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Wal-Mart and Mattel: Supply Chain Management Best Practices Chapter 6 ± Case 5 Page 216

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Page 1: Chpt6_Wal-Mart_and_Mattel Presentation

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Wal-Mart and Mattel:Supply Chain Management

Best Practices

Chapter 6 ± Case 5

Page 216

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Team Members

Elisabeth Cates

Yvonne Hildebrand 

Jesse Jani

s Mary Napier 

Nina Wolf 

Er ic Young

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Walmart

www.walmart.com

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Jessi Janis 4

CEO ± John B. Menzer 

Executive Vice President and

President and Chief Executive

Officer, Wal-Mart International

Division since 1999

1995 ± 1999 Executive VicePresident and Chief Financial

Officer for Wal-Mart Stores,

Inc.

1999 CFO Excellence Award

from CFO Magazine Prior to joining Wal-Mart, he

was President of Ben Franklin

Retail Stores, Inc

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Jessi Janis 5

History - Founder 

Sam Walton in 1962

On this picture in 1984 he

does the hula at high noon

on Wall Street, makinggood on promise to

associates after company

achieves pre-tax profit of 

8 percent in 1983.

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Jessi Janis 6

History ± some important dates

1962: Company founded with opening of first Wal-Mart in Rogers,Ark.

1967: Wal-Mart's 24 stores total $12.6 million in sales.

1970: Wal-Mart opens first distribution center and home office inBentonville, Ark.

1977: Wal-Mart makes first acquisition, 16 Mohr-Value stores inMichigan and Illinois.

1978: Hutcheson Shoe Company acquired

1981: Wal-Mart makes its next acquisition with 92 Kuhn's Big K stores.

1983: U.S. Woolco Stores acquired.

1990: Wal-Mart becomes nation's No. 1 retailer.1990McLaneCompany of Temple, Texas acquired.

1997: Wal-Mart replaces Woolworth on the Dow Jones IndustrialAverage.

2003: Wal-Mart named by FOR TUNE magazine as the most admiredcompany in America.

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Jessi Janis 7

Product / Services

wide variety of general merchandise

36 departments including family apparel, health & beauty

aids, household needs, electronics, toys, fabrics & crafts,

lawn & garden, jewelry and shoes Pharmacy Department, Tire & Lube Express, garden

center, snack bar or restaurant, Vision Center and One-

Hour Photo Processing

Alaska Bush Shopper: ³If you're in Alaska and far from aWal-Mart store, order items and have them shipped to you

through our Alaska Bush Department.´

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Stock Split History

In 1970, Wal-Mart offered 300,000 shares of its common stock to the public at a

price of $16.50 per share. Since that time, it has had eleven (11) two for one (2/1)

stock splits. On a purchase of 100 shares at $16.50 per share on ist first offering,

the number of shares has grown as follows:

2-for-1

Shares Cost per Share

MarketPrice On

Split Date

Record

DistributedStock Splits Date

On the Offering 100 16.50

May 1971 200 Aug 25 $47.00 05.19.71 11.06.71

March 1972 400 4.125 47.50 03.22.72 05.04.72

Aug 75 800 2.0625 23.00 08.19.75 08.22.75

Nov 80 1600 1.03125 50.00 11.25.80 12.16.80

June 1982 3200 0.515625 49.875 06.21.82 09.07.82

June 1983 6400 0.257813 81.625 06.20.83 08.07.83

Sep 85 12,8 0.128906 49.75 03.09.85 04.10.85

June 1987 25,6 0.064453 66.625 06.19.87 10.07.87

June 1990 51,2 0.032227 62.50 06.15.90 06.07.90

February 1993 102,4 0.016113 63.625 02.02.93 02.25.93

March 1999 204,8 0.008057 89.75 03.19.99 04.19.99

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Nina Wolf 9

Stock development

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Nina Wolf  10

Economic Impact for Year Ending Jan.

31, 2002 (USA)

WAL-MAR T Stores:1,636

Supercenters: 1,093

Neighborhood Markets: 31

Samµs Clubs: 502 Distribution Centers: 106

Associates employed in U.S.: 1,043,970

Community involvement: $196 million

Total amount spent with U.S. suppliers: $107 billion

Totoal federal, state and local taxes paid: $1.2 billion

Sales taxes collected and remitted: $8.5 billion

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Nina Wolf  11

Net Sales 2003 (in millions):

$ 244,524

Sales in millions

0

50,000

100,000

150,000

200,000

250,000

300,000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

Year 

Sales

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Mattel

www.mattel.com

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Er ic Young 13

Robert A. Eckert, Mattel's chairman

and chief executive officer 

Robert A. Eckert is chairman of the board and chief executiveofficer of Mattel, Inc., theworldwide leader in the design,manufacture and marketing of 

toys with approximately $5billion in annual sales.

Eckert joined Mattel in May2000 from Kraft Foods, Inc., thelargest U.S.-based packagedfood company in the world.

He received a Bachelor of Science degree in businessadministration from theUniversity of Arizona in 1976and an M.B.A. in marketing andfinance from NorthwesternUniversity in 1977.

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Er ic Young 14

1945: Mattel is foundet by Ruth and Elliot Handler and Harold ÄMatt³

Matson

1959: First Barbie

1960: Mattel becomes apublic owned company 1974: Mattels enters into in a Consent Decree with the Securities and

Exchange Comission

1986: Mattel acquires Hong-Kong based ARCO industries

1986: Joint Venture with Bandai

1988: Purchase of Corolle S.A. (France)

1989: Acquisition of Corgi Toys Ltd.

1992: Acquisition of International Games Inc.

1994: Acquisistion of Kransco and J.W. Spear & Sons

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Mary Napier 15

Products/ Partners

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Mary Napier 16

Net Sales in thousands

6

8

9

1998

1999

2000

2001

2002

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Summary

Case 5

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Mary Napier 1

Summary

Mattel as asupplier of  Wal-Mart

Supply Chain Management

Benchmark company Used cutting edge technology to

build IT inf rastructure that includesall aspects of  the chain

First to use Radio FrequencyIdentification (RFID)

Implemented a collaborative

planning, f orecasting, and replenishment (CPFR) program,beginning a Just-In-TimeInventory Program 

Shar ing of  ideas and data is key tothe just-in-time practices that arein place within Wal-Mart

Data shar ing f rom a retailers on a

global basis allows suppliers toreduce their inventory costs,resulting in a lower ing of  overall costs

Efficiency in supply chain is keyf or low-pr ice leadership, resultingin f ar lower margins f or suppliers

and

retailers

Wal-Mart¶s system can work well f or all businesses and has beenstudied in-depth

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uestion 1

Do you agree that Wal-Mart is ³the best

supply chain operator of all time´? Why or why not? in the workplace?

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Yvonne Hildebrand 20

Question 1

Wal-Mart is one of the ³best supply chain

operators at the moment´

Using a supply chain management system that is

progressively against its competitors and theydon¶t even stop evolving.

Pushing the limits of supply chain management,

searching for and supporting better technology

that promises to make its IT infrastructure more

efficient.

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Yvonne Hildebrand 21

Question 1

Wal-Mart uses radio frequency identification(RFID) microchips that replace bar codes andsecurity tags with a combination technology that

costs less money. Wal-Mart shares its data with its suppliers.

By implementing a collaborative planning,forecasting, and replenishment system (CPRF),

Wal-Mart began a just-in-time delivery programthat reduced costs for both the retailer and itssuppliers. 

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Yvonne Hildebrand 22

Question 1

The system is still not perfected.

The system still is too expensive for low-

budget products. Signals can¶t be send over a long distance.

Metal impedes the funk signals, so Wal-

Mart must still improve the system.

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uestion 2

What has Mattel learned from Wal-Mart?

How well are they applying it to their business?

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Elizabeth Cates 24

Mattel¶s knowledge gained from

Wal-MartOptimization of the supply chain for Wal-

mart by utilizing data gained from Wal-

mart¶s inventory databasesMaintaining a efficient supply chain so that

there less excess inventory

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Elizabeth Cates 25

Applications

Utilize the sales data on a daily basis to tailor tothe needs of supply and demand

Pinpoint what product is selling and where so

Mattel can accommodate to the manufacturingneeds

In doing so, both Wal-Mart and Mattel aresuccessful in the way that they both are working

simultaneously to fulfill the needs of retailcustomers

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uestion 3

What can other businesses learn from the experiences

of Wal-Mart and Mattel that could improve their 

supply chain performance? Use an example to

illustrate your answer.

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Nina Wolf  27

uestion 3

Important to save time and reduce costs

Example:Hospital

Usually small margins

Surgical instruments and products listed in a database,which is connected to their supplier 

Everything will be recorded in the database

Advantage Knowledge who has used what

Knowledge what every department need Reduce stock 

Receive only products, that they really need

Supplier can optimize its production/stock 

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uestions?

Thanks f or your attention!