`

Introduction to Entrepreneurship 101Presented by:

Tony Redpath , Allyson Hewitt & Jennifer R. White

MaRS Discovery District

30 September 2009

Slide 3

MaRS

What is Entrepreneurship?

An Entrepreneur:

one who undertakes

A Social Entrepreneur:

Recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change

Key Distinctions:

Business entrepreneur = profit and return & for profit structure

Social entrepreneur = impact, profit & return & legal structure

Slide 4

MaRS

What can MaRS do to help you …?

We can’t create entrepreneurs – that desire is something that has to come from you.

What we can do is to help give you the tools that will help you harness and direct your entrepreneurial drive.

Slide 5

MaRS

Who are we?

Dr. Tony Redpath, Vice President Partner Programs for MaRS (www.marsdd.com)

Jennifer R. White, Social Entrepreneur in Residence

Allyson Hewitt, Director, Social Entrepreneurship at MaRS

The speakers

The MaRS team

Slide 6

MaRS

Course Philosophy

The course will follow a logical path through various topics relevant to starting a business

The course is aimed at two groups:

*science / engineering / medical researchers either in a university or hospital lab or in the private sector

*social entrepreneurs

The course will be of much greater value if you have a business/social case ( idea?) in mind

Slide 7

MaRS

Three Threads

1) Lectures on specific topics (intellectual property, marketing etc.)

2) Lectures from entrepreneurs telling their story – “Lived It” Stories (tales from the trenches)

3) The UpStart competition

Slide 8

MaRS

Course Outline

1. Introduction

2. Starting a business

3. Selling your products, your ideas,

yourself

4. Business management

5. Raising money

6. Building a team

7. The pitch

Slide 9

MaRS

Introduction

Sept 30th Introduction to the course

Oct 7th “Lived It” lecture:

Harry Rosen

Founder of Harry Rosen Inc.

Oct 14th Different types of Entrepreneurship

Oct 21st Intro to technology commercialization / business creation

Slide 10

MaRS

Starting a business

Oct 28th Basic nuts and bolts of starting a company

Nov 4th Building a Business Model

Nov 11th Negotiations

Nov 18th “Lived It” lecture:

Steve Croft & Mark Bachman

Better the World

Slide 11

MaRS

Selling your products, your ideas, yourself

Nov 25th Product DevelopmentDec 2nd “Lived It” lecture:

Jed Emerson - Uhru Capital Management Dec 9th Selling yourself –resume and

interview skillsDec 16th Introduction to Marketing

break for the holiday season

Slide 12

MaRS

Selling your products, your ideas, yourself … cont.Jan 6th “Lived It” lecture:

Michael McCain

President & CEO of Maple Leaf Foods

Jan 20th Basics of Marketing (1)

Jan 20th Basics of Marketing (2)

Jan 27th Use of Social Media

NB first stage of UpStart Competition starts in January

Slide 13

MaRS

Business Management

Feb 3rd IP Management

Feb 10th Budgeting

Feb 17th Written tools for building a business

Feb 24th “Lived It” lecture: TBD

NB Selection of top 12 UpStart entrants will be made by the end of February

Slide 14

MaRS

Raising Money

Mar 3rd Terms of investments

Mar 10th What do Investors Look for ?

Mar 17th “Lived It” lecture:

Bill Young - Social Capital Partners

Slide 15

MaRS

Building a Team

Mar 24th Human resources management

Mar 31st The role of Boards, Advisory Panels, Service Providers

Apr 7th Building Technology Teams / Building Sales Teams

Apr 14th Generating Sales

Apr 21st Creating and Developing a Sustainable Business

Slide 16

MaRS

The Pitch

Apr 28th Building a pitch for your idea

May 5th Up-Start competition

Slide 18

MaRS

Additional resources

Many speakers include references in their presentations, which can be checked on the video of the lecture that will be posted on the MaRS website

MaRS is about to launch a comprehensive package of reference materials for entrepreneurs, ranging from short articles on specific topics through to workbooks. These will also be available on the MaRS website.

Speakers are often willing to engage one-on-one after the lecture – if you wish to follow up with them, send an email to the course email address:

entrepreneurship101@marsdd.com

Slide 19

MaRS

Links and online resources

Videos - http://vimeo.com/channels/ent101

Presentations - http://www.slideshare.net/tag/ent101

Blog – http://blog.marsdd.com

Twitter – Follow #ent101, http://twitter.com/marsdd

Facebook Group – http://www.facebook.com/group.php?gid=5544862297

Weekly email – Register to get the email http://mars-entrepreneurship101.eventbrite.com/

Website – http://www.marsdd.com/ent101

Slide 20

MaRS

Credit

MaRS is not a degree granting institution – BUT in previous years we have had numerous requests for Certificates of Participation

This year we will offer certificates to those who have attended at least 21 of the 28 lectures

You will have to register your attendance – either sign the attendance sheet in person at the lecture, or online by viewing the posted lecture and commenting on the video, signed with your name.