christmas lights switch-on event - 7th november€¦ · christmas lights switch-on event - 7th...
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Christmas lights switch-on event - 7th November
German Christmas market
Local Christmas market
Giant snow globe
• 6 week ad campaign, started 3rd November
• Bristol Post, Metro, Western Daily Press, Observer • Regional titles in Bath, Somerset & Glos
• Wraparound features in Weekend magazine (Bristol &
Gloucester) - 14th November
Heart FM: • 5 week sponsorship campaign - key messages
• 10 x £250 shopping vouchers (phone-in competition)
AIM: To work with key partners to deliver an effective
calendar of events and campaigns, while:
• liaising with The Galleries and Cabot Circus marketing
teams
• engaging with The Bristol Green Capital team
•maximising the opportunities of Shaun in The City (6th
July - 31 August)
Initial brainstorming meeting held 7th January
Marketing meeting on 28 Jan to gather input from
retailers
February
•Valentine's Day
• Launch of independent shopping guide
March / April
•Mother's Day
• Easter lion hunt
• Easter advertising campaign, tbc
•Chewing gum promotion
• Events to showcase retailers
•Covent Garden performers
• Retailer awards
•Customer service courses
•Customer satisfaction surveys
•Markets
• Social media campaigns
• Events linked to Rugby World Cup, Wimbledon, etc.
• Promotion of later trading hours
•Car parking promotions
•Measuring footfall