christian radio brings results
DESCRIPTION
This complete market study on Christian radio details the high effectiveness of advertising on Christian radio.TRANSCRIPT
2005 Demographics for Christian Radio
ListenersCopyright Soma Communications, Inc., 2005. Used by permission.
According to Fox News (12/25/04) 56% of all Americans listen to a
Christian radio station every month.
Personal Income $50,000+
15.46%
17.69%
+14%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Household Income $75,000+
35.37%
41.40%
+17%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Household Income $100,000+
21.66%
23.86%
+10%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Two-Income Households
34.92%
54.47%
+56%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
College Graduates - B.A./B.S. Degree
13.34%
20.99%
+57%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Employed Full-Time
52.51%
56.31%
+7%
Source: SomaCommunications.com, 2005
All Adults…..…
Christian Radio
Index………..……
Job Title: President/CEO
.48%
1.48%
+206%
Source: SomaCommunications.com, 2005
All Adults……..…
Christian Radio
Index……….……
Proprietor
.43%
.71%
+64%
Source: SomaCommunications.com, 2005
All Adults……..…
Christian Radio
Index………..……
Self-Employed at Remote Business Place
1.65%
1.97%
+19%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
General Manager
1.36%
2.30%
+68%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Legal/
Professional/Education
4.11%
6.53%
+59%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Professional/Technical
13.11%
17.50%
+34%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Management/ Business and Financial
Operations
9.85%
11.99%
+22%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation -
Computers/Mathematical
1.42%
1.83%
+29%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Healthcare Practitioner/Support
4.37%
6.19%
+42%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Occupation - Homemaker
6.67%
12.76%
+91%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Lives in a Single-Family Residence
75.26%
85.12%
+13%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Value of Residence - $150,000+
33.55%
40.87%
+22%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Did Remodeling in the Last Year
16.81%
19.79%
+18%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Owns a Timeshare
4.90%
10.30%
+110%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Owns Two or More Automobiles
37.36%
45.83%
+23%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Currently Finances a New Car
26.40%
39.80%
+51%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Owns Any Investments
40.63%
52.01%
+28%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Owns stock in a Company
Other than Employer
10.77%
11.69%
+9%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..…..…
Owns an IRA
16.13%
17.53%
+9%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..…..…
Owns Mutual Funds
16.67%
19.21%
+15%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Does Online Trading
1.62%
2.24%
+39%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Household Owns One or More Computers
70.68%
88.32%
+25%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Spent $4000+ on Computer for Home
10.05%
10.94%
+9%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..…..…
Used Internet at Home Last Week
49.70%
63.73%
+28%
Source: SomaCommunications.com, 2005
All Adults…..…
Christian Radio
Index………..……
Made Online Purchase Last Year
34.38%
51.47%
+50%
Source: SomaCommunications.com, 2005
All Adults……..
Christian Radio
Index………..……
Spent $1000+ Online Last Year
5.41%
6.49%
+20%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Internet Order Offer was Made on Radio
.46%
1.23%
+171%
Source: SomaCommunications.com, 2005
All Adults…..……
Christian Radio
Index……………
Age - 25-54
57.34%
73.77%
+29%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Age - 55+
30.30%
13.09%
-43%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………………
Households Size - Five or More
12.17%
18.41%
+51%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Married
57.70%
72.35%
+25%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Children in Household
40.45%
57.77%
+43%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Child Under 5-years-old in Household
14.22%
24.09%
+69%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Grade-schooler in Household
14.56%
23.65%
+62%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Teenager in Household
14.54%
23.07%
+59%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Expecting a Baby
2.53%
4.37%
+87%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Stayed at a Skiing or Winter Resort Last Year
1.53%
2.44%
+60%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Stayed at a Foreign Resort Last Year
3.18%
4.05%
+27%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..……
Purchased by Mail or Phone Last Year
40.99%
43.40%
+6%
Source: SomaCommunications.com, 2005
All Adults………
Christian Radio
Index………..…..…
Christian Radio Listeners• Upscale • Educated • Professional • High-Value Consumers