choose local 2012

produced by the Peninsula Daily News Advertising Department

2012 edition

Thank you for choosing our local stores!

Our 47 employee owners and our families thank you for shopping locally.

As employee owners, each of us care about your building, maintenance and repair projects. Our long-term employees provide years of industry experience to help you choose just the right tools and materials. We appreciate the builders,

businesses and residents that shop at our stores and other locally-owned companies in Clallam County. Your choice to shop locally, helps to maintain local jobs and a stronger local economy. We truly value your continued support!

3111 Hwy 101 E, Port Angeles452-8933 hartnagels.com

www.facebook.com/ AngelesMillwork.Hartnagel

1601 S “C” St., Port Angeles 457-8581 angelesmillwork.comCUSTOM CUTTING & BENDING CUSTOM CUTTING & BENDING

ChooseLocalPA.org

ANTHONY DEBBIE STEPHANIE BOBBILL

JOHNROD

KRISTOFER

CHERYLSTEVEMIKE

PAT

BRIAN

SCOTT JESSE KEVIN REBECCA

MIKELYNNEA

PAULRONDAVE

MIKEROBERT JIMMYLONNIECHANRICK

MIKEDANIELTED

CHRIS

MIKECHANCE

JIMDAVECOLBYARNOLD

TERRYDONNADAVE

KEVINCHARLES

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PENINSULA DAILY NEWS2 CHOOSE LOCAL 2012

PENINSULA DAILY NEWS CHOOSE LOCAL 2012 3

CHOOSE LOCAL IS an initiative that aims toeducate residents about how supporting local businesses directly benefi ts the community.

Choose Local was fashioned after similar campaigns across the nation that ask people to consider the effect their purchases have on their communities and the importance of patronizing local, independent businesses.

Citing a 2008 study by Civic Economics, The 3/50 Project notes that for every $100 spent in locally owned independent stores, up to $70 returns through taxes, payroll and other expenditures. If that same amount is spent at a national chain, only $43 stays locally.

Additionally, based on 2009 employment statistics from the U.S. Labor Department, it adds that if half of the employed populations in the United States spent $50 each month in locally owned independent busi-nesses, it would generate more than $42.6 billion in revenue nationwide.

THE 3/50 PROJECT (www.the350project.net) suggests thinking of three local businesses you’d hate to see disappear and then spend $50 at them.

A similar campaign, The 10% Shift, suggests shifting 10 percent of your existing purchases from non-local businesses to local independents.

Its website (www.10percentshift.org) has a “Local Calculator” that allows you to enter your expenses and determine ways to make the shift.

With the holidays approaching, think about the impact you could make if you did your gift shopping at independent stores rather than large chain stores, shopping out-of-town or going online.

HOW YOU DECIDE to Choose Local is up to

you. Perhaps it means pledging to spend a certain amount of money on locally grown foods each month, or dedicating to spend it at a few local businesses.

It could mean that the next time you need to purchase a pair of shoes or a new couch, you’ll fi rst see what the local independent stores have to offer before heading out of town to other businesses. Or you could stop by a local bookstore for the book you want before submitting an order online.

Home improvement projects could mean calling up local contractors and seeing what supplies are available at stores in town.

More information about Chose Local can be found on its website at www.chooselocalpa.org. If you have questions or want additional information, contact the Choose Local committee at [email protected].

WHAT’S MEANT BYCHOOSE LOCAL?

CHOOSE LOCAL 2012published by the Peninsula Daily News, 305 W. First St., Port Angeles, WA 98362360-452-2345 | www.peninsuladailynews.com

John C. Brewer, editor & publisher

Steve Perry, advertising director

Brenda Hanrahan, special sections editor

Choose Local VisionA prosperous economy that maximizes the share of wealth distributed and controlled within the regional community, for the benefi t of the Port Angeles community.

Choose Local MissionCreate a sustainable process that drives a Port Angeles regional wide effort to publicize and encourage reinvestment in the local economy.

by PORT ANGELES CHOOSE LOCAL COMMITTEE

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Local banking has so many advantagesMOVING YOUR MONEY to a local bank or credit union

is perhaps the simplest and most important way to support the local economy — and the best part is, it’s a no-cost, no-risk investment.

Local banks are more invested in the local economy than the larger national banks. They are far more likely to provide hometown small businesses with loans. Because the local banks know that every city is unique, they are better able to assess the value of a business to the local economy.

It is this insight that allows a local bank to offer small-business loans with a much lower default rate than the larger national banks.

Because local banks were not involved in high-risk, nonlocal investments, such as subprime mortgage loans, they have been able to increase lending, where large banks have had to stop lending to small businesses and have closed many loans.

Local banks have benefi ts to local people as well as businesses. You don’t have to compromise when choosing a smaller local bank.

Most local banks offer all of the conveniences of the big guys. You can still use any ATM, transfer your money online and some even have mobile applications.

Not only is it easy, it can save you money as well.Local banks and credit unions offer competitive

terms on loans and interest rates and dividends on checking and savings accounts.

Some even offer to “meet or beat” the rates of any other bank. Best of all, they charge lower fees than the national banks, allowing you to keep more of your hard-earned money.

Many local banks and credit unions offer free checking, no-fee ATMs and signifi cantly lower overdraft charges.

by MACKENZIE FITZWATER | PORT ANGELES CHOOSE LOCAL COMMITTEE

CHOOSE LOCAL: BANKING

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Assumptions can cost youONE OF THE MAIN REASONS we often

forget to Choose Local is all too human. We make assumptions about what’s

available locally, whether it’s about selection, price or the quality of the buying experience, and allow these assumptions to determine our shop-ping behaviors.

The fact that these assumptions are largely unconscious only adds to their power.

Here are some common examples:■ Local businesses probably won’t

have exactly what I want.■ Local businesses probably will

charge more than an online or big-box company.■ Local businesses probably offer

less knowledge/help/expertise than online or big-box businesses.

Really? How do we know? Assumptions and guesses can prove

to be very expensive. It could be to your considerable

advantage to consider the following:

1. SelectionOne of the aims of the Choose Local

movement is to encourage commu-nity members to look local fi rst — the selection at many local businesses may surprise you.

That being said, we understand that it is not possible to cover every conceivable choice in a small community.

All that local businesses ask is that you check them out fi rst and give them an opportunity to serve you.

Sensible business people don’t think that you owe them your business simply because of their address.

2. PriceMany people assume that because a

product or service is online, it will auto-matically be less expensive.

This may also be due to assuming one doesn’t have to pay sales tax. That is not always the case, and online buy-ers often forget to factor in shipping and handling.

>> Continued on Page 9

CHOOSE LOCAL: LOOK LOCAL FIRST

by LAUREL BLACK | PORT ANGELES CHOOSE LOCAL COMMITTEE

PENINSULA D6 CHOOSE LOCAL 2012

CHOOSELOCAL What goes

around . . .

10 Important Reasons Why You Should #1 Top Reason:

What goes around comes around!When you purchase at locally owned businesses, more money re-circulates in the Port Angeles community. Local businesses often patronize other local businesses, service providers and

farms. On average, for every $100 spent at a locally owned business, up to $70 stays in the local economy,

creating jobs and expanding the community’s tax base.

2. Reduce environmental footprints Buying from a local business helps the environment

by conserving energy and resources in the form of less fuel for transportation and less packaging. More goods within walking and biking distances create less pollu-

3. Create more good-quality jobs Small local businesses are the largest group of employers nationally; in our community, they provide good jobs to local residents. Studies show that on average, locally-owned businesses create more jobs,

than national chains.

4. Invest in entrepreneurshipCreativity and entrepreneurship are what fuels Amer-ica’s economic innovation and prosperity. The success of locally owned, independent businesses provides real-life examples to our young people, proving that they can stay in Port Angeles and prosper on their own terms.

5. Celebrate our exceptional communityOur one-of-a-kind, locally focused businesses are an integral part of the distinctive character of Port Angeles. This is another reason why we choose to shop, eat and have fun in our home town.

6. Enjoy selections geared to local tastes and needs Local businesses have a wider array of uniquely focused

products because they buy and sell based on what they know local customers want and need, creating more relevant choices.

7. Buy from a person, not from a screen

service because they often have a high level of expertise and passion for the products they sell. They also tend to have a greater interest in getting to know their customers who are, after all, their neighbors.

8. Invest in our community’s future Local businesses are owned by people who live in this

community, are less likely to leave, and are more invested in the community’s future.

9. Enhance community support Choosing local nurtures your community. We know you,

and you know us. Studies have shown that local busi-nesses donate to community causes at over twice the rate of chain stores.

10. Make us a destination The unique character of the Port Angeles area is what

keeps or brought many of us here. The more interesting and inviting we are as a community, the more we will continue to attract new neighbors, visitors and guests.

DAILY NEWS CHOOSE LOCAL 2012 7

Dollars Spent at Local Businesses

68%

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Employee Wages

Charitable &CommunityDonations

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FOR EVERY DOLLAR SPENT LOCALLY,But what’s

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With every purchase, you make a choice.

right here at home?

Your dollars travel far beyond the point where you exchange them. Spent locally, they support your community, and much of it gets reinvested in local enterprise. Spent online, your dollars help the bottom line and stock prices of companies like Amazon and EBay, who contribute zero to our community.

So before you hit “Add to Cart,” think about

town?

Your choice.

Learn more at

Do the math:Here’s what would happen if everyone in Greater Port Angeles

spent an extra $10.00/month locally:$10.00 x .68 = $6.80 x 12 = $81.60/year

$81.60 x 20,000 = $1.6 million a year

Your local businesses support:Scholarships for students / Food banks / Family and

children’s services / Programs for at-risk youthSenior services / Literacy programs / Youth sports

And so much more!

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The Port of Port Angeles and its tenants directly impact...

▲ 950 jobs ▲ Local income of 30 million dollars ▲ Business revenue in excess of 110 million dollars a year

... through our Marine Terminals, Marinas, Airports, Industrial Parks and continued partnership with businesses in our community.

Keeping Port Angeles strong now, continuing to build for our future.

360.457.8527 ▲ www.portofpa.com


Note to customers: Go where you’re lovedWHAT KIND OF CUSTOMER EXPERIENCE should

customers expect from a local company? This is one of the most critical considerations when

people make purchasing decisions. Most businesses know that meeting customers’ ex-

pectations is certainly key to creating loyalty. But the savviest businesses know that exceeding expectations — not just meeting them, but making the effort to go beyond — is consistently the most important factor in generating repeat business.

A high level of customer service creates greater customer loyalty and therefore greater repeat traffi c and sales.

This is probably a local business’ best defense against the encroachments of out-of-town malls and online buying.

Those who want to support their local businesses will want to encourage great customer service because we go where we’re loved.

Since you are far more likely to have a personal

CHOOSE LOCAL: CUSTOMER SERVICE COUNTS

relationship with the people at a local business, you should expect a high level of service.

Businesses that are able to view themselves from their customers’ perspective have the best chance of creating the kind of shopping experience that attracts loyal buyers consistently.

So shoppers who want to support their community by buying locally should seek out businesses that do the following:

Understand Customer ExpectationsNothing says service like the effort to anticipate the

needs and problems of customers and to set realistic expectations through customer education and clear communication.

Look for companies that are willing to assist, edu-cate and help their customers, thereby demonstrating a deep understanding of what their customers want and expect.

>> Continued on Page 10

by LAUREL BLACK | PORT ANGELES CHOOSE LOCAL COMMITTEE

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These costs vary widely and can make a purchase that seems to be an amazing deal, not so great.

When you buy from a local business, those costs are covered by the busi-ness, but are not visible on the price tag.

As with any business whether online or off, there may be diffi cult or costly return policies that don’t appear until it’s too late. Not to mention the time and inconvenience of returning products.

Being online is no guar-antee that you will get any more value for your money, and that’s really what it’s all about.

3. ExpertiseMany people assume

that if you want quality products or professional services, you have to go to the city.

Again, really? Ask yourself: Would you be better at your profession if you lived and worked in an urban area?

Making assumptions about quality based on location is a losing propo-sition for all concerned.

Since many of our com-munity’s residents moved here from elsewhere, it is safe to say that their abilities and talents came with them.

As to products, the vast majority of them come from the same manufac-turers. They don’t magi-cally get better because of where they’re sold.

The Choose Local movement is just as much about benefi ting buyers as it about ben-efi tting businesses.

We hope you’ll bear this in mind when making purchasing decisions.

>> Continued from Page 5

WHEN YOU PURCHASE GOODS AND SERVICES LOCALLY you are doing more than just supporting a local business.

Shopping at locally owned stores helps businesses and the indi-viduals who work for the companies to have the ability to donate to local charities and nonprofi t organizations that help local residents.

Below you will fi nd just a sampling of some of the organizations you help support when you spend your hard-earned dollars at local businesses:■ American Red Cross of the Olympic Peninsula, 360-457-7933■ Boys & Girls Clubs of the Olympic Peninsula, 360-683-8095■ Camp Fire USA, Juan de Fuca Council, 360-457-8442■ Clallam County Habitat For Humanity, 360-681-6780 ■ Clallam County Historical Society, 360-452-2662■ Clallam-Jefferson Pro Bono Lawyers, 360-452-4726, Ext. 5■ Concerned Citizens, 360-452-2396■ First Step Family Support Center, 360-457-8355■ Girl Scouts of Western Washington, 800-767-6845■ Healthy Families of Clallam County, 360-452-3811■ Olympic Animal Sanctuary, [email protected]■ North Olympic AmeriCorps, 360-452-9244, Ext. 307 or Ext. 308■ North Olympic Land Trust, 360-417-1815 ■ Olympic Community Action Programs, 360-452-4726

■ Olympic Medical Center Foundation, 360-417-7144■ Olympic Peninsula Humane Society, 360-457-8206■ Olympic Peninsula YMCA, 360-452-9244■ Parent Line, Lutheran Community Services, 360-452-5437■ Parenting Matters Foundation, 360-681-2250■ Peninsula Behavioral Health, 360-457-0431■ Peninsula Dispute Resolution Center, 360-452-8024 ■ Peninsula Friends of Animals, 360-452-0414■ Port Angeles Education Foundation, www.portangeleseducation foundation.org■ Port Angeles Food Bank, 360-452-8568 ■ Port Angeles Light Opera Association, 360-457-5630■ Serenity House of Clallam County, 360-452-7224■ St. Andrew’s Place Assisted Living, 360-417-3418■ The Salvation Army, 360-452-7679■ United Way of Clallam County, 360-457-3011■ Volunteer Chore Services, Catholic Community Services, 360-417-5640■ Voices For Veterans, [email protected]■ Volunteer Hospice of Clallam County, 360-452-1511■ Volunteers in Medicine of the Olympics Clinic, 360-457-4431 ■ Welfare for Animals Guild, 360-460-6258

CHOOSE LOCAL: YOUR DOLLARS AT WORK

Another way shopping locally benefi ts the community

SALES TAX RATES

List compiled by PENINSULA DAILY NEWS

Port Angeles.......8.4%Kitsap County.....8.6%Seattle................9.5%

Bellevue...............9.5%Renton.................9.5%Tacoma................9.5%

Figures provided by Washington State Department of Revenue

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Gary R. Colley

Stephen C. Moriarty

David H. Neupert

Stephen E. Oliver (of counsel)

Patrick M. Irwin

Simon Barnhart

Christopher J. Riffle

Joshua W. Fox

www.plattirwin.comOffices in Port Angeles, Sequim & Port Townsend

Personal Injury

Business & Real Estate

Estate Planning

Probate

Timber Industry

Municipalities & Utilities

360-457-3327

Trusted locally for over 80 years


Seek to Delight the CustomerBusinesses use the phrase “delight the customer”

to mean going out of their way to exceed customer’s expectations.

Often if the business is smaller and independent, there is greater latitude for businesses to fi nd customer-specifi c ways to surprise and impress.

Customers remember and reward businesses that reach out, smile and seek to build positive relationships with customers.

Attend to Unhappy Customers Often this means a compassionate ear. This

should include front-line employees as well as owners when it is necessary to resolve a complaint.

Eye-to-eye contact and empathy get lost with automation and computers.

Statistics indicate that 50 percent to 75 percent of customers who complain will do business with the company again if their complaint is resolved.

The number increases to 95 percent when the business acts immediately and strives to provide complete satisfaction. It’s reassuring to know that when you have a complaint with a local business, you can resolve it in real time with a real person.

Local businesses know they rely on customer retention and referral. They are listening, learning and improving.

>> Continued from Page 8

City of Port Angeles walks the walkCHOOSE LOCAL: CITY SUPPORTS LOCAL BUSINESSES

IN AUGUST, the Port Angeles City Council passed a resolution in support of ensuring local businesses are considered fi rst when determining selection of goods and services within the confi nes of state laws.

The resolution allows staff to spend up to 5 percent more on products and services that cost up to $7,500 within the city and its eastern urban growth area, even if those are cheaper outside of those boundaries.

During the past two years, the city has promoted a Choose Local campaign for the purpose of encouraging community members to make a choice to purchase goods and services locally rather than spending money outside Port Angeles.

The resolution established a policy for purchases up to $7,500.

Beyond that limit, state laws prevent preferential treatment of local vendors.

The resolution gives local businesses a “5 percent advantage” before city staff go outside the local area.

The resolution, which was forwarded to the City Council by the Port Angeles Forward Committee, is also intended to create a template that could be

utilized and passed by other organizations. Each organization determines its defi nition of

“local” and operates under its own set of guidelines.Some of the advantages stated in the resolu-

tion included:■ Purchasing goods and services from local busi-

nesses helps the environment by conserving energy and resources in the form of less fuel for transporta-tion and less packaging. ■ Locally owned businesses provide sustained

employment and quality wages, benefi ts and working conditions to local residents.■ Locally focused businesses are an integral part of

the distinctive character of Port Angeles. ■ Local businesses have a wider array of uniquely

focused products because they buy and sell based on what they know local customers want and need, creating more relevant choices. ■ The city strongly encourages other local govern-

ments, agencies, businesses and nonprofi t businesses to implement policies and procedures similar to the resolution.

by BRENDA HANRAHAN | PENINSULA DAILY NEWS

A sprightly little market unlike any you’ve seen

717 RACE ST. PORT ANGELES

McPhee’s Grocery

IF…If you drive a good late model car, it costs $36.60*

to drive from Port Angeles to Silverdale...not surprisingly, it costs an additional $36.60

to make the return trip...

Of course, it would cost you less if you drive without insurance or a license (and if you don’t get caught)

* AAA says 60¢/mile

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Amend your soil now for beautiful plants next spring!Amend your soil now for beautiful plants next spring!

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Locally Owned Franchise Since 1996Mailbox RentalPrinting

PackagingNotary & more!

(360)452-6602

3 Months FREE Mailbox Service

New Box Holders Only. Limit one coupon per customer. Not valid with other offers. Restrictions apply. Valid and redeemable only when presented at the Port Angeles UPS Store location. The UPS Store centers are independently owned and operated.

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When purchasing an automobile, it pays to shop locallyCHOOSE LOCAL: PURCHASING AN AUTOMOBILE

THE FOUR CLALLAM COUNTY NEW CAR dealerships say the decision where to purchase a vehicle is just as important to a community at large.

Dealership representatives say many consumers have misconceptions about small-town dealers, includ-ing that smaller lots have less inventory, higher prices and fewer salespeople willing to help them with selec-tion, fi nance options and service and maintenance.

“We don’t ask or expect our customers to pay any more for a vehicle that they can get elsewhere,” says Bill Koenig Jr., sales manager at Koenig Chevrolet Subaru, 3501 E. U.S. Highway 101 in Port Angeles.

“But many people don’t realize that they could be spending over 1 percent more in sales tax to buy elsewhere.

“If you have a price from someone else on a like ve-hicle, call the dealership and ask if they would match it. In the long run, you will be paying less due to your sales tax savings.”

For example, 8.7 percent is the vehicle tax rate in Clallam County compared to 9.8 percent in Seattle, Renton, Bellevue and Tacoma.

The rate is calculated by taking the current sales tax rate — 8.4 percent in Clallam County — and adding 0.3 percent, which is the motor vehicle tax, according to Howie Ruddell, owner and president of Ruddell Auto Mall, 110 S. Golf Course Road in Port Angeles.

Of this percentage, 6.6 percent goes to the state and 1.9 percent is the local tax, Ruddell says.

“If you buy a used car for $10,000, $190 in tax rev-enue stays in the local economy,” Ruddell says.

“In September alone, 155 used cars and trucks and 98 new vehicles were bought by local residents outside of Port Angeles, which means we lost out on about $100,000 in tax revenue for September.”

“When a Clallam County citizen chooses to patron-ize local businesses with their hard-earned money, the revenue generated stays local and is reinvested,” explains David Price, owner of Price Ford Lincoln at 3311 E. U.S. Highway 101 in Port Angeles.

Locally owned businesses also offer employees family-wage jobs and benefi ts.

“Supporting local businesses allows local business to contribute back to the community in charitable

ways too numerous to list,” Price added. Another advantage of purchasing a car close to home

is that you will save on gas and time away from your car when it needs routine service.

Building a face-to-face relationship with dealership staff is another benefi t.

Mechanics become familiar with your vehicle and needs, which can make warranty repairs and routine maintenance easier.

Clallam County auto dealers say offering competi-tive pricing and providing positive customer service experiences are vital to small-town businesses because they depend on word-of-mouth referrals to friends and family members to keep a business healthy.

“We are very thankful for the support that we have received during the last 36 years,” says Dan Wilder, owner and president of Wilder Auto, 95 and 97 Deer Park Road in Port Angeles.

“The more cars we sell, the more people we can employ, who in turn support the community.

“Whether it’s furniture, clothing or other goods, when you shop local, you support the community.”

by BRENDA HANRAHAN | PENINSULA DAILY NEWS

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Check us out online at www.wilderauto.com 24-hours a day!

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choose local 2012

Documents

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