christian garcia by: josh kern marilaine savard audrey hamel-thibault jose gonzalez
TRANSCRIPT
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Christian GarciaBY: Josh Kern
Marilaine Savard
Audrey Hamel-ThibaultJose Gonzalez
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Agenda
❏ Need of the Market❏ Target Market❏ Presentation of the Company❏ Industry Analysis❏ Competitive Analysis❏ Business Process❏ Planned Management Structure❏ Marketing❏ Financial Analysis❏ Conclusion
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Need of the Market❏ A lot of people can’t experience the underwater:
- Age
- Health conditions
- Water temperature❏ Vessels entertainment in the two locations provide tours to marine
enthusiasts on the boat/on the sea❏ Consumers:
- Consider their impact on the environment
- Support more than before sustainable businesses
Target Market
❏ Tourists❏ School groups
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Davy Jones Sub Tours
❏ Semi-submersible boat of 65’
❏ Immersion of 10’ under the surface
❏ Two locations: Monterey Bay & South Beach Miami
❏ 48 passengers + 3 crews
❏ Feed fish in their habitat
❏ Energy by solar panels
❏ Biodiesel fuel
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Monterey Bay Location
❏ Whales❏ Fish❏ Kelp forest
❏ Otters❏ Sea lions❏ Seals❏ Dolphins❏ Jellyfish
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Miami Beach Location
❏ Neptune Memorial Reef❏ Jose Cuervo Reef❏ Christ of the Abyss❏ The Spirit of Miami❏ Underwater tanks
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Industry Analysis (External factors)
“Scenic and Sightseeing Transportation, Water”
Socio-Cultural Factors❏ Consumers’ trends are constantly changing ❏ Increased awareness of:
- Submarine trips- Eco-friendly businesses
Technological Factors❏ Advances of the submarines technology ❏ Solar panels❏ Biodiesel fuel❏ Pictures / Social media
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Industry Analysis (External factors)
Environmental factors
❏ CO2 produced by different kinds of boats in the
tourism industry
❏ Pollution from burning fuel is harming the oceanic life
❏ Kyoto Protocol: People are more concerned about the impact of their activities
(ecological footprint)
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Industry Analysis (External factors)
Unemployment Rate
Economic factors
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Industry Analysis (External factors)
Economic factors
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Industry Analysis (External factors)
Economic factors
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Industry Analysis (External factors)
Political Factors❏ People in political power❏ Politically stable country❏ Laws that impact boat tours❏ Laws about security concerns
Regulatory Issues❏ Government has created over 10,000 new regulations❏ Harder for small businesses to strive❏ Acquire insurances/permits: passengers and vessel❏ United States Coast Guard (USCG) Masters License
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Industry Analysis (Internal factors)
Low Medium High
Bargaining power (suppliers)
X
Threat of substitutes X
Bargaining power (customers)
X
Competitive rivalry X
Threat of entrants X
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Competitive Analysis
Monterey Bay and Miami BeachDirect competitors❏ Other semi-submersible boat tours
Indirect competitors❏ From differents cities around the two sites❏ Variety of activities in, on, close to the water and
marine life
Future competitors❏ Submarines and submersibles
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Business Process
❏ Day and night tours
❏ Photographer
❏ Gift shop
1 hour tours 9:00 AM 10:30 AM 1:00 PM 2:30 PM 4:00 PM 7:00 PM
1 hour tours 8:30 AM X 1:30 PM X 7:00 PM
2 hour tours X 10:00 AM X 3:00 PM X
❏ Departure time: Monterey Bay
❏ Departure time: South Beach Miami
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Planned Management Structure
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Marketing: Spreading Davy Jones Sub Tours
❏ Working with aquariums, hotels and restaurants
❏ Advertising in airports, schools, local newspapers and car rental agencies
❏ Self-promoting thru:❏ Souvenirs (promotional items)❏ Social media: facebook, instagram, etc.
❏ Easiest marketing tools: ❏ Word of mouth❏ Posters / Signage
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Financial Analysis: Startup expenses
❏ Submarines (each) - $2,800,000
❏ Solar panels (18 on each vessel) - $21,250
❏ Gift shop articles - $44,355
❏ Advertising - $41,950
❏ Other costs - $696,212
------------
❏ Funds Needed - $6,425,017
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Financial Analysis: Projections
❏ Loan = $3,185,310❏ Company will be profitable in the first month
❏ Year 4 will include expansion
Davy Jones Sub Tours
2014-2015 2015-2016 2016-2017
Annual Revenue $4,194,950 $4,194,950 $4,194,950
Cost of Goods Sold $586,349 $586,349 $586,349
Gross Profit $3,608,601 $3,608,601 $3,608,601
Total Expenses $1,889,308 $1,889,308 $1,889,308
Net Profit $1,719,293 $1,719,293 $1,719,293
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Investor
25% = $3,185,310
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Conclusion