chp12 economics, global and other issues in ec
TRANSCRIPT
Chapter 12
Functions of market◦ Matching buyer and sellers
◦ Facilitating of transactions
◦ Institutional infrastructure
Information and entertainment products
Processes and services
Symbols, tokens and concepts
The major components and players of a market space◦ Digital products: different cost curve, (table
12.2)◦ The consumer : millions of people world wide◦ The seller: unlimited number of pages in store
front◦ The infrastructure companies◦ Intermediation◦ Support services◦ Content creators
Lower buyers search costs Speedy comparison Differentiation Lower costs
Cost curves Bundling products and services Quality assurance Online vs. offline prices
Search costs Lack of privacy Incomplete information
Potential winners and loser in EC (page 473)
Legal issues Financial issues Language
New entrants
SupplierSupplierss
Industry Industry competitorcompetitor
ssbuyerbuyer
ss
Substitute Substitute ProductsProducts
Virtual Communities
Global Electronic commerce
Electronic commerce in small companies
Research in EC
The future of EC