How should Company choose the Most Attractive Target Market?

Identifying Market Segment and Targets

Approaches to Choose Attractive Markets

Approach 1

Industry competitors“It is Important to look for the already existing players in a certain domain which could pose

stringent competition or Rivalry”

For Services like E-Commerce already Existing Biggies Can pose a lot of Competition at your End

Approach 2

Be ware of the new entrants

“Keeping an Watchful eye on the Segment with the High entry Barrier & Low Exit Barrier”

A new Player in real state business

Approach 3

Substitute product“One should make Sure that there does not exist any substitute product for your own product which is being

used in a popular way”

Bargaining power

Approach 4

“Amazon offering Books at cheaper price than the local stores has increased the bargaining power of customers”