Media Kit 2006

inSight Magazine’s mission is to report, interpret and illustrate news, articles and stories, in a timely, accurate, enjoyable and arresting fashion, from a perspective committed to the Bible as the inerrant Word of God.

C H R I S T I A N I N S I G H T M A G A Z I N EE D I TO R I A L

Editor ia lE N G A G I N G Y O U R C U S T O M E R S

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Each issue includes these regular features: • National & International News • Political Perspectives • Health, Science & Medical Updates • Technology Reports & Reviews • Religion News • Book, Music & Movie ReviewsMission Unlike many periodicals that come and go, Christian inSight Magazine has poised itself in the market to soon grow in its circulation numbers, earn the respect of its readership and establish itself as an insightful, influential, positive and progressive media source. Our partnerships with industry giants such as Book Publishers, Educational Institutions, Media Groups, Technology Corporations, across the Country and the World in general, have facilitated the successful and global reach of this endeavor.

After years of careful consideration, contemplation, research and planning, Christian inSight Magazine was launched by a team of highly skilled and motivated professionals who along with years of experience in their respective fields are passionate about providing Christian’s and the Community at large pertinent information that would encompass all facets of life in general. inSight Magazine’s mission is to report, interpret and illustrate news, articles and stories in a timely, accurate and enjoyable and arresting fashion from a perspective committed to the Bible as the inerrant Word of God.

inSight is a full-color monthly magazine published 12 times a year (with 3 double issues), available for prompt delivery to your business or home or anywhere you like. It will also be available on newsstands at major locations within the US.

“Edi t o r ia l Exc e l l en c e and In s igh t was c l ear and pr e s en t in ev e ry a sp e c t o f th i s magazine . ”

— 2005 Christian inSight Reader Survey.

Month Features ad space & Materials on sale

July Mobile World Israel and Palestine - a time line in historyMission organizations - the five most crucial

May 15 ‘06 June 25 ‘06

August Disasters and the End TimesSingle Parent MajoritiesThe Pentecostal Movement at 100

June 15 ’06 July 25 ‘06

September Biblical Curriculum in Public SchoolsPick-Up Lines - Democrats courting EvangelicalsStress - What the Bible says about it

July 15 ’06 August 25 ‘06

October Human influences on natural disasters Senior Boom in Dollars and Cents - Baby Boomers retiringTelevision – 80th anniversary – Impact on culture

August 15 ’06 September 25 ‘06

November Evangelicals and Mid-Term electionsKids on Pills – ADD, ADHD.Christian Boycotts - What is their effect?

September 15 ’06 October 25 ‘06

December Tsunami – 2 years laterAmerican PhilanthropyThe year in review

October 15 ’06 November 25 ‘06

Editorial Calendar 2006

Columns: † News Bytes: National & International News Briefs. † Business Buzz: The Latest Events & News that occur in Business Circles. † Education Echoes: Education & Learning News & Information. † Family Facts: Facts & Advice with focus on the family and its values. † Financial Analysis: Financial insights from industry pundits. † Health & Science Updates: Health Tips and Advice from experts in the field. † Political Perspectives: Political News and News makers. † Religion News: The News and News makers in the Religious Community. † Technology Reports & Reviews: The latest in technological advances with News & Reviews about the latest gadgets & gizmos.

Departments: † Mailbox: Reader Feedback † Rants & Raves: Book, Music & Movie Reviews † Destinations: A Travel Advisory Guide

Editorial Content

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Circulat ionC O N N E C T I N G W I T H Y O U R B E S T C U S T O M E R S

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Grounded in leadership and poised at the forefront of the Christian Community, Christian inSight Magazine is the first choice of people, young and old, the last word in editorial excellence, and the definitive leader in the market.

CirculationTotal average circulation: 35,000 78% of Christian inSight Magazine’s circulation is paid for by subscribers.The result? Your marketing message is delivered directly to an engaged and active audience. Frequency: Monthly (with 3 Double Issues)

“Po s i t i v e Approach ; Globa l Outr ea ch — at t i tude o f th i s magazine o f f e r s g o od c on t en t f o r f o lk s f r om a l l walk s o f l i f e . ”

— 2005 Christian inSight Reader Survey.

inSight Magazine will cultivate an attentive and highly motivated audience, which means more readership for your ads. 83% have read a book for pleasure in the past month. 54% use Credit Cards more than once a week. 62% plan on making more investment decisions in the next 12 months. 82% own a Personal Computer & 77% use the internet daily; 68% own and use Cell Phones. 32% are actively involved with their respective churches 39% have written to Public Officials in the past year. 18% actively work on Civic Projects. Projected reach 55% pass along their magazines to one to five additional readers.

IncomeAge

inSight Magazine represents the core of the Christian Community, a savvy and motivated audience with the means and desire to purchase products and services that will help them enrich their lives.

Never 3% Once or twice a year 23%Three to eleven times a year 52% Once a month 12%More than once a month 10%

Direct Response

Purchases through mail-order in a typical year

• 74% have made a mail- order purchase at least three times a year.• 49% have spent $300+ on mail order during the past year.

Size of Household

One person 12%Two people 39%Three people 81%Four or more people 31%

Connecting with Your Best Customers

18-24 21% 25-29 33% 30-39 27%40-50 11% 55-69 8%

Under $25,000 8%$25,000 to $49,999 24%$50,000 to $74,999 26%$75,000 to $99,999 16%$100,000 to $149,999 14%$150,000 or more 12%

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Advert i s ingT H E R I G H T S O L U T I O N S T O R E A C H Y O U R C U S T O M E R S

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Reach you best customers. Christian inSight Magazine reaches the core of the community, Christian or otherwise.

Require substance. Christian inSight Magazine offers the most influential and respected editorial environment for your marketing message. Align your products and services with award winning editorial focusing directly on issues relevant to the times.

Thanks to exceptional editorial content and other enhancements we’re constantly making, Christian inSight Magazine is experiencing fast circulation growth.

Ensure the Success of your marketing strategy - Partner with the leader -

Call us today!

“Simpl e bu t y e t e f f e c t i v e ! Thi s magazine has go t i t r i gh t f r om th e v e ry on s e t and can on ly g e t b e t t e r wi th t ime .”

— 2005 Christian inSight Reader Survey.

Market PlaceGet the attention of active readers with this monthly product showcase.• Frequency may not be combined with regular display advertising.

Ad Sizes: Format A 2¼ (2 .25) x 1¼ (1 .25” ) Format B 2¼ (2 .25) x 2¾ (2 .75” ) 1 / 6 Page V 2¼ (2 .25) x 4¼ (4 .25” ) 1 / 3 Page H 4¾ (2 .75) x 4¼ (4 .25” ) 1 / 3 Page V 2¼ (2 .25) x 8¾ (8 .75” ) ½ Page H 7¼ (7 .25) x 4¼ (4 .25” )

Ad Rates:1X 6X 12X

Format A $ 1 7 5 $ 1 5 8 $ 1 4 9

Format B $ 3 9 5 $ 3 5 6 $ 4 7 0

1/6 Pg V $ 7 2 5 $ 6 5 3 $ 3 3 6

1/3 Pg H $ 8 1 5 $ 7 3 4 $ 6 1 7

1/3 Pg V $ 1 , 2 9 5 $ 1 , 1 6 6 $ 1 , 1 0 1

1/2 Pg H $ 1 , 4 7 5 $ 1 , 3 2 8 $ 1 , 2 5 4

Get subscribers’ attention affordably and ramp up your results with this showcase for direct response advertisers. Contract advertisers who sign a 6x or 12x Market Place schedule will have the impact of their ad multiplied with double sized ads throughout the year.

1x 3x 6x 12x 18xFull Page 4C $ 4,750 $ 4,418 $ 4,180 $ 3,990 $ 3,800

Full Page Bleed 4C $ 4,850 $ 4,639 $ 4,390 $ 4,190 $ 3,990

Double Page Spread $ 8,550 $ 7,953 $7,520 $ 7,182 $ 7,011

2/3 Page 4C $ 3,562 $ 3,314 $ 3,135 $ 2,992 $ 2,920

1/2 Island 4C $ 3,088 $ 2,872 $ 2,717 $ 2,633 $ 2,532

1/2 Page H or V 4C $ 2,850 $ 2,650 $ 2,508 $ 2,394 $ 2,337

1/3 Page Sq or V 4C $ 2,470 $ 2,298 $ 2,174 $ 2,075 $ 2,025

Full Page BW $ 1,999 $ 1860 $ 1,760 $ 1680 $ 1,640

2/3 Page BW $ 1,499 $ 1,395 $ 1,320 $ 1,260 $ 1,230

1/2 Island BW $ 1,299 $ 1,209 $ 1,144 $ 1,092 $ 1,065

1/2 Page H or V BW $ 1,199 $ 1,116 $ 1,056 $ 1,008 $ 983

1/3 Page Sq or V BW $ 1,039 $ 968 $ 915 $ 874 $ 852

Cover Two $ 6,175 — — — —

Cover Three $ 5,700 — — — —

Cover Four $ 8,649 — — — —

Display Ad Rates

Tr i m S i z e :7 ⁷ ⁄ 8 ” x 1 0 ½ ”

7 . 8 7 5 ” x 1 0 . 5 ”

F u l l Pa g e B l e e d8 ¹ ⁄ 8 ” x 1 0 ½ ”

8 . 1 2 5 ” x 1 0 . 7 5 ”

1 / 2 Pa g e V3 ¹ ⁄ 2 ” x 1 0 ”3 . 5 ” x 1 0 ”

F u l l Pa g e7 ¹ ⁄ 8 ” x 1 0 ”

7 . 1 2 5 ” x 1 0 ”

1 / 3 Pa g e V2 ” x 1 0 ”2 ” x 1 0 ”

2 / 3 Pa g e5 ” x 1 0 ”

1 / 3 Pa g e S q .5 ” x 4 ¹ ⁵ ⁄ 1 6 ”5 ” x 4 . 9 3 5 ”

1 / 2 Pa g e I s l a n d5 x 7 ¹ ⁄ 8 ”

5 ” x 7 . 1 2 5 ”

1 / 4 Pa g e3 ¹ ⁄ 2 ” x 4 ¹ ⁵ ⁄ 1 6 ”3 . 5 ” x 4 . 9 3 5 ”

1 / 2 Pa g e7 ¹ ⁄ 8 ” x 4 ¹ ⁵ ⁄ 1 6 ”

7 . 1 2 5 ” x 4 . 9 3 7 5 ”

Display Ad Sizes

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Advertorials & Customized Projects Reach solution-hungry readers with special advertising sections and customized print communications that are specifically designed to target, attract, and engage your best prospects.

With the brand awareness of inSight Magazine behind you, your company will forge an invaluable association with the magazine that readers rely on for product and service information.

Examples of customized projects include but are not limited to:• Belly bands• Brochure/literature inserts• Polybag printing• Single-sponsor supplements

Cover-wrap CampaignPlace your marketing message front and center with a cover-wrap campaign that commands attention. inSight Magazine will send 1,000

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{ }to 2,000 of your clients or prospects an issue featuring a tip-on cover promotion directing them to your ad inside and offering a discounted subscription to the magazine on your behalf.

Discounted SubscriptionPromote goodwill and demonstrate your customer appreciation by presenting 100 of your clients or prospects with a discounted subscription to inSight Magazine, courtesy of your company. Customized subscription cards will ensure recipients know that your company values their patronage.

Double Exposure AdinSight Magazine offers its most loyal and discerning advertisers the opportunity to double their exposure: Contract advertisers who sign a 12x display ad schedule will receive a complimentary ad (size based on year-long average) in an issue of their choice within their contract year. This exclusive benefit is reserved for first-tier advertisers.

Ad Lamination BoardsReinforce your inSight Magazine advertising campaign with an ad lamination board for display at select trade shows. (Display advertisers only.)

Measurement SurveyGauge the response to your advertisement in inSight Magazine in the most cost-effective way possible: This reader survey gathers direct feedback from specific ads in a selected issue, giving advertisers the data they need to craft more effective ads using input gathered from subscribers.

ReprintsIncrease brand awareness and build your company’s credibility in the imaging industry with reprints of your ads, news items, editorial coverage, or special announcements in inSight Magazine. For more information, contact us at advertising@christianinsightmag.com

“Wel l p lanned c on t en t wi th a c on t emporary d e s i gn , p o s i t i on s th i s magazine a s a l eader in i t s c la s s . ”

— 2005 Christian inSight Reader Survey.

Your prospects are going online to research products and services. And as the trusted source of product and service information, inSight Magazine’s Web site at christianinsightmag.com is where your prospects are making their online purchase decisions.

Each month, christianinsightmag.com will feature Bonus Content not found in the print magazine: product reviews, tutorials, book reviews, podcasts, extended versions of articles and more.

christianinsightmag.com will deliver an average of 15,000 visitors each month. Direct this targeted Web site traffic to your marketing message with our online products.

Banner Advertising Simple and cost-effective for increasing brand awareness while driving traffic to your site, banner ads on christianinsightmag.com put your message directly in front of your best customers.

Online Buyer’s GalleryReach top prospects, announce new products, promote your product catalog, or test a new promotional strategy with the inSight Magazine’s online marketplace.

Monthly E-NewsletterA monthly newsletter will be emailed to 4,500 of Christian inSight’s readers linking readers to a fresh issue of Bonus

Content and containing promotions for your company. Opportunities include placement of your company’s color logo and a 35-word description of your product or service, as well as links to your company’s Web site.

Online Product Directory Prospects are driven to your company’s Web site with a link in the online product directory at christianinsightmag.com. High-demand product listings channel a steady flow of interested customers to your link and to your Web site, giving your company instant brand awareness and real-time results.

christianinsightmag.com

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Mater ia l sR E Q U I R E M E N T S A N D D E A D L I N E S F O R S U B M I S S I O N

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General Policy Advertisers and advertising agencies assume liability for all content, including text, representation, and illustration of advertisements printed, and also for any claims originating therefrom made against the publisher. The publisher reserves the right to reject any advertising or to request changes. Any deliberate attempt to simulate the publication’s format is not permitted, and the publisher reserves the right to place the word “advertisement” with copy which, in the publisher’s opinion, resembles editorial matter. Publisher is not bound by conditions appearing on insertion orders or copy instructions not in accord with rate card.

Short Rates & Rebates Advertisers will be short rated if within a 12 month period from the date of the first insertion they do not use the amount of space on which billing was based.

Advertisers will be rebated if within a 12 month period from the date of the first insertion they have earned a higher frequency than was originally billed.

Deadlines Space and material must be received no later than the 20th of the second month preceding issue date.

Cancellations will not be accepted after the closing date and will not be considered executed unless acknowledged in writing by the publisher.

All cancellations must be in writing.Contact the Ad Department at 972.484.4728 for material deadline extensions or questions.

Publisher reserves the right to repeat previous advertisement until new advertisement or instructions are received, if material deadline has passed.

Issue mails on the 1st of the month (E.g., January 1 for January issue).

“Now, we have a magazine that wi l l k e ep i t s r eader s engaged and f o cu s on i s su e s that mat t e r and make a d i f f e r en c e . ”

— 2005 Christian inSight Reader Survey.

Material RequirementsTrim Size: 77∕

8 (7.875)”w x 10½(10.5)” h

Print Method: CTP, Web Offset, SWOP standards.Bind Method: saddle-stich.Line Screen: 150 lpiImage Resolution: 300 dpiColors: 4/C Process; CMYK.Paper Stock: 55# Matte (text); 80# Matte (cover)Max Ink Density: 280% recommended. Not to exceed SWOP 300% TACDot Gain: Quartertone (25%) 14-16% average dot gain; Midtone (50%) 20-22% average dot gain; Shadows (75%) 14-16% average dot gain.Trim Safety: 1/4” in from trim on all four sides: top, bottom, face & gutter.Bleed: 1/8” extra outside trim on all four sides.

Acceptable File Formats• All ad materials, both digital files and proofs, must conform to SWOP standards. (Information on SWOP standards can be found at www.swop.org)

• PDF/X-1a is the only acceptable file format for all ROB ad units -- both full page and fractional units. • PDF files other than PDF/X-1a will only be accepted if they are high resolution and pass our stringent preflighting tests. • PDF files must be CMYK composite, professionally created either with Acrobat Distiller or in QuarkXpress or in InDesign, as a PDF V1.3 ONLY, with high resolution images and all fonts embedded. Do not use RGB, JPEG, or nested EPS files.

Unacceptable File FormatsOther file types, such as PDF created on desktop with PDF Writer, TIFF/IT-P1, Postscript or native application files such as Quark, InDesign, PageMaker, Illustrator, Freehand, Photoshop, etc., are unacceptable. Their un-locked format introduces countless opportunities for error.

File Preparation• Keep all art elements and type NOT INTENDED TO BLEED 1/4” in from trim on all four sides. For bleed ads, 1/8” excess image must be provided on all four sides. (See ad unit size requirements)• All files (and proofs) must include crop marks to inSight Magazine’s trim and bleed dimensions,

as well as center marks. These crop marks must be placed 1/4” (12 pt. offset) outside trim, i.e., outside the bleed area.• In creating your PDF file, set media/ paper size to 1” larger than inSight Magazine’s trimsize (for both width and height). Put simply, the PDF page size, when verified through the file properties in Acrobat, should be one inch larger than trim for height and width. Files that are supplied with a page size larger than specified above will incur a $50 production charge.• Right reading, portrait mode, 100%, size, no rotations.• For reverse lettering and fine or small type, we recommend that you use only one color. If more than one color is used, type can be no smaller than 6 pt.

Proofs• Contract Direct Digital Color Proofs with color bars, calibrated to SWOP specifications and output from final digital file at 100% are required to verify content and integrity of supplied ad files.• All proofs MUST have SWOP-certified color bars, which can be downloaded, free of charge, at www.swop.org., downloads. These color bars are imperative for quality control and consist of

C H R I S T I A N I N S I G H T M A G A Z I N EMATER IALS

a 6mm 5%, 25%, 50%, 100% C,M,Y,K patch strip.• For positioning purposes, inSight Magazine’s crop marks must be indicated on all proofs. Otherwise, ads will be centered at inSight’s Magazine’s discretion.• Ideally, the proof supplied will be correct for color, content and crop. However, if text changes have been made that are not reflected in the supplied contract proof, a laser, marked “For Content Only,” must also be supplied, with the contract color proof labeled “For Color Only.”• Proofs should be shipped flat with protective cardboard packaging. Do not fold or roll proofs, as they will inevitably crack in transit.

inSight Magazine’s Color Guarantee inSight Magazine strongly urges advertisers to adhere strictly to our specifications for both file and proof preparation. If you supply SWOP-compliant materials, consistent with inSight Magazine’s specific requirements, we can guarantee a color match to your supplied proof on press. If, however, our requirements our not met, inSight Magazine cannot guarantee satisfactory color reproduction.

(Examples of non-complaint materials include the following: files supplied with image resolutions below 300dpi; supplied proofs NOT made from the supplied file; 4/C type that is smaller than 6 pt.; files and/ or SWOP-certified proofs without SWOP certified color bars; files and/or proofs without crop marks, etc.)

inSight Magazine’s tight production schedule doesn’t allow adequate time to alert advertisers to the non-compliance of their materials.

However, with advance notice, we would be happy to recommend vendors who can create SWOP certified materials at extremely reasonable rates.

Extra Charges A charge of $25 will be added to the invoice if there is no B&W or color proof supplied with the ad. All shipping and printing costs are the responsibility of the advertiser.

Samples of all inserts must be sent two months prior to issue date for approval to ensure it will meet production specs from the printer.

If an insert or bound-in media is not provided by the ad material deadline and its design incurs additional postage or printing costs, those costs will be passed on to the client.

Submitting Files to the FTP You must contact the Production Staff at 800-975-6445 Ext. 4 before e-mailing or placing ad files on the FTP site. To send digital files via FTP, collect all page layouts, fonts, graphics, and compress them into one stuffed file. Upload file to the following site: HOST: ftp.christianinsightmag.com User Name: adftp Password: upload

Submitting Files by Mail Production Manager, inSight Magazine 3011 Oxfordshire lane, Dallas, TX 75234

For further assistance, contact the Production Department at 800-975-6445 Ext. 4 i n S i g h t M a g a z i n e w i l l n o t b e r e s p o n s i b l e f o r t h e r e p r o d u c t i o n o f y o u r a d i f t h e s t e p s l i s t e d a b o v e h a v e n o t b e e n a d h e r e d t o .

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