chris taylor, future plc, strategic thought
DESCRIPTION
Responsive, native, CSS3, APIs, HTML5 - it seems the world has gone mad on the latest buzzwords. Today's fashion could easily become tomorrow's three letter acronym. In this session we hear from three companies dedicated to applying a more strategic approach to their longer term online communications.TRANSCRIPT
Chris TaylorDirector of CommunicationsFuture plc
Best Practice: Corporate Apps | October 2013
Future Annual Report – Digital App
Best Practice: Corporate Apps | October 2013
• Objectives- Create Future’s first corporate brochure
using Folio- Ensure maximum efficiencies in creating
multi-media assets- Deliver at minimum cost- Deliver high level of interactivity- Create a benchmark- Ensure investor community buy-in to
Future’s digital transition strategy
Future Annual Report – Digital App
Best Practice: Corporate Apps | October 2013
• Implementation- Creation of integrated production schedule - for print & app editions
- Creation of CEO video interview reel- Creation of Future sizzle reel- Creation & implementation of ‘heroes’ imagery
throughout - All people featured are Future staff- Optimisation of Folio functionality to include -
animations, image galleries, image carousels, quick links, tap-to-reveal infographics, video etc
Future Annual Report – Digital App
Best Practice: Corporate Apps | October 2013
• Results- App delivered on time and underbudget- Well over 300 downloads of the app so far- Best-in-class app delivered on small budget- Perfect complement to print edition- Overwhelmingly praised by our investors, analysts
and agencies... “not seen anything like it”, “superb”, “leading the way”
- It has become a pathfinder product for a new corporate revenue stream