar
utility tools
chat
rpg
job search
India
video player
India
music player
shooting games
free games
games
music
Australia
download
photo album
puzzle games
photography
photo editing
fun games
games
Top App Queries by Country
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T H E C H O M P 5 5 - A n d r o i d
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C H O M P S T O P 5 5 O F O C T O B E R - A n d r o i d
12
Congratulations to Chomps top 55, our list of the most popular Android apps in October!
1 Dropbox Free Utilities
2 Google Sky Map Free Reference
3 Ebay Free Shopping
4 Angry Birds Free Games
5 Dolphin Browser HD Free Utilities
6 Netflix Free Entertainment
7 Advanced Task Killer Free Utilities
8 SoundHound Free Music
9 Lookout Security andAntivirus
Free Utilities
10 Pandora Free Music
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13/24App Search Analytics | October 2011
C H O M P S T O P 5 5 O F O C T O B E R - A n d r o i d ( 1 1 - 5 5 )
13
11 Adobe AIR 34 Handcent SMS
12 Tiny Flashlight + LED 35 WhatsApp Messenger
13 Kindle 36 Movies
14 Angry Birds Rio 37 Dictionary.com
15 Angry Birds Seasons 38 Go Launcher EX
16 Zedge Ringtones and Wallpapers 39 Anti-Virus Free
17 Google Goggles 40 GO SMS PRO
18 Twitter 41 Bunny Shooter Free
19 IMDb Movies & TV 42 QR Droid
20 Pocket Express Horoscopes 43 Facebook Messenger
21 Words With Friends Free 44 PhotoFunia
22 Barcode Scanner 45 WeatherBug
23 Shazam 46 Craigslist Mobile
24 The Weather Channel 47 GasBuddy
25 Amazon.com 48 WebMD
26 Yahoo! Mail 49 Chase Mobile27 Facebook 50 QuickPic
28 Evernote 51 Daily Bible
29 music download 52 ASTRO File Manager
30 Friendcaster for Facebook 53 DailyHoroscope
31 MP3 Music Download Pro 54 Adobe Flash Player 10.3
32 Google+ 55 YP Yellow Pages & Gas Prices
33 TweetCaster for Twitter
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T H E C H O M P 5 5 - i O S
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C H O M P S T O P 5 5 O F O C T O B E R - i O S
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Congratulations to Chomps top 55, our list of the most popular iPhone apps in October!
1 TuneIn Radio Free Music
2 Instagram Free Social Networking
3 Zombie Highway $0.99 Games
4 TuneWiki Free Music
5 DoodleJump $0.99 Games
6 Tiny Wings $0.99 Games
7 FatBooth $0.99 Entertainment
8 The Moron Test $0.99 Games
9 Pandora Radio Free Music
10 Meernotes $0.99 Productivity
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16/24App Search Analytics | October 2011
C H O M P S T O P 5 5 O F S E P T E M B E R - i O S ( 1 1 - 5 5 )
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11 Uno 34 VEVO
12 Camera+ 35 Pixlr-o-matic
13 Flickr 36 Plants vs. Zombies
14 Dark Nebula - Episode One 37 NinJump
15 Slacker Radio 38 Yelp
16 Wunderlist 39 Tiny Tower
17 Fruit Stickman 40 Traffic Rush
18 Geared 41 Smurfs Village
19 Cozi Family Organizer 42 Camera360 Ultimate
20 Cut the Rope: Holiday Gift 43 MyTown
21 Lost It! 44 RE.minder
22 RedLaser 45 FML Official
23 RunKeeper 46 Mega Jump
24 Talking Tom Cat 2 47 Pocket Frogs
25 Fly Delta 48 Pulse News
26 ANgry Birds Free 49 Moodagent FREE27 Kitten Jump Lite 50 Cut the Rope Lite
28 Foursquare 51 Fruit Ninja
29 iheartradio 52 iBooks
30 Facebook 53 ActionPotato
31 Tweet 54 Skype
32 The Oregon Trail 55 Early Bird
33 LinkedIn
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C H O M P S E A R C H M E T R I C S
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18/24App Search Analytics | October 2011
A NDROID QUERIES
18
17%
83%
The Top Queries list shows the top 25 entries typed into the Chomp search
box on Android devices during October.
App Function
App Name
Top Queries
Android - October 2011
App Function vs. App Name
free
games entertainment
music
adventure games
utilities
fun games
simulation games
puzzle games
action games free games
3d games
ringtones
books
live+wallpaper
utility tools
rpg games
music players launcher
social networking
themes
movies
arcade games
casual games
funny games
photography
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19/24App Search Analytics | October 2011
i P H O N E A N D i P O D Q U E R I E S
19
16%
84%
App Function
App Name
Top Queries
free
free apps puzzle+games
utility tools
system utilities
adventure games
free games
ios utilities
fun games
social networking photo editing
photo effects
calendars
games
photography
social chat
free photography apps
wallpapers text messaging
chat
twitter
shooting games
music utilities
facebook
textingiOS - October 2011
App Function vs. App Name
The Top Queries list shows the top 25 entries typed into the Chomp search
box on iOS devices in October.
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20/24App Search Analytics | October 2011
A NDRO ID A P P DOW NLOA D S: FREE VS P A ID
20
7%
93%
0.01 - 1.00
1.01 - 2.00
2.01 - 3.00
3.01 - 4.00
4.01- 5.00
5.01 - 6.00
6.01 - 7.00
7.01 - 8.00
8.01 - 9.00
9.01 - 10.00
> 10.00
2.3%
1.8%
0.7%
0.5%
0.6%
0.1%
0.1%
0.1%
0.1%
0.3%
0.1%
Free
Paid
On Chomp, 7% of all Android Downloads were paid, a 4% increase over September. The increases
were concentrated at price points lower than $2.00 and were driven by the increasing popularity of paid
apps such as Cut the Rope, Zenonia, Need for Speed, Asphalt 6, and several paid launcher apps.
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i O S A P P D O W N L O A D S : F R E E V S P A I D
21
20%
80%
0.99
1.99
2.99
3.99
4.99
5.99
6.99
7.99
8.99
9.99
14.99
Other
10.3%
4.2%
2.3%
0.5%
1.1%
0.2%
0.2%
0.1%
0.0%
0.3%
0.2%
0.5%
Free
Paid
Paid iOS app downloads increased by 2% in September. The increase was concentrated at the $.99
and $1.99. The former increased from 9.3% to 10.3%. The latter increased from 3.0% to 4.2%.
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22/24App Search Analytics | October 2011
M O S T P O P U L A R A N D R O I D C A T E G O R I E S
22
2%2%
3%
5%
3%
lifestyle
4%
productivity
4%
music
5%
social networking
8%
entertainment
13%
utilities
20%
games
23%
games
utilities
entertainment
social networking
musicproductivity
lifestyle
photography
books
travel
healthcare & fitness
newsbusiness
finance
sports
weather
education
medical
23.1%
20.2%
13.2%
8.2%
4.7%
4.3%
3.8%
2.6%
4.5%
3.1%
2.3%
1.6%1.5%
1.4%
2.0%
0.7%
1.7%
0.7%
Category share was relatively constant on Android. Larger categories such as games, utilities,
and entertainment, saw slight downticks, while books, travel, and sports saw increases in their
category share.
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App Search Analytics | October 2011
M O S T P O P U L A R i T U N E S C AT E G O R I E S
23
2%1%3%
1%2%
3%
6%
6%
5%
social networking
7%productivity
4% lifestyle
5%utilities
7%
games
33%
entertainment
11%
entertainment
games
utilities
lifestyle
productivity
social networking
reference
photography
music
education
travel
business
healthcare & fitness
navigation
books
news
sports
medical
finance
weather
10.9%
32.6%
7.1%
5.2%
3.7%
7.1%
4.9%
5.8%
5.9%
2.6%
2.4%
1.4%
2.7%
1.4%
1.5%
2.0%
0.7%
0.6%
0.9%
0.5%
Game share increases yet again. Games increased their share from 31.5% to 32.6% (up from
27.7% two months ago). Utility apps increased their share from 6.0% to 7.1% as wallpaper and
other customization apps increase in popularity on iOS. Reference apps nearly halved their sharefrom 8.8% last month to 4.9% this month.
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For questions, comments or additional
information, please email [email protected]
T H A N K Y O U !
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