- Cc cu chuyn c chn l nhng cu chuyndn gian, truyn thuyt v nhng cu chuyn c tchdiu k.

- Mi chuyn u th hin nhng bi hc susc v cuc sng, tnh cm, gia nh, bn b.

- Nhn vt i din cho nhn hng s gii thiu cuchuyn khi bt u v truyn ti thng ip vophn kt. Nhn vt ny s c v bng hot hnh3D. Ton b hnh nh cu chuyn s v hot hnh 2D.

i tng: i tng rng nhng c bit l cc b t 4-14t.

Thi lng chng trnh: 7 pht/ 1 tp.

Mt pht sng: Mi tun mt tp mi, pht chnh vo th 7 vo pht li vo ch nht.

- Truyn ti thng ip v nhng iuhay l phi trong cuc sng, gip tr cnhn thc v hnh s ng n.

- Gio dc o c cho tr nhng khng khkhan cng nhc.

- Mt chng trnh, nh nhng , hp dn trcgi b i ng.

Link tham kho : https://www.youtube.com/watch?v=T-L-POAeNVk

1. CHI PH TI TR PHIM HOT HNH "CHUYN K B NGHE"

STT Quyn li xc nhn Thi lng tng Khung giS

lng/ngy

Sngy

Thi lng

Tng SL n gi

Thnh tin Gim gi

Thnh tinTrc

GG/show Sau GG

1Trailer gii thiu mi cu chuyn: 5 ln / 1 ngy (3 ngy / 1 tun)

1' -> 1'30" 07h00 - 21h00 5 3 5s 15 2,700,000 40,500,000 40% 24,300,000

2Pannel 5s "hn hnh ti tr b phim ny"

5s Sau chuyn mc 1 1 5s 1 2,700,000 2,700,000 40% 1,620,000

3 TVC 30s 30s 21h00 - 21h05 1 1 30s 1 21,000,000 21,000,000 40% 12,600,000

4

V nhn vt nhn hng lm MC dn dt v kt thc cu chuyn (v 3D)

1 - 2 pht 21h00 - 21h06 1 1 1 15,000,000 15,000,000 0% 15,000,000

Chi ph 1 tp phim 79,200,000 53,520,000

Tng chi ph cho 1 thng (04 tp) 316,800,000 214,080,000Tng chi ph cho 8 thng (t thng 5 - 12/2015) (35 s) 2,772,000,000 1,873,200,000

Tng chi ph ti tr cho 35 tp 805,000,000ROI 232.70%

Hnh nh sn phm s l MC dn dt cu chuyn

Trailer cu chuyn 5 ln/1 ngy (3 ngy/1 tun)

Panner 5s hn hnh ti tr chng trnh ny sau chngtrnh

Qung co TVC 30s

HCM & tnh ln cn

Min Bc

Min Trung & Ty Nguyn

Min Ty

64%

14%

12%

11%

SaoTV ph sng hn 43/64 tnh thnh. TP. HCM : 64% Min Bc : 12% Min Trung - Ty Nguyn : 14% Min Ty : 11%

STT TNH/THNH PH S KHCH HNG T L %

ITp. HCM v cc tnh lncn

1.245.704 64%

1 Tp. H Ch Minh 1.021.212 2 B Ra - Vng Tu 101.418 3 Long An 33.276 4 Ty Ninh 36.574 5 ng Nai 25.280 6 Bnh Dng 16.265 7 Bnh Phc 11.679

II Khu vc min Bc 230.924 12%

8 H Ni 72.010 9 H Nam 8.621 10 Nam nh 45.983 11 Ph Th 7.894 12 Sn La 11.634 13 Yn Bi 10.568 14 Hi Phng 14.237 15 Bc Ninh 10.405 16 Hng Yn 3.526 17 Hi Dng 9.719 18 Qung Ninh 36.327

IIIKhu vc min Trung vTy Nguyn

270.517 14%

19 Nng 66.229 20 Kon Tum 11.496 21 Qung Ngi 14.403 22 Qung Bnh 11.917 23 Tha Thin Hu 4.216 24 Gia Lai 28.884 25 Ph Yn 17.282 26 c Lc 2.153 27 Bnh nh 67.631 28 Qung Nam 3.500 29 Ninh Thun 1.053 30 Khnh Ha 40.216 31 Bnh Thun 1.537 IV Cc tnh min Ty 207.233 11%32 Cn Th 57.240 33 Vnh Long 13.567 34 Bn Tre 10.887 35 Tr Vinh 9.850 36 ng Thp 17.768 37 Hu Giang 3.256 38 Kin Giang 35.115 39 An Giang 30.256 40 Tin Giang 3.250 41 Sc Trng 2.643 42 C Mau 20.266 43 Bc Liu 3.135

TNG CNG 2015 1.954.375 100%

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SCTV1 SCTV7 SCTV9 SCTV11

SCTV12 SCTV14 SCTV (Star) SCTV13

SCTV15 SCTV16 SCTV3-SAO TV

Source: TNS Media Viet nam TV Audience Measurement December,2014

- th bin ng Rtg% trong cc khung gi 30 pht trong ngy- Nhm kh gi: P 4 14 year old - Th trng TP. HCM

- th bin ng Rtg% trong cc khung gi 30 pht trong ngy- Nhm khn gi: Fe 25 45 year old - Th trng TP. HCM

- th bin ng Rtg% trong cc khung gi 30 pht trong ngy- Nhm khn gi: Fe 4 14 year old - Th trng Cn Th

- th bin ng Rtg% trong cc khung gi 30 pht trong ngy- Nhm khn gi: Fe 25 45 year old - Th trng Cn Th

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