chris gobby: getting the most out of data
TRANSCRIPT
ContentsmData Overview
ChallengesCase Studies
12/04/2023 3
Growing Mobile Market
Monetise Big Data Assets
Drive Internal benefits
Europe US Global Acquisition
Mobile Data Monetisation
Big Data Monetisation
4
mData Journey: “2014 Big Data essential for Big Decisions”
2009: Value of
Data
2010: Prove
value with Coca-Cola
2011: One man and his laptop
2012: mData testing begins
2013: Big Data enables Better
Decisions
2014: Big Data essential for Big
Decisions
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SINGLE BIG DATA PLATFORM
Discover
Hotspot
2014 Focus: UK Leading Mobile Analytics using Innovation and Collaboration to drive market forwards
CORE PRODUCTS MONETISE DATAENABLE INTERNAL
ANALYTICS
Smart Cities
Advertising
Market Research
Network
Brand
Propositions
Big Data Challenges
Challenges in Telco Big Data:
1. Collecting data from multiple sources
2. Analysing data: cost vs benefit
3. Harnessing the useful data
Solutions:
Modular Approach
Experimentation
Open Source
Where is the Value in Big Data?
Scalable Solutions
Analytics
Raw Data
SaaS
Consulting
Data Aggregati
on
Value Business Model
UNDERSTAND YOUR PLACE IN THE ECOSYSTEM
Prioritising Use Cases
12/04/2023 9
Value
Ease
Speed of Results
Innovative
Market Position
Future vs Now
TRY IT
PRODUCTISE
INNOVATE
Case Studies
12/04/2023Orange UK PAYM smartphone usage 11
Hig
h U
sers
Low
Users
7.9% 8.3% 3.8%
5.4%
12.9% 4.6%
5.8%
7.7% 12.6%
17.7%
13.3%
Mobile Maxers
Photo Sharers
Music Lovers
Mainstream Socialisers
Sports Fanatics
ExtremeGamers
Met Checker
s
Infrequent Users
Sole Searche
rs
ActiveCulturals
Shoppers
High Low
Case Study1: Web Segmentation
Our top users account for 1/5 of smartphone customers but over 1/2 of all data usage
12/04/2023EE TEMPLATE FOOTER 12
78% 21% 24 41
Photo Sharers
880MB £££8.3%
Music Lovers
54% 42% 24 52
900MB £££3.8%
Mobile Maxers
52% 44% 28 139
1.7GB £££7.9%
13
Data 20,119 Unique Users
415,382 Data Points
8am-9am 3 days Feb 2014
Case Study 2: Waterloo Station Population Movement
Use Cases Monitor Journey Times Travel Patterns
Optimise Operations
14.
To augment & optimise Posterscope OOH planning data
Finance Retail Utility
Technology Cinema Commerce
Challenge
Case Study 3: Outdoor Advertising - Posterscope
Sectors
Output
Case Study 4: Multidevice Interplay
15
Interaction between Table +
Smartphone?
Challenge
10,000 devices
Analysis
3 months of Web Behaviour
Does Tablet Increase or Decrease
Smartphone Usage
Summary
• 2013: Big Data enables Better Decisions• 2014: Big Data essential for Big Decisions
• Mobile Data has huge potential
• Innovation is key for Big DataHead of [email protected]