choosing what to mobilize & mobile considerations beyond technology

Juston Western, Director of Operations281-377-6319 | [email protected] @JustonWestern

www.chaione.com

MASTERING MOBILE IN 2013

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CHOOSING WHAT TO MOBILIZE& MOBILE CONSIDERATIONS

BEYOND TECHNOLOGY

#HIMAMOBILE2013

Wednesday, May 22, 13

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• Background on Juston & ChaiONE

• What The Mobile Landscape Looks Like Today

• Realizations About Organizational Challenges

• What To Mobilize & When

• Trends In The Enterprise

• Ways To Approach Your Mobile Strategy & Specific Initiatives

• Team To Get The Job Done

OUR PATH TODAY

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WHY IS THIS GUY STANDING IN FRONT OF ME?

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WHAT IS CHAIONE? IS THERE TEA INVOLVED?

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“We help enterprises create innovative mobile solutions to complex business problems that people will love.”



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WHAT THE MOBILELANDSCAPE LOOKS

LIKE TODAY

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Quick Development CyclesConsumerization of IT Life’s Remote Control

And Why Should I Care About It In The Context of My Business?

WHAT’S DRIVING THIS?

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• Heads Up Displays• Activity Loggers• Smart Watches

Make Your Phone Your Accessories’ Brain

WEARABLE COMPUTING

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Control The Real World From Your Device

PACKS: HARDWARE + SOFTWARE

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• Physical & Virtual• Remote Interaction• Wide Adoption







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Use The Past To Predict The Future

LOCATION + BIG DATA

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• Data in Aggregate• Behavior Prediction• Process Automation







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RECENTINDUSTRY

DEVELOPMENTS

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GOOGLE I/O RECAP

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• New APIs & Services• No Android 4.3• New App Engine Features• Google Glass Apps







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WWDC PREVIEW

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• iOS 7 Sneak Peek• User Interface Changes• More Siri Hooks• Friendlier Deployment







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REALIZATIONSABOUT

ORGANIZATIONALCHALLENGES

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DIDN’T I DO THIS BEFORE?

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WHO MOVED MY CHEESE?

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ISN’T THIS JUST A FAD?

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CAN I HAVE ONE NOW?

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WHAT TOMOBILIZE

AND WHEN

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STARTING OUT

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• Self-Contained Apps• Address Simple, Everyday Needs• Focus On Basic Utility







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NEXT STEPS

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• Address Business Line-Specific Needs• Focus On Operational Efficiencies• Respond To Growing User Feedback







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FULL STRIDE

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• Connect To Existing Systems & Data Stores• Enable New Ways Of Executing Employee Activities• Accommodate Cross-Functional Collaboration







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TRENDS IN THEENTERPRISE

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MOBILE OS SHARE IN BUSINESS

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Source: http://techland.time.com/2013/04/16/ios-vs-android/






http://techland.time.com/2013/04/16/ios-vs-android/

http://techland.time.com/2013/04/16/ios-vs-android/


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COMMONQUESTIONS

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HOW DO I MEASURESUCCESS?

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HOW DO I KNOWWHEN TO BUILD CUSTOMVS BUYING SOMETHING

OFF THE SHELF?

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WHAT ARE SOME KPI’SI CAN USE TO MEASURE

MY ROI?

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WHEN WILL I GET TO STOPCARRYING MY LAPTOP,

IPHONE AND IPAD?

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HOW CAN I MANAGEMY PORTFOLIO OF APPS

OVER TIME?

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HTML5 IOS7 ANDROID TITANTIUM SENCHA SAP BYOD CLASS I DIV 2 BACKEND INTEGRATION MAM

WRITE ONCE INTRINSICALLY SAFE APPCELERATOR WINDOWS 8 MDM

RUGGEDIZED GINGERBREAD SECURE CONTAINER DEVICE ROLLOUT AIRWATCH

INTERNAL APP STORE

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WAYS TOAPPROACH

MOBILE

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THECHAIONEWAY







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CHAIONE MOBILE MATURITY MODEL

1: Pioneer 2: Awareness 3: Tactical 4: Enterprise 5: Engaged

At this level mobility is visible but receives very little focused attention from executives

Mobile is considered important and programs emerge but there is little correlation to customers, partners and employee needs.

Repeatable process emerges that allows a mixed line of business team to produce results based on organizational goals.

Mobile is a core piece of the company’s strategy, can be measured and is an evolving competency.

Mobile is critical and its being actively embedded as a competency. Process is defined and confirmed as a business standard.

People

Platforms

Customers

Technology

Process

Outsourced Mixed In-House

Single Platform Multiple Platforms All Platforms

Broadcast EngagedTransactional

Native Mixed Mobile Adaptive Architecture

Experimental Siloed Cross Functional Integrated Competency Driven

The Framework







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Research Validation

Ev

alua

tion

Design

Prototyping

Synthesis

MarketAnalysis

AudienceIdentification

PersonaCreation

UserStories

ProcessFlows

ContentMap

WireFrames

Conceptin

g

InteractivePrototypes

High FidelityMock-ups

QA & UserTesting

ClientReview

ReleaseCandidate

UserExperience

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P e o p l eP r i c e

T im e l i n e

R e q u i r em e n t s

Better UnderstandingTechnical Validation/FeasibilityPricingTimelinePeople

TECHNICAL ASSESSMENTS & PROTOTYPING






start

DAILY

ITERATION PERIOD

(usually one week)

iteration start

project kick-off iteration planning milestone

daily stand-up

iteration end

retrospective

PARTICIPANT ROLE

product owner ········ represents stakeholder interests · provides domain expertise ·

prioritizes product and iteration backlog by value · provides

details on user stories

project manager ······ facilitates consistent progress · removes obstructions · maintains

open lines of communication · monitors team velocity · leads

stand-ups and retrospectives

developer ················ ransforms user stories into functionality · estimates user story

level of effort · performs technology spikes · self-managing

quality assurance ···� verifies� delivered� features� function� as� intented� ·� identifies� bugsdesigner ················· user role modeling · wireframe and� user� workflow� development� ·�

visual design · feature usability assessment · asset delivery

PO

PM

DV

QA

DS

PO PMDV DSPO PM DV DS QA PO PM DV DS

PMDV QADS

PMDV QADS

WORK TO BE DONE

product backlogContains all user stories, representing functionality for

the entire project; organized as Epics, cursory detail

iteration backlogContains only those users stories to be worked

on in the current iteration; very detailed

KEY SESSIONS

iteration planningProduct Owner and Team determine

functionality to include in next iteration,

and� discuss� finer� details� of� each� storydaily stand-upTeam members discuss what they did

yesterday, what they’ll do today, and

what’s blocking their progress

retrospectiveEnd-of-iteration discussion where team

members inspect and adapt their

methods and teamwork



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YOU’VE GOT 1.0! WHAT’S NEXT?

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TEAM TOGET THE

JOB DONE

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• Designers

• Developers

• Scrum Master

• Quality Assurance Specialist

Here are the folks you’ll want to have working with you.

ASSEMBLE YOUR OWN TEAM

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• Curious

• Opinionated

• Genuinely Passionate

• A Little Quirky

Here are some characteristics you should look for in a hired team.

HIRE A TEAM

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• What The Mobile Landscape Looks Like Today

• Realizations About Organizational Challenges

• What To Mobilize & When

• Trends In The Enterprise

• Ways To Approach Your Mobile Strategy & Specific Initiatives

• Team To Get The Job Done

RECAP

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@ChaiONE

facebook.com/ChaiONEAgency

GET IN TOUCH with ChaiONE

linkedin.com/company/chaione


Address:

4900 Woodway, Suite 880

Houston, TX 77056

Phone: 1-888-316-0357

Email: [email protected]

If you’re interested in learning more about ChaiONE, please provide us with your contact information. We’re available to meet at your office, our office, or virtually.

If you have other questions or want to speak with someone directly, e-mail us at [email protected] or give us a call: 1-888-316-0357.

We would love to hear from you!








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THANK YOU


