christian baesler

13
05.07.22 OUR PORTFOLIO OVER 600 MAGAZINES, 400 DIGITAL SERVICES AND 50 RADIO/TV STATIONS Print Digital Radio 1

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Page 1: Christian Baesler

1. Mai 2023

1OUR PORTFOLIOOVER 600 MAGAZINES, 400 DIGITAL SERVICES AND 50 RADIO/TV STATIONS

Print Digital Radio

Page 2: Christian Baesler

1. Mai 2023

1,000 PRODUCTS ACROSS 16 COUNTRIES

Directly operated

16

Page 3: Christian Baesler

1. Mai 2023

SALES LEADER AT U.S. RETAIL

Source: AAM 2014

Rodale

Meredith

Conde Nast

Wenner

Hearst

American Media

Time Warner

Bauer

0 20 40 60 80 100 120

10

13

19

23

38

52

66

101

(IN MILLIONS)

Page 4: Christian Baesler

1. Mai 2023

US Traffic DevelopmentDevelopment of Unique Users

2011 2012 2013 2014 2015 -

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Average Monthly Unique Users

2011 2012 2013 2014 2015 -

20,000,000 40,000,000 60,000,000 80,000,000

100,000,000 120,000,000 140,000,000 160,000,000 180,000,000

Average Monthly Page Impressions

Page 5: Christian Baesler

1. Mai 2023

L&S Was The Fastest Growing Magazine Website In The U.S. In 2014

Page 6: Christian Baesler

1. Mai 2023

J-14.comDevelopment of Unique Users

Page 7: Christian Baesler

1. Mai 2023

J-14.comDevelopment of Unique Users• Focuses on teen celebrity news;

• J-14 English: 5.5 million Facebook fans;• J-14 Espanol: 3.6 million Facebook fans;• 300k Twitter followers;• J-14 is the largest English language editorial teen brand on Facebook;• J-14 was the fastest growing editorial brand on Facebook in 2014 and among the

top 10 brands overall.

Page 8: Christian Baesler

1. Mai 2023

J-14 Is The Largest Editorial Teen Brand on Facebook

Page 9: Christian Baesler

1. Mai 2023

J-14 Traffic Development

2011 2012 2013 2014 2015 -

500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000

Average Monthly Unique Users

2011 2012 2013 2014 2015 -

5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000

Average Monthly Page Impressions

Page 10: Christian Baesler

1. Mai 2023

Efficient Revenue Scaling

Page 11: Christian Baesler

1. Mai 2023

The Standard Content / Ad Model

Teen

Women’s Service

Women’s Lifestyle

Children

Health

Food

Men’s Interest

Finance

BRAN

DS

CONTENT

Direct Ad Sales, Programmatic - CPM

REVENUE OPPORTUNITY: $ - $$

Revenue Per Unique User: ~$0.05

Content Recommendation Widgets - CPC

MONETIZATION

Page 12: Christian Baesler

1. Mai 2023

True Digital Value Is In Transactions

Hotels

E-Commerce

Subscriptions

Flights

Financial

Gaming

Classifieds

Coupons

TRANSACTIONAL

Cost Per User Aquisition - CPA

Direct Ad Sales, Programmatic - CPM

REVENUE OPPORTUNITY: $$$$$

Revenue Per Converting User: $0.20 - $50+

Content Recommendation Widgets - CPC

MONETIZATION

Cost Per Sale - CPS

Cost Per Lead - CPL

Page 13: Christian Baesler

1. Mai 2023

Example Model: E-Commerce

Teen

Women’s Service

Women’s Lifestyle

Children

Health

Food

Men’s Interest

Finance

BRAN

DS

CONTENT E-Commerce

Toys

Tickets, Clothing, Merchandise

Home Accessories, Cookware

Clothing, Beauty, Accessories

Drugs, Weight-Loss

Cookware, Weight-Loss

Car parts, Fashion, Accessories

Insurances, Online Banking

WH

ITE LABEL ENG

INE +

VERTICAL BRAND

S +G

ENERAL IN

TEREST BRAND

One Single Platfor

m