church executive july / aug 2015

47
HELPING LEADERS BECOME BETTER STEWARDS. JULY / AUGUST • 2015 PLUS Internal controls keep fraud at bay 17 Effective worship spaces for kids 18 Reduce your cyber risk: 4 strategies 36 Jonathan STOCKSTILL BETHANY’S LEAD ACTIVATOR 6

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Helping Leaders Become Better Stewards.

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Page 1: Church Executive July / Aug 2015

H E L P I N G L E A D E R S B E C O M E B E T T E R S T E W A R D S

JULY

A

UG

US

T bull

20

15

PLUSInternal controls keep fraud at bay 17

Effective worship spaces for kids 18

Reduce your cyber risk 4 strategies 36

JonathanSTOCKSTILLBETHANYrsquoS LEAD ACTIVATOR 6

In-depth in-demand church management tools mdash at your fingertips

Churchexecutivecomebooks

Our e-Book library is full of strategies and solutions for church leaders In response to your request for in-depth information on a variety of top-of-

mind topics yoursquoll find e-Books about

bull Continuing Educationbull Lifetime Learning

bull Faith-Based Travelbull Finance

bull Risk Management Insurancebull Pastor-Friendly AV

bull Church Management Software (ChMS)bull Architecture amp Design

bull Generositybull Signage

bull Accessibility amp Inclusionbull Leadership amp Outreach

bull More

Download them all at churchexecutivecomebooks

Or get our e-Books in your inboxBy signing up on the Church Executive homepage mdash churchexecutivecom mdash for our eNewsletter and digital magazine yoursquoll also get new e-Books

and e-Book chapters automatically

e-Books

CHURCH EXECUTIVE bull July August 20154 churchexecutivecom

July August 2015 CONTENTS

COVER STORY

The CE Interview 6By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid- 20s that he began to sense a pastoral call upon his life

FEATURES

STEEL BUILDINGS SHOWCASE 39How metal buildings have changed the way we think about lasting church designBy Dan Walker PE

CHURCH MANAGEMENT SOFTWARE (ChMS) FORUM 10

USING TECHNOLOGY TO TAME THE VOLUNTEER SCHEDULE HEADACHE 11By Sam Batterman

ChMS-ENABLED VOLUNTEER MANAGEMENT STRATEGIES 12By Mark Kitts

HOW SCHEDULING TOOLS CAN STREAMLINE YOUR MINISTRY EFFORTS 13By Michael Jordan

SERIES

FINANCES amp ADMINISTRATION FOR CHURCH LEADERS 14 Planning for retirement itrsquos your choiceBy Rev James R Cook CFPcopy

NEW BREAKING BARRIERS 16Welcome to worship how to recognize hearing loss mdash and provide solutionsBy Maile Keone

CHURCH ACCOUNTING BASICS 17Internal controls keep fraud at bay By Tammy Bunting

DESIGNING WORSHIP AREAS 18An effective worship space for kids is no small featBy Curtiss H Doss AIA

PASTOR-FRIENDLY SOUND SYSTEMS 20Specifying a church sound system By Rik Kirby amp Daniel Keller

NEW CHURCH TRANSPORTATION 22How to buy the right transportation for your unique church By Mike Jones

NEW SCIENCE BEHIND THE SEAT 23Seating selection made simple

By Amanda Opdycke

ENGAGING SPACES 244 types of adult classroom spaces mdash done right By Allison Parrott with Paul Lodholz AIA LEED AP

FINANCE amp LENDING TRENDS 26Does it make sense to refinance right now (Even though you might be facing a prepayment penalty)By Dan Mikes

INTELLIGENT CHURCH GIVING 28 Making sense of marketplace mumbo-jumbo what church leaders really need to know By Joel Mikell amp Derek Hazelet

FINANCIAL MANAGEMENT STRATEGIES 30Best practices insurance review and planningBy Therese DeGroot

PASTOR-FRIENDLY VIDEO 32 LED display walls placement guidelines amp suggestions By Marty Gregor

CREATING A CULTURE OF GENEROSITY 34 Only 42 of churches accept online donations mdash new survey results By Derek Gillette

SAFETY STRATEGIES 36 4 practical ways churches can reduce their cyber risk By Steve Robinson

CREATIVE amp PROVEN STRATEGIES 38 Phase 5 Giving amp Follow-up By Paul Gage

NEW CHURCH CAFEacuteS 42Why a church cafeacuteBy Jim Wendt

INSURANCE ESSENTIALS 44 How to read and understand your church insurance policy By Andy Noga

NEVER AGAIN 46 Policies and parameters how to protect your church before tragedy strikes By Crispin Ketelhut

IN OUR DIGITAL ISSUE ONLYSTREAMING MADE SIMPLE 43 Not streaming yet 3 excellent reasons to get started By Andrew Ng

CHURCH FACILITY STEWARDSHIP 45 Church facility management vs maintenance By Tim Cool

DEPARTMENTS

From the Editor 5

CORRECTION In our May June 2015 issue (Hail Mary or holy moly Therersquos got to be a better way to fund ministry page 19) ldquoIntelligent Church Givingrdquo Series co-author Joel Mikell is listed as executive vice president and principal of RSI Stewardship His title is President and principal We regret the error

July August 2015 bull CHURCH EXECUTIVE 5churchexecutivecom

Itrsquos all about stewardship

In this spirit yoursquoll discover several new thought leadership series in this issue

Breaking Barriers mdash ldquoWelcome to worshiprdquo (page 19) details how to recognize a need for assistive listening technology in your congregation and more important how to accommodate worshippers with hearing loss

Itrsquos not the first time Church Executive and its partners have delved into the topic As of press time we have completed a panel discussion at The Church Network 2015 National Conference in Nashville In the past few years we have also conducted numerous roundtables and have even given away an assistive listening system to a deserving church

The Breaking Barriers Series is a ldquodeep diverdquo into the topic navigated by assistive listening expert Maile Keone In the first installment Keone does an excellent job of introducing the first major hurdles in any church identifying the problem and acting on that knowledge

Church Cafeacutes mdash Why a church cafeacute Itrsquos the first question any church leader asks when considering the prospect In response church cafeacutes strategist Jim Wendt does a great job of making the case (page 29)

Any smart start-up endeavor begins with research mdash and Wendt and his team have done the legwork for you They surveyed dozens of church cafeacute managers and also drew upon the expertise of their in-house ldquohome teamrdquo to find out what works

In this first series installment Wendt demystifies the topic revealing church cafeacutes as the ministry-supporting offerings they can be

Church Transportation mdash A church bus is no small investment Itrsquos also a vital ministry tool mdash and not just on Sunday the right vehicle will ldquofuelrdquo real outreach Yet the decision is often made without a lot of research

In the first series installment on page 22 (ldquoDonrsquot miss the busrdquo) church transportation guru Mike Jones discusses the basics of choosing the right bus A lot of factors (some you might not have considered before) play a part in the decision

Science Behind the Seat mdash Speaking of not-so-small investments church seating comes to mind Many times this decision is based on decidedly short-term criteria such as stock availability a quick turnaround install time or the lowest price point

Consequently if your church chooses poorly the first time around this major investment will need to be made again mdash and much sooner than anticipated

Avoiding this costly scenario is the premise of this new series written by church seating veteran Amanda Opdycke In the kick-off installment on page 23 (ldquoSeating selection made simplerdquo) she brings the high-level topic of ergonomics down to a laymenrsquos level

Church Facility Stewardship mdash If you havenrsquot checked out this digital-only series itrsquos well worth the visit to churchexecutivecomdigital-edition The first installment (which appears on page 12 of our May June 2015 digital issue) provides an introduction to the unique concept of church facility stewardship

For long-time topic expert Tim Cool stewardship is ldquoless about what we give and more about taking care of what we have been given mdash of all thatrsquos entrusted to usrdquo In this first installment he talks about what ldquoentrustedrdquo truly means how the term applies to church facilities and a step-by-step look at the real cost of ownership

In our July August digital issue mdash which goes live on churchexecutivecom on 3 August mdash Cool zeroes in on the difference between facility management versus maintenance

We hope these series mdash and all the articles in this issue mdash help you to be better stewards in all aspects of your ministry

All the best

Church Executivetrade (Copyright 2015) Volume 14 Issue 4 Church Executive is published bi-monthly by Power Trade Media LLC a subsidiary of Friendship Publications Inc 4742 N 24th Street Ste 340 Phoenix AZ 85016 Subscription Rates United States and Mexico $39 (USD) one year Canada $42 (USD) one year (GST) included all other countries $75 one year single issue United States $5 (USD) all other countries $6 (USD) Reprints All articles in Church Executive are copyrighted and may not be reproduced in whole or in part without the express written permission of the publisher For reprints of 100 or more contact Judi Victor at (602) 265-7600 ext 125 Copyright 2015 by Power Trade Media LLC No advertisement or description or reference to a product or service will be deemed as an endorsement and no warranty is made or implied by Power Trade Media LLC Information is obtained from sources the editors believe reliable accurate and timely but no warranty is made or implied and Power Trade Media LLC is not responsible for errors or omissions

A publication of

CLA

EDITORIAL ADVISORY PANEL

Stephen BriggsAssociate Pastor of Administration

First Baptist Church | Hendersonville NC

Denise CraigChief Financial Officer

Abbarsquos House | Hixson TN

Mike KlockenbrinkChief of Staff

Lakeside Church | Folsom CA

Dan MikesExecutive Vice President

Bank of the West | San Ramon CA

John C Mrazek IIIExecutive Pastor

Pathways Church | Denver CO

Sam S Rainer IIISenior Pastor

First Baptist Church | Murray KY

Mark SimmonsBusiness Manager

Christ Community Church | Milpitas CA

Eric SpacekSenior Manager

GuideOne Insurance | West Des Moines IA

Accountant Fred Valdez

Judi VictorCEO

jvflychurchexecutivecom

PublisherSteve Kane ext 207

stevechurchexecutivecom

Editor In ChiefRaeAnn Slaybaugh ext 202

rslaybaughchurchexecutivecom

Contributing EditorRez Gopez-Sindac

6024055317rgopez-sindacchurchexecutivecom

Contributing Editor Robert Erven Brown

Art DirectorStephen Gamble ext 133

sgamblechurchexecutivecom

Account ExecutiveJeanette Long ext 122

jlongchurchexecutivecom

Volume 14 No 4

4742 N 24th St Ste 340 Phoenix AZ 85016 bull 8005412670

churchexecutivecom

LETrsquoS CHAT

Email rslaybaughchurchexecutivecomFacebook ChurchExecutiveMagazineTwitter churchexecutivecom

FROM THE EDITOR

For church leaders practicing good stewardship is a driving mandate every day Itrsquos the same for us at Church Executive as we shape our editorial offerings

CHURCH EXECUTIVE bull July August 20156 churchexecutivecomchurchexecutivecomCHURCH EXECUTIVE bull July August 20156

THE CE INTERVIEW

July August 2015 bull CHURCH EXECUTIVE 7churchexecutivecomchurchexecutivecom

THE CE INTERVIEW

JONATHAN STOCKSTILL

7July August 2015 bull CHURCH EXECUTIVE

L E A D PA S T O R | B E T H A N Y C HUR C H | B AT O N R O U G E L A

By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Interestingly Larry was the same age as Jonathan when he took over for his dad who founded the church in 1963

Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid-20s that he began to sense a pastoral call upon his life At the time he was leading worship and traveling with a band called Deluge He wrote songs recorded projects and did music tours but he says God was dealing with him about a different kind of ministry Jonathan also did several evangelistic crusades and went through a season where he felt he might plant a church in his late lsquo30s

ldquoBut God had a different planrdquo he says

CHURCH EXECUTIVE bull July August 20158 churchexecutivecom

THE CE INTERVIEW

Since becoming the lead pastor in October 2011 Jonathan has brought a fresh energy and intentionality into the vision of Bethany seeing to it that people are ldquoactivatedrdquo to fulfill their calling

When did the leadership of Bethany Church start talking about the pastoral succession plan and what prompted this

My dad is a missionary at heart For years he talked about the time when God would release him again into full-time missions ministry In 2009 one of the presbyters of our church mentioned that he felt I had a pastoral call and that I would possibly pastor Bethany one day I was quick to say that wasnrsquot so but I could not shake the conversation

In meeting after meeting we were searching for leadership because my dad was feeling more and more drawn to missions work One morning as I was exiting the interstate on my way to work I felt God speak to me as clearly as a person could speak that I was to pastor this church From that moment on my passion was kindled I called the leadership of the church together and shared with them what the Lord had spoken to me Everyone was in full agreement and we began to move forward with the transition plan

How important is this leadership transition to the life and future of Bethany Church

I really feel like the timing couldnrsquot have been more significant as it has really impacted both the life and future of the ministry At first I thought the move might be slightly premature but the longer I have served in this capacity the more I realize the timing was impeccable

How are you uniquely wired as a visionary leaderTherersquos a phenomenal test called StrengthsFinder According to this

test one of my strengths is as an activator I love seeing people activated in their God-given purpose I love Paulrsquos illustration of the church as a body with every person a part of it and serving a unique function I feel like it is my calling to help people discover and activate their calling This has implications in how I lead our staff our leaders and ultimately our church

I also love church systems and processes I spend a lot of time developing the systems we have in place to release volunteers leaders and full-time ministry

What are the advantages and challenges of family succession in ministryGrowing up in the local church that I would eventually pastor gave me

such a historical perspective of where we come from I know every inch of our facilities I know the culture of our city I know the people who have been such an integral part of our ministry through the years and I know our characteristic strengths and weaknesses I can pull from an archive of memories about the things that worked and the things that didnrsquot work I was by my dadrsquos side as an assistant pastor for 12 years and saw every business transaction that took place I also witnessed the thousands of people who came in the front door of our church and eventually moved into different seasons of their lives somewhere else In a way you could say that this church is as familiar to me as my own family

Any disadvantages are minuscule at best One criticism we have had as with any other family succession is nepotism Some people forget that God often worked in families in the Bible and the same is true today

What contributes to the successful family succession at Bethany ChurchThere are many things that I could say but a few stand out among

the rest Some senior pastors say they are handing the leadership to the next generation but continue to lead Irsquove had so many younger

Jonathan Stockstill and his wife Angie

July August 2015 bull CHURCH EXECUTIVE 9churchexecutivecom

pastors talk to me about the frustration of dealing with an older former pastor who does not truly let go of the leadership They donrsquot want to dishonor the pastor emeritus but donrsquot really feel like they have the liberty to lead

One of the strengths to our succession was a true transition My dad was present when needed for advice and wisdom but otherwise strategically removed For a while he would not even come to the office He didnrsquot want anyone to be confused about who was leading That was helpful

Another thing that helped was that I had been the worship pastor for 12 years Our church knew me inside and out My transition to pastor was a very natural one for most people

What were some of your learning experiences during your first year as the new lead pastor

The biggest adjustment was going from preaching every once in a while to preaching every weekend Every time I looked up I was preparing content to communicate to our congregation At the time of transition we had services on Wednesday nights as well as on weekends Many times I would speak at all services so that became an almost exclusive focus Out of all the areas of stretching that have taken place in my ministry I think Irsquove grown the most as a communicator

What new approaches or strategies have you introduced since your appointment

I introduced a model for engaging the church that we call the ABCs of Bethany A stands for ldquoactivaterdquo We want to see every person engaged in their kingdom purpose or to be ldquoactivatedrdquo B stands for ldquobelongrdquo We want every person connected in meaningful Christian friendships C stands for ldquocultivaterdquo This step is designed to help people grow in their relationship with God and the understanding of His Word The end result is a church full of people who are fulfilling their purpose connected in relationships and maturing in their Christian faith

I also implemented a new staff structure built around six main hubs the Experience staff Community staff Support staff Creative Media staff Education staff and Influence staff Each area has a color and forms somewhat of a tribe within the larger staff Wersquore loving the flow of it

What is your fatherrsquos role now in the life of your churchMy dad oversees the missions arm of our church through an

organization called Surge We focus almost all our international missions budget on church planting through that organization that he oversees He also still teaches whenever he is in town which is usually about every three or four months

What is your vision for Bethany ChurchBethanyrsquos vision is to be a healthy and growing local church We do

that by helping people encounter God equipping them and empowering them to fulfill their purpose We also aim to plant and inspire other local churches Some of my passion points are worship students and kids and I think our church reflects those passions

QUICK FACTS ABOUT BETHANY CHURCHYear started 1963Lead pastor Jonathan StockstillDenomination NondenominationalNumber of locations 5 (North Baton Rouge South Baton Rouge East Baton Rouge Spanish and Mid-City campuses)Number of staff members 200+

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 2: Church Executive July / Aug 2015

In-depth in-demand church management tools mdash at your fingertips

Churchexecutivecomebooks

Our e-Book library is full of strategies and solutions for church leaders In response to your request for in-depth information on a variety of top-of-

mind topics yoursquoll find e-Books about

bull Continuing Educationbull Lifetime Learning

bull Faith-Based Travelbull Finance

bull Risk Management Insurancebull Pastor-Friendly AV

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bull Generositybull Signage

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bull More

Download them all at churchexecutivecomebooks

Or get our e-Books in your inboxBy signing up on the Church Executive homepage mdash churchexecutivecom mdash for our eNewsletter and digital magazine yoursquoll also get new e-Books

and e-Book chapters automatically

e-Books

CHURCH EXECUTIVE bull July August 20154 churchexecutivecom

July August 2015 CONTENTS

COVER STORY

The CE Interview 6By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid- 20s that he began to sense a pastoral call upon his life

FEATURES

STEEL BUILDINGS SHOWCASE 39How metal buildings have changed the way we think about lasting church designBy Dan Walker PE

CHURCH MANAGEMENT SOFTWARE (ChMS) FORUM 10

USING TECHNOLOGY TO TAME THE VOLUNTEER SCHEDULE HEADACHE 11By Sam Batterman

ChMS-ENABLED VOLUNTEER MANAGEMENT STRATEGIES 12By Mark Kitts

HOW SCHEDULING TOOLS CAN STREAMLINE YOUR MINISTRY EFFORTS 13By Michael Jordan

SERIES

FINANCES amp ADMINISTRATION FOR CHURCH LEADERS 14 Planning for retirement itrsquos your choiceBy Rev James R Cook CFPcopy

NEW BREAKING BARRIERS 16Welcome to worship how to recognize hearing loss mdash and provide solutionsBy Maile Keone

CHURCH ACCOUNTING BASICS 17Internal controls keep fraud at bay By Tammy Bunting

DESIGNING WORSHIP AREAS 18An effective worship space for kids is no small featBy Curtiss H Doss AIA

PASTOR-FRIENDLY SOUND SYSTEMS 20Specifying a church sound system By Rik Kirby amp Daniel Keller

NEW CHURCH TRANSPORTATION 22How to buy the right transportation for your unique church By Mike Jones

NEW SCIENCE BEHIND THE SEAT 23Seating selection made simple

By Amanda Opdycke

ENGAGING SPACES 244 types of adult classroom spaces mdash done right By Allison Parrott with Paul Lodholz AIA LEED AP

FINANCE amp LENDING TRENDS 26Does it make sense to refinance right now (Even though you might be facing a prepayment penalty)By Dan Mikes

INTELLIGENT CHURCH GIVING 28 Making sense of marketplace mumbo-jumbo what church leaders really need to know By Joel Mikell amp Derek Hazelet

FINANCIAL MANAGEMENT STRATEGIES 30Best practices insurance review and planningBy Therese DeGroot

PASTOR-FRIENDLY VIDEO 32 LED display walls placement guidelines amp suggestions By Marty Gregor

CREATING A CULTURE OF GENEROSITY 34 Only 42 of churches accept online donations mdash new survey results By Derek Gillette

SAFETY STRATEGIES 36 4 practical ways churches can reduce their cyber risk By Steve Robinson

CREATIVE amp PROVEN STRATEGIES 38 Phase 5 Giving amp Follow-up By Paul Gage

NEW CHURCH CAFEacuteS 42Why a church cafeacuteBy Jim Wendt

INSURANCE ESSENTIALS 44 How to read and understand your church insurance policy By Andy Noga

NEVER AGAIN 46 Policies and parameters how to protect your church before tragedy strikes By Crispin Ketelhut

IN OUR DIGITAL ISSUE ONLYSTREAMING MADE SIMPLE 43 Not streaming yet 3 excellent reasons to get started By Andrew Ng

CHURCH FACILITY STEWARDSHIP 45 Church facility management vs maintenance By Tim Cool

DEPARTMENTS

From the Editor 5

CORRECTION In our May June 2015 issue (Hail Mary or holy moly Therersquos got to be a better way to fund ministry page 19) ldquoIntelligent Church Givingrdquo Series co-author Joel Mikell is listed as executive vice president and principal of RSI Stewardship His title is President and principal We regret the error

July August 2015 bull CHURCH EXECUTIVE 5churchexecutivecom

Itrsquos all about stewardship

In this spirit yoursquoll discover several new thought leadership series in this issue

Breaking Barriers mdash ldquoWelcome to worshiprdquo (page 19) details how to recognize a need for assistive listening technology in your congregation and more important how to accommodate worshippers with hearing loss

Itrsquos not the first time Church Executive and its partners have delved into the topic As of press time we have completed a panel discussion at The Church Network 2015 National Conference in Nashville In the past few years we have also conducted numerous roundtables and have even given away an assistive listening system to a deserving church

The Breaking Barriers Series is a ldquodeep diverdquo into the topic navigated by assistive listening expert Maile Keone In the first installment Keone does an excellent job of introducing the first major hurdles in any church identifying the problem and acting on that knowledge

Church Cafeacutes mdash Why a church cafeacute Itrsquos the first question any church leader asks when considering the prospect In response church cafeacutes strategist Jim Wendt does a great job of making the case (page 29)

Any smart start-up endeavor begins with research mdash and Wendt and his team have done the legwork for you They surveyed dozens of church cafeacute managers and also drew upon the expertise of their in-house ldquohome teamrdquo to find out what works

In this first series installment Wendt demystifies the topic revealing church cafeacutes as the ministry-supporting offerings they can be

Church Transportation mdash A church bus is no small investment Itrsquos also a vital ministry tool mdash and not just on Sunday the right vehicle will ldquofuelrdquo real outreach Yet the decision is often made without a lot of research

In the first series installment on page 22 (ldquoDonrsquot miss the busrdquo) church transportation guru Mike Jones discusses the basics of choosing the right bus A lot of factors (some you might not have considered before) play a part in the decision

Science Behind the Seat mdash Speaking of not-so-small investments church seating comes to mind Many times this decision is based on decidedly short-term criteria such as stock availability a quick turnaround install time or the lowest price point

Consequently if your church chooses poorly the first time around this major investment will need to be made again mdash and much sooner than anticipated

Avoiding this costly scenario is the premise of this new series written by church seating veteran Amanda Opdycke In the kick-off installment on page 23 (ldquoSeating selection made simplerdquo) she brings the high-level topic of ergonomics down to a laymenrsquos level

Church Facility Stewardship mdash If you havenrsquot checked out this digital-only series itrsquos well worth the visit to churchexecutivecomdigital-edition The first installment (which appears on page 12 of our May June 2015 digital issue) provides an introduction to the unique concept of church facility stewardship

For long-time topic expert Tim Cool stewardship is ldquoless about what we give and more about taking care of what we have been given mdash of all thatrsquos entrusted to usrdquo In this first installment he talks about what ldquoentrustedrdquo truly means how the term applies to church facilities and a step-by-step look at the real cost of ownership

In our July August digital issue mdash which goes live on churchexecutivecom on 3 August mdash Cool zeroes in on the difference between facility management versus maintenance

We hope these series mdash and all the articles in this issue mdash help you to be better stewards in all aspects of your ministry

All the best

Church Executivetrade (Copyright 2015) Volume 14 Issue 4 Church Executive is published bi-monthly by Power Trade Media LLC a subsidiary of Friendship Publications Inc 4742 N 24th Street Ste 340 Phoenix AZ 85016 Subscription Rates United States and Mexico $39 (USD) one year Canada $42 (USD) one year (GST) included all other countries $75 one year single issue United States $5 (USD) all other countries $6 (USD) Reprints All articles in Church Executive are copyrighted and may not be reproduced in whole or in part without the express written permission of the publisher For reprints of 100 or more contact Judi Victor at (602) 265-7600 ext 125 Copyright 2015 by Power Trade Media LLC No advertisement or description or reference to a product or service will be deemed as an endorsement and no warranty is made or implied by Power Trade Media LLC Information is obtained from sources the editors believe reliable accurate and timely but no warranty is made or implied and Power Trade Media LLC is not responsible for errors or omissions

A publication of

CLA

EDITORIAL ADVISORY PANEL

Stephen BriggsAssociate Pastor of Administration

First Baptist Church | Hendersonville NC

Denise CraigChief Financial Officer

Abbarsquos House | Hixson TN

Mike KlockenbrinkChief of Staff

Lakeside Church | Folsom CA

Dan MikesExecutive Vice President

Bank of the West | San Ramon CA

John C Mrazek IIIExecutive Pastor

Pathways Church | Denver CO

Sam S Rainer IIISenior Pastor

First Baptist Church | Murray KY

Mark SimmonsBusiness Manager

Christ Community Church | Milpitas CA

Eric SpacekSenior Manager

GuideOne Insurance | West Des Moines IA

Accountant Fred Valdez

Judi VictorCEO

jvflychurchexecutivecom

PublisherSteve Kane ext 207

stevechurchexecutivecom

Editor In ChiefRaeAnn Slaybaugh ext 202

rslaybaughchurchexecutivecom

Contributing EditorRez Gopez-Sindac

6024055317rgopez-sindacchurchexecutivecom

Contributing Editor Robert Erven Brown

Art DirectorStephen Gamble ext 133

sgamblechurchexecutivecom

Account ExecutiveJeanette Long ext 122

jlongchurchexecutivecom

Volume 14 No 4

4742 N 24th St Ste 340 Phoenix AZ 85016 bull 8005412670

churchexecutivecom

LETrsquoS CHAT

Email rslaybaughchurchexecutivecomFacebook ChurchExecutiveMagazineTwitter churchexecutivecom

FROM THE EDITOR

For church leaders practicing good stewardship is a driving mandate every day Itrsquos the same for us at Church Executive as we shape our editorial offerings

CHURCH EXECUTIVE bull July August 20156 churchexecutivecomchurchexecutivecomCHURCH EXECUTIVE bull July August 20156

THE CE INTERVIEW

July August 2015 bull CHURCH EXECUTIVE 7churchexecutivecomchurchexecutivecom

THE CE INTERVIEW

JONATHAN STOCKSTILL

7July August 2015 bull CHURCH EXECUTIVE

L E A D PA S T O R | B E T H A N Y C HUR C H | B AT O N R O U G E L A

By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Interestingly Larry was the same age as Jonathan when he took over for his dad who founded the church in 1963

Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid-20s that he began to sense a pastoral call upon his life At the time he was leading worship and traveling with a band called Deluge He wrote songs recorded projects and did music tours but he says God was dealing with him about a different kind of ministry Jonathan also did several evangelistic crusades and went through a season where he felt he might plant a church in his late lsquo30s

ldquoBut God had a different planrdquo he says

CHURCH EXECUTIVE bull July August 20158 churchexecutivecom

THE CE INTERVIEW

Since becoming the lead pastor in October 2011 Jonathan has brought a fresh energy and intentionality into the vision of Bethany seeing to it that people are ldquoactivatedrdquo to fulfill their calling

When did the leadership of Bethany Church start talking about the pastoral succession plan and what prompted this

My dad is a missionary at heart For years he talked about the time when God would release him again into full-time missions ministry In 2009 one of the presbyters of our church mentioned that he felt I had a pastoral call and that I would possibly pastor Bethany one day I was quick to say that wasnrsquot so but I could not shake the conversation

In meeting after meeting we were searching for leadership because my dad was feeling more and more drawn to missions work One morning as I was exiting the interstate on my way to work I felt God speak to me as clearly as a person could speak that I was to pastor this church From that moment on my passion was kindled I called the leadership of the church together and shared with them what the Lord had spoken to me Everyone was in full agreement and we began to move forward with the transition plan

How important is this leadership transition to the life and future of Bethany Church

I really feel like the timing couldnrsquot have been more significant as it has really impacted both the life and future of the ministry At first I thought the move might be slightly premature but the longer I have served in this capacity the more I realize the timing was impeccable

How are you uniquely wired as a visionary leaderTherersquos a phenomenal test called StrengthsFinder According to this

test one of my strengths is as an activator I love seeing people activated in their God-given purpose I love Paulrsquos illustration of the church as a body with every person a part of it and serving a unique function I feel like it is my calling to help people discover and activate their calling This has implications in how I lead our staff our leaders and ultimately our church

I also love church systems and processes I spend a lot of time developing the systems we have in place to release volunteers leaders and full-time ministry

What are the advantages and challenges of family succession in ministryGrowing up in the local church that I would eventually pastor gave me

such a historical perspective of where we come from I know every inch of our facilities I know the culture of our city I know the people who have been such an integral part of our ministry through the years and I know our characteristic strengths and weaknesses I can pull from an archive of memories about the things that worked and the things that didnrsquot work I was by my dadrsquos side as an assistant pastor for 12 years and saw every business transaction that took place I also witnessed the thousands of people who came in the front door of our church and eventually moved into different seasons of their lives somewhere else In a way you could say that this church is as familiar to me as my own family

Any disadvantages are minuscule at best One criticism we have had as with any other family succession is nepotism Some people forget that God often worked in families in the Bible and the same is true today

What contributes to the successful family succession at Bethany ChurchThere are many things that I could say but a few stand out among

the rest Some senior pastors say they are handing the leadership to the next generation but continue to lead Irsquove had so many younger

Jonathan Stockstill and his wife Angie

July August 2015 bull CHURCH EXECUTIVE 9churchexecutivecom

pastors talk to me about the frustration of dealing with an older former pastor who does not truly let go of the leadership They donrsquot want to dishonor the pastor emeritus but donrsquot really feel like they have the liberty to lead

One of the strengths to our succession was a true transition My dad was present when needed for advice and wisdom but otherwise strategically removed For a while he would not even come to the office He didnrsquot want anyone to be confused about who was leading That was helpful

Another thing that helped was that I had been the worship pastor for 12 years Our church knew me inside and out My transition to pastor was a very natural one for most people

What were some of your learning experiences during your first year as the new lead pastor

The biggest adjustment was going from preaching every once in a while to preaching every weekend Every time I looked up I was preparing content to communicate to our congregation At the time of transition we had services on Wednesday nights as well as on weekends Many times I would speak at all services so that became an almost exclusive focus Out of all the areas of stretching that have taken place in my ministry I think Irsquove grown the most as a communicator

What new approaches or strategies have you introduced since your appointment

I introduced a model for engaging the church that we call the ABCs of Bethany A stands for ldquoactivaterdquo We want to see every person engaged in their kingdom purpose or to be ldquoactivatedrdquo B stands for ldquobelongrdquo We want every person connected in meaningful Christian friendships C stands for ldquocultivaterdquo This step is designed to help people grow in their relationship with God and the understanding of His Word The end result is a church full of people who are fulfilling their purpose connected in relationships and maturing in their Christian faith

I also implemented a new staff structure built around six main hubs the Experience staff Community staff Support staff Creative Media staff Education staff and Influence staff Each area has a color and forms somewhat of a tribe within the larger staff Wersquore loving the flow of it

What is your fatherrsquos role now in the life of your churchMy dad oversees the missions arm of our church through an

organization called Surge We focus almost all our international missions budget on church planting through that organization that he oversees He also still teaches whenever he is in town which is usually about every three or four months

What is your vision for Bethany ChurchBethanyrsquos vision is to be a healthy and growing local church We do

that by helping people encounter God equipping them and empowering them to fulfill their purpose We also aim to plant and inspire other local churches Some of my passion points are worship students and kids and I think our church reflects those passions

QUICK FACTS ABOUT BETHANY CHURCHYear started 1963Lead pastor Jonathan StockstillDenomination NondenominationalNumber of locations 5 (North Baton Rouge South Baton Rouge East Baton Rouge Spanish and Mid-City campuses)Number of staff members 200+

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 3: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 20154 churchexecutivecom

July August 2015 CONTENTS

COVER STORY

The CE Interview 6By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid- 20s that he began to sense a pastoral call upon his life

FEATURES

STEEL BUILDINGS SHOWCASE 39How metal buildings have changed the way we think about lasting church designBy Dan Walker PE

CHURCH MANAGEMENT SOFTWARE (ChMS) FORUM 10

USING TECHNOLOGY TO TAME THE VOLUNTEER SCHEDULE HEADACHE 11By Sam Batterman

ChMS-ENABLED VOLUNTEER MANAGEMENT STRATEGIES 12By Mark Kitts

HOW SCHEDULING TOOLS CAN STREAMLINE YOUR MINISTRY EFFORTS 13By Michael Jordan

SERIES

FINANCES amp ADMINISTRATION FOR CHURCH LEADERS 14 Planning for retirement itrsquos your choiceBy Rev James R Cook CFPcopy

NEW BREAKING BARRIERS 16Welcome to worship how to recognize hearing loss mdash and provide solutionsBy Maile Keone

CHURCH ACCOUNTING BASICS 17Internal controls keep fraud at bay By Tammy Bunting

DESIGNING WORSHIP AREAS 18An effective worship space for kids is no small featBy Curtiss H Doss AIA

PASTOR-FRIENDLY SOUND SYSTEMS 20Specifying a church sound system By Rik Kirby amp Daniel Keller

NEW CHURCH TRANSPORTATION 22How to buy the right transportation for your unique church By Mike Jones

NEW SCIENCE BEHIND THE SEAT 23Seating selection made simple

By Amanda Opdycke

ENGAGING SPACES 244 types of adult classroom spaces mdash done right By Allison Parrott with Paul Lodholz AIA LEED AP

FINANCE amp LENDING TRENDS 26Does it make sense to refinance right now (Even though you might be facing a prepayment penalty)By Dan Mikes

INTELLIGENT CHURCH GIVING 28 Making sense of marketplace mumbo-jumbo what church leaders really need to know By Joel Mikell amp Derek Hazelet

FINANCIAL MANAGEMENT STRATEGIES 30Best practices insurance review and planningBy Therese DeGroot

PASTOR-FRIENDLY VIDEO 32 LED display walls placement guidelines amp suggestions By Marty Gregor

CREATING A CULTURE OF GENEROSITY 34 Only 42 of churches accept online donations mdash new survey results By Derek Gillette

SAFETY STRATEGIES 36 4 practical ways churches can reduce their cyber risk By Steve Robinson

CREATIVE amp PROVEN STRATEGIES 38 Phase 5 Giving amp Follow-up By Paul Gage

NEW CHURCH CAFEacuteS 42Why a church cafeacuteBy Jim Wendt

INSURANCE ESSENTIALS 44 How to read and understand your church insurance policy By Andy Noga

NEVER AGAIN 46 Policies and parameters how to protect your church before tragedy strikes By Crispin Ketelhut

IN OUR DIGITAL ISSUE ONLYSTREAMING MADE SIMPLE 43 Not streaming yet 3 excellent reasons to get started By Andrew Ng

CHURCH FACILITY STEWARDSHIP 45 Church facility management vs maintenance By Tim Cool

DEPARTMENTS

From the Editor 5

CORRECTION In our May June 2015 issue (Hail Mary or holy moly Therersquos got to be a better way to fund ministry page 19) ldquoIntelligent Church Givingrdquo Series co-author Joel Mikell is listed as executive vice president and principal of RSI Stewardship His title is President and principal We regret the error

July August 2015 bull CHURCH EXECUTIVE 5churchexecutivecom

Itrsquos all about stewardship

In this spirit yoursquoll discover several new thought leadership series in this issue

Breaking Barriers mdash ldquoWelcome to worshiprdquo (page 19) details how to recognize a need for assistive listening technology in your congregation and more important how to accommodate worshippers with hearing loss

Itrsquos not the first time Church Executive and its partners have delved into the topic As of press time we have completed a panel discussion at The Church Network 2015 National Conference in Nashville In the past few years we have also conducted numerous roundtables and have even given away an assistive listening system to a deserving church

The Breaking Barriers Series is a ldquodeep diverdquo into the topic navigated by assistive listening expert Maile Keone In the first installment Keone does an excellent job of introducing the first major hurdles in any church identifying the problem and acting on that knowledge

Church Cafeacutes mdash Why a church cafeacute Itrsquos the first question any church leader asks when considering the prospect In response church cafeacutes strategist Jim Wendt does a great job of making the case (page 29)

Any smart start-up endeavor begins with research mdash and Wendt and his team have done the legwork for you They surveyed dozens of church cafeacute managers and also drew upon the expertise of their in-house ldquohome teamrdquo to find out what works

In this first series installment Wendt demystifies the topic revealing church cafeacutes as the ministry-supporting offerings they can be

Church Transportation mdash A church bus is no small investment Itrsquos also a vital ministry tool mdash and not just on Sunday the right vehicle will ldquofuelrdquo real outreach Yet the decision is often made without a lot of research

In the first series installment on page 22 (ldquoDonrsquot miss the busrdquo) church transportation guru Mike Jones discusses the basics of choosing the right bus A lot of factors (some you might not have considered before) play a part in the decision

Science Behind the Seat mdash Speaking of not-so-small investments church seating comes to mind Many times this decision is based on decidedly short-term criteria such as stock availability a quick turnaround install time or the lowest price point

Consequently if your church chooses poorly the first time around this major investment will need to be made again mdash and much sooner than anticipated

Avoiding this costly scenario is the premise of this new series written by church seating veteran Amanda Opdycke In the kick-off installment on page 23 (ldquoSeating selection made simplerdquo) she brings the high-level topic of ergonomics down to a laymenrsquos level

Church Facility Stewardship mdash If you havenrsquot checked out this digital-only series itrsquos well worth the visit to churchexecutivecomdigital-edition The first installment (which appears on page 12 of our May June 2015 digital issue) provides an introduction to the unique concept of church facility stewardship

For long-time topic expert Tim Cool stewardship is ldquoless about what we give and more about taking care of what we have been given mdash of all thatrsquos entrusted to usrdquo In this first installment he talks about what ldquoentrustedrdquo truly means how the term applies to church facilities and a step-by-step look at the real cost of ownership

In our July August digital issue mdash which goes live on churchexecutivecom on 3 August mdash Cool zeroes in on the difference between facility management versus maintenance

We hope these series mdash and all the articles in this issue mdash help you to be better stewards in all aspects of your ministry

All the best

Church Executivetrade (Copyright 2015) Volume 14 Issue 4 Church Executive is published bi-monthly by Power Trade Media LLC a subsidiary of Friendship Publications Inc 4742 N 24th Street Ste 340 Phoenix AZ 85016 Subscription Rates United States and Mexico $39 (USD) one year Canada $42 (USD) one year (GST) included all other countries $75 one year single issue United States $5 (USD) all other countries $6 (USD) Reprints All articles in Church Executive are copyrighted and may not be reproduced in whole or in part without the express written permission of the publisher For reprints of 100 or more contact Judi Victor at (602) 265-7600 ext 125 Copyright 2015 by Power Trade Media LLC No advertisement or description or reference to a product or service will be deemed as an endorsement and no warranty is made or implied by Power Trade Media LLC Information is obtained from sources the editors believe reliable accurate and timely but no warranty is made or implied and Power Trade Media LLC is not responsible for errors or omissions

A publication of

CLA

EDITORIAL ADVISORY PANEL

Stephen BriggsAssociate Pastor of Administration

First Baptist Church | Hendersonville NC

Denise CraigChief Financial Officer

Abbarsquos House | Hixson TN

Mike KlockenbrinkChief of Staff

Lakeside Church | Folsom CA

Dan MikesExecutive Vice President

Bank of the West | San Ramon CA

John C Mrazek IIIExecutive Pastor

Pathways Church | Denver CO

Sam S Rainer IIISenior Pastor

First Baptist Church | Murray KY

Mark SimmonsBusiness Manager

Christ Community Church | Milpitas CA

Eric SpacekSenior Manager

GuideOne Insurance | West Des Moines IA

Accountant Fred Valdez

Judi VictorCEO

jvflychurchexecutivecom

PublisherSteve Kane ext 207

stevechurchexecutivecom

Editor In ChiefRaeAnn Slaybaugh ext 202

rslaybaughchurchexecutivecom

Contributing EditorRez Gopez-Sindac

6024055317rgopez-sindacchurchexecutivecom

Contributing Editor Robert Erven Brown

Art DirectorStephen Gamble ext 133

sgamblechurchexecutivecom

Account ExecutiveJeanette Long ext 122

jlongchurchexecutivecom

Volume 14 No 4

4742 N 24th St Ste 340 Phoenix AZ 85016 bull 8005412670

churchexecutivecom

LETrsquoS CHAT

Email rslaybaughchurchexecutivecomFacebook ChurchExecutiveMagazineTwitter churchexecutivecom

FROM THE EDITOR

For church leaders practicing good stewardship is a driving mandate every day Itrsquos the same for us at Church Executive as we shape our editorial offerings

CHURCH EXECUTIVE bull July August 20156 churchexecutivecomchurchexecutivecomCHURCH EXECUTIVE bull July August 20156

THE CE INTERVIEW

July August 2015 bull CHURCH EXECUTIVE 7churchexecutivecomchurchexecutivecom

THE CE INTERVIEW

JONATHAN STOCKSTILL

7July August 2015 bull CHURCH EXECUTIVE

L E A D PA S T O R | B E T H A N Y C HUR C H | B AT O N R O U G E L A

By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Interestingly Larry was the same age as Jonathan when he took over for his dad who founded the church in 1963

Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid-20s that he began to sense a pastoral call upon his life At the time he was leading worship and traveling with a band called Deluge He wrote songs recorded projects and did music tours but he says God was dealing with him about a different kind of ministry Jonathan also did several evangelistic crusades and went through a season where he felt he might plant a church in his late lsquo30s

ldquoBut God had a different planrdquo he says

CHURCH EXECUTIVE bull July August 20158 churchexecutivecom

THE CE INTERVIEW

Since becoming the lead pastor in October 2011 Jonathan has brought a fresh energy and intentionality into the vision of Bethany seeing to it that people are ldquoactivatedrdquo to fulfill their calling

When did the leadership of Bethany Church start talking about the pastoral succession plan and what prompted this

My dad is a missionary at heart For years he talked about the time when God would release him again into full-time missions ministry In 2009 one of the presbyters of our church mentioned that he felt I had a pastoral call and that I would possibly pastor Bethany one day I was quick to say that wasnrsquot so but I could not shake the conversation

In meeting after meeting we were searching for leadership because my dad was feeling more and more drawn to missions work One morning as I was exiting the interstate on my way to work I felt God speak to me as clearly as a person could speak that I was to pastor this church From that moment on my passion was kindled I called the leadership of the church together and shared with them what the Lord had spoken to me Everyone was in full agreement and we began to move forward with the transition plan

How important is this leadership transition to the life and future of Bethany Church

I really feel like the timing couldnrsquot have been more significant as it has really impacted both the life and future of the ministry At first I thought the move might be slightly premature but the longer I have served in this capacity the more I realize the timing was impeccable

How are you uniquely wired as a visionary leaderTherersquos a phenomenal test called StrengthsFinder According to this

test one of my strengths is as an activator I love seeing people activated in their God-given purpose I love Paulrsquos illustration of the church as a body with every person a part of it and serving a unique function I feel like it is my calling to help people discover and activate their calling This has implications in how I lead our staff our leaders and ultimately our church

I also love church systems and processes I spend a lot of time developing the systems we have in place to release volunteers leaders and full-time ministry

What are the advantages and challenges of family succession in ministryGrowing up in the local church that I would eventually pastor gave me

such a historical perspective of where we come from I know every inch of our facilities I know the culture of our city I know the people who have been such an integral part of our ministry through the years and I know our characteristic strengths and weaknesses I can pull from an archive of memories about the things that worked and the things that didnrsquot work I was by my dadrsquos side as an assistant pastor for 12 years and saw every business transaction that took place I also witnessed the thousands of people who came in the front door of our church and eventually moved into different seasons of their lives somewhere else In a way you could say that this church is as familiar to me as my own family

Any disadvantages are minuscule at best One criticism we have had as with any other family succession is nepotism Some people forget that God often worked in families in the Bible and the same is true today

What contributes to the successful family succession at Bethany ChurchThere are many things that I could say but a few stand out among

the rest Some senior pastors say they are handing the leadership to the next generation but continue to lead Irsquove had so many younger

Jonathan Stockstill and his wife Angie

July August 2015 bull CHURCH EXECUTIVE 9churchexecutivecom

pastors talk to me about the frustration of dealing with an older former pastor who does not truly let go of the leadership They donrsquot want to dishonor the pastor emeritus but donrsquot really feel like they have the liberty to lead

One of the strengths to our succession was a true transition My dad was present when needed for advice and wisdom but otherwise strategically removed For a while he would not even come to the office He didnrsquot want anyone to be confused about who was leading That was helpful

Another thing that helped was that I had been the worship pastor for 12 years Our church knew me inside and out My transition to pastor was a very natural one for most people

What were some of your learning experiences during your first year as the new lead pastor

The biggest adjustment was going from preaching every once in a while to preaching every weekend Every time I looked up I was preparing content to communicate to our congregation At the time of transition we had services on Wednesday nights as well as on weekends Many times I would speak at all services so that became an almost exclusive focus Out of all the areas of stretching that have taken place in my ministry I think Irsquove grown the most as a communicator

What new approaches or strategies have you introduced since your appointment

I introduced a model for engaging the church that we call the ABCs of Bethany A stands for ldquoactivaterdquo We want to see every person engaged in their kingdom purpose or to be ldquoactivatedrdquo B stands for ldquobelongrdquo We want every person connected in meaningful Christian friendships C stands for ldquocultivaterdquo This step is designed to help people grow in their relationship with God and the understanding of His Word The end result is a church full of people who are fulfilling their purpose connected in relationships and maturing in their Christian faith

I also implemented a new staff structure built around six main hubs the Experience staff Community staff Support staff Creative Media staff Education staff and Influence staff Each area has a color and forms somewhat of a tribe within the larger staff Wersquore loving the flow of it

What is your fatherrsquos role now in the life of your churchMy dad oversees the missions arm of our church through an

organization called Surge We focus almost all our international missions budget on church planting through that organization that he oversees He also still teaches whenever he is in town which is usually about every three or four months

What is your vision for Bethany ChurchBethanyrsquos vision is to be a healthy and growing local church We do

that by helping people encounter God equipping them and empowering them to fulfill their purpose We also aim to plant and inspire other local churches Some of my passion points are worship students and kids and I think our church reflects those passions

QUICK FACTS ABOUT BETHANY CHURCHYear started 1963Lead pastor Jonathan StockstillDenomination NondenominationalNumber of locations 5 (North Baton Rouge South Baton Rouge East Baton Rouge Spanish and Mid-City campuses)Number of staff members 200+

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 4: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 5churchexecutivecom

Itrsquos all about stewardship

In this spirit yoursquoll discover several new thought leadership series in this issue

Breaking Barriers mdash ldquoWelcome to worshiprdquo (page 19) details how to recognize a need for assistive listening technology in your congregation and more important how to accommodate worshippers with hearing loss

Itrsquos not the first time Church Executive and its partners have delved into the topic As of press time we have completed a panel discussion at The Church Network 2015 National Conference in Nashville In the past few years we have also conducted numerous roundtables and have even given away an assistive listening system to a deserving church

The Breaking Barriers Series is a ldquodeep diverdquo into the topic navigated by assistive listening expert Maile Keone In the first installment Keone does an excellent job of introducing the first major hurdles in any church identifying the problem and acting on that knowledge

Church Cafeacutes mdash Why a church cafeacute Itrsquos the first question any church leader asks when considering the prospect In response church cafeacutes strategist Jim Wendt does a great job of making the case (page 29)

Any smart start-up endeavor begins with research mdash and Wendt and his team have done the legwork for you They surveyed dozens of church cafeacute managers and also drew upon the expertise of their in-house ldquohome teamrdquo to find out what works

In this first series installment Wendt demystifies the topic revealing church cafeacutes as the ministry-supporting offerings they can be

Church Transportation mdash A church bus is no small investment Itrsquos also a vital ministry tool mdash and not just on Sunday the right vehicle will ldquofuelrdquo real outreach Yet the decision is often made without a lot of research

In the first series installment on page 22 (ldquoDonrsquot miss the busrdquo) church transportation guru Mike Jones discusses the basics of choosing the right bus A lot of factors (some you might not have considered before) play a part in the decision

Science Behind the Seat mdash Speaking of not-so-small investments church seating comes to mind Many times this decision is based on decidedly short-term criteria such as stock availability a quick turnaround install time or the lowest price point

Consequently if your church chooses poorly the first time around this major investment will need to be made again mdash and much sooner than anticipated

Avoiding this costly scenario is the premise of this new series written by church seating veteran Amanda Opdycke In the kick-off installment on page 23 (ldquoSeating selection made simplerdquo) she brings the high-level topic of ergonomics down to a laymenrsquos level

Church Facility Stewardship mdash If you havenrsquot checked out this digital-only series itrsquos well worth the visit to churchexecutivecomdigital-edition The first installment (which appears on page 12 of our May June 2015 digital issue) provides an introduction to the unique concept of church facility stewardship

For long-time topic expert Tim Cool stewardship is ldquoless about what we give and more about taking care of what we have been given mdash of all thatrsquos entrusted to usrdquo In this first installment he talks about what ldquoentrustedrdquo truly means how the term applies to church facilities and a step-by-step look at the real cost of ownership

In our July August digital issue mdash which goes live on churchexecutivecom on 3 August mdash Cool zeroes in on the difference between facility management versus maintenance

We hope these series mdash and all the articles in this issue mdash help you to be better stewards in all aspects of your ministry

All the best

Church Executivetrade (Copyright 2015) Volume 14 Issue 4 Church Executive is published bi-monthly by Power Trade Media LLC a subsidiary of Friendship Publications Inc 4742 N 24th Street Ste 340 Phoenix AZ 85016 Subscription Rates United States and Mexico $39 (USD) one year Canada $42 (USD) one year (GST) included all other countries $75 one year single issue United States $5 (USD) all other countries $6 (USD) Reprints All articles in Church Executive are copyrighted and may not be reproduced in whole or in part without the express written permission of the publisher For reprints of 100 or more contact Judi Victor at (602) 265-7600 ext 125 Copyright 2015 by Power Trade Media LLC No advertisement or description or reference to a product or service will be deemed as an endorsement and no warranty is made or implied by Power Trade Media LLC Information is obtained from sources the editors believe reliable accurate and timely but no warranty is made or implied and Power Trade Media LLC is not responsible for errors or omissions

A publication of

CLA

EDITORIAL ADVISORY PANEL

Stephen BriggsAssociate Pastor of Administration

First Baptist Church | Hendersonville NC

Denise CraigChief Financial Officer

Abbarsquos House | Hixson TN

Mike KlockenbrinkChief of Staff

Lakeside Church | Folsom CA

Dan MikesExecutive Vice President

Bank of the West | San Ramon CA

John C Mrazek IIIExecutive Pastor

Pathways Church | Denver CO

Sam S Rainer IIISenior Pastor

First Baptist Church | Murray KY

Mark SimmonsBusiness Manager

Christ Community Church | Milpitas CA

Eric SpacekSenior Manager

GuideOne Insurance | West Des Moines IA

Accountant Fred Valdez

Judi VictorCEO

jvflychurchexecutivecom

PublisherSteve Kane ext 207

stevechurchexecutivecom

Editor In ChiefRaeAnn Slaybaugh ext 202

rslaybaughchurchexecutivecom

Contributing EditorRez Gopez-Sindac

6024055317rgopez-sindacchurchexecutivecom

Contributing Editor Robert Erven Brown

Art DirectorStephen Gamble ext 133

sgamblechurchexecutivecom

Account ExecutiveJeanette Long ext 122

jlongchurchexecutivecom

Volume 14 No 4

4742 N 24th St Ste 340 Phoenix AZ 85016 bull 8005412670

churchexecutivecom

LETrsquoS CHAT

Email rslaybaughchurchexecutivecomFacebook ChurchExecutiveMagazineTwitter churchexecutivecom

FROM THE EDITOR

For church leaders practicing good stewardship is a driving mandate every day Itrsquos the same for us at Church Executive as we shape our editorial offerings

CHURCH EXECUTIVE bull July August 20156 churchexecutivecomchurchexecutivecomCHURCH EXECUTIVE bull July August 20156

THE CE INTERVIEW

July August 2015 bull CHURCH EXECUTIVE 7churchexecutivecomchurchexecutivecom

THE CE INTERVIEW

JONATHAN STOCKSTILL

7July August 2015 bull CHURCH EXECUTIVE

L E A D PA S T O R | B E T H A N Y C HUR C H | B AT O N R O U G E L A

By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Interestingly Larry was the same age as Jonathan when he took over for his dad who founded the church in 1963

Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid-20s that he began to sense a pastoral call upon his life At the time he was leading worship and traveling with a band called Deluge He wrote songs recorded projects and did music tours but he says God was dealing with him about a different kind of ministry Jonathan also did several evangelistic crusades and went through a season where he felt he might plant a church in his late lsquo30s

ldquoBut God had a different planrdquo he says

CHURCH EXECUTIVE bull July August 20158 churchexecutivecom

THE CE INTERVIEW

Since becoming the lead pastor in October 2011 Jonathan has brought a fresh energy and intentionality into the vision of Bethany seeing to it that people are ldquoactivatedrdquo to fulfill their calling

When did the leadership of Bethany Church start talking about the pastoral succession plan and what prompted this

My dad is a missionary at heart For years he talked about the time when God would release him again into full-time missions ministry In 2009 one of the presbyters of our church mentioned that he felt I had a pastoral call and that I would possibly pastor Bethany one day I was quick to say that wasnrsquot so but I could not shake the conversation

In meeting after meeting we were searching for leadership because my dad was feeling more and more drawn to missions work One morning as I was exiting the interstate on my way to work I felt God speak to me as clearly as a person could speak that I was to pastor this church From that moment on my passion was kindled I called the leadership of the church together and shared with them what the Lord had spoken to me Everyone was in full agreement and we began to move forward with the transition plan

How important is this leadership transition to the life and future of Bethany Church

I really feel like the timing couldnrsquot have been more significant as it has really impacted both the life and future of the ministry At first I thought the move might be slightly premature but the longer I have served in this capacity the more I realize the timing was impeccable

How are you uniquely wired as a visionary leaderTherersquos a phenomenal test called StrengthsFinder According to this

test one of my strengths is as an activator I love seeing people activated in their God-given purpose I love Paulrsquos illustration of the church as a body with every person a part of it and serving a unique function I feel like it is my calling to help people discover and activate their calling This has implications in how I lead our staff our leaders and ultimately our church

I also love church systems and processes I spend a lot of time developing the systems we have in place to release volunteers leaders and full-time ministry

What are the advantages and challenges of family succession in ministryGrowing up in the local church that I would eventually pastor gave me

such a historical perspective of where we come from I know every inch of our facilities I know the culture of our city I know the people who have been such an integral part of our ministry through the years and I know our characteristic strengths and weaknesses I can pull from an archive of memories about the things that worked and the things that didnrsquot work I was by my dadrsquos side as an assistant pastor for 12 years and saw every business transaction that took place I also witnessed the thousands of people who came in the front door of our church and eventually moved into different seasons of their lives somewhere else In a way you could say that this church is as familiar to me as my own family

Any disadvantages are minuscule at best One criticism we have had as with any other family succession is nepotism Some people forget that God often worked in families in the Bible and the same is true today

What contributes to the successful family succession at Bethany ChurchThere are many things that I could say but a few stand out among

the rest Some senior pastors say they are handing the leadership to the next generation but continue to lead Irsquove had so many younger

Jonathan Stockstill and his wife Angie

July August 2015 bull CHURCH EXECUTIVE 9churchexecutivecom

pastors talk to me about the frustration of dealing with an older former pastor who does not truly let go of the leadership They donrsquot want to dishonor the pastor emeritus but donrsquot really feel like they have the liberty to lead

One of the strengths to our succession was a true transition My dad was present when needed for advice and wisdom but otherwise strategically removed For a while he would not even come to the office He didnrsquot want anyone to be confused about who was leading That was helpful

Another thing that helped was that I had been the worship pastor for 12 years Our church knew me inside and out My transition to pastor was a very natural one for most people

What were some of your learning experiences during your first year as the new lead pastor

The biggest adjustment was going from preaching every once in a while to preaching every weekend Every time I looked up I was preparing content to communicate to our congregation At the time of transition we had services on Wednesday nights as well as on weekends Many times I would speak at all services so that became an almost exclusive focus Out of all the areas of stretching that have taken place in my ministry I think Irsquove grown the most as a communicator

What new approaches or strategies have you introduced since your appointment

I introduced a model for engaging the church that we call the ABCs of Bethany A stands for ldquoactivaterdquo We want to see every person engaged in their kingdom purpose or to be ldquoactivatedrdquo B stands for ldquobelongrdquo We want every person connected in meaningful Christian friendships C stands for ldquocultivaterdquo This step is designed to help people grow in their relationship with God and the understanding of His Word The end result is a church full of people who are fulfilling their purpose connected in relationships and maturing in their Christian faith

I also implemented a new staff structure built around six main hubs the Experience staff Community staff Support staff Creative Media staff Education staff and Influence staff Each area has a color and forms somewhat of a tribe within the larger staff Wersquore loving the flow of it

What is your fatherrsquos role now in the life of your churchMy dad oversees the missions arm of our church through an

organization called Surge We focus almost all our international missions budget on church planting through that organization that he oversees He also still teaches whenever he is in town which is usually about every three or four months

What is your vision for Bethany ChurchBethanyrsquos vision is to be a healthy and growing local church We do

that by helping people encounter God equipping them and empowering them to fulfill their purpose We also aim to plant and inspire other local churches Some of my passion points are worship students and kids and I think our church reflects those passions

QUICK FACTS ABOUT BETHANY CHURCHYear started 1963Lead pastor Jonathan StockstillDenomination NondenominationalNumber of locations 5 (North Baton Rouge South Baton Rouge East Baton Rouge Spanish and Mid-City campuses)Number of staff members 200+

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 5: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 20156 churchexecutivecomchurchexecutivecomCHURCH EXECUTIVE bull July August 20156

THE CE INTERVIEW

July August 2015 bull CHURCH EXECUTIVE 7churchexecutivecomchurchexecutivecom

THE CE INTERVIEW

JONATHAN STOCKSTILL

7July August 2015 bull CHURCH EXECUTIVE

L E A D PA S T O R | B E T H A N Y C HUR C H | B AT O N R O U G E L A

By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Interestingly Larry was the same age as Jonathan when he took over for his dad who founded the church in 1963

Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid-20s that he began to sense a pastoral call upon his life At the time he was leading worship and traveling with a band called Deluge He wrote songs recorded projects and did music tours but he says God was dealing with him about a different kind of ministry Jonathan also did several evangelistic crusades and went through a season where he felt he might plant a church in his late lsquo30s

ldquoBut God had a different planrdquo he says

CHURCH EXECUTIVE bull July August 20158 churchexecutivecom

THE CE INTERVIEW

Since becoming the lead pastor in October 2011 Jonathan has brought a fresh energy and intentionality into the vision of Bethany seeing to it that people are ldquoactivatedrdquo to fulfill their calling

When did the leadership of Bethany Church start talking about the pastoral succession plan and what prompted this

My dad is a missionary at heart For years he talked about the time when God would release him again into full-time missions ministry In 2009 one of the presbyters of our church mentioned that he felt I had a pastoral call and that I would possibly pastor Bethany one day I was quick to say that wasnrsquot so but I could not shake the conversation

In meeting after meeting we were searching for leadership because my dad was feeling more and more drawn to missions work One morning as I was exiting the interstate on my way to work I felt God speak to me as clearly as a person could speak that I was to pastor this church From that moment on my passion was kindled I called the leadership of the church together and shared with them what the Lord had spoken to me Everyone was in full agreement and we began to move forward with the transition plan

How important is this leadership transition to the life and future of Bethany Church

I really feel like the timing couldnrsquot have been more significant as it has really impacted both the life and future of the ministry At first I thought the move might be slightly premature but the longer I have served in this capacity the more I realize the timing was impeccable

How are you uniquely wired as a visionary leaderTherersquos a phenomenal test called StrengthsFinder According to this

test one of my strengths is as an activator I love seeing people activated in their God-given purpose I love Paulrsquos illustration of the church as a body with every person a part of it and serving a unique function I feel like it is my calling to help people discover and activate their calling This has implications in how I lead our staff our leaders and ultimately our church

I also love church systems and processes I spend a lot of time developing the systems we have in place to release volunteers leaders and full-time ministry

What are the advantages and challenges of family succession in ministryGrowing up in the local church that I would eventually pastor gave me

such a historical perspective of where we come from I know every inch of our facilities I know the culture of our city I know the people who have been such an integral part of our ministry through the years and I know our characteristic strengths and weaknesses I can pull from an archive of memories about the things that worked and the things that didnrsquot work I was by my dadrsquos side as an assistant pastor for 12 years and saw every business transaction that took place I also witnessed the thousands of people who came in the front door of our church and eventually moved into different seasons of their lives somewhere else In a way you could say that this church is as familiar to me as my own family

Any disadvantages are minuscule at best One criticism we have had as with any other family succession is nepotism Some people forget that God often worked in families in the Bible and the same is true today

What contributes to the successful family succession at Bethany ChurchThere are many things that I could say but a few stand out among

the rest Some senior pastors say they are handing the leadership to the next generation but continue to lead Irsquove had so many younger

Jonathan Stockstill and his wife Angie

July August 2015 bull CHURCH EXECUTIVE 9churchexecutivecom

pastors talk to me about the frustration of dealing with an older former pastor who does not truly let go of the leadership They donrsquot want to dishonor the pastor emeritus but donrsquot really feel like they have the liberty to lead

One of the strengths to our succession was a true transition My dad was present when needed for advice and wisdom but otherwise strategically removed For a while he would not even come to the office He didnrsquot want anyone to be confused about who was leading That was helpful

Another thing that helped was that I had been the worship pastor for 12 years Our church knew me inside and out My transition to pastor was a very natural one for most people

What were some of your learning experiences during your first year as the new lead pastor

The biggest adjustment was going from preaching every once in a while to preaching every weekend Every time I looked up I was preparing content to communicate to our congregation At the time of transition we had services on Wednesday nights as well as on weekends Many times I would speak at all services so that became an almost exclusive focus Out of all the areas of stretching that have taken place in my ministry I think Irsquove grown the most as a communicator

What new approaches or strategies have you introduced since your appointment

I introduced a model for engaging the church that we call the ABCs of Bethany A stands for ldquoactivaterdquo We want to see every person engaged in their kingdom purpose or to be ldquoactivatedrdquo B stands for ldquobelongrdquo We want every person connected in meaningful Christian friendships C stands for ldquocultivaterdquo This step is designed to help people grow in their relationship with God and the understanding of His Word The end result is a church full of people who are fulfilling their purpose connected in relationships and maturing in their Christian faith

I also implemented a new staff structure built around six main hubs the Experience staff Community staff Support staff Creative Media staff Education staff and Influence staff Each area has a color and forms somewhat of a tribe within the larger staff Wersquore loving the flow of it

What is your fatherrsquos role now in the life of your churchMy dad oversees the missions arm of our church through an

organization called Surge We focus almost all our international missions budget on church planting through that organization that he oversees He also still teaches whenever he is in town which is usually about every three or four months

What is your vision for Bethany ChurchBethanyrsquos vision is to be a healthy and growing local church We do

that by helping people encounter God equipping them and empowering them to fulfill their purpose We also aim to plant and inspire other local churches Some of my passion points are worship students and kids and I think our church reflects those passions

QUICK FACTS ABOUT BETHANY CHURCHYear started 1963Lead pastor Jonathan StockstillDenomination NondenominationalNumber of locations 5 (North Baton Rouge South Baton Rouge East Baton Rouge Spanish and Mid-City campuses)Number of staff members 200+

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 6: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 7churchexecutivecomchurchexecutivecom

THE CE INTERVIEW

JONATHAN STOCKSTILL

7July August 2015 bull CHURCH EXECUTIVE

L E A D PA S T O R | B E T H A N Y C HUR C H | B AT O N R O U G E L A

By Rez Gopez-Sindac

Jonathan Stockstill was 30 years old when his father the Rev Larry Stockstill turned over to him the leadership of Bethany Church Interestingly Larry was the same age as Jonathan when he took over for his dad who founded the church in 1963

Jonathan has led music at Bethany since he was 17 He says he always felt that he would be in full-time ministry but it was not until he was in his mid-20s that he began to sense a pastoral call upon his life At the time he was leading worship and traveling with a band called Deluge He wrote songs recorded projects and did music tours but he says God was dealing with him about a different kind of ministry Jonathan also did several evangelistic crusades and went through a season where he felt he might plant a church in his late lsquo30s

ldquoBut God had a different planrdquo he says

CHURCH EXECUTIVE bull July August 20158 churchexecutivecom

THE CE INTERVIEW

Since becoming the lead pastor in October 2011 Jonathan has brought a fresh energy and intentionality into the vision of Bethany seeing to it that people are ldquoactivatedrdquo to fulfill their calling

When did the leadership of Bethany Church start talking about the pastoral succession plan and what prompted this

My dad is a missionary at heart For years he talked about the time when God would release him again into full-time missions ministry In 2009 one of the presbyters of our church mentioned that he felt I had a pastoral call and that I would possibly pastor Bethany one day I was quick to say that wasnrsquot so but I could not shake the conversation

In meeting after meeting we were searching for leadership because my dad was feeling more and more drawn to missions work One morning as I was exiting the interstate on my way to work I felt God speak to me as clearly as a person could speak that I was to pastor this church From that moment on my passion was kindled I called the leadership of the church together and shared with them what the Lord had spoken to me Everyone was in full agreement and we began to move forward with the transition plan

How important is this leadership transition to the life and future of Bethany Church

I really feel like the timing couldnrsquot have been more significant as it has really impacted both the life and future of the ministry At first I thought the move might be slightly premature but the longer I have served in this capacity the more I realize the timing was impeccable

How are you uniquely wired as a visionary leaderTherersquos a phenomenal test called StrengthsFinder According to this

test one of my strengths is as an activator I love seeing people activated in their God-given purpose I love Paulrsquos illustration of the church as a body with every person a part of it and serving a unique function I feel like it is my calling to help people discover and activate their calling This has implications in how I lead our staff our leaders and ultimately our church

I also love church systems and processes I spend a lot of time developing the systems we have in place to release volunteers leaders and full-time ministry

What are the advantages and challenges of family succession in ministryGrowing up in the local church that I would eventually pastor gave me

such a historical perspective of where we come from I know every inch of our facilities I know the culture of our city I know the people who have been such an integral part of our ministry through the years and I know our characteristic strengths and weaknesses I can pull from an archive of memories about the things that worked and the things that didnrsquot work I was by my dadrsquos side as an assistant pastor for 12 years and saw every business transaction that took place I also witnessed the thousands of people who came in the front door of our church and eventually moved into different seasons of their lives somewhere else In a way you could say that this church is as familiar to me as my own family

Any disadvantages are minuscule at best One criticism we have had as with any other family succession is nepotism Some people forget that God often worked in families in the Bible and the same is true today

What contributes to the successful family succession at Bethany ChurchThere are many things that I could say but a few stand out among

the rest Some senior pastors say they are handing the leadership to the next generation but continue to lead Irsquove had so many younger

Jonathan Stockstill and his wife Angie

July August 2015 bull CHURCH EXECUTIVE 9churchexecutivecom

pastors talk to me about the frustration of dealing with an older former pastor who does not truly let go of the leadership They donrsquot want to dishonor the pastor emeritus but donrsquot really feel like they have the liberty to lead

One of the strengths to our succession was a true transition My dad was present when needed for advice and wisdom but otherwise strategically removed For a while he would not even come to the office He didnrsquot want anyone to be confused about who was leading That was helpful

Another thing that helped was that I had been the worship pastor for 12 years Our church knew me inside and out My transition to pastor was a very natural one for most people

What were some of your learning experiences during your first year as the new lead pastor

The biggest adjustment was going from preaching every once in a while to preaching every weekend Every time I looked up I was preparing content to communicate to our congregation At the time of transition we had services on Wednesday nights as well as on weekends Many times I would speak at all services so that became an almost exclusive focus Out of all the areas of stretching that have taken place in my ministry I think Irsquove grown the most as a communicator

What new approaches or strategies have you introduced since your appointment

I introduced a model for engaging the church that we call the ABCs of Bethany A stands for ldquoactivaterdquo We want to see every person engaged in their kingdom purpose or to be ldquoactivatedrdquo B stands for ldquobelongrdquo We want every person connected in meaningful Christian friendships C stands for ldquocultivaterdquo This step is designed to help people grow in their relationship with God and the understanding of His Word The end result is a church full of people who are fulfilling their purpose connected in relationships and maturing in their Christian faith

I also implemented a new staff structure built around six main hubs the Experience staff Community staff Support staff Creative Media staff Education staff and Influence staff Each area has a color and forms somewhat of a tribe within the larger staff Wersquore loving the flow of it

What is your fatherrsquos role now in the life of your churchMy dad oversees the missions arm of our church through an

organization called Surge We focus almost all our international missions budget on church planting through that organization that he oversees He also still teaches whenever he is in town which is usually about every three or four months

What is your vision for Bethany ChurchBethanyrsquos vision is to be a healthy and growing local church We do

that by helping people encounter God equipping them and empowering them to fulfill their purpose We also aim to plant and inspire other local churches Some of my passion points are worship students and kids and I think our church reflects those passions

QUICK FACTS ABOUT BETHANY CHURCHYear started 1963Lead pastor Jonathan StockstillDenomination NondenominationalNumber of locations 5 (North Baton Rouge South Baton Rouge East Baton Rouge Spanish and Mid-City campuses)Number of staff members 200+

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 7: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 20158 churchexecutivecom

THE CE INTERVIEW

Since becoming the lead pastor in October 2011 Jonathan has brought a fresh energy and intentionality into the vision of Bethany seeing to it that people are ldquoactivatedrdquo to fulfill their calling

When did the leadership of Bethany Church start talking about the pastoral succession plan and what prompted this

My dad is a missionary at heart For years he talked about the time when God would release him again into full-time missions ministry In 2009 one of the presbyters of our church mentioned that he felt I had a pastoral call and that I would possibly pastor Bethany one day I was quick to say that wasnrsquot so but I could not shake the conversation

In meeting after meeting we were searching for leadership because my dad was feeling more and more drawn to missions work One morning as I was exiting the interstate on my way to work I felt God speak to me as clearly as a person could speak that I was to pastor this church From that moment on my passion was kindled I called the leadership of the church together and shared with them what the Lord had spoken to me Everyone was in full agreement and we began to move forward with the transition plan

How important is this leadership transition to the life and future of Bethany Church

I really feel like the timing couldnrsquot have been more significant as it has really impacted both the life and future of the ministry At first I thought the move might be slightly premature but the longer I have served in this capacity the more I realize the timing was impeccable

How are you uniquely wired as a visionary leaderTherersquos a phenomenal test called StrengthsFinder According to this

test one of my strengths is as an activator I love seeing people activated in their God-given purpose I love Paulrsquos illustration of the church as a body with every person a part of it and serving a unique function I feel like it is my calling to help people discover and activate their calling This has implications in how I lead our staff our leaders and ultimately our church

I also love church systems and processes I spend a lot of time developing the systems we have in place to release volunteers leaders and full-time ministry

What are the advantages and challenges of family succession in ministryGrowing up in the local church that I would eventually pastor gave me

such a historical perspective of where we come from I know every inch of our facilities I know the culture of our city I know the people who have been such an integral part of our ministry through the years and I know our characteristic strengths and weaknesses I can pull from an archive of memories about the things that worked and the things that didnrsquot work I was by my dadrsquos side as an assistant pastor for 12 years and saw every business transaction that took place I also witnessed the thousands of people who came in the front door of our church and eventually moved into different seasons of their lives somewhere else In a way you could say that this church is as familiar to me as my own family

Any disadvantages are minuscule at best One criticism we have had as with any other family succession is nepotism Some people forget that God often worked in families in the Bible and the same is true today

What contributes to the successful family succession at Bethany ChurchThere are many things that I could say but a few stand out among

the rest Some senior pastors say they are handing the leadership to the next generation but continue to lead Irsquove had so many younger

Jonathan Stockstill and his wife Angie

July August 2015 bull CHURCH EXECUTIVE 9churchexecutivecom

pastors talk to me about the frustration of dealing with an older former pastor who does not truly let go of the leadership They donrsquot want to dishonor the pastor emeritus but donrsquot really feel like they have the liberty to lead

One of the strengths to our succession was a true transition My dad was present when needed for advice and wisdom but otherwise strategically removed For a while he would not even come to the office He didnrsquot want anyone to be confused about who was leading That was helpful

Another thing that helped was that I had been the worship pastor for 12 years Our church knew me inside and out My transition to pastor was a very natural one for most people

What were some of your learning experiences during your first year as the new lead pastor

The biggest adjustment was going from preaching every once in a while to preaching every weekend Every time I looked up I was preparing content to communicate to our congregation At the time of transition we had services on Wednesday nights as well as on weekends Many times I would speak at all services so that became an almost exclusive focus Out of all the areas of stretching that have taken place in my ministry I think Irsquove grown the most as a communicator

What new approaches or strategies have you introduced since your appointment

I introduced a model for engaging the church that we call the ABCs of Bethany A stands for ldquoactivaterdquo We want to see every person engaged in their kingdom purpose or to be ldquoactivatedrdquo B stands for ldquobelongrdquo We want every person connected in meaningful Christian friendships C stands for ldquocultivaterdquo This step is designed to help people grow in their relationship with God and the understanding of His Word The end result is a church full of people who are fulfilling their purpose connected in relationships and maturing in their Christian faith

I also implemented a new staff structure built around six main hubs the Experience staff Community staff Support staff Creative Media staff Education staff and Influence staff Each area has a color and forms somewhat of a tribe within the larger staff Wersquore loving the flow of it

What is your fatherrsquos role now in the life of your churchMy dad oversees the missions arm of our church through an

organization called Surge We focus almost all our international missions budget on church planting through that organization that he oversees He also still teaches whenever he is in town which is usually about every three or four months

What is your vision for Bethany ChurchBethanyrsquos vision is to be a healthy and growing local church We do

that by helping people encounter God equipping them and empowering them to fulfill their purpose We also aim to plant and inspire other local churches Some of my passion points are worship students and kids and I think our church reflects those passions

QUICK FACTS ABOUT BETHANY CHURCHYear started 1963Lead pastor Jonathan StockstillDenomination NondenominationalNumber of locations 5 (North Baton Rouge South Baton Rouge East Baton Rouge Spanish and Mid-City campuses)Number of staff members 200+

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 8: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 9churchexecutivecom

pastors talk to me about the frustration of dealing with an older former pastor who does not truly let go of the leadership They donrsquot want to dishonor the pastor emeritus but donrsquot really feel like they have the liberty to lead

One of the strengths to our succession was a true transition My dad was present when needed for advice and wisdom but otherwise strategically removed For a while he would not even come to the office He didnrsquot want anyone to be confused about who was leading That was helpful

Another thing that helped was that I had been the worship pastor for 12 years Our church knew me inside and out My transition to pastor was a very natural one for most people

What were some of your learning experiences during your first year as the new lead pastor

The biggest adjustment was going from preaching every once in a while to preaching every weekend Every time I looked up I was preparing content to communicate to our congregation At the time of transition we had services on Wednesday nights as well as on weekends Many times I would speak at all services so that became an almost exclusive focus Out of all the areas of stretching that have taken place in my ministry I think Irsquove grown the most as a communicator

What new approaches or strategies have you introduced since your appointment

I introduced a model for engaging the church that we call the ABCs of Bethany A stands for ldquoactivaterdquo We want to see every person engaged in their kingdom purpose or to be ldquoactivatedrdquo B stands for ldquobelongrdquo We want every person connected in meaningful Christian friendships C stands for ldquocultivaterdquo This step is designed to help people grow in their relationship with God and the understanding of His Word The end result is a church full of people who are fulfilling their purpose connected in relationships and maturing in their Christian faith

I also implemented a new staff structure built around six main hubs the Experience staff Community staff Support staff Creative Media staff Education staff and Influence staff Each area has a color and forms somewhat of a tribe within the larger staff Wersquore loving the flow of it

What is your fatherrsquos role now in the life of your churchMy dad oversees the missions arm of our church through an

organization called Surge We focus almost all our international missions budget on church planting through that organization that he oversees He also still teaches whenever he is in town which is usually about every three or four months

What is your vision for Bethany ChurchBethanyrsquos vision is to be a healthy and growing local church We do

that by helping people encounter God equipping them and empowering them to fulfill their purpose We also aim to plant and inspire other local churches Some of my passion points are worship students and kids and I think our church reflects those passions

QUICK FACTS ABOUT BETHANY CHURCHYear started 1963Lead pastor Jonathan StockstillDenomination NondenominationalNumber of locations 5 (North Baton Rouge South Baton Rouge East Baton Rouge Spanish and Mid-City campuses)Number of staff members 200+

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 9: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201510 churchexecutivecom

FOCUS ON Scheduling toolsGrowing churches hellip grow And the gift of growth comes with a host of brand-new scheduling challenges

Luckily scheduling is well-traveled territory for church

management software (ChMS) developers To this end theyrsquove created scheduling suites that truly come alongside growing churches

In the next several pages they discuss hellip

Why one calendar (and multiple Excel spreadsheets) wonrsquot cut it A few series contributors recall the days when Excel spreadsheets mdash often several of them mdash were circulated between team members to keep volunteer schedules straight Fortunately todayrsquos ChMS-enabled scheduling tools are designed to function as easy-to-use integrated ministry planners

What makes a scheduling suite volunteer-friendly As crucial as volunteers are to church offerings itrsquos imperative that scheduling tools be accessible to them Volunteer ministry leaders should be able to add events to the church calendar and assign team members to fill open positions Today that can be as simple as volunteers clicking ldquoyesrdquo or ldquonordquo to email invitations to serve

Why a web-based tool makes so much sense Choosing a solution thatrsquos web-based ensures access from anywhere at any time But to be effective (and not just accessible) it has to incorporate workflow security and a user-friendly interface Yoursquoll learn what those two elements look like in practice

A centralized approach to disseminating scheduling information The series contributors agree that a truly efficient ChMS-enabled scheduling solution should let users push out bookings cancellations changes text-message updates and other scheduling-centric communications simultaneously to all messaging outlets (websites Facebook pages and so on)

How to ldquolisten tordquo the scheduling data at your fingertips mdash and act fast This data is especially critical as it relates to monitoring volunteersrsquo engagement levels A good scheduling suite will enable church leaders to analyze the data and know mdash without having to ask mdash the answers to several volunteer-critical questions Have we checked Volunteer Arsquos background mdash especially in regards to childrenrsquos ministry How often does Volunteer B serve Is Volunteer C burning out What serving rotation works best for Volunteer D The list goes on and on

The stewardship of timeScheduling volunteers events and facilities doesnrsquot have to be a hassle anymore Ensuring the right ChMS-enabled

tools are at hand streamlines operations Even more important it helps church leaders ensure their volunteers remain engaged and passionate Last but not least it frees them up administratively to do what they do best mdash minister

We hope you enjoy this installment of the Church Executive ldquoChurch Management Software (ChMS) Forumrdquo As always we welcome your feedback

mdash The Editors

Church Management Software (ChMS) Forum

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 10: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 11churchexecutivecom

Using technology to tame the volunteer schedule headache

Servanthood Perhaps no other word encapsulates what it means to be a Christian Christ was a servant to His Fatherrsquos great plan of salvation He chose to be a peasant instead of being born into opulence He chose to be a servant to His creation by dying for us on the cross And Christ modeled how to be a servant to his disciples

In our modern rush-around world we rarely use the term ldquoservantrdquo mdash it has all kinds of trappings that can cause confusion We generally use the term ldquovolunteerrdquo But volunteerism is servanthood Itrsquos what Christ called us to do

Perhaps no other part of church is as important or as complicated as managing volunteers Visitors coming to the church are greeted by volunteers mdash those first few impressionable moments are left to volunteers The same is true for the nursery our childrenrsquos ministries guardian angels patrolling the parking lot and especially the lay leaders that lead out bible studies Sunday school classes and childrenrsquos programs

These critical roles in the church are bounded by a number of important concerns Who has volunteered Are they gifted in that way as a volunteer (Just because you want to be a teacher doesnrsquot make you a great teacher) Have we checked their background mdash especially in regards to childrenrsquos ministry Are we using them How often do they serve Are they burning out What are their preferences in serving Do they like to serve with their families What rotation works best for them

As a leader of volunteers your concerns are more aggregated How are my volunteers performing and do they enjoy their roles (Because if they donrsquot they wonrsquot volunteer much longer) Do they have feedback that can make the position better more efficient and more fulfilling

Way beyond a spreadsheet Excel was simply not designed for the task of managing all this there

are better technology solutions out there for churches to use Seraphim Software provides an integrated ministry planner linked

tightly to its directory grouping and reporting This tight integration lets you quickly build lists of people who are serving in a ministry or are interested in serving qualify them for service and schedule them for service

This tool goes further by automatically inquiring about availability finding substitutes quickly and easily and managing scheduling conflicts

Here are some areas in which Seraphim Ministry Planner can help you be more effective with volunteers

Attracting Seraphim provides methods for ldquoadvertisingrdquo the needs in the church The people in the congregation see these needs and can volunteer for the specific ministry The application then allows managers in the background to confirm proficiencies and qualifications such as child CPR child safety and various teaching preparation classes This tool insures you have the right people with the right skills

Managing It then lets you take this large pool of people and break them down into teams of volunteers mdash people who work well together and have similar schedules Building teams is easy and quick

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

Planning The meat of this whole process is of course time the calendar Seraphim Ministry Planning consumes your whole screen and allows you to filter by ministries and date ranges Assigning teams to time slots handling substitutes and seeing conflicts are all visualized in an easy-to-understand way

Informing and reminders A huge part of managing volunteers is reminding them and getting their availability Seraphim allows you to set up reminders and not worry about them Reminders can be set to send emails to your volunteers for events at any arbitrary time in the future For example send reminders to all your childrenrsquos ministry people who are serving in the next 90 days They can respond by clicking a simple link in the email as to whether or not they are able to serve The feedback from these responses is immediately visualized in the calendar showing you who wonrsquot be able to make it

You can also send ldquojust remindersrdquo which donrsquot inquire about availability these emails can remind people that they are serving this coming weekend You have full control over the header footer and even the automatically generated text regarding what role what location and what time they are serving

Reporting You canrsquot get better if you canrsquot see how you are doing Reporting is focused on getting the most out of your volunteers We have simple dashboards that show utilization rates how many people have signed up and how many people you are using This allows you to discover who is serving and their frequency of serving

Why is this important Because in many churches itrsquos the same volunteers over and over again And while their faithfulness can inspire and impress it also leads to burn-out Are you using everyone you can Are you spreading out the load What utilization metric would your pastor like to see quarter to quarter We make it easy to surface these numbers and manage your departments

A final word on volunteers Make sure you touch base with them regularly These are the people

in the trenches doing the job week in and week out They will likely see things that can be improved mdash better processes more efficient ways of doing things Listen to them Capture these ideas and show them you care This will go a long way in keeping people happy in roles and moving the mission of the church forward

Sam Batterman is president and CTO of Seraphim Software wwwseraphimsoftwarecom in Collegeville PA After years of working for companies including Merck and Microsoft Batterman and his team now enable churches with high-tech tools designed especially for them Come see Seraphim at WFX 2015 in Nashville

By Sam Batterman

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 11: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201512 churchexecutivecom

Two decades ago we were using spreadsheets that needed to be emailed around to the various teams to keep track of who was serving each Sunday A few years after the church launched I was able to hire an administrative assistant to help me with the immense workload But after 18 months of frustration due to the overwhelming logistics of scheduling all those volunteers she burned out hellip and she quit

Back then we didnrsquot have the tools in place to effectively support our ministry processes Sending spreadsheets back and forth all week wasnrsquot an efficient way of managing the schedules for hundreds of volunteers it just led to confusion and frustration

Now the technology is available to streamline these processes When implemented correctly church management software simplifies scheduling every aspect of an event mdash including the crucial volunteers

Volunteer- and staff-friendlyStaff and volunteers can quickly add an event to the church calendar

within their database and select team members to fill open positions The system will automatically email invitations to serve and those volunteers can click ldquoyesrdquo or ldquonordquo to indicate if they accept All the time slots can be filled quickly and the schedule is available online for everyone to see in a central location Advanced ChMS systems can also manage cancellations black-out days and text-message notifications

ChMS-enabled volunteer management strategiesAs a founding pastor of a North Carolina church plant in the 1990s I managed nearly 200 volunteers during our first few years This included scheduling everyone from our first impressions team to our worship team to our set-up tear-down team

Church Management Software (ChMS) Forum

Focus on Scheduling Tools

But to communicate with potential volunteers and get them scheduled churches need to know that those people are available and interested To this end they can include easy-to-use customized forms on their websites so members of the church community can express interest in serving in various ministries and indicate their availability mdash as well as register and pay for events With a drag-and-drop tool to create the web forms anyone on the church staff can set volunteers up to practically schedule themselves Integrated with the database this information will automatically update for simplified event management and communication

Churches should also use their ChMS for room and resource planning that requires approval This lets them avoid double-booking rooms or running into last-minute conflicts They can set up check-in for those events that require childcare volunteer tracking or attendance tracking

The use of ChMS by many churches stops at people management mdash but theyrsquore missing out and creating work for themselves if they donrsquot take advantage of the scheduling functionality

Rather than wasting extra time (that they donrsquot have) going through long complicated processes to nail down details they should use the tools that are already available to them It will help churches retain their valuable staff and avoid burnout

Mark Kitts is Lead Software Architect at Elexio Church Software wwwelexiocom and lives in North Carolina

By Mark Kitts

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 12: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 13churchexecutivecom

Scheduling can be a nightmare Overbooking rooms Double-booking church equipment Accidentally scheduling two big functions on the same day No matter the church size the story is the same

There is always the need to ensure both facilities and staff are getting booked properly Whether it be planning an event like Vacation Bible School making sure a Bible study is booked in the proper room or ensuring a church family event has the fellowship hall reserved itrsquos imperative to have organized scheduling and coordination

But frankly churches have just too many people events facilities and changes to coordinate making one calendar impossible

At ACS Technologies wersquove seen that there are several needs church leaders must have when it comes to scheduling functionality The majority of the time leaders express the same needs no matter the church size denomination or number of servants on the ministry team The things they want include the ability to bull View one calendar or any combination of calendars with few clicks bull Quickly check the daily weekly or monthly availability of meeting

rooms people or equipment bull Arrange meetings reserve rooms and book equipment and resources

without causing conflictsbull Create complex recurring events (for example finance committee that

meets every second Tuesday or VBS that runs five consecutive days)bull Schedule multiple locations per eventbull Broadcast schedules and announcements on screens throughout

the churchbull Integrate information with Microsoft Outlook

When looking for a ChMS that has strong scheduling functionality church leaders should seek one which is designed specifically to expand and meet the multiple needs of their organization and corresponding facilities With a real scheduling solution church leaders can create and distribute custom calendars to members and staff so rooms and resources are never double-booked

Another important aspect church leaders need to examine when looking for the right scheduling tool is to make sure it is a Web-based application In choosing a solution that is Web-based church leaders can access whatever they might need from anywhere at any time

Perhaps the key components to look for when thinking about a scheduling tool for your church are workflow security and a user-friendly interface Both might actually be the key points when it comes down to making a decision

But there is much more to finding a good scheduling tool than the points listed above

Easy-to-use system options and events A strong scheduling tool has numerous features built in to help church

leaders avoid common mistakes such as double-booking rooms equipment or staff and volunteers Church leaders should also provide the ability tobull Enter events as pending or approved with the ability to confirm

them laterbull Cancel events and keep information in the system for referencebull Enter recurring events or events that span multiple daysbull Book resources and extra setup or teardown timebull Enter separate rooms with the ability to later combine them to be booked

as one resource

Accessibility anytime anywhere A hosted solution is the way to go This way there is no worrying about

installing discs or updates With this method all church leaders have to do is install the application and itrsquos maintained and updated through the chosen provider In addition by going the hosted route yoursquoll havebull Regular current backups of your data in case of emergencybull Secure data transferbull Server hardware repairs upgrades and replacementsbull 24-hour network support for connection to serverbull Software updates so yoursquore always using the latest version

CommunicationA strong scheduling solution should provide the ability to centrally

book change update and communicate This means anything scheduling-related can be pushed out at the same time to all messaging outlets including bull Websitesbull Facebook pagesbull Church apps bull Church calendar links bull Broadcast outlets

Control A strong solution gives ministries the ability to control all aspects of

scheduling including bull Setup mdash Leaders can decide how many calendars and event types to createbull Security mdash Leaders can decide who has access to view or add events to

each calendarbull Scheduling mdash Leaders can decide who can add or edit events as approved

or confirmed

Reporting Church leaders understand the importance of reporting Whether

it be for internal use or relaying information to the congregation when choosing an option for scheduling itrsquos important to have a system which provides many standardized reports and calendar formats such asbull List of eventsbull List of resources bull Weekly and monthly calendars bull Request forms bull Planning calendar

Implementing a scheduling tool to help with ministry is easier than you think especially when you have a robust ChMS in place to complement it In short such tools can better streamline your ministry efforts and make the lives of staff volunteers and congregation less hectic

Michael Jordan is a marketing strategist for ACS Technologies wwwacstechnologiescom headquartered in Florence SC with offices in Phoenix and Seattle

By Michael Jordan

How scheduling tools can streamline your ministry efforts

Focus on Scheduling Tools

Church Management Software (ChMS) Forum

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 13: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201514 churchexecutivecom

FINANCES amp ADMINISTRATIONfor Church Leaders

By Rev James R Cook CFPreg

Planning for retirementitrsquos your choice

While most of us cannot say ldquonordquo to saving for the future we can choose how much to save and how to make long-term savings a part of our lives

ldquoNever put off until tomorrow what you can do todayrdquoWhen it comes to saving there are few hard and fast rules but this old

adage comes as close to a rule as you can get Letrsquos illustrate with a story about two investors

Joanna started her first job in ministry at age 25 after receiving a masterrsquos degree From her very first paycheck she contributed $50 a month to her employerrsquos retirement plan She did this faithfully for 20 years When she turned 45 she stopped contributing and left the investment alone At 65 she discovered that her account had grown to $76472 Not bad since she had only contributed $12000 and had not thought about it for 20 years

Joe was also 25 but when he began working he had other priorities for his money and did not contribute to his employerrsquos retirement plan At 45 Joe realized he needed to do something or he was going to have to work the rest of his life For Joe to end up at age 65 with the same savings as Joanna he needed to save $165 a month for the next 20 years See the table (top) on the next page for the benefits of starting early

Start with the end in mindFor most working people Social Security will provide an amount

somewhere between 30 and 40 of their final salary if they begin collecting at their full retirement age For most individuals the remaining funds required to meet living expenses will need to come from personal retirement savings

You probably will only need to replace 80 percent of your final salary when you retire because you will no longer pay Social Security taxes mdash 153 percent if you are a clergy person mdash and you will no longer be saving for retirement Your personal circumstances and the lifestyle choices you make will ultimately determine your exact income needs in retirement

To support this level of income in retirement you will need to save an amount equal to 12 to 15 times your final salary by the time you retire assuming a retirement age of 65

So how are you doing The table on the next page (bottom) gives an easy benchmark for various ages to illustrate where you should be if your goal is to reach 12 times salary at age 65

Do I buy a car or lease one Do I work to pay for my education mdash or my childrenrsquos mdash or do I take out a loan Do I rent an apartment or buy a house For each of these questions making the right decision depends on a number of factors that are unique to you

But one financial question leaves us with very few choices Do I save for retirement

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

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Y

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MY

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CMY

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Page 14: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 15churchexecutivecom

Set a savings goalAim to achieve a 10-percent savings rate before the end of your 20s a 12-percent rate

during your 30s and 15-percent savings from age 40 to retirement The good news is you can count any contributions your employer makes on your behalf toward this goal

Of course this model assumes an ideal mdash that you had the knowledge foresight and ability to start saving with your first job sometime in your 20s If you did not and you were behind you might need to save more to catch up

Donrsquot let that scare you With just a few modifications in your plan mdash like working two or three years longer or cutting expenses now or in retirement mdash you can make a big difference in achieving your goal The most important thing is not to let disappointment about your current savings keep you from making changes Remember The sooner you start the more you can save

Make a plan and take your first step You might want to save 12 percent but are not anywhere near that What can you do Here are four relatively painless steps1 Forget about the past and commit to working toward your goal starting today2 Decide how much you can save each month out of your paycheck Start by thinking

about this in real dollars not percentages 3 Next add your savings amount and any amount your employer is contributing and

convert this to a percentage of your salary 4 Make a commitment to reevaluate the amount you are saving annually with the

goal of increasing it by 1 percent each year until you reach your target savings rate If you get a pay increase using part of that to increase your savings rate will be almost painless

Saving for retirement is your choice Take advantage of savings programs your employer offers Start early by contributing an amount you can afford Commit to increasing your savings whenever your compensation increases Track your progress Engage a financial planning professional to assist you These simple steps can give you the retirement you choose

Rev James R Cook CFPreg is a National Outreach Manager at MMBB Financial Services wwwmmbborg As a Certified Financial Plannertrade professional Cook is an expert in comprehensive financial and retirement planning He is also an accomplished speaker and a passionate teacher with 10 years of pastoral experience in several California churches

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 15: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201516

BREAKING BARRIERS

Welcome to worshipHow to recognize hearing loss mdash and provide solutions

By Maile Keone

Hearing loss is often known as the ldquoinvisible disabilityrdquo

Those among us who have it often prefer to try to cope with it live with it or hide it from others And yet this so-called invisible disability affects about 20 percent of American adults This means that potentially one out of five of congregants are not hearing messages and music that inspire them each week in your house of worship

It can be difficult to recognize hearing loss whether it is our own or that of someone we love It often develops gradually and affects people differently There are certain signs to look for when it comes to determining whether or not someone is losing his or her hearing It is of course advisable to visit your physician or an audiologist if you think that you or someone you love has hearing loss

7 signs of hearing loss1 High volume level on the TV car radio or home stereo2 Difficulty understanding or following group conversations3 Difficulty focusing or hearing when people are speaking in

another room4 The need to have things repeated5 Difficulty understanding people in crowded places such as

restaurants or during weekly worship services6 Difficulty hearing phone conversations7 Withdrawal from social situations and activities

There are many things that can be done to help people who have hearing loss One of the best actions to take is to install an assistive listening system Providing an assistive listening system in your house of worship can increase attendance and a sense of community within your congregation help people with hearing loss and language barriers feel less isolated and most important ensure that everyone hears inspirational messages during weekly worship services

Know your optionsThere are three types of assistive listening systems The type of system

to install depends on the needs of your congregation the laws in your local jurisdiction and the acoustics in your house of worship

Before determining what type of assistive listening system is best for your house of worship it might be a good idea to take a survey among your congregation to see how familiar they are with the technology and to see how many people would benefit from the system mdash the results might surprise you

It is also a wise idea to look up the local laws in your area on providing assistive listening in a house of worship There are many jurisdictions in separate states that require houses of worship to provide assistive listening to their practitioners

3 types of assistive listening1 Radio Frequency (RF) mdash Works like a radio to deliver sound to

a congregantrsquos receiver and is typically the least expensive assistive listening system to install

2 Infrared (IR) mdash Uses light (like a TV remote control) to transmit sound to a congregantrsquos receiver is great for houses of worship that want to use it for simultaneous broadcasts like assistive listening and language interpretation

3 Hearing Loop mdash Provides congregants with discreet and personal listening experiences because they can use their own hearing aids (if equipped with t-coils) as a receiver Hearing loops can also be used with other types of receivers for people who do not have t-coil-equipped hearing aids

Hearing loss affects all of us whether it is our own one of our loved ones or someone with whom we attend weekly worship services One of the most important things to remember when considering hearing loss is that it is invisible and can be very isolating This isolation can lead people to stop enjoying the activities they love including attending church each week

Reaching out and making people with hearing loss feel welcome in congregations is important Making sure that they can hear the words and music that inspire them mdash with the help of an assistive listening system mdash is even more so

Maile Keone is VP of Marketing at Listen Technologies in Bluffdale UT wwwlistentechcom

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 16: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 17churchexecutivecom

CHURCH ACCOUNTING BASICS

Internal controls are put in place to clearly define proper procedures for finance and accounting team members to minimize risk and to alleviate suspicion Even churches must mitigate risk and ensure that policies and procedures are in place and functioning as intended

In our May June 2015 issue article ldquoChurch Audits Know the 4 Vrsquosrdquo we discussed the importance of keeping things organized which in turn supports efficiency and accuracy It can be somewhat overwhelming for pastors to focus on the eternal welfare of his or her parishioners and keep a pulse on financial affairs specifically when it comes to defining good internal controls Maintaining organized business operations is extremely important but it must not intrude on mission-critical efforts

So where should you focus your attention As a pastor or church administrator think of establishing internal

controls as ldquostaying organizedrdquo but hellip on steroids The process wonrsquot be easy but it will be worth it And once policies and procedures have been defined and documented the crucial piece is execution

Operating successfully within your predefined internal controls is a bit like playing a board game There are specific rules that govern how the game is played No player can simply do whatever he or she wants rules ensure that the game is played fairly and that no one player has a bigger advantage than another

Similarly financial operations require a set of rules that must be followed Everyone must read the rules and understand them before the ldquogamerdquo starts that way no one player has the opportunity to circumvent them This is important because if your family is anything like mine therersquos always someone who tries to change the rules at the most opportune time so they can take advantage Usually a few turns go by before we say ldquoWait a minute mdash you cheatedrdquo

So how do we begin to define these rules document them and ensure theyrsquore followed Start with a list of checks and balances To that end letrsquos take a look at four categories that are key to any internal controls policy

1 Cash2 Authorization3 Reconciliation4 Oversight

What follows is a short list of requirements within each category that will help you mitigate potential risks at your church Risk refers not only to fraud but also to errors

It is always a good idea to meet with your CPA firm to establish this list for your organization to understand how it should be documented and how best to communicate the procedures to your staff

Cashbull Separate the receiving of cash checks from the record-keeping functionsbull When opening the mail endorse or stamp checks ldquofor deposit onlyrdquo and

list the checks on a log before turning them over to the person responsible for compiling the deposit

bull Make sure the same person isnrsquot authorized to write and sign checksbull Require paychecks to be distributed by a person other than the individual

authorizing or preparing payroll checks

Authorizationbull Require purchases to be authorized by a designated personbull Separate purchasing functions from payable functionsbull Require supervisors to approve employee timesheetsbull Establish a policy that mandates credit cards are for business use only

Prohibit the use of credit cards for personal purposes with subsequent reimbursement

bull Set account limits with credit card companies and suppliers

Reconciliationbull Reconcile bank accounts every monthbull Require the reconciliation to be completed by someone other than the

person with check-signing responsibilities or require a supervisor review of the reconciliation

bull Initial and date bank statements or reconciliation reports to document that a review was performed

bull Reconcile credit card statements monthly Follow bank reconciliation review protocol

Oversightbull Establish a governing body that monitors the operations and management

on a regular basisbull Require an explanation of any significant variances from the

budgeted amountsbull Document the approval of financial policies and procedures as well as

major expenditures in board meetingsbull Require independent auditors to represent and explain annual financial

statements to the governing body and to provide management letters to this group

The list above represents a selection of key elements in establishing a minimum of internal controls and is by no means all-inclusive A well-designed internal control structure can increase operational performance by improving your churchrsquos overall efficiency and effectiveness as well as reducing risk

No church is exemptI have been involved in the church my whole life Starting at 3 under

my fatherrsquos leadership I participated in planting a church along with another family Because of that experience being a part of a church family means something very personal to me

As an adult I discovered that unfortunately churches are not immune to fraud The ultimate cost is not just dollars but also a loss of trust that hurts the church and stays with it forever

A lack of internal controls can provide someone with the opportunity to access money for his or her own use Take the time to put the ldquorules of the gamerdquo in place so that trust within your church stays protected

Trustworthy staff members who have the churchrsquos best interests at heart will appreciate the value these protections provide

Tammy Bunting is the Director of Not-for-Profit Services at AcctTwo wwwaccttwocom which provides cloud-based financial management software and outsourced accounting for churches AcctTworsquos solutions help churches automate processes increase accuracy and provide a complete financial picture

By Tammy Bunting

Internal controls keep fraud at bay

ldquoWhat happens in accounting stays in accountingrdquo If your finance teamrsquos motto goes something like this you might have an internal controls problem

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 17: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201518 churchexecutivecom

W O R S H I P A R E A SDESIGNING

By Curtiss H Doss AIA

An effective worship space for kids is no small feat

Whether or not to provide separate worship environments for the youngest demographic in a church mdash children and preschoolers mdash can spark a hot debate

This source of contention reinforces the original premise and guiding concept for this ldquoDesigning Worship Areasrdquo Series Every church is different If yoursquore wondering why this statement has been made five times in as many series installment itrsquos simply because itrsquos true mdash and this area of ministry is a true testament

Preschool and childrenrsquos spaces are the most unique of all worship spaces in my opinion They must capture these special worshippers and hold their attention while also supporting the worship leaders Even with younger ages in attendance and shorter ldquosermonsrdquo these services are no less significant (After all ldquoJesus loves me this I knowrdquo) We tend to make worship more complicated than it should be and a quick visit through these age groups will bring one back to his or her spiritual roots

Preschool and childrenrsquos worship spaces have similar elements to those found in the student areas we covered in the previous series installment However they generally tend to be a bit more subdued

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 18: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 19churchexecutivecom

Aesthetical technical and flexibleThe appropriateness of these three key design tenets mdash aesthetical

technical and flexible mdash is unique to preschool and childrenrsquos spaces Even as designers many times we pay less attention to these areas regarding them as less important hellip but nothing could be further from the truth Rather this is the most fertile soil of the heart we can find to plant the seeds and see the harvest of souls for the Kingdom

Some unique opportunities include the coolness of the use of color the flexibility of seating options (colored carpet tiles where each child gets his or her own tile for their seat) simplified platforms and props Some of the photos in this article tell the story better than words can actually

Aesthetical The aesthetical aspects are generally created with color and themes Our firm has used themes such as Noahrsquos Ark nature parks outer space and warehouses to invite kids and their families to experience the ministry We have used color to create a different environment than the ones that the ldquoold folksrdquo create for themselves

The opportunity to capture the hearts of children and preschool students is very diverse and allows for geographical as well as topical influences to reach these impressionable hearts If a church is located in a coastal region a theme could be the oceans If a church resides in the mountains the mountain scape could be a theme

Regardless the opportunity to teach about God His creation how wersquore a part of it and His love for us is ever-present

Technical As with any other type of worship space all the technical aspects related to a worship space for children and preschoolers are essential mdash particularly the needs related to music and participatory involvement Yet many times the technical systems in these spaces are substantially less expansive and sometimes less expensive

Children and preschoolers need a ldquohomerdquo at church just like students As such the creation of environments which speak their language encourage participation and promote a non-threatening and relaxed

environment produces a platform to minister Remember that each ministry is different (as is every church) and what is successful in one ministry might work within the DNA of another ministry

Flexibility A third element is the need for flexibility More often than not funds to build space-specific areas such as worship spaces for children and preschoolers are not readily available That makes these worship spaces more multi-use environments than ldquobig churchrdquo as kids call it

With a multi-use environment childrenrsquos and preschool ministries can accommodate a multitude of programs from vacation bible school to music programs to Awana to worship The ability to quickly change is critical to the functionality of the space We have found that simple construction elements are a must including a flat floor highly functional technical systems and versatile platforms

As with student areas the desire for stage-like functions can create challenges with most building codes An exceptional understanding of the codes and a working relationship with the building officials can avoid numerous problems during construction Ignoring the platform stage dilemma can negatively impact the functionality of the space

The childrenrsquos and preschool worship space is a special design challenge to create the desired result it needs a great level of knowledge and understanding of the specific ministry The personal reward of seeing these young church members worshipping Jesus and building the bridge between their hearts and the love He has for them is one of the best results we can hope to achieve in the design of religious facilities

Curtiss H Doss AIA is principal of McGehee Nicholson Burke (MNB) Architects in Memphis TN wwwmnbarchitectscom Doss has consulted with church clients for more than 20 years and his architectural practice spans more than 30 years

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 19: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201520 churchexecutivecom

happen to carry exactly the right products for your room mdash or have access to a wide enough selection mdash but you canrsquot assume that You might not always be made aware of all your best alternatives

This is a good argument for going to an independent systems consultant These firms and individuals specify products from a very wide group of suppliers Whether you choose loudspeakers from Company A or from Company Z will be a matter of which best suits your needs

In the end the oldest method of finding an installer or consultant is often still the best word-of-mouth Begin with contacts at other churches in your region Talk with people who have been through this process in recent years Some probably had great experiences with their system designers perhaps some were not so happy Learn from both

Working with your system designer The designerrsquos job is to help specify and set up the right system for

your church A good system designer will take the time to communicate with you and get a feel for your overall requirements budget and special considerations

For starters discuss the types of services and events you usually host The designerrsquos understanding of how the system will be used is of critical importance Contemporary services with a praise band worship music concerts with electronic instruments and live music for holiday theater productions require a system capable of delivering music with great clarity at relatively high sound levels mdash without seeming too loud For this you need a system that can handle everything from low bass to high frequencies

Traditional services on the other hand might call for a system entirely focused on speech intelligibility (Your churchrsquos pipe organ and choir

SPECIFYINGA CHURCH SOUND SYSTEMA sound system is one of the biggest technology investments your church will make And although you must respect your budget it would be a serious mistake to cut corners mdash or just go buy something from a big-box store to save a few bucks

By Rik Kirby amp Daniel Keller

A professional-caliber sound system delivers clear intelligible sound exactly where your church needs it with minimal reflections off walls ceilings and other surfaces The right system has plenty of power to deliver ample sound without strain without wasteful overkill or sound levels that overwhelm the room

Your churchrsquos new sound system should be designed to suit your space and the types of services and other events hosted there Once you have the right components they have to be properly and safely installed and then adjusted or ldquotunedrdquo

There is much to consider and itrsquos important to take time to educate yourself so you can make informed decisions

Get professional helpAssessing the acoustics and vagaries of a room and choosing installing

and adjusting professional sound equipment is a job for a skilled system designer and installer In the long run the money spent on getting a pro to help plan and install your system is the best expenditure you can make An experienced systems designer will work with you to create a system that fits your churchrsquos space message and budget Your church will get a system that suits its needs for many years to come mdash and in the long run it will save money

When it comes to choosing a designer there are basically two choices the ldquodesign buildrdquo route wherein you choose a company that will design install and commission the system or you can hire a consultant to design the system with the installation portion going out to bid

In either scenario choose your system designer and installer carefully If you go to an audio equipment dealer you might only be introduced to products from the lines that dealer sells Of course the dealer might

PASTOR-FRIENDLY

SOUNDSYSTEMS

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 20: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 21churchexecutivecom

Testing testing hellipHaving assessed your churchrsquos needs the systems designer might bring

a sample system into your church so you can hear what it sounds like in your space Of course the test system might not be placed exactly like the final installed system For instance the test system will probably be mounted on tripods whereas the installed system might be flown But particularly with loudspeakers that can be aimed precisely mdash such as steered-beam arrays mdash the test system can give a close approximation of what the final system will sound like

Letrsquos get startedAs you have seen choosing a sound system is a complex and multi-

faceted process Todayrsquos loudspeaker systems are more advanced than ever designed to deliver exceptional fidelity power and performance

But designing the right system doesnrsquot need to be overwhelming With the help of a qualified professional you can create the best possible system for your service your worship space and for your budget

Rik Kirby is Vice President Sales amp Marketing at Renkus-Heinz Inc wwwrenkus-heinzcom Located in Southern California for more than 35 years Renkus-Heinz is a manufacturer of high-end professional loudspeaker systemsDaniel Keller is CEO of Get It In Writing Increg wwwgetitinwritingnet

probably do not need amplification) Thatrsquos no guarantee however that a very simple system is right for your sanctuary As wersquoll discuss next the acoustics of your space will largely determine the system you need

Architectural considerationsThe architecture and acoustics of your church are a major factor when

choosing a sound system Professional system designers have tools experience and skills for measuring the acoustical properties of the room and designing a system that will work in your sanctuary For instance ensuring that everything is heard clearly in a transept or beyond an archway might present a challenge Your systems designer should be able to assess these issues but it wonrsquot hurt for you to point them out

You also might have special needs related to the roomrsquos architecture about which the designer should be made aware Perhaps the mixing console must be located in a balcony where itrsquos currently hard to hear Armed with this information the designer might specify loudspeaker arrays that employ steered-beam technology which enables multiple beams of sound to be directed in very precise ways One beam might cover that mixing space in the balcony while other beams of sound fill the main room

To design these sophisticated systems most professionals employ acoustic modeling software such as AFMGrsquos EASE which provides detailed realistic modeling and simulation of your sanctuaryrsquos acoustics and potential sound system performance This takes the guesswork out of system design helping eliminate costly mistakes and reducing installation time The designer can predict what works and what doesnrsquot work before installation begins and changes become more time-consuming and expensive

Wersquoll touch on one more architectural consideration visual impact Be aware that your new loudspeakers need not detract from your sanctuaryrsquos appearance Many loudspeaker companies will customize the color of your loudspeakers to match the deacutecor enabling the speakers to ldquodisappearrdquo into the background Discuss this with your system designer who will plan accordingly when specifying speakers

The costSince budget is a major consideration for most churches discuss your

expected costs with the system designer from the start With a good consultant you are highly likely to get a knowing and proactive response

System design professionals can often find ways to save a little money in less important places in order to spend more money where you ought to go a bit higher-end Perhaps the designer will specify a slightly less expensive speaker for the choir loft but employ a higher-end array for the main part of the sanctuary Or maybe by using a larger array with more beams the designer can dispense with extra speakers entirely Your system designer can probably find a variety of ways to meet the roomrsquos challenges while staying within your churchrsquos financial means

EASE model showing the coverage of a traditional horn-based loudspeaker system While coverage of the audience is good there is a also lot of sound hitting the ceiling which will cause reverberation

EASE model showing the coverage of an Iconyx Digitally Steerable Array Again the audience area is well covered but the tight control of the steerable array means the ceiling is avoided and reverberation is better controlled

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 21: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201522 churchexecutivecom

Donrsquot miss the busHow to buy the right transportation for your unique churchBy Mike Jones

Todayrsquos growing churches are seven-day-a-week operations The ability to transport worshippers to services on Sunday is just one need churches are also hosting children youth and seniors well beyond Sunday

So your transportation needs are clear mdash and immediate

Before you buy here are a few factors about your unique church that should be considered to determine the best overall vehicle investment

Church sizeEven if your church is small it can obtain a church bus Churches of all

sizes use buses Usually it just comes down to where you want to put your ministry dollars

And really budget can be a factor for any size church So look for a dealership that can provide budget-conscious financing or leasing Leasing a bus is a great way to free up money for ministry and still have a new bus with full manufacturer warranty protection Generally speaking the newer the bus the more reliable it is However a slightly used bus can easily fit into your church budget

Church size might also dictate how large a bus your congregation needs or how many buses mdash but not always Some small churches carry large groups of congregants to conferences and evening services Likewise some large churches donrsquot use any transportation at all

Daily weekly and monthly passengersThe number of people a church wants to be able to transport has a lot to

do with the size of bus or number of buses it will need In most states any vehicle that seats 15 or fewer passengers does not require a Commercial Driverrsquos License or CDL A non-CDL bus can make finding drivers much easier for your ministry

A 26-passenger bus is a very popular mid-size bus among churches Itrsquos usually equipped for longer trips offering features to add greater comfort This size of bus isnrsquot overwhelming to drive yet it can carry more passengers while being budget-friendly

While buses that seat 32 to 52 passengers are available many churches find the higher price tag to be more than they want to spend But if this size of bus makes the most sense for your ministry consider a lease Your churchrsquos needs might change and this ensures yoursquore not locked into the bus for the long-term

Service areas mdash local regional and nationalService is always an important consideration Although churches

generally put minimal miles on a bus these vehicles still require regular oil changes tire rotation and brake service Most service and warranty work can be done at a local Ford or Chevy dealership since most buses are built on that brand of chassis Be sure to partner with a bus company that will be your advocate should any service or warranty work be needed

Desired options A variety of options can be on a bus or added LED lighting standard seat belts retractable seat belts dual hand rails at entry overhead luggage (for small suitcases or backpacks) reading lights aisle sliders (allows aisle seats to slide into aisle for more room) DVD player with screens that everyone except the driver can see back-up camera navigation system PA system AMFMCD player trailer hitch stainless steel wheel inserts

Some dealers (ours among them) make a lot of these options standard on church buses mdash and even take it a step further For example we realized that passengers werenrsquot closing their windows properly So when the bus was parked after use rain came in the bus and damaged walls and floors It even allowed birds bees and wasps to get in and nest So we felt it best to spend the extra money for a solid window that eliminates the possibility of leaving the windows open As an added benefit we find kids canrsquot put their arms and hands out the windows

Also available are upgraded seat belts When not in use they retract instead of lying on the floor where people can step on them or get them wet or dirty

Adding these features will add to the cost of the bus but some dealers have some mdash or all mdash added to their stock buses saving your church some money

What about accessibilityMost buses are easy to access for all ages Generally the first step is only

about 12 inches high If you pull up to a curb the step is even lower For seniors dual handrails are helpful And most prefer riding in a

shuttle bus than in a van given the ease of entry and room to maneuver Many churches opt for a bus with a lift for optimal inclusion This helps

individuals using walkers or wheel chairs easily board and de-board

Fuel efficiency Most gas-powered buses get 10 to 12 miles per gallon We donrsquot consider

alternate fuels a viable solution for the church market yet cost- and payback-wise given the comparatively low miles they run

Parking Be sure to plan where the bus will be parked mdash in a garage or outside If

itrsquos outside yoursquoll want to park the vehicle in a well-lit area thatrsquos as visible as possible from the road

As with everything you do as church executives good stewardship of funds is a top priority mdash not only during the transportation selection process but on a long-term-maintenance basis Keep these deciding factors in mind before you sign on the dotted line

Mike Jones is National Sales Manager at ChurchBuscom wwwchurchbuscom

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

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pro

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ed b

y M

etal

Bui

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gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 22: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 23churchexecutivecom

Seating selection MADE SIMPLE

Ergonomics isnrsquot just for scientists and designers mdash itrsquos an integral part of choosing the right seats for your worship space

By Amanda Opdycke

In seating manufacturing Ergonomics is an integral element of the design and development process Combined with the study of Anthropometry mdash the science that measures the range of the body size within a population mdash Ergonomics allows for maximum achievement of comfort in any number of seating products These concepts are collated to create a superior level of comfort in pews chairs or auditorium seating

The following details are important to consider as you begin the daunting task of determining not only what seating will enhance your worship experience but also the level of comfort needed for the congregation to best understand Godrsquos message

Ergonomics not just numbers and statistics Ergonomics are more than facts and figures gathered to assist in the

creation of various types of seating Rather the study of Ergonomics provides comfortable seating that allows the congregation to fully enjoy the sermon mdash the primary purpose of the worship experience

Parishioners are coming to experience the Word of the Lord If they are fidgeting in their seats they are no longer focused on the Word but on their discomfort in the seats hellip and how quickly they are able to get out of them

This leads to a vital element of Ergonomics design When selecting sanctuary seating it is important to consider comfort Maximum comfort can be achieved when the spine is in a neutral position similar to standing A seated lumbar support helps in the continuation of the ldquoSrdquo curve shape of the spine The construction of the seat itself is far more important than the ldquocushyrdquo feel of the foam and fabric While the latter elements are important too it is wise to understand the structural elements of construction

Best practices and comprehensive research will be helpful as you look for a seat that is designed to fit the contour of the upper legs through the lower back If the seat pan is too shallow it will cause serious discomfort behind the knees This in turn impacts the pressure points behind the knee

Another seat design element to keep in mind is the structure of the seat from the front to the back Not including a contoured seat to support the contour of the leg will result in leg and back pain Some manufacturing processes do not include a contoured seat to support the contour of the foam A contoured seat structure supports the contoured foam this means that as foam naturally degrades over time the base structure will continue to support the natural curvature of the lower body This results in extended comfort over the life of your seating

A final component of seat comfort is the height of the seat If the seat is too high this too will create discomfort in the legs

We often think of the back when we think of Ergonomics This is a critical part of the equation mdash but not as critical as one might think

It is often the case that the foundation of our seat is directly related to the comfort of the back As previously stated the design of the back should support the design of the seat There are a number of elements that will contribute to back comfort The pitch of the back will directly impact the level of comfort The lower the incline of the back pitch the less comfortable the back will be Another detail to keep in mind is the lower-back contour As you try out different types of seats it is important to notice how the lower back contour couples with the contour of your back

The simplest advice of all sitWhen selecting worship seating bear in mind that actually sitting in the

seat might be the most crucial aspect of your decision process If possible try out the seats over the course of a short period of time Determine if the seats will suit your ultimate goal maintaining attentive comfort as a means to engage your parishioners with Godrsquos word

Amanda Opdycke is Worship Market Manager at Sauder Worship Seating in Archbold OH wwwsauderworshipcom

Sauder Worship Seating upholstered ergonomic pew with Vantage chairs

Sauder Worship Seating upholstered pew body construction detailing the contour seat beneath the contoured foam

Sauder Worship Seating solid pew body with contour seat and back

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 23: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201524 churchexecutivecom

Engaging Spaces

By Allison Parrott with Paul Lodholz AIA LEED AP

For each church educational spaces will be quite varied some small some large some flexible some very specific For a design to facilitate the varied forms of religious education it must be based on an understanding of the specific needs and goals for a particular ministry

In most churches we find a need for a range of adult education classroom spaces Often churches define their adult education curriculum based on age range or life stage as such classroom spaces need to be sensitive to the group of people using them Few other building types require such a mix of spaces and intended users

Adult classrooms in churches must be able to meet the needs of college students emerging young professionals young parents parents of teenagers empty nesters grandparents and retirees alike With such a broad range of ages and preferred learning styles having a mix of classroom types is advantageous

Large group lecture spacesTypically there is only need for one large adult classroom These larger

rooms are sometimes outfitted with operable wall partitions that allow for the room to be subdivided however we find that these are rarely used

When churches have this large classroom it will seat anywhere from 50 to 150 occupants in lecture-style seating mdash typically in rows of chairs and without any writing surfaces

This type of room also is often a multi-use room And because of its size it makes an ideal small banquet room or group breakfast gathering area As such it should be located in proximity to a hospitality kitchen

This type of room also tends to be outfitted with a true stage lectern and sound system which makes it useful for small worship gatherings as well as large-group Sunday School Bible Study classes These rooms are often used for the senior adult classes or gender-specific classes that draw large crowds

In this type of room a good rule-of-thumb is to plan for 15 to 20 square feet per person to allow for ample seating and stage space

TYPES OF ADULT

CLASSROOM SPACES

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 24: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 25churchexecutivecom

Small group lecture spacesSmall group classes will accommodate fewer than 50 people mdash

typically 10 to 35 In a small group lecture format the classroom needs to be large enough

to allow for writing tables Plan for 35 square feet per person if occupants will be seated at tables facing the front of the classroom

These types of classrooms must be outfitted with whiteboards or smart boards A projection system or TV is nice but not necessary And and rarely do these classrooms have any audio systems associated with them Sometimes these rooms have some built-in wall storage allowing volunteers to have an in-room space to store class materials

These spaces are often booked for new-member trainings or Bible Study classes that are a little more academic in nature

Small group discussion spacesThese classrooms are a little less formal than the lecture-based

classrooms Although lecture-style learning can happen in these rooms they are not designed for extensive note-taking

These classrooms can be a little smaller since only loose chairs are needed Allocate 20 to 25 square feet per person in these rooms

Like the lecture-style rooms these classrooms should have whiteboards and TVs though audio systems are rarely used Sometimes these classrooms might even have sofas or lounge furniture to lend a living room feel

These types of classrooms are often packed with couplesrsquo classes (Young Marrieds Empty Nesters and so on) as they facilitate curricula that allow for much more dialogue and discussion

Informal group spacesAs Millennials become a larger presence in the church the informal

classroom has become a growing a trend These spaces range from cafeacute-style seating to couches tucked into an alcove to small seating areas along large corridors or even outdoor spaces

These classrooms can be completely fluid allowing for quick rearrangement as needs arise Or they can be a little more defined Many churches are taking cues from current trends in office design and using low walls or interestingly shaped partitions in central gathering areas to define multiple classroom spaces within the central commons

Because these spaces are so dynamic they can be difficult to plan If you are in an existing building take stock of your corridors lobbies and transition areas Are there natural areas where the corridor widens Could you remove a portion of an existing classroom wall near an entrance lobby If people tend to naturally gather at a certain spot could you widen the corridor

These types of spaces tend to be more intimate than a typical classroom and generally should accommodate five to 15 people

Transparency in every spaceIn an effort to get as much bang for our buck adult classroom spaces are

often crammed down long hallways or stuck in the core of a building with no exterior windows This makes for a dreary institutional feeling

Really think about these spaces try to structure your programming so that every classroom space has some natural light

If this is not possible think about replacing portions of the walls with storefront glass Having large panes of glass can give the illusion of natural light helping to make a space feel less confined and more open This also delivers the added benefit of providing visual security

Allison Parrott is the Project Manager for the Worship and Education Studio at Ziegler Cooper Architects wwwzieglercoopercom in Houston She is married to a church-planter and pastor and is blessed to be able to serve other churches through her professional work

Paul Lodholz AIA LEED AP is the Principal-in-Charge of the Worship and Education Studio at Ziegler Cooper Architects He has lectured around the country on the changing nature of the church lobby and has been working with churches for more than 35 years

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 25: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201526

Finance amp Lending Trends

Does it make sense to

refinance right now

(Even though you might be facing a

prepayment penalty)

By Dan Mikes

If you havenrsquot already heard while listening to the evening news the 15-year historic graphs mdash shown left mdash indicate that while interest rates are still relatively low they might have bottomed and be on their way up

While many think rates are likely to increase in the future no one knows how much they will rise or when Now might prove to be a good time to refinance existing debt and secure a long-term fixed rate if possible

What if your religious institution currently has debt and the loan is subject to a prepayment penalty If your leadership team believes rates are headed upward it might make sense to pay the penalty and secure a lower rate now But how might you do the math to provide perspective on whether it would make sense to pay the penalty now How much would rates need to increase to justify paying the penalty

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 26: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 27churchexecutivecom

Running the numbersThe following hypothetical example is for illustrative purposes only It

might help your leadership team to answer these questions by providing some high-level perspective The template will enable your leadership team to identify how much rates would have to rise to justify paying the penalty and refinancing now If your team feels rates will likely pass through the break-even threshold you should refinance now

Letrsquos assume for example that four years ago your religious institution borrowed $5 million and the interest rate was originally fixed for five years at 6 percent on a 25-year amortization Your monthly payment is currently $32215 Your lender tells you that if you refinance today you face a prepayment penalty of $75000

You decide to shop around and you receive an offer at 5 percent fixed for five years Based on your current loan balance of $4628922 and your remaining amortization duration of 21 years your new monthly payment would be $29705

While itrsquos great to see an immediate monthly savings and avoid the uncertainty of where rates might be as of loan maturity we still havenrsquot identified how much interest rates would need to rise between now and your current loan maturity (12 months from now) to justify having paid the $75000 penalty

One way to answer this question is to compare the two scenarios mdash refinance now versus wait mdash in terms of total-out-of-pocket-expense over the next 60 months

If you refinance now your total payments over the next 60 months will equal $1782300 Add the $75000 cost to exit your current loan and your total out-of-pocket-expense increases to $1857300

Conversely if you stay with your current loan through maturity your next 12 payments will total $386580 When you renew your loan if your new interest rate is 535 percent your new monthly payment will be $30723 Over the next 48 months your total payments will be $1474704 Consequently over the next 60 months the total out-of-pocket-expense equals $1861284

Conclusion Over the next 12 months if your leadership team believes interest rates will increase 035 percent or more fewer dollars will exit your pocket if you pay the prepayment penalty and refinance now

Please note that the above example only considers out-of-pocket-expense No cost has been assigned for the loss of investment income which might have been earned on $75000 had it been retained rather than spent to satisfy the prepayment penalty We also did not consider the financing cost should you desire to borrow the $75000

While no one has a crystal ball presenting this type of analysis to your leadership team might provide useful perspective in helping them to decide whether to refinance now or wait

Examining interest rate swapsIn recent years many religious institutions have secured fixed-rate

financing by entering into an interest rate swap As rates have declined these borrowers have sought to refinance only to learn there is an ldquoearly termination costrdquo associated with refinancing their debt and terminating their interest rate swap prior to the scheduled maturity

However even if the ldquomark-to-marketrdquo is currently negative (in other words you owe ldquoearly termination costrdquo) you might still be able to refinance to the benefit of your institution A knowledgeable banker can explain how your swap might be restructured to a longer term very possibly at a lower interest rate

This is often referred to as a ldquoblend-and-extendrdquo In such a scenario the borrowerrsquos loan balance does not increase nor does the borrower need to write a check to pay the early termination cost Instead the termination cost is absorbed into the fixed interest rate from the new swap

If your banker cannot explain this to your satisfaction seek one who can

Decisive action required If you pass up the opportunity to refinance now you might find

yourself renewing your loan at a higher interest rate in the future Seek a knowledgeable lender who can work with you to achieve a level of understanding that will enable you to make the best possible decision for your religious institution

Dan Mikes is Executive Vice President and National Manager of the Religious Institution Division Bank of the West in San Ramon CA wwwbankofthewestcom

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 27: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201528 churchexecutivecom

MAKING SENSE OF MARKETPLACE

MUMBOJUMBOWhat church leaders really need to know

By Joel Mikell amp Derek Hazelet

Data and technology provide church leaders with new ways of thinking about how to overcome financial challenges or fund growing ministry opportunities Consequently there are a lot of new concepts and topics being discussed across ministry circlesBefore you write off the ideas as ldquomarketplace mumbo-jumbordquo letrsquos consider a few reasons why they might be applicable to your ministry

An ldquoinside lookrdquo at todayrsquos church members

Understanding the value data and technology can provide starts with recognizing the mindset and motivations of the church members wersquore trying to reach

Intelligent Church Giving

The expectations of your church members have changed In a world where Amazon [ wwwfastcodesigncom1669551how-companies-like-amazon-use-big-data-to-make-you-love-them ] provides specific recommendations based on our shopping activity todayrsquos church members expect you to know their preferences interests and ministry involvement This is about more than adapting the format or style of a worship service mdash people want the churches they attend to truly know them

Todayrsquos church members still want to know they matter They want to be connected to tangible impact and life change as a result of their generosity This connection between giving and impact is a fundamental element of discipleship

We live in a world that is noisier than ever There are more nonprofits competing for the attention and resources of church members than ever before We must be intentional about earning the attention and investment of church members rather than assuming itrsquos automatically given

ldquoLearn more about how you can create an easier way to fund ministry with Intelligent Church Giving by downloading our latest

resource at wwwRSIstewardshipcomIntelligentChurchGiving

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 28: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 29churchexecutivecom

Why does this matter for ministryNow that wersquove defined the terms here are just a few of the benefits data

and technology provide

Optimization mdash You have access to so much information on your church members But are you using it to make data-driven decisions that validate or challenge your intuitions Taking the time to optimize your data is the key to working smarter rather than harder when it comes to solving the ministry challenges you face

Integration mdash Many churches collect data in silos Taking the time to connect the dots is key to overcoming your financial challenges On a macro-level it gives you the ability to see trends within your ministry On a micro-level it provides tangible insights to cultivate generosity in individual church members

Activation mdash Data and technology are useless unless you can use them to move people to action Marketing automation and productivity tools allow you to develop a systematic process for implementing the things you learn from data to make a tangible impact

Most church leaders donrsquot know what they have at their fingertips Many parachurch ministries and nonprofits are embracing business intelligence best practices marketing automation and productivity tools to increase contributions For-profit companies have been doing this for years Our mission has eternal significance and the stakes are much higher

Why wouldnrsquot we use the information and tools we have available to fund ministry both now and in the future

Joel Mikell is president at RSI Stewardship wwwrsistewardshipcomFollow him on Twitter joelmikell or find him on Facebook wwwfacebookcomjoelmikell

Derek Hazelet is senior vice president at RSI Stewardship Find him on Twitterdhazelet or LinkedIn wwwlinkedincominderekhazelet

You can try to meet these expectations manually exhausting yourself and your staff in the process Or you can deploy technology and tools to equip your staff to effectively disciple and cultivate generosity among your congregation

What church leaders really need to knowFamiliarity with key concepts and phrases is important Here are three

terms you should know when it comes to leveraging data and technology to cultivate generosity

1 Business IntelligenceMore than likely yoursquore already gathering data about your church

members (previous giving history attendanceinvolvement interests etc) However data alone is meaningless unless you can do something with it

In essence business intelligence is about leveraging actionable data to drive your strategy measure your effectiveness and improve your efforts for accelerating generosity Itrsquos more than collecting data and reporting information itrsquos turning data into actionable information

2 Marketing Automation Until now the processes for prompting church members to give have

been manual time-intensive activities Marketing automation enables you to create a systematic process for cultivating generosity that isnrsquot dependent on a manual process This allows you to spend less time sending emails or following up with church members and more time doing ministry

3 Productivity ToolsHow are you measuring ministry effectiveness How are you making

sure the energy yoursquore putting into cultivating generosity is actually moving people into deeper levels of commitment

Productivity tools allow you to organize information and automate reports so you can see whatrsquos happening on both a macro- and micro-level in various areas of ministry

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 29: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201530 churchexecutivecom

BEST PRACTICES insurance review

and planning

FINANCIAL MANAGEMENT STRATEGIES

By Therese DeGroot

The loan underwriting process is centered on determining the level of risk associated with each ministry As a part of that risk management process we inquire about the amount of debt cash reserves as well as the limits and type of insurance coverage the ministry maintains

Responses generally include the current loan amount existing cash on hand and the policy limits of property and liability insurance coverage While most ministries understand the importance and value of adequately insuring their physical property and assets against potential loss many donrsquot think about insuring their most important assets the key people responsible for executing the vision of the ministry

With the important task of ldquoBuilding the Kingdomrdquo insurance is critical It not only protects the ministry and key staff but can also be an important benefit in recruiting and retaining key staff so they feel financially secure and can direct all their energy towards the ministry

Insurance is critical in safeguarding the ministry and solidifying the budgets and financial plans of both the ministry and staff Therefore an annual comprehensive review and evaluation of Life

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 30: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 31churchexecutivecom

Disability and Long-Term Care Insurance needs and offerings is a best practice along with determining cost-effective solutions for the ministry and staff An insurance review will determine if the ministrybull Has the proper amount of Property Liability Life Disability and Long-

Term Care coveragebull Has the type of insurance that best fits the churchrsquos needsbull Has adequate liquidity and cash reserves to fund potential lossesbull Is paying a cost-effective pricebull Has the appropriate beneficiaries and assignments

Life insurance The discussion around life insurance should also include succession

planning While life insurance provides immediate liquidity upon death there should also be a formal succession plan in place Ministry lenders mdash and most ministry boards mdash know how important both are when a senior pastor or key employee passes and require it as a condition of a loan Knowing the financial obligations of the church are met allows the ministry to feel safe and secure while implementing a sound succession plan and or searching for a new senior pastor or key person When properly structured this death benefit makes the unexpected and significant transition smoother by funding a possible reduction in tithes and offerings assisting the family in meeting important financial goals and guarantees that the ministry continues as planned even when faced with the untimely death of a pastor or key employee

Disability insuranceA disability can be more financially disastrous than a death The ability

to earn a living is one of the most significant assets there is A pastor or other key person unable to continue to earn income due to an illness or injury could be financially devastating for the person as well as a setback to a ministry

Disability insurance benefits can be used to preserve independence provide time to recover and or retrain for a new job while conserving assets If pastors or key leaders do not have Disability insurance many ministries choose to continue to pay them for some period of time in an effort to respect the contributions this person has made which can place a financial burden on the ministry Consider offering this important insurance benefit to key leadership as part of a compensation package which will ensure both the ministry and family are provided for

Long-term care insuranceAnother important insurance benefit the ministry can offer to key

leadership and might or might not choose to provide as part of its compensation package is Long-term care insurance An aging populace and medical care inflation are key in determining if personal assets are sufficient to pay for in-home care an assisted living facility or a nursing home Long-term care insurance is an affordable solution to personalize your choice of care options protect your assets and preserve your freedom and dignity

The primary value of insurance is that it is a cost-effective way to shift or mitigate the often overwhelming cost of risk Insurance offers several advantages not available from any other financial instrument It provides peace of mind and an infusion of cash for dealing with the adverse financial consequences of events that could significantly impact a person and or a ministry It is critical for leadership to review coverage annually during the planning and budgeting season to ensure this important risk management tool is appropriately used

Therese DeGroot has developed and managed religious lending programs for 25 years for many banks that now specialize in lending to churches nonprofits and schools She is Managing Director of First Bankrsquos Community First Financial Resources Division wwwcffinancialresourcescom in Lake Forest CA

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 31: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201532 churchexecutivecom

PASTOR-FRIENDLY

VIDEO

LED display walls placement guidelines amp suggestionsBy Marty Gregor

If yoursquove decided LED display walls are a good fit for your facilities the next step is to ensure theyrsquore properly positioned mdash a key component for maximum ministry benefit

To this end Daktronics uses two measuring approaches to determine an appropriate pixel pitch for an LED display minimum viewing distance and smooth image distance The graph below illustrates the viewing ranges of each display with the bottom bar depicting the minimum viewing distance and the top bar denoting smooth image distance

5 m

10 m

15 m

20 m

25 m

30 m

35 m

40 m

45 m

50 m

55 m

60 m

65 m

70 m

75 m

80 m

85 m

90 m

10 ft

20 ft

30 ft

40 ft

50 ft

60 ft

70 ft

80 ft

90 ft

100 ft

110 ft

120 ft

130 ft

140 ft

150 ft

160 ft

170 ft

180 ft

190 ft

200 ft

210 ft

220 ft

230 ft

240 ft

250 ft

260 ft

270 ft

280 ft

290 ft

300 ft

10 mm

15 mm20 mm

6mm 10 SMD13 HD

15 HD

15 SMD 16 mm20 mm

4mm8 SMD

Pixel Pitch 4 mm 6 mm 10 mm 15 mm 20 mm 8 SMD 10 SMD 13 HD 15 HD 15 SMD 16 mm 20 mmTrue Pixel Pitch 466 mm 660 mm 990 mm 1585 1981 814 1016 1306 mm 1524 mm 1524mm 1663 mm 2032 mm

Min Viewing Distance

1051 ft32 m

1489 ft454 m

2233 ft681 m

3575 ft109 m

4469 ft1362 m

1836 ft560 m

2063 ft619 m

2946 ft898 m

3438 ft1048 m

3094 ft943 m

3751 ft1143 m

4584 ft1397 m

Smooth Image Distance

5256 ft1602 m

7444 ft2269 m

11166 ft3403 m

17877 ft5449 m

2234 ft6809 m

8283 ft2518 m

10313 ft3144 m

1473 ft449 m

17189 ft5239 m

1547 ft4715 m

18756 ft5717 m

22918 ft6986 m

201 Daktronics Dr PO Box 5128 Brookings SD 57006-5128tel 800-325-8766 605-697-4300 fax 605-697-4700wwwdaktronicscom e-mail salesdaktronicscom Copyright copy 2014 Daktronics SL-04379 Rev 01 09222014

INDOOR OUTDOOR

Minimum viewing distance mdash the minimum viewing distance is the closest distance at which the colors from an individual pixel begin to blend with the surrounding pixels

Smooth image distance mdash the point at which the video display is at its purist distance in relation to where the viewer is standing

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 32: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 33churchexecutivecom

Viewing cone of an LED video display

Particularly in the worship market viewing angles are important mdash especially when the majority of the congregation isnrsquot directly facing the pastor and pulpit The 170-degree horizontal viewing angles of our LED video displays allow the worshippers (no matter where theyrsquore seated) to clearly see the video display content

The viewing cones of LED video displays differ slightly but why the difference Itrsquos simply a matter of geometry and how the human eye perceives light

As the congregation moves off-center the area of focus does not remain constant it actually increases Itrsquos an effect similar to shining a flashlight on a wall The sharper the angle between the flashlight and the wall the greater the amount of surface area the flashlight beam will cover As the spectatorrsquos angle to the display increases so does the area of focus Increasing the area of focus results in more light reaching the eye

Quiet operationEfficient module and cabinet design eliminates the need for external

forced ventilation Standing next to the display with fan-less cabinets the only thing yoursquoll hear is the clock ticking on the wall Our companyrsquos indoor displays are designed to enhance the visual appearance of the surrounding environment without impacting HVAC or the ambience with noisy operation Without fans in the displays therersquos no worrying about routine maintenance that can be incurred with other manufacturers This saves time money and increases the displayrsquos longevity

As a provider focused on delivering quality service for any application we start by keeping ease of service in mind For example combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Location mdash where should we put an LED displayThe location of the LED display is crucial Typical placements of LED

displays are stage right and stage left this means the displays (usually two) are located on the right of the stage and also the left Many times with a larger LED display churches will consider attaching it to a rigging system to suspend it above the stage This application is more common in sanctuaries without wide viewing angles

Another trend for many worship facilities is to install a display in the far back of the church behind the congregation This placement is mainly for the benefit of the pastor and choir as it helps them know what the rest of the congregation is seeing but from the front of the sanctuary Another use is for the display of lyrics and hymns

How an LED display enhances worshipItrsquos paperless There are many benefits of an LED display including

reduced paper consumption Cutting back on ink and paper for the weekly sermons reduces costs and saves money for the church Displayed content can include lyrics prayers videos announcements mdash the money-saving possibilities are numerous

It sets the mood When members walk into a brightly lit sanctuary on a sunny morning vivid imagery of nature scenes can enhance their mood Using LED displays correctly (read accompanied by uplifting messages) creates a warm welcoming environment for everyone

It enables Image Magnification (IMAG)

Incorporating IMAG live video ensures everyone can see whatrsquos going

on regardless of where theyrsquore sitting in the sanctuary During a service IMAG keeps

worshipers engaged with close-up shots of the choir as they sing and the pastor as he or she delivers

the sermon No more rentals Using permanent LED displays means churches

wonrsquot need to rent projection screens and projectors for large events This is crucial because in just a few years a church will spend as much on rentals as it will to buy a permanent LED display

Marty Gregor is a video products sales expert for Brookings SD-based Daktronics wwwdaktronicscomworship a leading digital display manufacturer established in 1968

Combining front and rear access with service-friendly features mdash such as magnetic attachment of the modules mdash allows extremely tight pixel pitches to have the same front access that makes maintenance convenient for technicians This easy access enables techs to quickly replace faulty components without powering down the display

Viewing angles are especially important in worship environments where most congregants arenrsquot directly facing the pastor and pulpit

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 33: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201534 churchexecutivecom

CREATING A CULTURE OF

Generosity

Only 42 of churchesaccept online donations ndash new survey resultsAn interview with Rick Dunham president and CEO of Dunham + Company

By Derek Gillette

This stat was one of the eye-opening revelations uncovered by Dunham + Company in their latest church survey [ wwwdunhamandcompanycom201504study-shows-churches-lag-behind-in-facilitating-online-giving ]

Perhaps more startling though is that of those churches who do offer a digital option they only see 11 percent to 13 percent of their total contributions come through that method on average

To better understand these numbers and what churches can do to improve upon them I jumped on a call with Rick Dunham president and CEO of Dunham + Company

Q What made you want to commission this studyWe do quite a bit of work in the faith-based sector including churches

and we wanted to get an objective feel about where the Church is in facilitating online giving The movement to online giving is very customer-driven and churches need to respond to changing consumer behavior which favors a mobile-centered solution for just about everything

Q Why do you think the 42-percent number is so lowThis number was shockingly low for us I expected to see it closer to 60

percent But honestly therersquos a big gap between large and small churches in the study Only 29 percent of smaller churches (less than 200 in weekly attendance) allow for online giving while 70 percent of larger churches provide the option

Q What are the major barriers for churches especially those with fewer than 200 membersPeople are becoming more and more comfortable with online

transactions both social and commerce The barrier for churches is simply the time and resources required to execute on this change in consumer behavior When as a church yoursquove had a tried-and-true method for years itrsquos hard to want to change that overnight

Q Why do you think nonprofits have made the jump so much faster than churchesFunding sources Both churches and nonprofits rely on charitable

donations but the way in which people give to churches uses the weekly consistent in-person interactions Nonprofits donrsquot have the same amount of weekly contact so the need for facilitating giving from a distance is different Also direct response efforts (mailings and emails) are a significant source for donations for many nonprofits which means they have to create an online landing page to drive donations

Q The 11-percent-of-total-giving is so low Even with nonprofits itrsquos only 6 percent WhyYou must remember that the 6 percent and 11 percent numbers

are weighted averages Large donation options such as estate giving and planned giving skew the percentage down away from digital for nonprofits

Regardless these numbers are low for the Church Irsquom not sure what the best practice number would be but I did get an email in response to our survey from a gentleman who used to be in charge of online giving for his church They grew their digital giving to 30 percent So numbers like these are possible when a digital giving strategy is properly executed

churchexecutivecom

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 34: Church Executive July / Aug 2015

Q Based on this information what are three tips for churches looking to increase their digital giving above that 11-percent numberFirst the church website must be optimized to facilitate online giving

with as little friction as possible For the churches that currently donrsquot have such an option they need to create it For those that do they need to ensure itrsquos optimized Our online scorecard can provide that direction wwwdunhamandcompanycomonlinefundraisingscorecard

Mobile optimization is everything Transactions are increasingly done through a mobile device and just having an online form is not enough It needs to be mobile-friendly From start to finish make sure your digital giving process is easy to complete on a mobile device

What are you saying in the actual service itself This is the secret tip that many pastors donrsquot think about The best digital and traditional communication strategy will never take the place of that in-person appeal from the stage Make it clear how to give digitally with instructions on-screen And ensure yoursquore talking about the impact donations are making through the work of the church

Q How important is the difference between online and mobile giving optionsAs I mentioned above people prefer a mobile-friendly experience Text-

to-give and mobile giving apps such as Pushpay are great options and they need to be able to capture donor information along with receiving the gift This is crucial as it keeps donor records clean and makes it easy for the giver to donate again the next time As long as itrsquos promoted in the service once Irsquom set up Irsquom more likely to give again

Q What role do you think mobile-specific giving could playFor those churches not sure if digital giving is for them take a peek

around next time the giving portion of your service comes around Notice the people scrambling to pull out their wallets looking for a checkbook indicating theyrsquove not thought in advance about giving but theyrsquore still motivated to contribute Mobile giving puts a method in front of them which allows a spontaneous gift easily and simply

Q Whatrsquos the one practical step a church who is considering digital giving should take nextI recommend three things First make sure you have a simple online

giving form with the least friction possible including the number of fields login requirements etc

Then make sure itrsquos mobile-optimized meaning specifically formatted to be filled out on a phone or tablet

Finally make sure yoursquore effectively communicating that to your audience

Derek Gillette is the communications manager for Pushpay httpspushpaycom and eChurch httpechurchgivingcom Pushpay is the 10-second mobile giving solution Ninety-percent who download the app give with it 45 percent of gifts happen on days other than Sunday and the average gift size is $176 Continue the conversation with Gillette on Twitter httpstwittercomderekgilletteco

churchexecutivecom July August 2015 bull CHURCH EXECUTIVE 35

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 35: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201536 churchexecutivecom

But cyber insurance is only part of the risk transfer equation mdash we are often asked for basic tips a church can take to help prevent a cyber loss from happening in the first place A few points to consider

1 Have someone own itData breach studies have consistently shown that organizations

that identify a staff member as having ownership responsibility for information security are less likely to suffer a data breach If they do the financial impact is smaller We understand that for churches of varying sizes this individual could range anywhere from a worship media pastor who is assigned this task because he or she is computer-savvy (ldquoHey give it to Jud mdash he likes computersrdquo) to a full-time IT specialist

The important thing is that someone is responsible and held accountable for ensuring other items in this article are given proper attention Make sure that person is equipped with the knowledge he or she needs to protect your data

In recent years discussions about data breaches with my church and nonprofit clients have moved from ldquowhat-ifrsquosrdquo to ldquoThis just happened to one of my clientsrdquo Cyber Liability insurance is no longer a coverage that is nice to have itrsquos saving organizations money time and reputations

4 practical ways churches can reduce their cyber risk

STRATEGIESSAFETY

By Steve Robinson

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 36: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 37churchexecutivecom

2 Take inventory of the data you collectIf your churchrsquos giving records are older than the headstones in the yard

you might want to rethink that practice Collecting only the data that is absolutely necessary mdash and keeping it for the minimal amount of time mdash will significantly reduce the volume of information that could potentially be breached

If you are storing credit card numbers stop doing this transfer some of that risk to a third party who has the resources to properly secure this data

On your website only collect data that is absolutely necessary and make sure you have permission to collect it

You know that recycling box on the floor next to the receptionistrsquos desk If that person is dropping sensitive information (confidential prayer requests and so on) in that box make sure the practice stops immediately Use locked boxes for document destruction recycling etc

3 Remember the best firewalls are useless if the front door of the church is left unlocked

Secure servers laptops and any other equipment that provides a pathway to your data with locks access limitations and unique passwords You know that router you just bought It came with a factory-installed password

Remember Jud Make sure he changes that password when he installs it for your church The bad guys know that the Juds of the world can be lazy and this is the first place they look when trying to get in

When it comes to laptops and portable storage devices the name of the game is encryption Employing full disk encryption on laptops provides safe harbor under most state data breach notification laws It is an extra step but one that might save your church significantly if a laptop gets left in an airport on the way back from a youth conference

When it comes to computer use make sure your staff is well-versed in the common sense practices of locking access to their computers when they step away for lunch While trust is prevalent among ministry partners we need to be aware of the fact that others who might not share our same ideals can enter our office space Janitorial services contractors mail delivery personnel document destruction companies mdash you get the picture When employees or volunteers leave your church be sure to immediately disconnect any privileged access they have

4 Beware of the click My team is working an active data breach claim as we speak because

one administrative person clicked on a link in his email that opened a door for a virus that quickly gave username and access rights to 90 users on the network Within three weeks the bill on IT forensics and legal assistance mdash just to figure out what happened mdash has tallied into the six figures Seek resources on the appropriate use of email and communicate this to your staff

Social media great outreach tool great threat to information securityChurches are increasingly using social media in creative ways to

connect with their members Thatrsquos the good news However churches need to make sure that social media policies are

implemented that donrsquot allow connections between social media websites and sensitive server data Additionally setting clear expectations on the dos and donrsquots of using social media can help avoid costly claims involving invasion of privacy intellectual property infringement and personal injury

The majority of data breach claims we receive could have been prevented with the most basic levels of due diligence on the front end Not every claim is a sophisticated hack Donrsquot get overwhelmed by the technology of it and understand your churchrsquos best defense can sometimes be good old-fashioned common sense

Steve Robinson is Area President Technology amp Cyber at Risk Placement Services Inc wwwrpsinscom a division of Arthur J Gallagher amp Co and its Religious Practice in Cambridge MD

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 37: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201538 churchexecutivecom

Creative amp ProvenSTRATEGIES

Phase 5 Giving amp Follow-upThe fifth and final phase of a capital campaign is all about a commitment to consistent communication Here Paul Gage explains why this is so critical and how to make sure it happens

You mentioned that during Phase 5 church leaders will focus their communications on a few specific groups those who have made financial commitments and church leadership Explain

Among those who have made pledges we sometimes can segment those people and communicate accordingly For example if 60 percent of the congregation made a financial commitment within that 60 percent might be a very small group of people who made large pledges For this group you might have special meetings or discussions to keep them well-informed of how the ministry and projects are going because theyrsquore making a very significant financial investment in churchrsquos future

Then therersquos church leadership We must keep them fully informed so they can continue to influence the people they lead regarding the positive developments in the church and the ministries that are impacting peoplersquos lives Everyone needs to be a positive voice and the best way to do that is to keep the leaders motivated and well-informed

The third group are those that have made pledges and are regular attenders of the church They also need to be well-informed and involved

As a church leader develops a follow-up communication strategy what components or strategies that work across the board

Words of encouragement When I say that I mean delivering positive information to the congregation especially during worship services This is an ideal time to share updates and good things that are taking place related to the capital campaign

Quarterly financial reports for each individual pledge Sending quarterly status reports keeps everyone informed and up-to-date on their pledge Especially if itrsquos a three-year campaign many people lose sight of where they are in terms of their financial commitment

Video updates A lot of churches show video updates every month during the campaign mdash often during worship services but also on their website and in e-communications One church wersquore working with is doing a $20-million capital campaign which includes expanding its global missions They adopted an orphanage in Haiti They sent their people to help build the facility manage and oversee it They also had people taking video footage and ministering to the kids making them feel loved and welcomed When the church show those videos back home the church familyrsquos hearts are about to explode They just want to continue supporting the ministry

Social media More and more churches are using social media forums to communicate In the modern digital age we try to take advantage of that for consistent communication

You emphasized the importance of offering ldquoon-ramps to givingrdquo throughout the campaign right up and into Phase 5 What do those look like

For multi-year campaigns we recommend having annual commitment and offering weekends Itrsquos a mistake to have one initial pledge and commitment service at the beginning and then hope for the best for the remaining three years That annual commitment weekend brings new people onboard financially

Other onramps can be offered two or three times a year as special offerings and they might be tied directly to a project For an example a church wersquore working with is building a new childrenrsquos wing Its location is where the church parking used to be so they have to add parking spaces We broke down the cost of adding 100 new parking spaces mdash about $1500 each mdash and gave people the opportunity to invest in one or commit to paying for one for 90 days Any creative special gift of offering opportunity we can do is an onramp to giving And we find a lot of people will give to those who maybe didnrsquot otherwise make a pledge to the campaign

Financial seminars and workshops are another onramp In a three-year capital campaign a lot of churches might have one or two of these led by an up-to-date financial or estate planner This is good for people who might want to have a living trust or to establish the church as a beneficiary in their estate

Debt-reduction workshops or seminars are another onramp Especially over the course of a few years this frees up more resources to support Godrsquos work

What percentage of pledges should a church realistically expect to collect by the time Phase 5 concludes

In a two- or three-year campaign most churches will collect 75 percent to 80 percent of whatrsquos pledged To exceed that the things wersquove talked about in this installment are essential consistent communication commitment and offering weekends onramps to giving If a church is good at all these it will greatly benefit the fulfilment of pledges

And as more people come into the church it has greater potential to exceed 85 percent If a church collects 90 percent to 95 percent of whatrsquos pledged itrsquos because it has done a great job in all these areas

mdash Reporting by RaeAnn Slaybaugh

Paul Gage is founder and president of The Gage Group thegagegroupcom in Dallas-Ft Worth TX

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 38: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 39churchexecutivecom

How metal buildings have changed the way we think about lasting church design

By Dan Walker PE

Which building material lasts longest Which will build fastest For churches with hectic event calendars and limited budgets metal buildings provide an alternate solution to expensive and time-consuming construction involving wood stone or brick

Metal buildings have come a long way in the last decade offering stunning architectural treatments that help build a churchrsquos brand and reputation Since a church building is an extension of the church family metal buildings are valuable because they provide the flexibility to adapt to the look feel attitude and direction of each specific congregation

Herersquos how it works bull Your building committee works with an architect or design build professional to define your building needsbull Your architect design-builder partners with a metal building manufacturer to refine your designbull The manufacturer custom-engineers all primary materials for your building structure and assists with procuring all secondary items such as windows faccedilade materials etcbull Your unique custom manufactured materials are delivered to your building sitebull Building construction is typically complete in just a few months

Construction can typically be completed in about 30-percent less time than traditional methods Additionally we have found that insurance costs are consistently lower than wood structures and further expansion can be seamlessly performed as the congregation grows or its building needs change

Steel roofing has a tremendous track record with a life span of many decades low maintenance needs consistent-quality appearance and a powerful ability to withstand hail wind and snow loads Light-colored metal roofing (aka ldquocool roofsrdquo) can also help churches keep energy costs down Darker-colored traditional roof materials mdash such as asphalt mdash build up heat in the sun Cool metal roofing helps keep the interior cooler which reduces the temperature in the building and leads to air-conditioning savings

For the earthChurch communities are known for their compassion mdash not only for

people but also for the natural environment Metal buildings respond to this way of thinking Their longevity for example helps conserve resources After all the longer a building remains functional the fewer resources are required to repair or replace it

Moreover metal buildings are made from recycled materials In fact steel is the most recycled building material available and is 100-percent recyclable At the end of a buildingrsquos life you can take it apart and recycle it and repurpose it for other uses

The environmental responsibility of metal buildings extends to the way they use energy Thatrsquos important given that commercial buildings account for about one-quarter of the energy consumed in the United States The metal building industry has developed time-tested methods for insulating buildings and boosting thermal efficiency so that energy savings can be significant year after year

What churches wantEvery church community has differing needs mdash another reason why

the flexibility of metal buildings is gaining traction Here are some of the items a church building committee might want or need which are all offered by metal buildingsbull Large open areas with no walls or support columns interfering with the layout of sanctuaries gymnasiums dining halls etcbull Expandability by removing a wall and adding to the existing metal building system bull Creative options such as sloped roofs exterior finishes daylighting

At Beacon Baptist Church in Raleigh NC a cost-efficient metal building clad with brick offers a dramatic visual exterior The striking and attractive entry helps build the churchrsquos image as a progressive and dynamic community Inside its column-free structure allows excellent site lines and abundant sanctuary seating

Pho

tos

pro

vid

ed b

y M

etal

Bui

ldin

gs M

anuf

actu

rers

Ass

ocia

tion

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 39: Church Executive July / Aug 2015

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 40: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 41churchexecutivecom

844-333-PEAKwwwpeaksteelbuildingscom

If yoursquore looking to get more space for your growing congregation Peak Steel Buildings can custom-design the building to meet your needs at an affordable price Peakrsquos church buildings are perfect for

bull Worship centersbull Fellowship hallsbull Recreational centersbull Classroomsbull Nursery or preschool roomsbull Administrative offices bull More

Our iron-clad promise to you is that yoursquoll enjoy the beautiful and energy-efficient space your congregation needs to grow Contact the church building experts at Peak Steel today

-Our experience in the metal buildings industry puts us out front in churches and religious centers

Since 1947 ABC has enjoyed growth as dynamic as the metal buildings industry itself A division of

Nucor Corporation ABC manufactures metal building systems that are ideal for churches religious

facilities and family life centers Custom-designed clear-span systems meet all your needs for open

spaces as well as child care lounge food service and more

Metal buildings are a more economical solution for religious centers gyms and other multipurpose

spaces with large clear spans And construction costs are lower when compared to conventional

construction The economical construction process can allow you to invest in additional facilities and

amenities Overall the affordability design exibility and energy ef ciency of metal building systems

make them a very appealing solution for churches and religious facilities

Metal Building Systems from ABCThe Right Choice for Religious Facilities

Design Versatility and Custom Engineering

Faster Design and Erection

The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs

Energy-Ef cient Coatings

Insulated Wall Panels

Accommodates Open Spaces

The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders

Faster Design and Erection Faster Design and Erection

The Sustainability and Recyclability of Steel The Sustainability and Recyclability of Steel

Energy-Ef cient Metal Roo ng Systems Energy-Ef cient Metal Roo ng Systems

Lower Life-Cycle Costs Lower Life-Cycle Costs

Energy-Ef cient Coatings Energy-Ef cient Coatings

Insulated Wall Panels Insulated Wall Panels

Accommodates Open Spaces Accommodates Open Spaces

The Financial Strength of Nucor Corporation The Financial Strength of Nucor Corporation

Experienced Network of Authorized Builders Experienced Network of Authorized Builders

American Buildings CompanyMarketing Information Line8883074338wwwamericanbuildingscom

INNOVATION TECHNOLOGY SOLUTIONS

The Strength of Excellence in Church FacilitiesThe Strength of Excellence in Church Facilities

elements semi-circular and segmental arches colors and textures intriguing options for defining mass space proportion and symmetrybull A facility that stands the test of time (Note Metal buildings constructed in the 1930s are still functioning well today)

Choose wiselyOne very important consideration for any church is to carefully choose

its building manufacturer Be sure to purchase your building only from an IAS AC472-accredited manufacturer a list can be found at wwwiasonlineorg or wwwmbmacom This means your building supplierrsquos processes have been carefully audited and monitored by an independent third party Consequently its engineering ordering designing and fabrication processes are certified to conform to high-quality standards Additionally the building approval process can be expedited because many building code officials can automatically deem AC472-accredited manufacturers as approved fabricators

Plan for successSelecting the way it wants to build is one of the most important

decisions your church will make The other steps will naturally follow from your early choices As you begin to plan your building consider using a design build fast-track approach Through this method your church will typically hire a design-build general contractor with an architect and engineer on staff with experience in designing and constructing this type of facility The process is designed to enhance collaboration and bring together the considerable expertise of a professional team It can eliminate extra steps and condense the time frame for your church

In the end a congregation is best served with a low-risk high-value building solution To this end metal buildings offer a documented 50-plus-year performance record are resistant to mold mildew and termites incorporate coated steel which enhances the building life cycle and provide well-documented levels of fire resistance

Dan Walker PE is the assistant general manager of the Metal Building Manufacturers Association wwwmbmacom and a registered professional engineer

To learn more about using a metal building for your next church project you can

bull EXPLORE a gallery of church projects at wwwmbmacomproject_Religiousasp

bull VIEW an introductory short video about metal buildings at wwwyoutubecomwatchv=99nbe4ry2TM

bull CONTACT MBMA-member manufacturing firms to locate qualified builders in your area and to view their portfolios of religious facilities httpmbmacomSystem_Membersasp

The First Baptist Church Covington Recreation and Outreach Center in Covington LA reflects the playful engaging atmosphere that helps draw the community into its doors

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 41: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201542 churchexecutivecom

Why a church cafeacute

By Jim Wendt

From fellowship to ministry-supporting revenue potential there are lots of reasons to consider a church cafeacute

To set the stage for this new series our team surveyed dozens of church cafeacute managers as well as the specialty beverage experts at Kerry a global leader in food and beverage products and technologies

Praise the latteIt helps to first understand the cafeacute landscape and marketplace Long gone are the days of simply ordering a cup of coffee Consumers want

greater variety flavors and options than ever before Today latte and frappe menu items far exceed coffee options

People are seeking out healthier alternatives to coffee The increasing variety of formats and flavors in the US market attract younger consumers

More consumers are seeking out coffeehouse treats This trend supports the 165-percent growth in coffeehouse sales from 2008 to 2013 which reached $28 billion in annual sales

Forward-thinking churches have adopted these trends offering everything from coffeehouse drink stands to fully constructed and branded cafeacutes on church premises

Focus on church cafeacute operatorsIn an effort to better understand our church customers we surveyed

dozens of church cafeacute operators Herersquos what we foundbull Nearly one-third (27 percent) of their cafeacutes have been open for two years

or less The rest have been in operation between three and six years bull More than 70 percent serve lattes blended frappes blended ice coffees

coffee and hot teas bull More and more are expanding their beverage offerings to appeal to

consumersrsquo broader tastes 56 percent now serve chai tea lattes and fruit smoothies 50 percent offer iced teas and 27 percent offer lemonades

bull Only 13 percent offer Sunday-only beverage service 69 percent open their cafeacutes in conjunction with other weekly events and activities And 19 percent mdash mostly in larger houses of worship mdash are open every day

Driven by community and fellowshipWe asked church cafeacute operators a critical question Why do you offer

cafeacute-style beverages at your church The vast majority (82 percent) said that creating a pleasant atmosphere for parishioners was very important or critical Additionally encouraging young people to attend was a primary consideration for 93 percent But mdash with a 100-percent response rate mdash the overwhelming motivation was to encourage fellowship and a sense of community

What about planningBeverage product selection topped most respondentsrsquo lists when

planning their church cafeacutes Itrsquos no wonder then that these forward-thinking church cafeacutes offer so many drink options

The old adage ldquolocation location locationrdquo rings true too 81 percent said the cafeacute location was very important or critical to its success Most (75 percent) picked locations where a large number of people could gather and 44 percent chose locations that were previously underused

Additionally 100 percent of respondents were concerned about resources and 94 percent considered costs to run the cafeacute Electricity availability (to operate blenders and other equipment) and proximity to a kitchen or back office area also weighed in

Keeping operational costs in check 93 percent say they use volunteers to man barista stations Others (20 percent) pay support staff Others (7 percent) use existing church staffers to help with the administrative tasks for purchasing and setup

Revenue buildingAccording to our survey the average cost of a specialty drink mdash to

the church mdash ranges from $30 to $175 To the customer specialty drink prices ranged from $3 to $4 so church cafeacutes can generate $125 to $370 per drink This can add up quickly respondents serve 100 to 1000 drinks per week Thatrsquos a monthly revenue increase between $500 and $16000 mdash vital funds for supporting existing ministries or funding new ones

No barista neededWhen asked to rank their selection criteria for specialty beverage

products church cafeacute operators cited flavor and taste as No 1 Food safety concerns (which make recognized brands preferred)

are also very important followed by customer service mdash especially accurate and fast shipping (before-Sunday delivery) and the ease of purchasing online

Preparation weighed in heavily too ldquoMany churches like the lsquojust add waterrsquo approach to making gourmet drinksrdquo explains Levi Andersen Kerryrsquos Beverage Specialist and former coffeehouse owner ldquo[Churches] like beverage mixes from brands like Big Train and DaVinci Gourmet because anyone can learn quickly including church volunteersrdquo

And for Karen Maitoza who represents Summit Christian Church in Sparks NV the types of products she likes to purchase come down to a few key criteria ldquoshelf-stable no refrigeration space neededrdquo

All in a nameCreating a brand name can create some excitement and intrigue while

keeping parishioners coming back Respondents shared some of their own cafeacutesrsquo clever names includingbull Intersection Cafeacute at New Castle Bible Church (Mackinaw IL)bull Crosswalk Cafeacute at Central Church (Collierville TN)bull Grace Cafeacute at Grace Christian Church (Sterling Heights MI)

What do they all have in common A focus on fellowship and faith

Whatever you end up naming your cafeacute focus on building a great gathering place where a growing population of drink enthusiasts will want to congregate Select easy-to-make products your volunteers can quickly master And pick diverse products mdash that taste great mdash to keep the fellowship strong

Jim Wendt has more than 20 years of experience in marketing sales and business development He is the eCommerce Marketing Manager at Kerry responsible for digital marketing for Kerryrsquos North American Food and Beverage Brands including Big Train wwwbigtraincom DaVinci Gourmet wwwdavincigourmetcom Oregon Chai wwworegonchaicomGoldendipt (griddle baked goods batters and coatings products) and Golden Ladle (soups and culinary sauces)

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 42: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 43churchexecutivecom

Streaming Made Simple

Not streaming yet3 excellent reasons to get startedBy Andrew Ng

ldquoStreamingrdquo mdash the constant flow of digital media across the Web mdash has become a key form of communication to audiences and viewers around the world Itrsquos a rapidly growing field which Teradek aims to democratize mdash not only for professionals but also for everyday people hellip especially church leaders Herersquos why streaming makes so much sense in houses of worship

1 Itrsquos cost-effectivePerhaps the best reason to consider streaming is stewardship mdash namely

its low-cost barrier to entry Because this technology has stemmed from the television music and sports industries a vast infrastructure of economical solutions already exists

Whereas traditional broadcasting in houses of worship usually requires a large budget for equipment the production team and more streaming runs on cost-effective platforms and technologies Many of the companies working to make streaming more affordable (Teradek included) have roots in traditional broadcast and high-end production As such quality and reliability of the technology is at the forefront as is a focus on affordability and mdash hugely important mdash simplicity

2 Itrsquos not as complicated as it sounds hellip and yoursquore not going it alone

For pastors who are unfamiliar with live streaming the best thing they can do is surround themselves with people and companies who are Fortunately many companies like Teradek are invested in making live streaming more affordable and accessible

For comparisonrsquos sake letrsquos look at the three main technology components required for traditional broadcasting transmission connectivity (usually satellite connection) capturing tools (cameras and additional content) and transmission tools mdash the hardware and products that actually send the capturing tools to the final destination Each of these key components can be scaled to suit a live streaming format

Transmission connectivity Connectivity essentially determines the stability and quality of any broadcast or live stream In the traditional broadcast world connectivity is typically achieved via satellite connections So when you see a local news van driving around with a large dish antenna at the top of the vehicle theyrsquore using a satellite to make that connection This is a very stable mdash yet considerably expensive mdash means of transmitting data and video

For the everyday live streamer (including a house of worship) connectivity can be achieved using a business-grade and even consumer-level internet connection from a local service provider And because internet is already being provided to businesses and residential locations itrsquos a technology that already has a reliable infrastructure and support

Recently cellular connectivity has hit the radar as well Amazingly the same connection that a personal cell phones uses is now able to provide the amount of bandwidth needed for live streaming These speeds are most commonly identified by carriers advertising as LTE 4G and 3G to name a few Cellular connectivity is popular because itrsquos basically available anywhere you can make a phone call So for portability and remote live streaming (retreats or mission trips for example) this is an excellent solution that Teradek supports

Capturing tools Cameras come in all shapes and sizes Features are virtually endless mdash as are price points In the past 10 years however costs for great cameras have really come down making them much more accessible

All Teradekrsquos products have been created with this availability in mind Regardless of the Teradek streaming device you choose itrsquos designed to work with virtually all cameras with video output of which the two most popular connections are HDMI and HD-SDI

Transmission tools Whether your church is doing traditional broadcasting or live streaming the workflows call for an encoder This piece of technology takes the audio and video and uses the transmission connectivity to produce a product for an audience Encoders receive the full-quality video signal from cameras and in real-time convert the video to a format thatrsquos able to send over the transmission connectivity

Like most of the other key elements in the workflow these devices are specialized and produced for professionals in demanding environments

Providing a solution to this component in the workflow is Teradekrsquos specialty The quality of real-time conversion and encoding comes from the highest level of traditional broadcasting itrsquos just packaged in products that are more affordable mdash and easier to use mdash for everyday organizations

3 Its reach is virtually limitless mdash and immediateRight now the Internet is able to reach virtually anybody anywhere The

same canrsquot be said of traditional broadcasts This far-reaching immediacy is one of the best reasons for church leaders to consider streaming

Whether itrsquos communicating to church members who canrsquot make it to an event or spreading the Word to audiences around the world streaming is an incredibly powerful vehicle for communication expansion and expression

Many houses of worship that are already streaming consider community a top priority For them the ability to constantly share and document events has proven essential in developing and maintaining strong communities

Now that streaming has become more widely available mdash and at lower costs mdash church leaders can harness this technology and free themselves up to focus on what they truly love ministry

Andrew Ng is Marketing Manager at Teradek in Irvine CA wwwteradekcom

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 43: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201544 churchexecutivecom

If this is the first time your church is purchasing insurance then you might be unfamiliar with all the insurance jargon making it difficult to understand what yoursquore about to buy and what insurance protection you will get for the money Conversely even if yoursquove heard several of the insurance terms and conditions used in general conversation you might not fully appreciate what they mean in the context of your policy when itrsquos called upon to reimburse your church for a loss

The terms and conditions of an insurance policy provide all the details of your churchrsquos coverage Insurance policies can be lengthy and use complex language thatrsquos familiar to insurance companies and agents mdash but not easily understood by policyholders Unique policy language is often used as a means for insurance companies to communicate all the details of the coverage being offered in as concise and readable fashion as possible

There are several key sections that you should know and understand well before agreeing to and accepting an insurance policy

Whatrsquos covered The insuring agreement and exclusionsMost likely you and your agent have discussed numerous coverage

options for your church price plans and hopefully your duties and responsibilities as a church policyholder The next step is to carefully read the policy to ensure that you understand exactly whatrsquos covered and excluded

The ldquoinsuring agreementrdquo typically defines whatrsquos covered under a policy and often defines certain key words used in a policy The ldquoexclusionsrdquo describe whatrsquos not covered under the policy and itrsquos important to understand both what is and is not covered in the standard form before you buy insurance

Often there is additional coverage or endorsements that a church can purchase to help better protect itself and reduce the types of loss excluded under a policy Since insurance policies are fairly standard and the language of those policies is often approved by the state insurance department where your church is located amendments to policy forms are typically made by using similarly pre-approved endorsements An endorsement is ldquoa written document attached to an insurance policy that modifies the policy by changing the coverage afforded under the policyrdquo Endorsements can add or remove coverage and understanding how the endorsements to your policy operate is critically important to understanding your churchrsquos insurance protection

Common insurance termsMore often than not there will be terms within an insurance policy

that you might be familiar with but the meanings of those terms within the insurance policy might be slightly different Itrsquos important to note that most insurance policies before being approved must pass a readability test This test is designed to ensure that a policy is easy to read and easily understood However not all policy provisions are uniform and knowing the differences in language is critical

Following are several terms commonly found in church insurance policies

Deductible mdash An amount of loss (money) that the insured church must pay before the insurance company begins to make payments Example Your churchrsquos insurance deductible is $500 and the church has just been hit by a tornado causing $2000 worth of damage The church would first pay $500 and the insurance company would then pay the remaining balance of $1500

Coinsurance mdash In property insurance a coinsurance provision requires that the policyholder carry insurance equal to a specified percentage of the value of property to receive full payment on a loss If the amount of insurance limit acquired is less than the required amount then the policyholder pays a larger percentage of the loss for being underinsured This is often referred to as the ldquocoinsurance penaltyrdquo

Claim mdash A request made by the church for payment of the benefits provided by the policy This is a formal request or application thatrsquos reported directly to the insurance company The claim is then reviewed by the insurance company to determine if the loss is covered by the policy and if covered the claim is then paid subject to any deductibles or coinsurance being applied

Insured Value mdash The maximum amount an insurance company will pay if an insured asset is deemed a total loss The assetrsquos insured value can either be its replacement cost or its market value depending on the provisions of the insurance policy

Liability Insurance mdash Protects the church from the risks imposed by lawsuits and similar third-party claims typically bodily injury claims (for example slips and falls) in the event that the church is sued by others

Reading the language of your insurance policy can be tedious and sometimes frustrating However understanding what your church is buying mdash and the financial protection afforded mdash will better help you to prepare for the unexpected

Reading and understanding your policy will confirm the insurance limits who and what is insured and reduce the risk that you and the congregation will be unpleasantly surprised when disaster strikes

Andy Noga is Senior Vice President General Counsel and Corporate Secretary for GuideOne Insurance in West Des Moines IA wwwguideonecom Noga is responsible for overseeing GuideOnersquos Legal Subrogation and Special Investigation Unit (SIU) Departments Footnotes were omitted

INSURANCE ESSENTIALS

Learn the language

By Andy Noga

You have just met with your insurance agent to decide what type and amount of insurance coverage will best meet your churchrsquos needs But before you make a decision itrsquos important to read and understand the terms and conditions of the policy being offered

How to read and understand your church insurance policy

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 44: Church Executive July / Aug 2015

July August 2015 bull CHURCH EXECUTIVE 45churchexecutivecom

CHURCH FACILITY STEWARDSHIP

Facility Management vs MaintenanceBy Tim Cool

Over the past 30-plus years I have met with dozens of church business administrators executive pastors operations pastors directors and facility personnel I have observed their roles job descriptions budget means and methods As I have evaluated these experiences I believe there to be a significant discrepancy between facilities management and facilities maintenance

For many people this might sound like a matter of semantics but I think itrsquos much much deeper than two ldquowordsrdquo that some would consider synonyms In fact I believe that many in leadership roles actually confuse the words and think they have staffed for one when in actuality they have staffed for the other

Let me describe what Irsquove witnessed and then you decide if there is or isnrsquot a difference

Not simply semanticsFirst letrsquos explore how dictionarycom defines these two words

man-age-ment1) The act or manner of managing handling direction or control2) Skill in managing executive ability3) The person or persons controlling and directing the affairs of a business institution etc

main-te-nance 1) The act of maintaining2) The state of being maintained3) Care or upkeep as of machinery or property

As Irsquove studied these definitions mdash and others mdash I see a few attributes that clearly set the terms apart

1 Management appears to define the act of being proactivemdashdeveloping a way to maintain the status quo or just keeping things running operating

2 Management requires a skill to lead and direct activities of an organization or team Itrsquos focused on the care repair and or upkeep of something which might be seen as reactive

There has been much discussion and many books written about the difference between management and leadership From a business perspective I understand the differences However in this instance I would suggest that facility management is more congruent with leadership than facility maintenance In fact if the industry would allow I would change the name to ldquofacility stewardshiprdquo and those entrusted with these responsibilities would be ldquofacility leadersrdquo hellip but I rarely get my way

MANAGEMENT MAINTENANCE

Proactive Reactive

Preventive Corrective

Lead React

Plan Respond

Systematic Scramble

Save over the long term Spend as needed

Increase life cycle Band-aid fix

What words could be used to describe management versus maintenance Below are the word associations I suggest

In many secular markets the term ldquofacility managementrdquo is often interchangeable with ldquoasset managementrdquo The church world however rarely envisions facilities as assets In secular markets facilities are usually an appreciable asset with depreciable tax benefits For a church mdash a 501(c)3 mdash the buildings it builds and or buys arenrsquot typically appreciable assets (although Irsquom seeing a shift in this line of thinking) In fact many (if not most) church facilities are more of a liability from a value proposition as theyrsquore single-purpose structures built to commercial construction standards located in non-commercial settings As such they have a decreasing real estate value and many church leaders donrsquot consider them assets but rather a means to an end

Generally defined asset management (facility management) is a strategically focused approach to making meaningful decisions related to the development use maintenance repair rehabilitation and preservation of an organizationrsquos infrastructure mdash buildings grounds systems applications and so on

Did you catch a critical part of that explanation Did you see the other ldquomrdquo word maintenance Management mdash whether of assets or facilities mdash encompasses maintenance Maintenance is not synonymous with management management has a subset of maintenance These are two very different skill sets and actionable items

As you examine your facility stewardship personnel (and systems) what role do you really have on your team Remember if yoursquore the church administrator or executive pastor and you have a facility maintenance person yoursquore the de facto facility manager

Just one more title to add to your already lengthy list

Tim Cool TLCool is founder of Cool Solutions Group and has assisted nearly 400 US churches (equating to more than 4 million square feet) with their facility needs He has collaborated with churches in the areas of facility needs analysis design coordination pre-construction and construction management as well as life cycle planning facility management Cool Solutions Group is also the developer of eSPACE software products including Event Scheduler Work Order Management and HVAC integrationCool has written three books Successful Master Planning More Than Pretty Pictures Why Church Buildings Matter The Story of Your Space and Church Locality which is co-written by Jim Tomberlin as well as a manual series entitled ldquoIntentional Churchrdquo

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 45: Church Executive July / Aug 2015

CHURCH EXECUTIVE bull July August 201546 churchexecutivecom

NEVER AGAIN

POLICIES AND PARAMETERSHow to protect your church before tragedy strikes

By Crispin Ketelhut

A church decided to hire a coach from the congregation for its intramural sports leaguersquos youth softball team It conducted an extensive screening process with professional background checks an application process reference checks and two face-to-face panel interviews

Once hired the coach was provided with an unmonitored smart phone and left to conduct his coaching and communications as he saw fit Since his position description encouraged him to use social media to reach out to youth he immediately began to ldquofriendrdquo the congregationrsquos teens using his personal social media accounts

A year after he was hired Lena one of the 15-year-old girls on the softball team was hospitalized for attempted suicide Her mother reviewed Lenarsquos cell phone and found dozens of ldquosextsrdquo and naked images sent between Lena and the coach She also discovered cyber-harassment from the coach via private messages on Lenarsquos social media accounts threatening that hersquod anonymously publish Lenarsquos nude photos for the whole church to see Lenarsquos suicide attempt was an extreme coping response to the cyber-harassment and bullying from the coach

Eventually Lenarsquos mother sued the church for negligence stating it was responsible and subsequently negligent in monitoring its employee and his technology devices mdash and that Lenarsquos physical psychological and emotional trauma was entirely preventable

Didnrsquot the church do everything possible to prevent the possibility of risk

Imagine a well-cared for impenetrable fence designed to keep vermin out of a prosperous highly visited vineyard mdash an excellent way to ensure protection from pests Now envision a gatehouse attached to the fence where guests must go through access-control procedures However once inside near the fruit there arenrsquot any rules to stipulate proper behavior

Comparably it wasnrsquot what occurred during the hiring process that put the children and church at risk it was what didnrsquot occur after Even though prior due diligence was performed rules were never established prescribing conduct and policies werenrsquot written mdash nor were acknowledgement receipts signed and kept on file The coach had sole unfettered access to the youth via the Internet in intrinsically private electronic communications without oversight or monitoring

What should the church have done To protect not only the youth within their care but also its reputation

and financial assets the church should also have established the following policies including but not limited tobull A written policy with definitions and parameters to foster accountability outline specific behavior delineate ministry timeframes etc for each method of communication including all social networking sites applicationsbull Safe-environment training Employees volunteers must be held to the same standard with training on the reality of abuse appropriate behavior

expectations warning signs and communicating concerns This helps the church take preventative measures in reducing the instances of risk and also be proactive in addressing a problembull Checks and balances Every social media account representing a church ministry needs monitoring to include oversight from multiple unrelated adults with password access who regularly review messages and content Under no circumstances should private accounts be used for ministry purposes and no adult should ldquofriendrdquo or contact individual students from a personal accountbull Permission slips denote what forms of communication are preferred by the parents when communicating with their children

Hard lesson learnedChurches canrsquot always prevent bad situations But we can at least create

a safer environment where ultimately risk is lessened because acceptable behavior and expectations are clearly stated and therersquos less opportunity for grooming bad actions to occur And if they do occur we know how to respond because of safe-environment training

As representatives of church communities we have a responsibility to protect the vulnerable among us before we can foster ministry Creating safe environment policies mdash and following up on them mdash is an important step in risk control Itrsquos a whole lot easier to prevent issues than to have to deal with violations and terrible consequences once they occur

Donrsquot learn this the hard way protect your church and congregation before tragedy strikes

Crispin Ketelhut is the national Associate Director of the VIRTUS Programs NCS Risk Services LLC The VIRTUS Programs are highly recognized in providing educational materials training for the prevention of child abuse and risk management For training options and sample policies visit wwwvirtusorg

ldquo[I]t wasnrsquot what occurred during the hiring process that put the

children and church at risk it was what didnrsquot occur afterrdquo

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K

Page 46: Church Executive July / Aug 2015

echurchgivingcomsummer-church

When happens giving doesnrsquot haveto change

70 of Pushpay churches saw an increase in their giving last summer

C

M

Y

CM

MY

CY

CMY

K