CHOOSE THE RIGHT SOLUTIONS

TO ADVANCE

YOUR BUSINESS

2018

Session Overview

• Yesterday’s technology landscape vs. today’s

• How to document and define requirements

• Selecting the right platform

“It was a $30,000 mistake for us to realize that the e-commerce platform wasn’t right for us” – Colton

Chorpenning, Marketing Lead at Veppo*

*https://www.forbes.com/sites/jiawertz/2017/11/20/choosing-the-right-e-commerce-platform-is-critical-to-your-success/

2018

YESTERDAY’S LANDSCAPE

Marketing

Technology

landscape

2011*

*https://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/

2018

TODAY’S LANDSCAPE

2018

https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/

2018

2018

HOW TO DEFINE YOUR

REQUIRMENTS

2018

Selection Process

INTERVIEW DEFINE RFP EVALUATE SELECT

Roughly Three Month Timeline

2018

Interview Work with key stakeholders and team members to build and

define requirements

Review existing documentation and consolidate it

2018

Define From the interviews, it will help build a more clear

definition of requirements to be included in the RFP

Will help outline pain points of current systems

Opportunity to benchmark your websites current state as well as put together a future state analysis

2018

RFP Only select vendors will be invited to participate in the RFP

based on your requirements

Build a score sheet based on your defined requirements to send to invited vendors

2018

Evaluate Evaluate the vendors and score them based on the

requirements defined in your RFP

Narrow down list of potential vendors to 2 or 3

2018

Select Select the final vendor

Proof of Concept (POC )possibilities depending on the project and scope

Go-live with new technology

2018

THANX MEDIA’S

APPROACH

2018

QUESTIONS

2018