chrome catalog
TRANSCRIPT
WE
INSPIRE
PEOPLE
TO LIVE* THE CITY.*TO LIVE THE CITY IS TO RIDE, WORK AND PLAY. ITS
EMBRACING LIMITATIONS AND BEING RESOURCEFUL; TAKING
RISKS AND BEING SPONTANEOUS; IT’S CREATIVE AND ABOUT
PERSONAL EXPRESSION; CONNECTING WITH PEOPLE AND
COLLABORATING; PHYSICALLY AND EMOTIONALLY
CONNECTING WITH THE CITY.
Chrome Character:
“Brutally honest,
irreverent, direct,
social + independent,
authentic, purposeful
(Undeniable, Zero-
nonsense, Living It)”
FAMILIA
Our gear is designed
for and tested by
urban athletes and
creative individuals
who live in the city
and demand the
highest standard of
quality. They are our
family. They tell our
story to the world.
MADE HERE
We design and build
our products here. By
“here” we mean both
in America and
abroad. We know
how, where and by
whom all of our
products are made.
We born from needs
not being met for
being on the bike in
everyday applications.
While our products
can be used by all city
dwellers, we will
always build products
with the bike in mind.
WE ARE THE CITY
We don’t simply make
products for people
who live in the city.
We are the city. We
are immersed in city
culture. From music,
to art, to food and
booze...We are the
stains in the street
and the cracks in the
sidewalk.
URBAN BIKE HERITAGE
We are …