cian manton director, media department of immigration and citizenship canberra ‘multicultural...
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Cian Manton
Director, MediaDepartment of Immigration and Citizenship
Canberra
‘Multicultural marketing for the public good’
2009 Multicultural Marketing ConferenceSydney
26 August 2009
• 171 000 permanent visas
• 340 000 student visas
• 105 000 temporary skilled visas
• 200 000 working / holiday visas
• 3 000 000 visitor visas
• 13 500 refugee and humanitarian visas
2008-09 outcomes
• 91% of clients 'very satisfied' or 'satisfied‘ • 98% visiting an office treated with courtesy• 99% who called treated with courtesy
2008 Client Service Intercept Poll
• 80% ‘satisfied’ to ‘very satisfied’ 2008 Centres of Excellence Client Satisfaction Survey
Client satisfaction
Three strategic themes
• an open and accountable organisation
• fair and reasonable dealings with clients, and
• well-trained and supported staff
people our business
Our People - 2007
Our People - 2009
Online newsroom
Online newsroom - video
ImmiTV on YouTube
The Border Security Team would like to thank the Department of Immigration and Citizenship staff involved in the show and are
looking forward to continuing the relationship over the coming year.
Border Security wins a Logie
Citizenship test materials
Citizenship test TVC
Citizenship test materials
• Awareness of the test increased from 48 to 76 per cent
• Awareness of the role of the new test up – 45 per cent to 59 per cent
• 76 per cent viewed the TV ads – 48 per cent of that cohort had campaign specific recall
• Print and radio awareness up 12 to 16 per cent for print 5 to 8 per cent for radio
Citizenship test campaign outcomes
Ashmore Reef explosion
Ashmore Reef explosion
Media analysis 13 April – 10 May
Print items
Broadcast items
People smuggling
Harmony Day
Harmony Day video
Cumulative audience and volume by day
Cumulative audience reach and volume by region
Cian Manton
Director, MediaDepartment of Immigration and Citizenship
www.immi.gov.au
Telephone: (02) 6264 1569