choose what’s best for you valuing private hospitals campaign a national awareness campaign
TRANSCRIPT
choose what’s best for you
Valuing Private
Hospitals Campaign
A National Awareness Campaign
What is the Campaign doing?
choose what’s best for you
•Building awareness of the value and benefits of private hospitals
•Positioning APHA and member hospitals as positive contributors to the health sector
•Influencing people to choose private hospitals as their preferred provider for care
Campaign tasks
choose what’s best for you
•Promoting the benefits of choice
•Establishing a clear identity/brand for private hospitals
•Distinguishing the offering between private and public hospitals
What’s behind the Campaign?
choose what’s best for you
•The drive for private patients to be treated in
public hospital is becoming more aggressive.
•The perception of out of pocket costs make
private hospital system seem unaffordable.
•At a time of great stress, we want patients and their families to think about their options.
choose what’s best for you
•We want to patients and their families to consider
“is this what’s best?” when faced with a choice of
public or private hospital.
•Private Hospitals provide consistency and
reliability along with choices for you to have peace
of mind.
choose what’s best for you
Core Campaign proposition
Choose What’s Best For You
choose what’s best for you
Highlights from the campaign
•4 successful Private Hospitals Weeks
•190 hospitals involved in the campaign
•3 successful Mental Health Weeks
•11,922 likes on our Facebook page
•1,430 followers on Twitter
choose what’s best for you
What materials will you see around the hospital?
choose what’s best for you
At this hospital, we will…• Put up the Campaign posters and X-frame in waiting rooms and public
places• Put the patient brochures in waiting rooms and in patient compendiums• Include a patient brochure and/or bookmark in discharge packs or hospital
information packs• Use the campaign fact card on meal trays or bed side tables• Host an event during Private Hospitals Week• Use the Campaign website as our internet landing page• Put a link from our website to the Campaign website• Include Campaign information in our staff bulletins• Share the Private Hospitals video
choose what’s best for you
Private Hospitals Week 2014• The fifth Private Hospitals Week will take place from
19-25 May 2014 • Opportunity for us to showcase the work we do and
our vital role in caring for Australians • Key theme will be Private Hospitals – Choose What’s
Best For You. • Hospitals are holding local events to celebrate their
role in the community
choose what’s best for you
Five simple ways to get involved1. Share your story with family and friends about the
difference your work makes 2. Make a ‘I value private hospitals…’ statement on the
Campaign website www.privatehospitals.org.au 3. Follow the Campaign on Twitter (priv8hospitals)4. Like the Campaign on Facebook (Australia's Private
Hospitals), share your story and see what others are saying
5. Become a fan on YouTube (priv8hospitals)
choose what’s best for you
Together, our voices can make a difference and we can show Australia how vital we are to the health system
Australia’s Private Hospitals – Choose What’s Best For You
www.privatehospitals.org.au