chupa chups
TRANSCRIPT
TI: NGHIN CU V NHN HIU KO MT CHUPA CHUPS. NHM: Chupa Chups Trn Th Hng Nhung subtitle style Click to edit Master0954010108 L Th Trc Linh 0954010078 Mai Th Nhun 0954010107 Bi Th Trc Qunh 4/17/12
MC LCPHN 1: Gii thiu cng ty1.1 tng ca Enric Bernat 1.2 Ci tn 1.3 Logo ca cng ty 1.4 Slogan 1.5 iu khc bit 1.6 Phn phi v sn xut 1.7 Tp on Perfetti Van Melle
PHN 2: Marketing Mix ca sn phm 4/17/12
PHN 1: Gii thiu cng ty- Enric Bernat l ngi gc Ty Ban Nha. - Nm 1958, ng thnh lp cng ty Chupa Chups
Enric Bernat (20/10/1923-27/12/2003)
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PHN 1: Gii thiu cng ty
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1.1 tng ca Enric Bernat
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1.2. Ci tn
u tin tn ko l GOL . Chupar => Mt Sau i thnh Chups. Cui cng i thnh Chupa Chups.
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1.3 Logo ca cng ty:Salvador Dal.
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y l logo hin ti
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1.4 SloganIts round and long lasting Life less serious (Vi Chupa Chups chng phi lo)
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1.5 iu khc bit
t nhng cy ko mt gn my tnh tin, tc l trong tm vi ca tr em thay v t ng sau quy thu ngn nh truyn thng. Ko c t trong nhng ci l thy tinh ln, v cng bt mt v d ly. Trng by ca nhn hiu ny lun rt d thng, mi l v sng to.
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1.6 Phn phi v sn xut.
T mt cng ty Ty Ban Nha, Bernat m rng th trng ra ton th gii.
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1.6 Phn phi v sn xut.
Thnh lp nh my sn xut ngay ti nc m mnh mun m th trng, hng chuyn giao tng phn cng ngh c s dng Ty Ban Nha cho cc nc. Sn xut bao b ti Ty Ban Nha ri chuyn n nc sn xut ko ng gi. Thng 9 nm 2007, ko Chupa Chups chnh thc ra mt Vit Nam v rt c gii tr a chung.
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Ra i vo thng 3 nm 2001 thng qua s hp nht gia Perfetti Spa v Van Melle N.V. Nm 1991, Perfetti mua 37% c phn ca Van Melle. Thng 1/2001, ton b c phn ca Van Melle thuc quyn s hu ca Perfetti. Thng 7/2006, Perfetti Van Melle li s hu thm 100% c phn Chupa Chups.
1.7 Tp on Perfertti Van Melle
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Hin l tp on sn xut bnh ko ln th 3 th gii, v dn u lnh vc ny ti nhiu quc gia trong khu vc chu Thi Bnh Dng.4/17/12
100% vn nc ngoi thuc tp on Perfetti Van Melle, vi 27 nh my trn ton th gii - chuyn sn xut v phn phi ko v chewing gum cao cp cho hn 130 quc gia.
Perfetti Van Melle (Vit Nam)
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2.1 Phn tch cc yu t trong m hnh Marketing Mix ca sn phm Chupa Chups
PHN 2. Marketing Mix ca sn phm Chupa Chups
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2.1.1 Product (Sn phm)
Chupa Chups c nhiu loi vi nhiu mi v khc nhau, tng th trng khc nhau hng li c tng loi ko ph hp vi th hiu ca khch hng. Khng bao gi t ra khun mu ko cho mnh. Sn phm ca Chupa Chups a dng, ph hp vi mi la tui ch khng ch l tr em.4/17/12
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2.1.2 Price (gi c)
Bn s40 ci = 35000 VND
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2.1.2 Price (gi c) Bn l
1 peseta = 30 cent = 1000 ng=
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Ko Chupa Chups c tp on Perfertti Van Melle phn phi trn 130 quc gia trn th gii. Vit Nam ko c sn xut bi cng ty trch nhim hu hn Perfetti Van Melle, c tr s t ti Bnh Dng.4/17/12
2.1.3 Placement (Th trng)
Thi gian u tin ko Chupa Chups c phn phi kh c sc. Mt i xe 600 ci c s dng phn phi ko khp hn 300,000 im bn hng khp Ty Ban Nha.
2.1.4 Promotion (xc tin bn hng)
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- Slogan ca Chupa Chups l Smoke Chupa Chups
2.1.4 Promotion (xc tin bn hng)
- Khu hiu chng li thuc l : Stop smoking, start sucking vi phn v ko nhi li hnh dng bao thuc l.4/17/12
2.1.4 Promotion (xc tin bn hng)Linh vt ca Chupa Chups, cc qung co ca Chupa Chups u s dng Chuck v cu slogan: Life less serious4/17/12
2.1.4 Promotion (xc tin bn hng)
Thng 1 nm 2010 vi tng cho bt n vo mi vin ko, khi bn ngm s c ting n t tch kh vui tai trong ming. Km theo thng ip: Chupa Chups with fizzy powder
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PHN 3. KT LUN
tng c o Mu m d thng sng to R bt ng (Price), Hng v ph hp vi mi la tui mi t nc (Products), Phn phi rng khp mi ni (Place) Hot ng xc tin bn
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CM N THY V CC BN CH LNG NGHE4/17/12