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    CIAG

    LSIS resource Module 1: Introduction to career

    development.

    Overview

    In this module you can find out more about career development, roles in career

    development and how your contribution fits in. You will have the opportunity to think

    about its scope and value and do a short activity to help you assess the career learning

    and development needs of your learners. The diagnostic activity in this module can

    also help you plan your route through the rest of the resource.

    To help your understanding, we have provided a glossary of terms for your reference

    throughout, which is located at the top right of your screen.

    elect !ne"t! to continue.

    Terminology

    Throughout this resource, the following terms are used#

    $roviders is used as a generic term for all types of providers in the learning and skills

    sector, including# further education %&'( colleges, si"th form, work)based learning

    %*+(, adult and community learning %AC(, offender learning, and specialistcolleges.

    earners refers to adults and young people who are receiving education or training

    from the above provider types.

    Governors is used as a generic term for governors in &' colleges, directors and

    trustees in other organisations.

    -ow choose another unit title from the list at the top of the screen

    Aims and Objectives o t!is Module

    Aims

    To develop understanding of staff roles and responsibilities in relation to career

    development.

    To provide you with working definitions of career, career development and other

    useful terms.

    To enable you to plan how to use this resource.

    b/ectives

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    +y the end of this module, you will be able to#

    define the meanings of !career!, !career patterns! and career development terminology

    identify benefits of career development to your learners

    outline roles0responsibilities of staff in making career development effective in a

    range of settingse"plain the importance of self)assessment for 1uality improvement in career

    development

    identify a range of sources for further information and select a resource route to meet

    your needs.

    "!at is #areer development$

    ne of the first things that you need to do is make sense of what career development

    is and why it is important for your learners and organisation.

    Career development in the learning and skills sector helps learners to release their

    potential by#

    ensuring placement on correct programmes

    raising aspirations and developing self)awareness

    addressing barriers to social mobility, inclusion, diversity and e1uality

    supporting them on programme to reach their learning goals

    increasing their employability

    facilitating ne"t steps and progression

    improving their ability to manage their career and pathway throughout life

    recognising strengths and development needs.

    T!e beneits o !ig!%&uality career development

    Activity# Think about the benefits high)1uality career development has for#

    individuals

    communities

    learning organisations

    business0employers

    the economy.

    pen your online notepad and /ot down two or three benefits for each group, then

    select !ne"t! to see what we think.

    Individuals

    Through high-quality career development, Individuals may be able to obtain their

    dream jobs.

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    If so, these individuals will be able to achieve the highest goal possible, which is, self-

    actualization in their lives through work and hobbies, they will also be able to make

    great gains in self-esteem, they will be able to provide for their families, friends and

    wider communities, and enhance their status within these organisations.

    ven if high-quality career development does not translate into a dream job, it ishighly likely that it will translate into a better job than one would normally have

    without such high-quality career development.

    This means that Individuals can use the resources they gain from work to gain or

    increase the security they have for themselves and their families ! and they can

    provide the basic physiological needs for themselves, families and friends. This

    definitely translates into a better standard of living.

    Communities

    The more individuals within a community that have access to high-quality career

    development, the more role models there will be within that community. "ince high-

    quality career development, also translates into better jobs than the norm, individuals

    will have a better standard of living in that community than in others without access

    to the same or similar high-quality career development.

    # community with a higher standard of living attracts businesses, and with businesses

    more work and wealth is created, in a virtuous cycle. $onversely, a community with a

    low standard of living drives businesses away, creating joblessness and poverty ! a

    vicious cycle.

    # community with a low standard of living only attracts businesses with low priced

    goods and services, and therefore a low profit margin ! thereby creating low wage

    jobs.

    # community which has a higher standard of living attracts higher ta%es, therefore it

    can demand a higher standard of amenities and a wider range of amenities than a

    community with a lower standard of living, which can only demand whatever it is

    given, at whatever standard of quality it is given. # community with a lower standard

    of living has little or no bargaining power when dealing with central or local

    authority.

    Learning organisations

    &earning organisations which are staffed by individuals who have benefitted from

    access to high-quality career development usually end up providing high-quality

    career development for their learners.

    Those learning organisations end up being recognised quite quickly as being centres

    of high-quality career development, and attract highly motivated learners as well as

    funding and support from government and the private sector.

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    # learning organisation which delivers high-quality career development courses,

    soon becomes an e%cellent reference on its own cognisance for its alma mater, who at

    some point may be in a position to help the learning organisation in various ways !

    such as providing internships, scholarships, financial and material assistance,

    mentoring etc.

    Businesses/Employers

    'usinesses which are staffed by individuals who have benefitted from access to high-

    quality career development, usually end up being at the top, or the best in their field,

    able to command higher prices for their goods and services and e%pertise ! which

    translates into higher profit margins than businesses without staff with access to

    high-quality career development. $onsequently, these businesses can afford to pay

    the higher wages needed to retain the services of staff who have benefitted from high-

    quality career development.

    These businesses are much more robust, able to access a variety of difficult markets,

    because of the skills, confidence and motivation of their staff. #s a result, they will be

    more recession-proof.

    The Economy

    The economy relies heavily on the circulation of money through business activity, and

    the ta%ing of that business activity as well as the interest paid on the money borrowed

    to circulate in the economy.

    #n economy in which there is a large proportion of individuals who have benefitted

    from high-quality career development will be a healthy economy because of the sheer

    volume of business the businesses employing these individuals will do each year ! in

    a boom, rising revenues raised from corporation, income and sales ta%es will be able

    to help the government meet its obligations to its citizens of the country. In addition,

    the profits made from interest charged on the circulation of money during a boom can

    be reserved as a surplus, which can be used to support the economy whenever there is

    a downturn.

    #n economy which is healthy and booming will be able to attract foreign investment

    because of the profits to be made in it. It also encourages entrepreneurship.

    In contrast, an economy with low wages, low volume of sales(business will generate

    low levels of ta%es and profits from interest charged on money borrowed to circulate

    in the economy. These features will be the same for an economy in recession or

    depression. In these economies, foreign investment will fall dramatically or disappear

    completely. In addition, individuals with the skills gained from high-quality career

    development courses will emigrate and go elsewhere, where there are the jobs and

    the pay commensurate to their skills.

    Answers or T!e beneits o !ig!%&uality career development

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    Individuals

    2aised aspirations and confidence

    Increased motivation

    Awareness of real opportunities

    3nderstanding or relationship between own skills and labour market needs

    Improved labour management skills

    Improved ability to progress successfully between key transition points

    Improved financial literacy

    Improved entrepreneurship skills

    #ommunities

    Increased participation0contribution

    ess dissatisfaction

    4ore community cohesion

    2educed crime and anti)social behaviour

    4ore positive and creative communities

    +etter mental and physical health

    2educed demand on community services

    2educed number of Young people as -''T

    Learning organisations

    Improved motivation

    Increased attainment

    +etter retention and completion of learning programmes

    ustainability

    'usinesses()mployers

    4ore motivated and engaged workforce

    Greater sense of corporate responsibility

    taff committed to training

    +etter skilled staff

    4ore creative staff

    Increased productivity0competitiveness

    Improved recruitment0retention and succession planning

    ustainability

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    T!e )conomy

    2educed staff turnover

    4a"imising and capitalising on talent5igher production and increased G6$

    Agile, mobile and fle"ible workforce

    Increased entrepreneurship

    4ore social enterprise

    Active retirement 7 dynamic Third Age

    2educed social welfare cost

    everaged diversity

    Society

    5elping individuals contribute to the well)being of others

    $romoting e1uality, diversity and inclusion

    Improving social mobility

    Giving people a stake in society

    upporting 8at risk9 individuals and groups

    "!at does *#areer+ mean to your learners$

    There is considerable debate over the definition of careers. 5ere are two definitions#

    A career can be seen as !the evolving se1uence of a person!s work e"periences over

    time! %Arthur, 5all and awrence, :;>>(.

    "!ic! do you preer$ #an you t!in, o a better deinition$

    Activity# n the ne"t screen is a word cloud, which shows common metaphors that

    people use to describe careers. 5over over a word to find out more about the ideas

    underpinning this way of thinking about careers.

    *hich of these ways of thinking about careers do you find helpful ) and why? elect

    !ne"t! to see the word cloud.

    Action

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    This is about the idea of self)help and self)determination and taking responsibility for

    managing your own career. Action re1uires deliberate planning but also enterprise and

    actively seeking out opportunities. *ithout action, learners feel helpless and that they

    can!t overcome obstacles such as high unemployment, blemishes in their personal

    histories %e.g. a prison sentence(, health problems and even discrimination by

    employers.

    #ompetition

    Associated with winning, being successful and the achievement of goals. As you are

    likely to face competition when you apply for a /ob or during your career so too will

    learners. Common metaphors for this include climbing to the top of a ladder or

    mountain but not everybody finds this association helpful. earners may be more

    interested in collaborating with a team to see the other side of the mountain, rather

    than aiming for the summit solo@

    #ycles

    ur lives pass through different stages or cycles and as we mature and grow older, our

    roles, career needs and priorities change.

    -it

    ometimes described as !round peg in round hole! thinking. If you know your skills,

    values and interests you will find it easier to match yourself to opportunities. Your

    learners may have access to a computer program that can do the matching for them.

    +ear in mind that some learners will make decisions based on e"trinsic rewards of

    work, such as status, money, pressure from families and the state of the labour market.

    rowt!

    This associates careers with personal and professional development ) improving

    prospects and unlocking further potential. It can also be about finding a !calling! or

    vocation, so there is a link with the idea of a career as a /ourney. Growth isfundamentally about self)actualisation ) becoming everything that you can possibly

    become.

    In!eritance

    ur genetic inheritance apart, careers can be strongly influenced by family work

    heritage %traceable in many surnames( or by an e"isting family business. *e also get

    our reserves of social and cultural capital from our families, which have a strong

    influence on our choices and chances.

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    /ourney

    A career can be depicted as a /ourney towards a certain or uncertain destination,

    sometimes following your dreams. The mode of transport we visualise on our /ourney

    %on foot, in a car, on a boat( reveals the e"perience we!ve had %bumpy, smooth or out

    of control(.

    0etwor,s

    Careers are not /ust about individual effort. The infrastructure of support around you

    makes a big difference to your ability to make progress in life. This includes social

    relationships such as family and friends, as well as business contacts and networks

    that you can call on. -epotism is the uncomfortable side of this phenomenon, where

    an individual secures an unfair advantage from their contacts.

    esources

    *e can look at developing our resources, such as e"pertise and e"perience, to help

    enable us to have the career we want. rganisations sometimes look at individuals in

    the same way and offer careers based on developing them into specialist areas as

    human resources.

    Story

    !Career as story! is the theory that knowing who we are and what we have done with

    our lives can help us make sense of our evolving e"periences of work in a personal

    story or narrative. -otice how we tell different versions of our story to different

    people including ourselves. ometimes, one of the best ways of motivating and

    building the confidence of learners is by helping them to improve their own story.

    "!at does *#areer+ mean to you and your learners$

    Comments on the activity

    This activity is based on err Inkson!s 3nderstanding Careers# The metaphors of

    working lives %age, =>>B(, which can be found under !2elated resources!.

    http#00www.uk.sagepub.com0books0+ook==:==DtabviewEgoogle

    Inkson recognises that using multiple metaphors enriches our understanding of

    careers. It is possible for someone to have a way of thinking about careers that does

    not fit into any of the above categories.

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    This task should make you aware that your learners may have very different

    understandings of what career really means to them. You might find it useful to use

    this task with your learners to help them clarify their own thinking about careers.

    3nderstanding Career $atterns

    The pattern of each person!s career is uni1ue. *e can identify four main patterns#

    single)track i.e. making progress in an industry or profession

    serial i.e. moving from one sector to another

    lifestyle i.e. aiming for a work)life balance

    portfolio i.e. /uggling different /obs at the same time

    You may find it useful to refer to +arrie 5opson!s paper&rom vocational guidance to

    professional careers which you can find in the 2elated resources.

    If you would like to e"plore your own career development, you may like to access the

    free I online learning resource !haping my future!. It is available on the I

    eadership learning environment. You can find the link in the !2elated resources!.

    F:. *hat pattern has your career taken so far?

    ingle)track?

    erial?

    ifestyle?

    $ortfolio?

    6oes it fit into one or more of the above patterns? 2ecord your thoughts.

    4y career pattern is serial.

    F=. Can you think of someone whose pattern is very different from yours? *hat are

    the biggest differences? 2ecord your thoughts.

    F. 5ow could a knowledge of Career patterns benefit your learners? 2ecord your

    thoughts.

    Comments on Activity

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    Fuestion : relates to that human need to want to find patterns in our lives. ome

    people!s careers have followed different career patterns at different stages of their

    lives as a result of their own changing circumstances as well as in response to

    changing labour market opportunities.

    $eople make different career choices, often based on their personal values. Fuestion =

    aims to help you recognise and respond positively to learners in your groups whose

    career preferences might be very different to your own.

    The purpose of 1uestion is to make you aware that career development is about

    giving learners publicly)understood ideas and concepts that they can use to e"plain

    their needs, interests, values, etc. to the people around them who give them support.

    You can usefully discuss the availability and the pluses and minuses of these different

    careers patterns with your learners.

    Career development and your Career transitions

    $eople often need most help with their career development at times of transition in

    their lives. You can use this activity to reflect on your previous career transitions and

    to help you with your current and future ones.

    Activity# 3sing the career development timeline sheet, think about your own career

    and record key transitions e.g. age =H 7 left my /ob and took a year out to go

    travelling. If you can, work with a partner and discuss the prompt 1uestions together.

    *hen you have recorded your transitions, consider#

    *hat career development support did you receive at the time, and from whom?

    5ow helpful was this?

    *hat career development would have been useful?

    If you are doing this as part of a group, you could also discuss#

    *ho had a good e"perience? *hy was it good?

    *ho had a bad e"perience? *hy was it bad?

    *ho had no interventions at all and how did they cope?

    The idea behind this activity is to use your own e"perience of career development to

    gain insights into your learners9 career development needs and how they can be met.

    Timeline s!eet3sing the career development timeline sheet, think about your own career and record

    key transitions e.g. age =H 7 left my /ob and took a year out to go travelling. If you

    can, work with a partner and discuss the prompt 1uestions together. *hen you have

    recorded your transitions, consider#

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    *hat career development did you receive at the time, and from whom?

    5ow helpful was this?

    *hat career development would have been useful?

    If you are doing this as part of a group, you could also discuss#

    *ho had a good e"perience? *hy was it good?

    *ho had a bad e"perience? *hy was it bad?

    *ho had no interventions at all and how did you cope?

    The idea behind this activity is to use your own e"perience of career development to

    gain insights into your learners9 career development needs and how they can be met.

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    0

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    #areer development needs o your learners

    At different times in our lives we have different career development priorities. Think

    about the career development needs of your learners %or one of your learner groups(.

    &or e"ample, older learners may be re)appraising what they want and their options for

    changing their lives. Those with disabilities or mental health issues may need

    considerable help with work readiness and ad/ustment.

    Activity# The Career development needs survey in this resource will help you assess

    which career development tasks are priorities for your learners. ver the ne"t four

    screens, you will start to think about the needs and priorities of your learners. You

    will then be provided with some feedback.

    elect !ne"t! to begin the survey.

    Career 6evelopment -eeds urvey

    :. If any of the statements below describes an important career development

    need of many or most of your learners, click the button ne"t to it.

    4any or some of my learners are#

    a. an"ious and confused about what they want from their careers.

    b. are ready to investigate suggested /ob ideas but need help to find useful andrelevant sources of information.

    c. Are concerned about making the right decision for them.

    d. 5ave thought about how their career choice will affect important relationships

    in their lives.

    e. -eed to be thinking about their interests and skills and the types of /obs where

    they could make use of them.

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    =. 2epeat the e"ercise with these other statements.

    4any or some of my learners#

    a. need help with thinking about their applications.

    b. are looking to achieve work)life balance.

    c. have unrealistic aspirations and e"pectations.

    d. Are ready to make firm plans and work out the steps to achieve them.

    e. Are thinking about how they will cope in the first days of a new /ob0course.

    . 2epeat the e"ercise with these other statements.

    4any or some of my learners#

    a. need advice with how to compare one /ob0course with another.

    b. lack confidence in their ability to take responsibility for managing their own

    careers and achieving their goals.

    c. are having to think about the financial planning side of things.

    d. Are thinking about how to get on and what training they need now that they

    have decided what they want to do.

    e. Are at the stage of needing help to compare /ob0course opportunities0offers.

    . 2epeat the e"ercise with these other statements.

    4any or some of my learners#

    a. are unaware how to recognise and challenge stereotyped thinking about

    careers and work.

    b. have not yet developed the self)presentation skills they need to make

    successful presentations.

    c. need help to evaluate /ob and course offers

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    d. -eed to be thinking about how they will develop the ethics, values and

    standards that go with the role %employee, student, craft)worker( they have

    chosen.

    e. -eed support to help them challenge and overcome their own stereotypes.

    A-*'2

    Sel%development

    4aturing or self)development is a key dimension of career development. Young

    people, for e"ample, need a level of maturity before they can test the realism of their

    career ideas.

    Young people and adults may suffer from low self)esteem and self)belief that causes

    them to under)aspire and feel helpless. 8*omen returners9, for e"ample, seeking to re)

    enter the labour market after a period of time out to raise a family may feel

    particularly an"ious. Conversely, some individuals can have unrealistic e"pectations.

    This can be an issue for learners with learning difficulties and disabilities.

    earners may still need to clarify and deal with issues relating to personal identity

    %especially how they see themselves in relation to work(. +eing clear about your

    1ualities, skills, interests and values is a pre)condition of effective decision)making

    and choice implementation.

    Matc!ing

    4atching is a short)term process carried out at a point in time and repeated at

    subse1uent decision points. 4atching involves assessing an individual!s preferences

    and strengths and matching them to different kinds of work that might suit them.

    oftware has been developed so that learners can answer a 1uestionnaire and receive a

    list of /ob suggestions based on a range of personality factors.

    The value of this approach is in generating discussion rather than in providing black)

    and)white answers about what the learner should choose. Computer programs are not

    yet sophisticated enough to carry out matching of learners with additional needs such

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    as those with mental health problems, e")offender status or refugee0asylum)seeker

    issues.

    earners may be close to a decision point and need to be using careers and labour

    market information. 4atching is a pre)cursor to effective decision)making, but

    learners may be in a situation where a decision is re1uired, for e"ample, the course is

    coming to an end and you may need to find strategies to help those who are unready

    to make a decision to start0re)enter work.

    Ma,ing c!oices

    4aking career decisions and carrying through these choices is an important and often

    urgent career development task for young people. Career decision points are less

    regular and fre1uent for adults and young adults who have left the formal education

    system, but their occurrence may be unpredictable and severe e.g. redeployment,

    redundancy, retirement and not forgetting promotion@

    earners may be at the stage of marketing themselves, making applications, going for

    interviews, evaluating offers and preparing to make an important transition in their

    careers.

    Adjusting to wor,

    Ad/usting and adapting to work is a stage of career development that follows making

    a decision. If a successful work ad/ustment cannot be made, an individual will

    probably be plunged into a period of re)appraisal that will take them through other

    career development tasks such as !*ho am I?!, !*hat suits me?! !*hat will I do?!

    In the past, some staff in colleges could not see the point of career development for

    learners who had made vocational choices, but not all careers today are single)track

    and linearJ learners may still need help with planning their ne"t career move and they

    also will benefit from help to establish themselves in work.

    earners may continue to benefit from careers activities that promote positive

    attitudes to work and training and e1uip them for work readiness. This can mean

    developing their enterprise and employability skills, strengthening their work ethic,

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    helping them to fit in at work, showing them how to hold on to a /ob and helping them

    discover their sources of /ob satisfaction and career well)being.

    2oles and 2esponsibilities in Career 6evelopment

    A range of colleagues and partners have roles to play in ensuring the provision of

    effective career development for your learners, including professional career guidance

    specialists. This activity will help you understand how your contribution fits into the

    bigger picture.

    Activity# n the ne"t screen you will find a video wall of people working in the

    learning and skills sector.

    +y hovering over each image you can see the individual!s /ob title.

    Choose three or four individuals whose roles are relevant to yours and watch their

    videos by selecting the images.

    As you watch the videos, open your notepad and keep a record of what they are

    saying about their roles and responsibilities.

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    -ow that you have watched the videos, open your notepad and write your response to

    these 1uestions#

    *hat formal and informal career development roles does your organisation have?

    *hat insights into your role has this task given you in relation to career development?

    2eview

    It is now worth taking a closer look at how the perspectives of people of different

    roles may apply in your organisation. ver the ne"t few pages we will ask you to

    consider this further.

    6epending on where you work in the sector, you probably identified individuals

    and0or teams who take on formal responsibilities at three levels#

    strategic management roles

    day)to)day management roles

    delivery roles.

    elect !ne"t! to consider this further.

    'veryone in your organisation can contribute to promoting a career development

    culture amongst learners. -ote down key individuals in your organisation who

    could promote such a culture and what they can do this.

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    Governors and senior leaders to provide leadership, vision, strategy and resources,

    e"pected to secure independent, impartial career development ) contributing to

    social mobility0social /ustice.

    Governors and senior leaders should recognise the value of career development

    and understand impact on recruitment, retention, achievement, progression,

    e1uality, diversity and fsted outcomes. They should work to promote career

    development within their organisation and evaluate its effectiveness.

    perational leaders0managers, may0may not be career development specialists.

    Their role might include managing the career development curriculum, staff

    development and day)to)day liaison with e"ternal careers services, employers and

    schools.

    pecialist delivery staff providing one)to)one support and group sessions.

    Tutors0teachers and other staff providing the first level of career development )

    knowing when0how to refer learners to more specialist sources of help.

    2eview

    6epending on your role, you have probably realised that the provision of career

    development is a team effort involving staff in your own organisation and in other

    agencies.

    You need to be aware of your role in the provision of career development and your

    responsibilities, as well as how this fits with other roles.

    This involves knowing when and how to refer learners on to more specialised sources

    of support internally and e"ternally %see 4odule for more on referrals(.

    #areer development2 sel%assessment and O-ST)3

    6oes your organisation pay attention to career development when doing self)

    assessment?

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    Continuous improvement in career development is the key to improving outcomes for

    learners. ne of the /udgements made by fsted inspectors is the e"tent to which the

    provision meets the needs and ensures the achievement of all learners and helps them

    to progress into employment or further education and training. It is critical, therefore,

    to involve learners, staff and employers in identifying0setting priorities for careerdevelopment, supporting its implementation and reviewing its impact.

    &rom time to time, fsted carry out thematic surveys of career development for young

    people. !4oving through the system! %=>:>( can be found under !2elated resources!. A

    survey report on career guidance for young people is due to be published in Kuly =>:.

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    NEXT STEPS

    -ow you!ve had an opportunity to consider what career development is and why it is

    important as well as considering the needs of your learners, how has your

    understanding of the career development tasks that your learners should engage inchanged?

    5ow far does the current career development provision for your learners meet their

    needs?

    5ow effective is the provision?

    5ow does the provision need to be developed and improved?

    3se the notepad feature to make notes about these and any other issues you!d like to

    return to later.

    In 4odule =, we will discuss the insights derived from career theory that will help you

    consider what kinds of practical steps you could take that would really make a

    difference to the career development of your learners.

    $lanning your learning from this resource

    Activity# You should now know enough about careers, the career development needs

    of your learners and the limits and potential of your current role to plan your learning

    from this course, so the ne"t activity will help you plan your route through this

    resource. The modules can be followed in four ways#

    hort course ) work through the core modules %:)( and gain the certificate ofcompletion.

    ong course ) work through the core modules %including the certificate of completion(

    plus the additional modules.

    A !pick and mi"! approach ) browse through the modules and focus on those that are

    of particular interest to you.

    A thematic approach ) work through some or all of the modules by following

    particular themes which determine the se1uence and order in which you look at them.

    elect the bo"es ne"t to your chosen options on the following screens to complete the

    diagnostic activity and help plan your route through the resource.

    $age H ) :>

    ummary

    In this module, you have#

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    learned about the resource and considered how you can make online learning work for

    you

    thought about the meaning of !career! and how different metaphors can illuminate

    what careers are all about

    reflected on the pattern of your own career and how talking about career patterns can

    benefit your learnerscompleted a career development needs survey to focus your thinking on the career

    development tasks that are most relevant to your learners now

    heard people talking about their roles in CIAG so that you are in a better position to

    understand the contributions that are re1uired from everyone to improve CIAG for

    learners

    used the diagnostic to plan your route through the core and optional modules.

    In the ne"t module, you will#

    find out about the theories, models and frameworks that underpin effective CIAG

    practice.

    To access another module, return to the tart screen by selecting the '"it activity link

    above, then select tart.

    Module 4: T!eories and Models.

    verview

    ike teaching and learning, careers work is underpinned by theory. This moduleintroduces you to five careers theories. They will help you choose interventions that

    will be most beneficial for your learners.

    *e will also introduce you to !the +lueprint! ) a framework of career development

    competencies ) which you can use to describe the outcomes that you are seeking for

    your learners. 4odule := is dedicated to the +lueprint and provides opportunities to

    use the +lueprint fully and consider ways of using it with learners.

    If you have a role in teaching or tutoring, we will also show you two models that will

    make it easier for you to embed career learning and development activities in your

    work.

    &inally, in this module you will e"plore theethical standards that apply to all

    practitioners when assisting learners with their career development.

    Aims and b/ectives of this module

    Aim

    To develop your appreciation of theories, models and frameworks as the basis of

    effective practice in career development.

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    b/ectives

    +y the end of this module, you will be able to#

    e"plain the thinking that underpins effective career development teaching approaches

    identify the theory)based and ethical practice needed in your organisation to provideeffective career development

    identify the role of the +lueprint framework in supporting career development

    find further information from a range of sources

    identify effective practice models for embedding career development in your

    organisation.

    In 4odule :, you considered whether the career development needs of your learners

    are focused on#

    maturingmatching

    making choices

    ad/usting to the workplace.

    Theories help us understand the dimensions of career development. ne theory may

    suit a purpose better than another, but no single theory gives you the whole picture

    which is why we draw on different theories to make sense of our work in career

    development.

    Activity# *e have included information on five types of careers theories in this

    module. +efore you look at these we would like you to open your online notepad and

    /ot down two or three points about what you e"pect or want from a careers theory.

    elect !2elated 2esources! to read our comments on this activity.

    )hat I e%pect from a $areers theory*

    To be relevant and practical

    To point out the client+s weaknesses or barriers

    To point out strategies for helping the client overcome his weaknesses or barriers.

    Answers to the Fuestion#

    As a busy practitioner, you probably want to know that thinking about theory is time

    well spent@ The aim of this activity is to help you see the point of engaging with

    theory, research and evidence)based practice. ur commentary on careers theories is

    that they need to be#

    accessible i.e. easy to follow and without using obscure terminology

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    applicable to a wide range of people in the learning and skills sector

    empirically tested i.e. have the backing of research L in this resource we have

    focused on established theories supported by a considerable body of research and

    emerging theories where a growing number of studies have been published

    relevant and practical L some theoretical approaches re1uire a heavy investment

    in staffing, training and time which makes them impractical for learning providers

    to use

    persuasive and to have wide e"planatory value L theories that are most useful

    give us a new understanding of our learners and the career development process,

    and help to guide us to act in a concise and easy to follow way.

    &ive ey theories

    These H key theories will be useful to you in supporting your learner9s career learning

    and development.

    ocial Cognitive Career theory

    The emphasis is how individuals see their ability to get things done %known as 8self)

    efficacy9( and their view of future e"pectations.

    Constructivist Career theory

    In this theory, individuals are seen as active builders of their own careers. They do

    this with the support of other people who help them structure their career learning and

    make sense of their own careers.

    Career 4atching theory

    This approach takes the view that individuals have different work personalities which

    can be matched to /obs which suit them and so increase their career or /ob satisfaction.

    Careership decision)making theory

    This theory e"plains that the way that people actually make their career decisions is

    different from the way that they are supposed to make them. In practice, they do not

    make completely rational decisions with all the information they need at their

    fingertips@ 3nderstanding how decisions are really made is the way to help learners

    make better career decisions.

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    *ork ad/ustment theory

    This theory consists of a series of propositions about how people secure their /obs and

    make progress in them.

    ooking for the right careers theory

    The ne"t step is to find out more about each of these approaches.

    n the following screens, you will find a comparison of the theories, under the

    headings#

    ummary

    +ig ideas ) what the theory!s !big ideas! are

    '"planations ) what the e"planatory value of the theory is

    $ractical implications ) how the theory can be applied in practice

    You can also download a chart containing this information in the !2elated resources!

    area.

    Comparison chart

    Name oftheory

    Social cognitie career theory !SCCT"

    S#mmary SCCT is based on the ideas of Albert Bandura by Lent,

    Brown and Hackett (1994! "t builds on de#elo$%ental,constructi#ist and %atchin& careers theory!

    $ig i%eas Self'efficacy how well indi#iduals think they can deal withdifficult tasks and the effect this has on their beha#iour!

    )utco%e e*$ectations what indi#iduals belie#e is likely

    to ha$$en to the%!

    +ersonal &oals indi#iduals chan&e their actions and

    beha#iour so that they can achie#e the &oals they ha#e setthe%sel#es!

    E&planations

    Self'efficacy is %ore i%$ortant than interests, #alues and

    abilities in e*$lainin& career choice and often %orei%$ortant than outco%e e*$ectations!

    "ndi#iduals with a low sense of self'efficacy lack$ersistence and resilience!

    Success sha$es interest and stren&thens outco%e

    e*$ectations throu&h i%$ro#ed $erfor%ance!

    +ersonal and back&round factors (such as &ender,

    ethnicity, L-- and $arental influence affect learnin& and$erfor%ance!

    Practicalimplications

    "nter#entions that hel$ indi#iduals raise the le#el of their

    belief in their own effecti#eness and stren&then$ersistence.resilience are worthwhile!

    "ndi#iduals need to be &i#en o$$ortunities to succeed!

    Actions.inter#entions to influence and control the i%$act of

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    back&round factors (such as en&a&in& with $arents.carers,challen&in& stereoty$es, raisin& as$irations will ha#e a$ositi#e i%$act on choice and $erfor%ance!

    /akin& e*$licit the $rocesses that are ha$$enin& (such as

    low self'efficacy beliefs, low outco%e e*$ectations and

    barriers in the o$$ortunity structure hel$s &rou$s such aswo%en and %inorities to challen&e and $ersist!

    Access to hi&h'0uality careers infor%ation can hel$ to

    re%o#e barriers to career e*$loration!

    Comments

    Name oftheory

    Constr#ctiist career theory

    S#mmary /ark Sa#ickas et al.(212 ha#e de#elo$ed a newa$$roach that focuses on hel$in& $eo$le to use careerconstructs to desi&n their li#es!

    $ig i%eas Constructs "ndi#iduals construct their own realities!

    +ersonal a&ency "ndi#iduals are acti#e a&ents in buildin&

    their careers!

    3arrati#es.stories "ndi#iduals use their life stories, and

    es$ecially their early %e%ories, to understand andad#ance their career narrati#e!

    Life desi&n Life desi&n is %ore i%$ortant than

    occu$ational choice!E&planations

    "ndi#iduals %ake $ro&ress in de#elo$in& their careers

    when teachers, ad#isers, trusted adults and $eersstructure learnin& o$$ortunities for the% by %akin& iteasier for indi#iduals to build on what they already knowabout careers (known as scaffoldin&5 and to assi%ilatenew learnin&!

    Hel$in& indi#iduals to learn in this way is not about

    i%$osin& one $erson5s #iew$oint but about #alidatin&different world #iews!

    The $ur$ose of career de#elo$%ent is to hel$ indi#iduals

    understand their own careers!Practicalimplications

    Co'o$erati#e, acti#e.e*$eriential and $roble%'sol#in&

    learnin& a$$roaches $ro#ide rich, o$en'ended acti#itiesthat $ro%ote dee$er career learnin&!

    Hel$in& learners to tell their own story is a $owerful way of

    hel$in& the% to think about the $lace of work in their li#esnow and in the future!

    Comments

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    Name oftheory

    'atching theory

    S#mmary The classic #iew of %atchin& is fittin& round $e&s into

    round holes! Since +arsons (1929 first e*$lained his

    a$$roach to %atchin& indi#iduals to 6obs, %atchin& hasbeco%e %uch %ore so$histicated, es$ecially with thea$$lication of "CT!

    The %ost widely'de#elo$ed a$$roach is that of 7ohn

    Holland (1998 who identified a way of classifyin&$ersonality ty$es and the work en#iron%ents that wouldsuit the%!

    $ig i%eas /atchin& Ad#isers assess the needs, interests, #alues

    and $references of the indi#idual usin& a suitable0uestionnaire or by inter#iew and %atch the $rofile a&ainst

    6obs (or courses or leisure acti#ities that ha#e been codeda&ainst the factors!

    E&planations

    /atchin& indi#iduals to work en#iron%ents is likely to

    increase indi#iduals5 e*$erience of career satisfaction andsuccess!

    Practicalimplications

    sin& %atchin& $ro&ra%s with indi#iduals who lack

    %aturity and readiness is unreliable!

    /atchin& $ro&ra%s are useful for hel$in& indi#iduals with

    few ideas of their own or who are not able to articulatetheir own ideas clearly!

    "ndi#iduals chan&e as they &row, so it is best not to rely on

    old results.$rintouts but to carry out a fresh assess%ent!

    7obs are chan&in& ra$idly so the assu%$tions built into the

    way 6obs are coded %ay not be entirely accurate!

    "ndi#iduals who ha#e had a lot of rele#ant e*$erience to

    infor% their res$onses will &et a better result!

    /atchin& is a one'off acti#ity and, therefore, not a suitable

    foundation for a de#elo$%ental careers $ro&ra%%e!

    Comments

    Name oftheory

    Careership %ecision(ma)ing

    S#mmary +hil Hodkinson et al.stheory of careershi$ (229 is about

    career decision'%akin& and career $ro&ression!

    $ig i%eas Hori:ons for action +eo$le5s decisions are bounded by

    what is $ossible for the%, i!e! what they know about, whatis culturally $er%issible!

    Habitus (taken fro% Bourdieu +eo$le aren5t 6ust

    influenced by the labour %arket, they are dee$lyinfluenced by their own dis$ositions the habitus which

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    is dee$ly en&rained but can and does chan&e o#er ti%e!

    Social and cultural ca$ital These are the #aluable

    reser#es or resources that affect indi#iduals5 choices!Social ca$ital refers to the &rou$s that the indi#idual isconnected to and their social networks! Cultural ca$ital

    refers to any fa%ily, educational or class ad#anta&es thatbenefit the indi#idual!

    E&planations

    Career decision'%akin& is neither co&niti#e nor rational in

    the way that is often assu%ed! "t is %essy5 and always$ra&%atically rational5!

    Career $ro&ression is not linear it is stron&ly influenced

    by actions, e#ents and circu%stances that lie beyond theindi#idual5s control!

    "ndi#iduals are acti#e a&ents in choosin& and constructin&

    their careers but they often do so in &endered and classed

    ways! "ndi#iduals e*ert a stron& influence on their own hori:ons

    for action by dint of their dis$ositions!

    -ecisions are based on $artial rather than full and

    i%$artial infor%ation!

    Practicalimplications

    ;ou need knowled&e of the indi#idual and the indi#idual

    needs self'knowled&e to e*tend the indi#idual5s hori:onsfor action!

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    status, altruis%, safety and autono%y! =ork satisfactionand tenure will be &ood if the or&anisation su$$orts the$attern of #alues that the indi#idual holds!

    $ig i%eas Satisfaction The indi#idual5s le#el of satisfaction de$ends

    on how well their needs are %et by the 6ob!

    Satisfactoriness How satisfactory an e%$loyee theindi#idual is de$ends on how well their abilities %eet there0uire%ents of the 6ob!

    E&planations

    "ndi#iduals seek corres$ondence (i!e! a har%onious

    relationshi$ with their work en#iron%ent!

    "f the indi#idual5s abilities corres$ond to the ability

    re0uire%ents of the 6ob the indi#idual will be satisfied andsatisfactory to the e%$loyer!

    Si%ilarly, if the needs and #alues of the indi#idual

    corres$ond with the $attern of rewards in the 6ob then the

    indi#idual will be satisfied! -issatisfaction or lack of corres$ondence between the

    indi#idual or the en#iron%ent tri&&ers work ad6ust%ent,e!&! $ro%otion, rede$loy%ent, redundancy!

    Practicalimplications

    "ndi#iduals need to learn a ran&e of strate&ies to %aintain

    corres$ondence, e!&! how to chan&e the re0uire%ents ofthe work en#iron%ent, learn new work skills, rea$$raisetheir needs, show $ersistence.resilience!

    "ndi#iduals at the occu$ational choice sta&e should %atch

    the%sel#es to the ability re0uire%ents of the 6ob and the

    #alue $atterns in the 6ob to see if they are con&ruent withthe abilities and #alues held by the indi#idual!

    Comments

    Activity# ver the ne"t four screens, read about and compare the different aspects of

    the five theories. pen your notepad and make notes about how useful and applicable

    you find the theories in your conte"t.

    Compare the summaries of the H career theories below.

    ocial Cognitive Career theory

    CCT is based on the ideas of Albert +andura by ent, +rown and 5ackett

    %:;;(. It builds on developmental, constructivist and matching careers theory.

    Constructivist Career theory

    4ark avickas et al.%=>:>( have developed a new approach that focuses on

    helping people to use career constructs to design their lives.

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    Career 4atching theory

    The classic view of matching is fitting round pegs into round holes. ince

    $arsons %:;>;( first e"plained his approach to matching individuals to /obs,

    matching has become much more sophisticated, especially with the application

    of ICT.

    The most widely)developed approach is that of Kohn 5olland %:;;B( who

    identified a way of classifying personality types and the work environments

    that would suit them.

    Careership decision)making theory

    $hil 5odkinson et al.+stheory of careership %=>>;( is about career decision)

    making and career progression.

    *ork ad/ustment theory

    This theory identifies a series of variables that can be used to e"plain and

    predict the satisfaction of individuals with their /obs and the satisfactoriness of

    individuals in their /obs.

    6awis M of1uist %:;

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    4atching 7 Advisers assess the needs, interests, values and preferences of the

    individual using a suitable 1uestionnaire or by interview and match the profile

    against /obs %or courses or leisure activities( that have been coded against the

    factors.

    Careership decision)making theory

    5oriNons for action 7 $eople9s decisions are bounded by what is possible for

    them, i.e. what they know about, what is culturally permissible.

    5abitus %taken from +ourdieu( 7 $eople aren9t /ust influenced by the labour

    market, they are deeply influenced by their own dispositions 7 the habitus 7

    which is deeply engrained but can and does change over time.

    ocial and cultural capital 7 These are the valuable reserves or resources that

    affect individuals9 choices. ocial capital refers to the groups that the

    individual is connected to and their social networks. Cultural capital refers to

    any family, educational or class advantages that benefit the individual.

    *ork ad/ustment theory

    atisfaction 7 The individual9s level of satisfaction depends on how well their

    needs are met by the /ob.

    atisfactoriness 7 5ow satisfactory an employee the individual is depends on

    how well their abilities meet the re1uirements of the /ob.

    Compare the '"planations of the H career theories below.

    ocial Cognitive Career theory

    elf)efficacy is more important than interests, values and abilities in

    e"plaining career choiceJ and often more important than outcome

    e"pectations.

    Individuals with a low sense of self)efficacy lack persistence and resilience.

    uccess shapes interest and strengthens outcome e"pectations through

    improved performance.

    $ersonal and background factors %such as gender, ethnicity, 66 and parentalinfluence( affect learning and performance.

    Constructivist Career theory

    Individuals make progress in developing their careers when teachers, advisers,

    trusted adults and peers structure learning opportunities for them by making it

    easier for individuals to build on what they already know about careers

    %known as 8scaffolding9( and to assimilate new learning.

    5elping individuals to learn in this way is not about imposing one person9s

    viewpoint but about validating different world views.

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    The purpose of career development is to help individuals understand their own

    careers.

    Career 4atching theory

    4atching individuals to work environments is likely to increase individuals9e"perience of career satisfaction and success.

    Careership decision)making theory

    Career decision)making is neither cognitive nor rational in the way that is

    often assumed. It is 8messy9 and always 8pragmatically rational9.

    Career progression is not linear 7 it is strongly influenced by actions, events

    and circumstances that lie beyond the individual9s control.

    Individuals are active agents in choosing and constructing their careers butthey often do so in gendered and classed ways.

    Individuals e"ert a strong influence on their own horiNons for action by dint of

    their dispositions.

    6ecisions are based on partial rather than full and impartial information.

    *ork ad/ustment theory

    Individuals seek correspondence %i.e. a harmonious relationship( with their

    work environment.

    If the individual9s abilities correspond to the ability re1uirements of the /ob theindividual will be satisfied and satisfactory to the employer.

    imilarly, if the needs and values of the individual correspond with the pattern

    of rewards in the /ob then the individual will be satisfied.

    6issatisfaction or lack of correspondence between the individual or the

    environment triggers work ad/ustment, e.g. promotion, redeployment,

    redundancy.

    Compare the $ractical Implications of the H career theories below.

    ocial Cognitive Career theory

    Interventions that help individuals raise the level of their belief in their own

    effectiveness and strengthen persistence0resilience are worthwhile.

    Individuals need to be given opportunities to succeed.

    Actions0interventions to influence and control the impact of background

    factors %such as engaging with parents0carers, challenging stereotypes, raising

    aspirations( will have a positive impact on choice and performance.

    4aking e"plicit the processes that are happening %such as low self)efficacy

    beliefs, low outcome e"pectations and barriers in the opportunity structure(

    helps groups such as women and minorities to challenge and persist.

    Access to high)1uality careers information can help to remove barriers tocareer e"ploration.

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    Constructivist Career theory

    Co)operative, active0e"periential and problem)solving learning approaches

    provide rich, open)ended activities that promote deeper career learning.

    5elping learners to tell their own story is a powerful way of helping them tothink about the place of work in their lives now and in the future.

    Career 4atching theory

    3sing matching programs with individuals who lack maturity and readiness is

    unreliable.

    4atching programs are useful for helping individuals with few ideas of their

    own or who are not able to articulate their own ideas clearly.

    Individuals change as they grow, so it is best not to rely on old

    results0printouts but to carry out a fresh assessment. Kobs are changing rapidly so the assumptions built into the way /obs are coded

    may not be entirely accurate.

    Individuals who have had a lot of relevant e"perience to inform their

    responses will get a better result.

    4atching is a one)off activity and, therefore, not a suitable foundation for a

    developmental careers programme.

    Careership decision)making theory

    You need knowledge of the individual and the individual needs self)knowledge to e"tend the individual9s horiNons for action.

    '"tending a person9s horiNons for action is a long)term pro/ect which cannot

    be accomplished overnight. -ot helped by turning career development on and

    off.

    *e need to personalise careers information and help individuals become

    smarter in their use of it.

    *e need to increase the individual9s sense of personal agency and their ability

    to construct their own career narrative.

    *e need to be aware of the limitations of career development while at the

    same time seeking to e"tend its impact by creating synergies between career

    development and other practical and learning interventions.

    *ork ad/ustment theory

    Individuals need to learn a range of strategies to maintain correspondence, e.g.

    how to change the re1uirements of the work environment, learn new work

    skills, reappraise their needs, show persistence0resilience.

    Individuals at the occupational choice stage should match themselves to the

    ability re1uirements of the /ob and the value patterns in the /ob to see if they

    are congruent with the abilities and values held by the individual.

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    Compare the various aspects of the H career theories below.

    ocial Cognitive Career theory

    Constructivist Career theory

    Career 4atching theory

    Careership decision)making theory

    *ork ad/ustment theory

    Comments on the activity

    4atching theory and work ad/ustment theory are similar in that they are both

    concerned with person)environment fitJ but whereas matching theory places a greater

    emphasis on vocational choice, work ad/ustment theory emphasises vocational

    ad/ustment.

    Constructivism, career decision)making theory and social cognitive career theory all

    focus on a person!s ability to make things happen for themselves, personal

    !constructions! and the influence of social interactions on how individuals see

    themselves. They have a holistic view of the individual so they place career decision)

    making within the conte"t of a person!s life as a whole.

    You will probably have noted differences of emphasis# constructivism emphasises

    lifelong career development, career decision)making theory attempts to e"plain how

    career decisions are really made and social cognitive career theory underlines the

    central importance of self)efficacy.

    ther Theories

    You may well come across other careers theories as you discover more about career

    development. The same headings used to analyse the five main theories presented

    here can be used to evaluate their relevance. The following screens show you another

    two careers theories that you will encounter in your work#

    happenstance, or accident, theory ) This is the !dodgem car! theory of careers. You can

    be driving where you want to go and then someone bumps into you and sends you

    careering off in another direction@

    opportunity structure theory ) This is a sociological theory that argues that individual

    career choice is constrained by social determinants based on gender, ethnicity andsocial class.

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    5ow helpful are these theories? They look at factors beyond an individual!s control

    such as chance events %happenstance( and social structures which strongly impact on

    what people can do %opportunity structures(. 5ow do these ideas affect your

    attachment to the previous group of theories we looked at?

    5appenstance Theory

    ummary

    Individuals can create and benefit from accidental or chance events in their lives

    %8happenstance9 is a term that refers to 8things that /ust happen9(. Kohn rumboltN is

    associated with this idea that unpredictable factors such as conditions in education and

    labour markets can influence people9s plan and decisions.

    +ig Ideas

    2esponding to happenstance in a planned way supports purposeful career e"ploration.

    '"planation

    $ractical Implications

    pportunity tructure Theory

    ummary

    +ig Ideas

    '"planation

    $ractical Implications