o2-v2.com http://www.o2-v2.com/en/blog/choosing-the-best-platform-for-your-social-media-strategy

Choosing the best platform for your social media strategy

Never been a better time to get social!

The importance of social media in our lives and the lives of our customers is something that can not be overstated! Ithas become a global phenomena that has taken the world by storm and is something that every company hoping tosurvive in the online age NEEDS to be making use of. But, how does one go about choosing the best platform/s fortheir social media strategy? How does each respective platform tie in with your company's goals and needs? Whatexactly do you need to consider? Read on to see which platforms you need to be leveraging today!

Social Media Cheat Sheet (for brands)

Below is a great infographic that highlights some very interesting points of all the major social media channelsavailable for brands to market on today. Take a look at each ones user demographics, user base, their pros and consto aid you in choosing the best platform for your social media strategy.

Got a better idea of which one might work best for you? I certainly hope so! With the amount of platforms availableand the limited time available to us each day, choosing the right one/s to implement in your strategy is crucial.Dedicate your resources and man power to a select few that are going to produce the highest ROI and maximizeyour input. Rather be a master of one or 2 than a scholar of too many, take it one step at a time and you'll see resultssooner than later!Tweet: Dedicate your resources and man power to a select few that are going to produce thehighest ROI and maximize your input. Rather be a master of one or 2 than a scholar of too many, take it one step ata time and you'll see results sooner than later!

Let us know what social media channels you are using at the moment, which are you having the most success with?Can't get enough of social? Take a look at our O2 Social Media Pinterest board updated daily with tips and advice tohelp you make social fire!

Need help with your social media? Why not contact one of our consultants at Oxygen 2.0 today and request a freeconsultation!

Posted by Dewet Boshoff on Fri 10 Oct,2014

Dewet is originally from South Africa andhas been living in Asia for almost 10 years.He found his calling in China, becoming afluent Mandarin speaker whilst studyingBusiness & Chinese at ShenzhenUniversity, and was among the first cohortof foreign students to graduate withhonours there. He is an inbound marketingscholar and social media enthusiast. Dewetdelights in using his language skills topromote inbound in China and to educatethe West on Chinese social media. WhenDewet isn't on the job he enjoys outdoor activities, traveling to exotic locations and socialising with hisfriends-online and in the real world!

Topics: Social Media