choosing a company name for your startup

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Page 1: Choosing a Company Name for your Startup

Presents...

Choosing a Company Name for your Startup

Presents...

Page 2: Choosing a Company Name for your Startup

Tip #1

61% of global Internet users research products online and 44% of online shoppers begin by using a search engine. Source: (Interconnected World: Shopping and Personal Finance, 2012)

The 3 different types of company name1. Personal Brand - i.e. Robin Waite2. SEO Friendly – i.e. ABC Plumbing3. Unicorn – i.e. Apple

Tip #1

Page 3: Choosing a Company Name for your Startup

Tip #2

Grow and exit, you need a

unicorn brand

Freelancer and happy, create a

personal brand

Lead generation, SEO Friendly

Future Brand Value

Align company name type with the goals for your business.

Page 4: Choosing a Company Name for your Startup

Source: http://www.completeformations.co.uk/upload_files/graph-companies-formed.pdf

Protect your brand by registering your company name. In the UK this is done via Companies House.

Register your company nameTip #3

Page 5: Choosing a Company Name for your Startup

Add Image

Check domain and social availabilityCheck whether a domain name is available to match your company name and also whether you can set up similar social media handles.

Source: http://www.dailychanges.com/

Tip #4

Page 6: Choosing a Company Name for your Startup

Is your company name a Registered Trademark?Check if your proposed company name is a Registered Trademark with the Intellectual Property Office (IPO). If it is, then you can’t trade using that name.

Source: http://www.wipo.int/ipstats/en/statistics/country_profile/profile.jsp?code=GB

Tip #5

Page 7: Choosing a Company Name for your Startup

Source: http://www.completeformations.co.uk/upload_files/companies-house-name-changes.pdf

LikeabilityAsk yourself, "Will I still like the Company Name in 5 years?" Whilst it might be fun to come up with a name whilst you’re down the pub, it might come back to haunt you in 5 years.

Tip #6

Page 8: Choosing a Company Name for your Startup

ResourcesWatch it on YouTube!

o Companies House - http://wck2.companieshouse.gov.uk/

o Fasthosts - https://www.fasthosts.co.uk/domain-nameso Intellectual Property Office -

https://www.ipo.gov.uk/tmtext.htmo Online Business Startup –

http://www.onlinebusinessstartup.co.uko http://www.completeformations.co.uk/upload_files/co

mpanies-house-name-changes.pdf

o http://www.wipo.int/ipstats/en/statistics/country_profile/profile.jsp?code=GB

o http://www.completeformations.co.uk/upload_files/graph-companies-formed.pdf

o http://www.dailychanges.com/ o Hubspot - http://www.hubspot.com/marketing-

statistics

Page 9: Choosing a Company Name for your Startup

is a Business Strategy Expert and Founder of Digital Agency, The

Coconut Group. He specializes in delivering Business and Online Strategy

to established SMEs turning over £500k helping them to achieve scale

and growth.

Robin Waite

Complete Strategy to Starting Up a Business Online

www.onlinebusinessstartup.co.ukOr email me directly

[email protected]

To get a

go to