G R A P H I C D E S I G N& P H OTO G R A P H Y

Kipling Summer 2015 campaign in Cape Town South Africa, photoshoot art direction and digital photography support

Kipling Summer 2015 campaign travel brochure

Kipling Fall 2015 campaign in Barcelona, photoshoot art direction and digital photography support

Kipling Fall 2015 campaign in Barcelona, digital content

Your SEW Kipling Branding, press release and event materials

www.kipling.com

FREE MONOGRAMMING THIS WEEKEND! (FRI-SUN)Get your Kipling pouch for only 5

and monogram it for free

Select your thread

STEP 1 CHOOSE YOUR POUCH COLOUR

PICK WHAT YOU WANT TO WRITE & YOUR FAVORITE TYPEFACE

LET YOUR BAG DO THE TALKING!

STEP 3

HOW TO GUIDE

STEP 2

STEP 4

www.kipling.com

MONKEY MONEY

When: 7-8-9 March 2014WHERE: Westfield White CityWestfield London Shopping Centre, Ariel Way, London W12 7GD www.kipling.com

When & Where 7th 9th March Westfield White City14th 16th March Stratford Westfield21st 23rd March Brent Cross28th 30th March Bluewater , Essex

Let your bag do the talking!

This March, leading accessories retailer Kipling launches the Youre Sew Kipling monogramming road show. Beginning its tour on the 7th in Westfield White City, the innovative campaign invites customers to preview the brands Spring collection and personalise their new Kipling bag with their very own monogram for free. Customers will be whisked in to the Make Happy Kipling world at any one of the four pop up booths across the capital. There the specialist Youre Sew Kipling team will introduce customers to the playful new line and guide them through their personalisation: from selecting their bag to monogramming their bespoke piece.

www.kipling.com

About Kipling

At Kipling theyve been playing by their own rules since 1987. Their hometown Antwerp, iconic monkey and crinkled nylon define the brand and make it unique. Kipling plays a part in the everyday life of more than 35 million women in 67 countries. Every minute Kipling sells 25 practical and fashionable bags worldwide which equates around 7 million bags per year.

Kipling is proud to be part of the VF corporation, global leader in branded lifestyle apparel with more than 30 brands including The North Face, Wrangler, Timberland, Vans, Lee and Nautica.

#Youresewkipling#kiplingofficial

Your SEW Kipling Event photographs and movie

Spark your City Logo and branding

Helena Christensen Collaboration Logo, branding, catalogue, pos, press release, advertsing and packaging

S H O P A T k i P l i n g . c O m

Nathalie Joos Collaboration Logo, branding, pos, advertising and invitation

SAVE THE DATE13 MARCH 2014

Official press launch Kipling x Natalie Joos

Kipling and Natalie Joos are proud to present

their exclusive travel collection and invite you

to a happy celebration in true New York style.

Formal invite will follow!

Nathalie Joos Collaboration Event photographs and picture viewer

Kipling Preview event Spring 2015 branding and event materials, music festival theme

KIPLINGSPRING 2015

FESTIVALJuly15-16

Richard MaceySTRATEGY

THE ARENA

FeaturingVincent Vermeulen

THE MAIN STAGETINA D &GWENDAvVBRAND/TRENDS/CONCEPTS

THE POP UP SHOP

THE BIG CHILL

ANNIK PIROTTE

& JULIEGOOSSENS

MOCKSHOP PRODUCT STORY& DESIGN FOR RETAIL SPACE

Jurgen & GhislaineMARKETING AND DIGITAL ACTIVATION

UP TO YOU & GET UP & GO

Plus special

guests...

YOU!!

OLIVIA MOUILLEReinald BijlLaurain EngelKeVIN Yeung

THE MAIN STAGE& THE POP UP SHOP

FROM 16:30 - 18:00

July15-16

KIPLINGSPRING 2015

FESTIVAL MAP THE ARENABAND STAND

THE BIG CHILL

MOCK SHOP

#KIPLINGMAKEHAPPY (INSTAGRAM AREA)

ENTRANCE

GOODYBAG WALL

MAIN STAGE

Please ask a member of the CREW if you need any help during the day.

TUESDAY 15TH JULY

12:00 18:00 Kipling festival with food stands Hall 5 - Station Berlin 19:00 20:00 Aperitif & Appetizers Hotel - Foyer (1st floor)20:00 22:00 Celebration dinner Hotel - Femina (1st floor) Dress code: Jazz, Bow ties and pearls22:00 22:30 Entertainment Hotel - Femina

22:30 1:00 Party Hotel - Femina

WEDNESDAY 16TH JULY

9:30 13:00 Workshops Field Sales Hotel - Eventroom 6 (Basement)9:30 13:00 Workshops Key Accounts Hotel - Eventroom 3 (1st floor) 9:30 13:00 Workshops Distributors Hotel - Senator (4th floor)13:00 14:00 Goodbye lunch Hotel - Summer Garden

STATION BERLIN | Luckenwalder Strae 4-6 |10963 Berlin | GermanyELLINGTON | Nrnberger Str. 50-55| 10789 Berlin | Germany

KIPLINGSPRING 2015

FESTIVALJuly15-16

AGENDA

July15-16

KIPLINGSPRING 2015

FESTIVALSTAMP CARD

THE ARENA

THE

POP

UP SHOP - PRODUCT STO

RY THE

POP

UP SHOP - DESIGN FO

R SPACE

THE M

AIN STAGE THE BIG CHILL

Receive a stamp after every presentation and hand in the complete card to receive your preview gift at the Goodybag Wall!

July15-16

KIPLINGSPRING 2015

FESTIVAL

WELCOMETO ALL OUR

KIPLING GUESTS

Kipling Preview event Spring 2015 branding and event materials

chooseyour own space

pimp me up!

get yourcreativity out

1

2

3st

ep

step

step

Havefun !!

monkeypimp da

how to guide

instagramwall

grab a friend

strike a pose

Dress upin some props

upload toinstagram using kiplingmakehappy#

1

2

3

4

st

ep

step

step

step

Havefun !!

Kipling Preview event Spring 2015 event photography

Kipling kids footwear Seasonal campaign photoshoot concept and management

INFO ARWY T +32 (0) 14 25 76 30

kids only_210x270mm.indd 1 18/12/12 16:26

Kipling Back to school Summer 2014 campaign photoshoot concept and management, branding, brochure and pos material.

Kipling Back to school Summer 2014 campaign Harrods London

Kipling Back to school Summer 2015 campaign photoshoot concept and management and branding

School ofcolour!

SUMMER 2015

Kipling Back to school Digital website and crm newsletters

Kipling Friends CRM logo, branding, Press release, pos and website

Kipling keeps innovating with its new loyalty programme that will turn customers social media interaction into rewards. Since its creation, innovation has been in Kiplings DNA. In 1987, Kipling developed the Kipling Society, the fan club that was the brands rst CRM tool. Since then, the Kipling customer has always been regarded as the #1 inspiration for change. Fast-forward to 2014, the Antwerp based brand is re-inventing its traditional loyalty programme by providing a multichannel engagement combined with a strong social media interaction.

ALWAYS MAKING YOU SMILE

PRESS RELEASE FOR IMMEDIATE RELEASE

The new loyalty program from Kipling

Kiplings loyalty programme will continue to develop in early 2015 with the launch of a Facebook application, designed to create Kipling Friends for life.

Supported by a strong social media and in-store campaign, Kipling Friends will be launched on 1st October 2014 in 24 Kipling shops and online (kipling.com).

How will the programme work? Its easy to join the Kipling Friends programme. Customers register online (kipling.com) or in Kipling stores via an iPad and obtain a 10% discount welcome voucher. For every 1/ 1 spent the Kipling friend will receive 10 smile points. Additionally, if customers like, share or comment on a product via Kiplings social media channels, their loyalty cards will automatically be topped with extra smile points.

For every 1000 smile points acquired a 10/ 10 discount is received. Consequently the Kipling Friends programmme allows customers to save and redeem points simutanouslely online and ofine. As well as the extra discount vouchers, Kipling will surprise the Kipling ambassadors with free collector items and other happy presents.

Across all different channels, Kipling intends to create engagement and a regular conversation with their customers.

As part of the new Kipling Friends loyalty programme, a complete contact strategy was worked out, with the prole and behaviour of the customer taken as its starting point: fewer aggressive discounts, more genuine loyalty and conversation campaigns. We achieve this both online and ofine in the store, in the web shop and via social media.

Jrgen Derycke, Kiplings Digital manager

Did you know?Kipling is sold in 67 countries.

Every 2 seconds a Kipling bag is sold.35 million women have bought Kipling since 1987.

For press and interview requests, please contact: Silvia_Pereira@vfc.com

Photography Kids

Photography Weddings, christenings and communions

Photography Communion

Photography Music

Photography Music portrait

T H A N K Y O U

EMAIL: tia79design@gmail.com ADDRESS: 40 Vere Road, Blackwood, Lanark, South Lanarkshire, ML1 9RS

TEL: UK 01555894422 BELGIUM 0032498187016