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Introduction to Entrepreneurship 101 Presented by:

Tony Redpath MaRS Discovery District

01 October 2008

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MaRS

Definition

Entrepreneur:

- one who undertakes

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MaRS

What can MaRS do to help you …?

We can’t create entrepreneurs – that desire is something that has to come from you.

What we can do is to help give you the tools that will help you harness and direct your entrepreneurial drive.

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MaRS

Who are we?

 Dr. Tony Redpath, Vice President Partner Programs for MaRS (www.marsdd.com),

 Prof. Cynthia Goh, Professor of Chemistry, founder of Axela Biosensors and Northern Nanotechnologies (www.axelabiosensors.com) and Associate Director of the Institute of Optical Sciences

 The speakers

 The MaRS team

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MaRS

Course Philosophy

 The course will follow a logical path through various topics relevant to starting a business

 The course is aimed primarily at science / engineering / medical researchers in a university or hospital lab but is also relevant to non-academic entrepreneurs

 The course will be of much greater value if you have a business case in mind

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MaRS

Three Threads

1) Lectures on specific topics (intellectual property, marketing etc.)

2) Lectures from entrepreneurs telling their story – “Lived It” Stories (tales from the trenches)

3) the UpStart competition

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MaRS

Course Outline

1. Introduction

2. Starting a business

3. Selling your products, your ideas,

yourself

4. Business management

5. Raising money

6. Building a team

7. The pitch

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MaRS

Introduction

 Oct 1st Introduction to the course

 Oct 8th Different types of Entrepreneurship

 Oct 15th “Lived It” lecture: Sean O’Dea The Second Cup, Pro-Shred

 Oct 22nd Intro to technology commercialization / business creation

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MaRS

Starting a business

 Oct 29th Basic nuts and bolts of starting a company

 Nov 5th Negotiations

 Nov 12th Building a Business Model

 Nov 19th “Lived It” lecture

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MaRS

Selling your products, your ideas, yourself

 Nov 26th Product Development

 Dec 3rd “Lived It” lecture

 Dec 10th Selling yourself –resume and interview skills

break for the holiday season

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MaRS

Selling your products, your ideas, yourself … cont.

 Jan 7th “Lived It” lecture – John Abele founder of Boston Scientific

 Jan 14th Basics of Marketing (1)

 Jan 21st Basics of Marketing (2)

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MaRS

Business Management

 Jan 28th IP Management

 Feb 4th Budgeting

 Feb 11th Written tools for building a business

 Feb 18th “Lived It” lecture

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MaRS

Raising Money

 Feb 25th Terms of investments

 Mar 4th What do Investors Look for ?

 Mar 11th “Lived It” lecture

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MaRS

Building a Team

 Mar 18th Human resources management

 Mar 25th The role of Boards, Advisory Panels, Service Providers

 Apr 1st Building Technology Teams / Building Sales Teams

 Apr 8th “Lived It” lecture

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MaRS

The Pitch

 Apr 15th Building a pitch for your idea

 Apr 22nd Up-Start competition preparation

 Apr 29th Up-Start competition

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MaRS

Communications

 Lecture reminders, biographies of upcoming speakers and short descriptions of the upcoming lecture will be broadcast by email to all attendees who have registered through the website

 All lectures will be available on the MaRS website:

http://marsdd.com/ent101

 entrepreneurship101@marsdd.com

 Join our Facebook Group

 There is a weekly blog (http://blog.marsdd.com)

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MaRS

Credit

 MaRS is not a degree granting institution – BUT in previous years we have had numerous requests for Certificates of Participation

 This year we will offer certificates to those who have attended at least 18 of the 24 lectures

 You will have to register your attendance – either in person at the lecture, or on-line if you wish to view the posted lecture.