chow-bryant | capabilities deck 2017
TRANSCRIPT
2017
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2017 CAPABILITIES DECKCHOW-BRYANT
2017
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 2
WHY DIGITAL MARKETING & ADVERTISING?In 2014, AdWeek published a survey of CMOs that found that 78% of those surveyed believed:
These predictions are already true in 2017. The digital marketing landscape changes every day, and Chow-Bryant’s wealth of experience helps quickly bridge the funding and staffing gaps between you and your competitors. Do you want to be more competitive?
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 3
OUR SERVICESWhether you need to outsource your digital marketing and advertising to your team or you’d like consulting for your in-house staff, Chow-Bryant has options for you:• Hacking Recovery• Google Penalty Recovery• Analytics & Tracking• Digital Media & Advertising• Search Marketing• Social Media Marketing• Digital Marketing Audits
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 4
WHO WE HELPWhile Chow-Bryant would like to help everyone, we especially shine with:
• SMBs with physical locations that customers go to• Service-area providers that go to customers’ locations• B2B products• B2C products and services• Distillers• Financial services providers• Oil & gas service providers• Energy service providers
Chow-Bryant is ready to rise to the challenges that your business faces with skill, constructive criticism and actionable marketing intelligence.
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 5
WHY WE’RE DIFFERENTThe first difference most people notice is that we’re not designers. It’s true. We’re in-the-trenches strategists with an eye on your budget and your goals.
• We keep our rates competitive so that you have access to results and affordable services.
• We have more than 20 combined years of digital marketing experience.• We have experience working with Fortune 500 companies and small businesses alike.• We give you the good and the bad regarding your marketing, and we let you know
how we plan to use your reporting data to improve your campaigns.• We put results first, even when that means an all night website fix in the wake of a
hacking attack.• We bootstrapped our agency to make sure our only loyalty is to our clients.
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CASE STUDYDone Right Garage Doors
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 7
HACKING & GOOGLE PENALTY RECOVERY: DONE RIGHT GARAGE DOORSSituation: Client’s website was hacked, resulting in • Google de-indexing the client’s
website for distributing malware.• Google issuing a manual
penalty on both the client’s website and Google Maps listing.• Spamhaus and Symantec
(Norton AntiVirus) blacklisting the client’s site.
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 8
HACKING & GOOGLE PENALTY RECOVERY: DONE RIGHT GARAGE DOORS• Task: Client asked that Chow-Bryant make the website and Google Maps
listing findable online.
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 9
HACKING & GOOGLE PENALTY RECOVERY: DONE RIGHT GARAGE DOORSActions: • Clean up and secure website. • Remove malicious links and
spam content from website and map listing. • Appeal for website review by
Google and Symantec.• Coordinate with Google
support to verify Google Maps listing as well as the security and ownership of both the client’s map listing and website.
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 10
HACKING & GOOGLE PENALTY RECOVERY: DONE RIGHT GARAGE DOORSResult:
• Within three weeks, the client’s website and Google Maps listing were once again searchable online.
• 24 hours after completing services, the client began receiving leads via website and map listing.
• Because Chow-Bryant fixed the existing map listing, the client was able to keep all existing reviews instead of having to start over.
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DIGITAL ADVERTISINGThe Chow-Bryant Way
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 12
WHAT IS IT LIKE WORKING WITH CHOW-BRYANT?• Transparency is everything. The books and records regarding your
account are open to you, and we make sure our invoicing is as concise and clear as possible.• The Internet never sleeps, and neither do we. If a problem comes up, we
work on it ASAP.• Quick turnaround times are standard. Emails get responses within two
business days.• Sprints, not waterfalls. Planning is great, but adaptability in advertising is
better. We make sure you get what you need, but we don’t pretend to predict the future.
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 13
WE PUT OUR NAMES ON OUR AGENCY BECAUSE WE STAND BY OUR WORK.We believe in being as transparent and communicative as possible, which is why what you see is what you get. We are it. Chow is Chris and Bryant is Michael. While we may work with contractors from time to time, we let you know before we do. 97% of the time, though, it’s just us and our cat.
If you’re ready to get started, contact us at [email protected] or 713.496.2061.
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05/03/2023 Chow-Bryant | 2017 Capabilities Deck 14
Thank You!We look forward to hearing from you.